What Skipton Properties does

Skipton Properties, trading as Verity & Co. Homes, is a privately held, family-controlled residential housebuilder founded in 1986 in Yorkshire by Brian Verity and now led by his daughters Sarah (Managing Director) and Caroline. The legal entity is Verity & Co Homes UK Ltd (company number 02158429), headquartered at Cross Hills, with no external investors, parent company, or M&A history. Over nearly 40 years the company has built almost 4,000 homes across Yorkshire and Lancashire, operating across 8+ active developments including The Oaks (Skipton), Pendle Farm (Worsthorne), The Carriages (Oxenhope), Croft Mill (Foulridge), The Alders (Skipton), The Willows, Bolton Gardens, Birchley Fold (Silsden), and Owens Quay (Bingley).

The company builds and sells new residential homes at price points ranging from approximately £335,000 for a 3-bedroom semi-detached (The Ashton) to £575,000 for a 4-bedroom luxury home (The Larkin), with most units priced between £365,000 and £490,000. Core product specifications emphasise energy efficiency (solar panels, EV chargers, EPC ratings of A or B), full-fibre broadband connectivity, and quality finishes including Electrolux appliances and Hansgrohe bathroom fittings. Revenue is generated principally through one-time home sales, supplemented by ancillary services: Part Exchange (the company purchases the buyer's existing home), SimpleMove (assisted sale of the buyer's current home), and the Smooth Move Package (stamp duty contributions, £1,500 towards removals via Yorkshire Rhodes, £1,500 legal fees, £500 mortgage fees for completions within 8 weeks).

Distribution and go-to-market are direct-to-consumer via show homes and on-site sales offices at each development, with inside-sales support on dedicated phone lines, plus an enquiry-driven website featuring virtual tours, brochures, and a New Homes Mortgage Helpline-powered mortgage calculator. Marketing spans property portals (Rightmove), social media, local press, BBC Radio appearances by the MD, and community launch events. Mortgage Advice Bureau is a core GTM partner; Own New provides rate-reducer mortgage products and Auxesia Homes extends reach into affordable housing. Customers are segmented horizontally — first-time buyers, growing families, downsizers, and investors — with no enterprise or B2B revenue concentration. The company holds no AI, software, or platform product; its technology stack is construction-spec oriented rather than digital-product oriented.

Name

Skipton Properties

Legal name

Verity & Co Homes UK Ltd

Website

https://skiptonproperties.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Verity & Co. Homes (formerly Skipton Properties) is a family-owned Yorkshire housebuilder founded in 1986, constructing and selling new-build residential homes priced £335k-£575k across Yorkshire and Lancashire, serving first-time buyers, families, and downsizers through show-home sales and assisted-purchase services.

Ownership category

akta.pro rank

Headquarters

HQ city

Cross Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Home Sales: One-time sale of newly constructed residential properties across multiple developments in Yorkshire and Lancashire
2. Part Exchange: Company purchases customer's current home to facilitate the purchase of a new build, simplifying the moving process
3. SimpleMove: Home sale assistance service helping customers sell their current home with trusted support

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Skipton Properties (Verity & Co. Homes) designs, builds and sells new residential homes across multiple named developments in Yorkshire and Lancashire, including The Oaks, Pendle Farm, The Carriages, Croft Mill, The Alders, The Willows, Bolton Gardens and Birchley Fold. The company offers named home types ranging from three-bedroom semis to four-bedroom luxury homes at prices from approximately £335,000 to £575,000, with energy-efficient specifications including solar panels, EV chargers and EPC A-B ratings as standard. It supplements home sales with buyer-support services such as the Smooth Move Package, Part Exchange and SimpleMove, plus mortgage guidance through the Mortgage Advice Bureau partnership.

Product overview

Verity & Co. Homes is a family-built residential housebuilder that operates as a single, unified homebuilding and sales offering rather than a modular software platform. The company's product portfolio consists of named home types (The Elliot, The Read, The Cooper, The Larkin, The Loxley, The Ashton, and others) that are constructed across multiple named housing developments (The Oaks in Skipton, The Alders in Skipton, Pendle Farm in Worsthorne, Croft Mill in Foulridge, The Carriages in Oxenhope, The Willows in Silsden, Bolton Gardens in Silsden, and Birchley Fold in Silsden). These range from two-bedroom starter homes to four-bedroom premium homes. The company supplements its core homebuilding business with buyer support services including Smooth Move (financial assistance package), SimpleMove (home sale assistance), and Part Exchange, as well as mortgage advice services through the Mortgage Advice Bureau. The homes are marketed as having energy-efficient specifications including solar panels, EV chargers, and EPC ratings of A or B.

Differentiator

Problem solved

Functional benefit

Products and services

• New Build Homes
• Smooth Move Package
• Part Exchange
• SimpleMove

Quantifiable outcome

• Nearly 4000 homes built in Yorkshire & Lancashire over 40 years
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mortgage Advice BureaucoreGTM or Marketing PartnerPartnership providing expert mortgage guidance and access to thousands of mortgage products tailored to new-build homes. Referenced as partner for mortgage advice throughout the home buying journey.
• Yorkshire RhodesminorGTM or Marketing PartnerRemovals partner for the Smooth Move Package, providing £1,500 removal voucher exclusively through this partner for customers completing within 8 weeks.
• New Homes Mortgage HelplineminorGTM or Marketing PartnerPowers the mortgage calculator on the website, helping prospective buyers calculate their borrowing and monthly repayments.
• Own NewcoreGTM or Marketing PartnerPartnership to offer lower-rate mortgages for new home buyers through the Own New Rate Reducer mortgage product. Featured in marketing communications.
• Auxesia HomesminorStrategic or Co-development PartnerPartnership for creating affordable paths to homeownership, potentially for shared ownership or affordable housing schemes.
• Fardella & BellminorStrategic or Co-development PartnerNew partnership announced in news section, nature of partnership not fully detailed in available content.
• Lloyd BMW ColneminorGTM or Marketing PartnerPartnership for show home launch event at The Willows, Silsden, demonstrating community and local business connections.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Vistry Group: Major UK housebuilder with partnerships and housebuilding divisions across the North. Overlaps in plot type, geography, and buyer segments, though much larger in scale.
• Persimmon plc: Largest UK housebuilder by volume with extensive Northern England operations. Direct submarket overlap but operates at fundamentally different scale and capital structure.
• Bellway: Top-five UK national housebuilder with strong Northern division. Competes for similar Yorkshire/Lancashire land and buyer segments but at materially greater volume.
• Taylor Wimpey: Major UK national housebuilder with broad regional coverage including the North of England. Competes for the same land and buyer pool but at significantly larger scale.
• Barratt Developments: UK's largest volume housebuilder with national coverage including Yorkshire/Lancashire. Overlaps directly in submarkets but operates at vastly greater scale with broader product mix.

Direct peers

• Wain Homes: Privately owned regional housebuilder active in the North West, Yorkshire, and Midlands. Comparable as an SME regional builder with a family-ownership heritage.
• Keepmoat Homes: Regional UK housebuilder with a strong North-of-England focus, including Yorkshire. Comparable as an SME-volume regional builder competing in similar submarkets and price points.
• Harron Homes: Yorkshire-headquartered regional housebuilder. Directly comparable as a family-influenced, regionally focused builder with similar plot sizes, price bands, and energy-efficiency positioning.
• Story Homes: Northern England-focused housebuilder active in Cumbria, Lancashire, the North East, and Scotland. Comparable regional builder with similar price points and family-led brand positioning.
• Avant Homes: Privately held UK regional housebuilder operating across the Midlands, North West, Yorkshire, and Scotland. Comparable as a private, non-listed regional builder competing in similar price segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SkiptonProperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skipton Properties