Hanna Commercial Real Estate

What Hanna Commercial Real Estate does

Hanna Commercial Real Estate (Hanna CRE) is the commercial real estate division of the Howard Hanna family-owned real estate services platform, headquartered in Cleveland, Ohio. The firm operates a traditional full-service CRE brokerage spanning office, industrial, retail, land, investment, and occupier services, supplemented by property management, business advisory (M&A brokerage), corporate services for multi-location clients, and an auction capability via its wholly-owned subsidiary Chartwell Auctions. It serves buyers, sellers, landlords, and tenants of commercial real estate across a multi-state footprint covering Pennsylvania, Ohio, New York, Michigan, North Carolina, and the Mid-Atlantic (VA/MD/DC) region, with an active website portal for property search and agent discovery.

The company self-describes as the largest family-owned commercial real estate firm in the United States, leveraging Howard Hanna brand association while maintaining specialized commercial focus. Revenue is generated predominantly through transaction-based brokerage commissions, with secondary recurring revenue from property management and corporate/advisory engagements. The firm is privately held, with no venture, private equity, or public-market ownership disclosed.

The operating model is sales-led and broker-led, with no proprietary technology platform, public API, or integration ecosystem disclosed in available materials. Marketing and distribution rely on the hannacre.com property search portal, professional directory listings, and direct broker relationships from 12 regional offices. No AI, machine learning, or data-product capabilities are documented. Recent strategic activity is concentrated on geographic expansion into Charlotte, North Carolina, with stated plans to double local headcount, alongside progressive service-line broadening across business advisory and corporate services.

Name

Hanna Commercial Real Estate

Legal name

Hanna Commercial Real Estate

Website

https://hannacre.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Hanna Commercial Real Estate is the commercial division of family-owned Howard Hanna, providing brokerage, property management, business advisory, auctions, and corporate services for buyers, sellers, landlords, and tenants across the Midwest, Northeast, Mid-Atlantic, and Southeast U.S.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Investment Sales Brokerage (BPAJABAI)

Keywords

• Commercial real estate brokerage
• Property management services
• Commercial property leasing
• Real estate investment sales
• Tenant representation services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Real Estate Brokerage Commissions: Traditional commission-based brokerage model for commercial real estate transactions including sales, leasing, and management services for office, industrial, retail, land, and investment properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hanna Commercial Real Estate is a commercial real estate brokerage and advisory firm providing brokerage, property management, business advisory, corporate services, and auction services across office, industrial, retail, land, and investment property categories. Operating as the commercial real estate division of Howard Hanna, it serves buyers, sellers, landlords, and tenants across multiple U.S. markets including Pennsylvania, Ohio, New York, Michigan, North Carolina, and the Mid-Atlantic region.

Product overview

Hanna Commercial Real Estate operates as a property listing and brokerage platform offering a unified suite of commercial real estate services. The core product is its Brokerage Services platform, which encompasses specialized sub-products for Office, Industrial, Retail, Land, Investment, and Occupier services. The platform is augmented by add-on modules including Business Advisory Services, Chartwell Auctions for accelerated sales, Corporate Services for global account management, and Property Management Services. An integrated Property Search Platform enables clients to browse and filter listings across all service categories. The company also offers a network of commercial agents across multiple office locations serving markets throughout Pennsylvania, Ohio, New York, Michigan, Virginia, Maryland, and Washington DC.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Full-service commercial real estate brokerage covering office, industrial, retail, land, and investment properties for buyers, sellers, landlords, and tenants.
• Office Agency Services Specialized office space brokerage and representation services for commercial tenants and landlords.
• Industrial Services Industrial property brokerage including warehouse, manufacturing, and distribution facility transactions.
• Retail Services Retail property brokerage for shopping centers, strip malls, and standalone retail locations.
• Land Services Commercial land brokerage for development, pad sites, and ground lease transactions.
• Investment Services Investment property sales including multifamily, portfolio, and single-asset commercial transactions.
• Occupier Services Tenant representation and corporate real estate advisory services for businesses locating or expanding facilities.
• Business Advisory Services Buy or sell a business with deep industry knowledge and advisory support integrated with real estate transactions.
• Chartwell Auctions Accelerated property marketing through auction platform for quick and efficient sales.
• Corporate Services Global real estate services for corporations managing multi-location portfolios.
• Property Management Services Liaison services between property owners and tenants managing day-to-day operations and needs.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Howard HannacoreOthersParent company and brand affiliation with Howard Hanna, a major real estate services company. Hanna Commercial Real Estate operates as a division/affiliate leveraging the Howard Hanna brand and resources while maintaining specialized commercial focus.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• SVN International: Commercial real estate franchise network providing brokerage, advisory, and property management services. Comparable to Hanna in its multi-service offering and franchise/affiliate-based geographic expansion model.
• NAI Global: Network-based commercial real estate brokerage with member firms across North America. Highly comparable to Hanna's multi-office, multi-service model and its combination of local ownership with national reach.
• Lee & Associates: Privately held, full-service commercial real estate brokerage operating across North America with a similar multi-office, owner-broker model. Direct match for Hanna's profile in terms of size, service breadth, and ownership structure.
• Marcus & Millichap: Public CRE investment sales brokerage focused on multifamily, retail, office, and specialty assets. Comparable in its CRE focus and multi-property-type service mix, though significantly larger and more capital-markets oriented.
• Avison Young: Privately held global CRE services firm offering brokerage, advisory, and property management. Closely comparable in ownership profile (private), service mix, and mid-tier positioning relative to CBRE/JLL.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with leasing, capital markets, valuation, and property management. Competes with Hanna across all major property types but at vastly greater scale and geographic reach.
• CBRE Group: World's largest commercial real estate services firm. Competes with Hanna across office, industrial, retail, and investment sales, particularly in larger markets where Hanna also operates.
• Colliers International: Global CRE services firm offering brokerage, property management, valuation, and advisory across all major property types. Operates in similar markets with overlapping service lines, but at materially larger scale.
• JLL (Jones Lang LaSalle): Global real estate services and investment management firm with full-service CRE capabilities. Hanna's Corporate Services and Occupier Services offerings directly overlap with JLL's corporate solutions practice.
• Newmark Group: Full-service commercial real estate advisory and services firm with capital markets, leasing, and investment sales capabilities. Overlaps with Hanna's investment sales, office, and occupier service lines at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HannaCRE
• Facebookfacebook.com/hannacommercial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanna Commercial Real Estate