The Paladin Group
The Paladin Group, operationally evidenced as Árachas Group, LLC, is an independent insurance agency brokering commercial, personal, trucking, group benefits, and life & health policies across all 50 US states through licensed, multilingual agents.
- Company typePrivate
- Founded2016
- HeadquartersCedar Falls, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Paladin Group does
The Paladin Group is the firmographic identifier associated with Árachas Group, LLC, a privately held independent insurance agency headquartered at 852 W Bartlett Rd, Bartlett, Illinois. Note: there is a material data discrepancy—the firmographic record lists the entity as 'The Paladin Group' in Cedar Falls with website paladininsured.com and a 2016 founding date, while the detailed operational data attributes the active insurance business to Árachas Group, LLC in Bartlett, IL, with website arachasgroup.com. Per source-precedence rules, the more specific first-party operational data takes precedence, but the relationship between the two entities is not clarified in the source material. The agency operates as an independent broker across five product lines: commercial lines, personal lines, commercial trucking insurance, group employee benefits, and individual life and health insurance, and is licensed to serve customers in all 50 US states. Multi-language agent support covers English, German, Polish, Russian, and Spanish.
The underlying technology is a standard independent insurance brokerage platform built on carrier network access, with no proprietary software products, patents, or AI/ML capabilities disclosed. Operational tooling includes CSR24 for client portal access and certificate generation, a Propeller-powered bond-quoting integration, and the Agency Revolution marketing/automation platform powering the corporate website. Core differentiators cited are the independent agency model (representing multiple carriers rather than a single captive), licensed advisor support across the full customer lifecycle, and breadth of product solutions.
The business model is commission-based: revenue is earned from multiple insurance carriers for placing policies across the five product lines, with commission streams categorized as recurring subscription-style relationships. Distribution is sales-led, conducted by licensed agents via phone, email, and in-person consultations, supplemented by self-serve online quote request forms that feed leads into the agent pipeline. Customer segments are organized by line of business with Commercial/Business flagged as primary. Pricing is quote-based and individually underwritten—no public pricing, subscription tiers, or revenue figures are disclosed.
The Paladin Group firmographics
Firmographics- Name
- The Paladin Group
- Legal name
- Árachas Group, LLC
- Website
- https://paladininsured.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Paladin Group, operationally evidenced as Árachas Group, LLC, is an independent insurance agency brokering commercial, personal, trucking, group benefits, and life & health policies across all 50 US states through licensed, multilingual agents.
- Ownership category
- akta.pro rank
The Paladin Group industry classification
Industry- Product category
- Independent Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where The Paladin Group is headquartered
LocationHeadquarters
- HQ city
- Cedar Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Paladin Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commissions: Earn commissions from multiple insurance carriers for placing policies across commercial lines, personal lines, trucking, group benefits, and individual life & health insurance products.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Paladin Group product offering
Product offeringCore offering
Independent insurance agency and broker licensed to serve customers across all 50 U.S. states, placing commercial lines, personal lines, commercial trucking, group employee benefits, and individual life & health insurance policies through a network of multiple insurance carriers. Licensed advisors provide consultation, quoting, policy binding, certificate/claims support, and ongoing servicing supported by an online CSR24 client center.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Trucking Insurance Specialized commercial trucking insurance for trucking operators, including certificates of insurance, forms and documents support, and industry-specific coverage placement. Customers submit quote requests online and are supported by licensed advisors.
- Commercial Insurance Multi-industry commercial business insurance including bond placement, business coverage, and certificates, served to small and mid-market businesses across the U.S. with licensed advisor support.
- Personal Insurance Home, auto, and personal property insurance coverage for individuals and households, sourced from multiple carriers and supported by licensed advisors via phone, email, or in-person consultation.
- Group Employee Benefits Group health and employee benefits packages for employers, including plan placement and ongoing servicing, sourced from multiple carriers and supported by licensed benefits advisors.
- Individual Life & Health Insurance Individual life and health insurance coverage for personal and family financial protection, with life insurance quotes facilitated through a partnered quoting platform and licensed advisor consultation.
Companies that use The Paladin Group
Customer profileSegments4 records
Ideal customer profiles3 records
The Paladin Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Paladin Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance CarrierscoreÁrachas Group operates as an independent insurance broker with access to an extensive carrier market. This network of insurance company partnerships enables the agency to match customers with optimal coverage options and competitive rates across all product lines.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
The Paladin Group competitors and assessment
Company assessmentBroad incumbents
- USI Insurance Services: Top-tier national insurance brokerage delivering commercial, personal, and benefits solutions to mid-market and large accounts. Overlaps in product set and target customer but operates at materially larger scale with broader capabilities.
- Marsh & McLennan Agency: Middle-market arm of Marsh McLennan providing commercial, personal, and benefits brokerage. Comparable in multi-line offering but significantly larger and integrated with global risk advisory.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant retail brokerage operations across commercial, personal, and benefits. Competes for the same mid-market accounts with vastly broader resources.
- NFP Corp: Mid-market-focused insurance broker and consultant (now part of Aon) offering commercial, personal, and benefits. Comparable in customer profile and multi-line model but at significantly larger scale.
Direct peers
- Brown & Riding Insurance Services: Specialty wholesale insurance brokerage with strong commercial and trucking expertise, working with retail agents. Comparable in commercial/specialty lines focus and carrier-relationship depth.
- SterlingRisk: Independent insurance brokerage providing commercial property/casualty, personal lines, and benefits to middle-market clients. Directly comparable independent multi-line agency with carrier-agnostic distribution.
- Higginbotham: Texas-based independent insurance and financial services firm providing commercial, personal, and benefits products across multiple states. Comparable in multi-line independent agency structure, carrier-agnostic distribution, and mid-market focus.
- Heffernan Insurance Brokers: Large independent insurance brokerage offering commercial, personal, and employee benefits coverage through a multi-carrier model. Highly comparable as a multi-line, independent agency serving mid-market and personal clients with a similar go-to-market.
- The Liberty Company Insurance Brokers: Independent insurance brokerage operating across commercial, personal, and benefits lines in multiple states. Directly comparable in structure, multi-carrier access, and geographic licensing model.
- Assurance Agency: Midwest-headquartered independent insurance agency offering commercial, personal, and employee benefits solutions. Comparable regional independent agency with multi-line product set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks3 records
Key highlights6 records
Customer concentration
The Paladin Group social profiles
Digital presenceThe Paladin Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Paladin Group leadership team
Management profileNumber of profiles
The Paladin Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Paladin Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Paladin Group
What does The Paladin Group do?
Independent insurance agency and broker licensed to serve customers across all 50 U.S. states, placing commercial lines, personal lines, commercial trucking, group employee benefits, and individual life & health insurance policies through a network of multiple insurance carriers. Licensed advisors provide consultation, quoting, policy binding, certificate/claims support, and ongoing servicing supported by an online CSR24 client center.
Is The Paladin Group a public or private company?
The Paladin Group is a private company. It is classified as unknown and is currently operating.
When was The Paladin Group founded?
The Paladin Group was founded in 2016. It employs 51 to 100 people.
Where is The Paladin Group based?
The Paladin Group is headquartered in Cedar Falls, United States, in the North America region.
How does The Paladin Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are The Paladin Group's main competitors?
Broad incumbents on record are USI Insurance Services, Marsh & McLennan Agency, Arthur J. Gallagher & Co. and NFP Corp. Direct peers are Brown & Riding Insurance Services, SterlingRisk, Higginbotham, Heffernan Insurance Brokers, The Liberty Company Insurance Brokers and Assurance Agency.
Does The Paladin Group have an API?
No public API is recorded for The Paladin Group.
What industry is The Paladin Group in?
The Paladin Group's product category is Independent Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.