Assurance Agency, Inc.

What Assurance Agency, Inc. does

Assurance Agency, Inc. is an independent insurance agency headquartered at 75 West Lee Street, Suite #102 in Warrenton, Virginia, operating under corporate structure (Inc.) with licenses to write business in Virginia, Maryland, and the District of Columbia. The firm distributes insurance products on behalf of more than 27 carrier partners spanning property & casualty, life & health, surety, and specialty lines — including Travelers, Progressive, Hartford, Aflac, Prudential, Anthem, Blue Cross Blue Shield, CIGNA, Delta Dental, Markel, Philadelphia Insurance, and Foremost, among others. Its product portfolio covers personal lines (auto, homeowners, life, health, motorcycle, boat, renters, flood, condo, disability, long-term care, umbrella, jewelry), commercial lines (general liability, BOP, workers comp, commercial auto, commercial property, bonds, cyber liability, professional liability, D&O, E&O, EPLI, commercial umbrella, plus vertical-specialty packages for contractors, restaurants, non-profits, jewelers, self-storage, woodworkers, auto body shops, hotels, and inland marine), and employee benefits (group health, life, dental, vision, disability, HSAs).

The agency runs a sales-led go-to-market combining phone-based customer service (540-347-3009), an online quote request platform with 35+ product-specific forms at assurancenow.com, on-site consultations by outside sales representatives, and a Refer a Friend program. Marketing channels include the agency website, Facebook, and Google Places, with community involvement through the Prince William Chamber of Commerce and membership in the Trusted Choice and SIAA independent agency networks. The technology stack is traditional: carrier platforms and quote management systems, with no proprietary technology, AI/ML capability, API, or app disclosed. No funding rounds, acquisitions, mergers, or parent company ownership are evidenced.

Revenue is generated through commissions from insurance carriers on both new policy placements and renewals across personal, commercial, and benefits lines — a recurring model tied to policy persistency. The agency is privately held by its owners and led by President Dennis Donovan, whose insurance career began in 1994, alongside Personal Lines CSR Susan Geisler and Outside Sales Representative Steve Amadon. Headcount is listed in the 11–50 range, with three named staff publicly identified. Customer base spans individual/family consumers and small-to-medium businesses across Rappahannock County, Warrenton, Manassas, and the broader Virginia, Maryland, and DC markets.

Name

Assurance Agency, Inc.

Legal name

Assurance Agency, Inc.

Website

https://assurancenow.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Assurance Agency, Inc. is a privately held independent insurance agency based in Warrenton, Virginia, licensed in Virginia, Maryland, and the District of Columbia. It distributes personal, commercial, and employee-benefits insurance products on behalf of 27+ carrier partners, serving individuals, families, and small-to-medium businesses across the greater Virginia region.

Ownership category

akta.pro rank

Headquarters

HQ city

Warrenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Revenue generated through commissions from insurance carriers for policy placements. As an independent agency, they earn commissions on new policies and renewals across personal and commercial insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Assurance Agency, Inc. is an independent insurance agency distributing personal, commercial, and employee benefits insurance products through multiple carrier relationships. The agency serves individuals, families, and small-to-medium businesses across Virginia, Maryland, and Washington, D.C., offering free no-obligation quotes and dedicated one-on-one service. Revenue is generated through commissions earned from insurance carriers on new and renewal policies.

Product overview

Assurance Agency, Inc. is an independent insurance agency that distributes insurance products across multiple carrier relationships. The company offers a portfolio of personal insurance products (auto, homeowners, life, health, motorcycle, boat, renters, recreational vehicles, flood, condo, disability, long-term care, umbrella, and jewelry coverage) and commercial insurance products (general liability, BOP, commercial auto, workers compensation, commercial property, bonds, cyber liability, professional liability, D&O, E&O, EPLI, commercial umbrella, restaurant, church, contractors, builders risk, non-profit, apartment, condo association, self-storage, woodworkers, jewelers, auto body shops, retail, hotel, and inland marine insurance). The agency also provides employee benefits including group health, life, dental, and related benefit plans. The company operates as a broker/agency model representing multiple insurance carriers rather than as a single-product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage protecting against accidents, collision, comprehensive damage, liability, and medical expenses for personal automobiles, for individual consumers in Virginia, Maryland, and DC.
• Homeowners Insurance Property coverage protecting homes against damage, theft, liability, and natural disasters, including coverage for personal property and liability, for individual homeowners.
• Individual Life Insurance Personal life insurance policies including term, whole, and universal life coverage for individual policyholders.
• Individual Health Insurance Health coverage for individuals and families, providing medical expense protection through carrier partners such as Anthem, BCBS, CIGNA, Kaiser Permanente, United Healthcare, and Mutual of Omaha.
• Motorcycle Insurance Specialized coverage for motorcycles including liability, collision, comprehensive, and medical payments for personal motorcycle owners.
• Boat & Watercraft Insurance Coverage for boats, jet skis, and personal watercraft including physical damage, liability, and medical payments.
• Renters Insurance Protection for renters covering personal property, liability, and additional living expenses.
• Recreational Vehicle Insurance Coverage for RVs, campers, trailers, and related recreational vehicles.
• SR-22 Insurance Specialized filing service for high-risk drivers requiring certificate of financial responsibility.
• Flood Insurance Coverage for flood damage to homes, condos, and personal property, including building and contents coverage.
• Condo Insurance Coverage for condo owners protecting interior contents, personal property, and liability.
• Individual Disability Insurance Income replacement coverage for individuals unable to work due to injury or illness.
• Long Term Care Insurance Coverage for extended care services including nursing homes and assisted living facilities.
• Personal Umbrella Insurance Excess liability coverage providing additional protection beyond standard policy limits for personal assets.
• Jewelry Floaters Valuable personal property coverage for jewelry and precious items.
• General Liability Insurance Core business coverage protecting against bodily injury, property damage, and personal injury claims for small to medium businesses.
• Business Owners Policy (BOP) Comprehensive package policy combining property, liability, and business interruption coverage for small to medium businesses.
• Commercial Auto Insurance Vehicle coverage for business-owned cars, trucks, and fleets with commercial use including liability, collision, and comprehensive options.
• Workers Compensation Insurance Coverage required by Virginia law protecting employees and employers against workplace injuries and related costs.
• Commercial Property Insurance Protection for commercial buildings, equipment, furniture, and business contents against damage and loss.
• Bonds Surety and fidelity bonds including contract, subdivision, commercial, license, permit, and court bonds.
• Cyber Liability Insurance Coverage for data breaches, network security incidents, and cyber exposures including prior acts, reputation damage, and forensic expenses.
• Professional Liability Insurance Coverage for service professionals against claims of negligence including consultants, lawyers, engineers, accountants, and medical professionals.
• Directors & Officers (D&O) Insurance Protection for board members, officers, and directors from lawsuits arising from their duties.
• Errors and Omissions (E&O) Insurance Coverage protecting businesses from professional negligence claims including financial advisors, architects, and real estate professionals.
• EPLI Insurance Employment Practices Liability coverage protecting against wrongful termination, discrimination, sexual harassment, and negligent evaluation claims.
• Commercial Umbrella Insurance Excess liability coverage supplementing general liability, commercial auto, and employer's liability policies.
• Restaurant Insurance Specialized coverage for restaurants including property, crime, liquor liability, food contamination, and equipment breakdown.
• Church Insurance Coverage for religious organizations including property, general liability, crime, and inland marine.
• Contractors Insurance Comprehensive coverage for contractors including general liability, tools, equipment, builders risk, workers comp, and business auto for construction professionals such as electricians, landscapers, painters, and plumbers.
• Builders Risk Insurance Physical damage coverage for property under construction including materials and project sites.
• Non-Profit Insurance Coverage for nonprofit organizations including general liability, property, cyber liability, D&O, and special events.
• Jewelers Insurance Coverage for jewelry businesses including jewelers block, product liability, and professional appraisal liability for jewelry stores, wholesalers, and appraisers.
• Self Storage Insurance Protection for self-storage facilities including buildings, business personal property, debris removal, and business income coverage.
• Woodworkers Insurance Specialized coverage for woodworking professionals including cabinet makers, sawmills, and lumber yards.
• Auto Body Shops Insurance Garage insurance for auto body and repair shops covering liability, property, cargo, crime, and workers comp.
• Retail Store Insurance Business owners package for retail stores including workers comp, general liability, commercial property, and EPLI.
• Inland Marine Insurance Coverage for goods and property transported over land including commercial and personal inland marine floaters.
• Group Health Insurance Employer-sponsored health coverage including PPO, HMO, and consumer-driven health plans with dental and vision options.
• Group Life Insurance Employer-provided life insurance coverage for employee groups including term and whole life options.
• Group Dental Insurance Dental coverage plans including DMO, PPO, and indemnity options for employee groups.
• Employee Benefits Comprehensive employee benefits department offering health savings accounts, vision, international travel, disability, and life insurance for employer groups.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor and core.

• Trusted ChoiceminorChannel Partner/ Reseller/ DistributorMembership network for independent insurance agencies providing access to resources, training, and brand recognition. Agency pledges commitment to quality service, competitive pricing, and advocacy for clients.
• SIAA (Strategic Insurance Agency Alliance)minorChannel Partner/ Reseller/ DistributorAlliance membership providing independent insurance agencies with carrier relationships, training resources, and industry support.
• Prince William Chamber of CommerceminorGTM or Marketing PartnerCommunity membership supporting local business networking and visibility in the Rappahannock County and Prince William area.
• TravelerscoreOthersInsurance carrier partner offering property and casualty products. One of multiple carriers represented to provide competitive quotes to clients.
• American ModerncoreOthersInsurance carrier partner specializing in specialty lines including manufactured housing and collector vehicles.
• AflaccoreOthersSupplemental insurance carrier providing accident, disability, and life products.
• AlliedcoreOthersInsurance carrier partner (Nationwide subsidiary) offering property and auto coverage.
• AnthemcoreOthersHealth insurance carrier providing group and individual health plans.
• BCBS (Blue Cross Blue Shield)coreOthersHealth insurance carrier offering comprehensive medical coverage.
• CIGNAcoreOthersHealth and benefits insurance carrier offering medical, dental, and behavioral health coverage.
• CNA SuretycoreOthersSurety bond carrier providing contract, commercial, and court bonds.
• Delta DentalcoreOthersDental insurance carrier providing group and individual dental plans.
• ForemostcoreOthersInsurance carrier specializing in specialty products including mobile home and landlord coverage.
• GuardiancoreOthersBenefits insurance carrier providing life, dental, and disability coverage.
• HartfordcoreOthersInsurance carrier providing business and employee benefits products.
• John HancockcoreOthersLife insurance carrier offering individual and group life products.
• Kaiser PermanentecoreOthersHealth maintenance organization providing integrated health plans.
• Lititz MutualcoreOthersMutual insurance carrier providing commercial lines coverage.
• MarkelcoreOthersSpecialty insurance carrier offering coverage for unique risks including classic cars and entertainers.
• Mutual of OmahacoreOthersInsurance carrier providing health, life, and supplemental insurance products.
• National GeneralcoreOthersInsurance carrier specializing in auto and home coverage.
• Pacific LifecoreOthersLife insurance carrier offering individual and group life and annuity products.
• Philadelphia InsurancecoreOthersSpecialty insurance carrier providing niche commercial coverages.
• PrincipalcoreOthersBenefits and insurance carrier providing retirement, life, and health products.
• ProgressivecoreOthersAuto insurance carrier known for competitive rates and digital services.
• PrudentialcoreOthersFinancial services and insurance carrier providing life and retirement products.
• SafecocoreOthersInsurance carrier (Liberty Mutual subsidiary) providing auto and home coverage.
• United HealthcarecoreOthersHealth insurance carrier providing comprehensive medical coverage and pharmacy benefits.
• UnumcoreOthersBenefits insurance carrier providing disability, life, and accident coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown, Inc. A large publicly traded insurance brokerage distributing P&C, employee benefits, and specialty lines through hundreds of agency locations nationwide. Operates the same independent-agent distribution model but at vastly larger scale and with national reach.
• USI Insurance Services: A top-10 US insurance brokerage serving mid-market and commercial clients with P&C, employee benefits, and specialty coverage. While Assurance Agency targets SMBs and individuals, USI shares the multi-carrier brokerage distribution model and SMB commercial line focus.
• Hub International: A large North American insurance brokerage placing commercial, personal, and employee benefits coverage across multiple carriers. Mirrors Assurance Agency's multi-carrier independent distribution model across P&C and benefits, at enterprise scale.
• Marsh McLennan Agency: The middle-market arm of Marsh McLennan placing commercial P&C, employee benefits, and personal lines through carrier relationships. Operates the same multi-carrier brokerage distribution model as Assurance Agency but targets mid-market and enterprise clients.
• NFP (an Aon company): A property/casualty, employee benefits, and personal lines broker distributing coverage across multiple carrier relationships. Shares Assurance Agency's multi-line, multi-carrier independent agency model with focus on SMB and middle-market clients.
• Arthur J. Gallagher & Co. A global insurance brokerage and risk management firm placing commercial and personal lines through carrier relationships. Operates the same multi-carrier broker model as Assurance Agency but with mid-market and enterprise focus and national reach.

Regional players

• Erie Insurance: A regional mutual insurer with a strong agency distribution model concentrated in the Mid-Atlantic and Northeast US. Erie competes with Assurance Agency in the same Virginia / Mid-Atlantic personal and commercial insurance market, though through a captive-agent model rather than fully independent brokerage.

Direct peers

• Trusted Choice: A national branding and member network for independent insurance agents and brokers. Assurance Agency is a Trusted Choice member, and member agencies offer the same multi-carrier independent agency proposition to consumers and SMBs.
• SIAA (Strategic Insurance Agency Alliance): An alliance that aggregates independent insurance agencies to pool carrier access, training, and back-office resources. Assurance Agency is an SIAA member, and member agencies operate with the same multi-carrier independent distribution model.
• Leavitt Group: A national network of independent insurance agencies offering multi-carrier P&C, life, and benefits products to individuals and businesses across the US. Closely mirrors Assurance Agency's independent agency distribution model, carrier breadth, and personal/commercial line mix, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Assurance-Agency-1105884972807342

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assurance Agency, Inc.