RI-GO Lift Truck

What RI-GO Lift Truck does

Ri-Go Lift Truck Ltd. is a 100% Canadian-owned and operated material handling equipment dealer founded in 1987 and headquartered at 175 Courtland Ave, Concord, Ontario. The company operates as a full-service dealership across four revenue pillars: (1) new and used equipment sales of forklifts and material handling equipment across electric, internal combustion, narrow aisle, and rough terrain configurations; (2) equipment rentals with a claimed 1,200+ unit fleet of forklifts, reach trucks, power pallet trucks, scissor lifts, and sweeper scrubbers; (3) on-site service and repair delivered by 27 road service technicians backed by a 60,000 sq ft fully equipped facility with paint and body shop; and (4) certified operator training covering lift truck operation, aerial work platforms, WHMIS, and overhead crane operation. Ri-Go Lift distributes a multi-brand portfolio across at least 13 manufacturers including Linde, Komatsu, Hangcha, Blue Giant, V. Mariotti, Skyjack, Baoli, Nilfisk Advance, Zoomlion, Cascade, Southworth, Presto Lifts, and Allied Products, serving warehousing, manufacturing, construction, food processing, and facility management customers across Ontario and Quebec with same-day parts shipping nationwide via an online parts store.

The company employs 51-100 staff and reports no proprietary technology platform; its competitive position rests on distribution breadth, lifecycle service capability, and incumbent customer relationships accumulated across more than 37 years. Pricing is quote-based for new equipment and rentals, while used units are individually listed with prices ranging from approximately CAD $489 for manual pallet trucks to CAD $79,990 for higher-capacity diesel forklifts. The go-to-market blends enterprise field sales, an inside sales function, physical showrooms (Concord and Toronto), an online parts e-commerce storefront, and digital content marketing — including blog coverage of electrification, automation, and tariff-driven shifts in Canada's forklift market. Revenue streams are diversified across hardware sales (new and used), recurring rental income, professional services (repair and training), and aftermarket parts, with no disclosed parent company, private equity ownership, or external capital events in the source material.

Name

RI-GO Lift Truck

Legal name

Ri-Go Lift Truck Ltd.

Website

https://rigolift.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Ri-Go Lift Truck Ltd. is an independent Canadian material handling equipment dealer founded in 1987, headquartered in Concord, Ontario. The company sells, rents, services, and provides certified operator training on forklifts and related equipment from multiple manufacturers across Ontario and Quebec.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales (New & Used): Sale of new and pre-owned forklifts and material handling equipment from multiple manufacturers including Linde, Komatsu, Hangcha, Blue Giant, V. Mariotti, Skyjack, Baoli, and others. Both new and used inventory is available.
2. Equipment Rentals: Short- and long-term rental of forklifts, reach trucks, power pallet trucks, scissor lifts, sweeper scrubbers, and more. Ri-Go Lift claims the number 1 rental department in Ontario with over 1,200 rental units available.
3. Service & Repair: Factory-trained technicians providing on-site forklift repair and maintenance. 27 road service technicians available. Reduced rental rates on replacement forklifts while equipment is being serviced.
4. Parts & Attachments: Online ordering of parts including PM kits, tune-up kits, tires, wheels, seating, battery safety supplies, dock equipment, forklift attachments, and aftermarket parts. Same-day shipping across Canada on most items.
5. Operator Training: Certified on-site material handling training courses including Lift Truck Operation (theoretical and practical), Aerial Lift Operator Training, Fall Prevention, WHMIS 2015, Overhead Crane Operator Training, and Transportation of Dangerous Goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RI-GO Lift Truck is a multi-brand material handling equipment dealership that sells new and used forklifts, aerial work platforms, warehouse storage systems, industrial cleaning equipment, lift tables, and attachments from manufacturers such as Linde, Komatsu, Hangcha, Blue Giant, V. Mariotti, Skyjack, Baoli, Nilfisk Advance, Cascade, Southworth, Presto, and Zoomlion. The company pairs equipment distribution with full aftermarket services including 1,200+ unit short- and long-term rentals, on-site repair by 27 road technicians backed by a 60,000 sq ft service facility, an online parts store with same-day Canadian shipping, and certified on-site operator training. Operations are concentrated in Ontario and Quebec, with parts shipping nationwide.

Product overview

RI-GO Lift Truck is a 100% Canadian owned and operated material handling equipment dealer serving Ontario and Quebec since 1987. The company operates as a full-service material handling solutions provider offering a comprehensive portfolio of products organized around four core service pillars: (1) New and Used Equipment Sales featuring multiple forklift brands (Linde, Komatsu, Hangcha, Blue Giant, V. Mariotti, Skyjack, Baoli, Zoomlion) in electric, internal combustion, narrow aisle, and rough terrain configurations; (2) Equipment Rentals with over 1,200 rental units including forklifts, reach trucks, and scissor lifts; (3) Forklift Service and Repair with 27 road service technicians and a 60,000 sq ft facility; and (4) Certified Operator Training. The product ecosystem spans forklift trucks and attachments, warehouse storage systems (racking, shelving, modular offices), industrial cleaning equipment (Nilfisk Advance), scissor lift tables (Southworth, Presto), safety equipment, and specialized attachments (Cascade drum handlers, sideshifters, clamps). The company also offers an online parts store with same-day Canadian shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklifts & Lift Trucks Sales of new forklifts, lift trucks, aerial work platforms (scissor lifts, boom lifts), and material handling equipment from Linde, Komatsu, Hangcha, Blue Giant, V. Mariotti, Skyjack, Baoli, and Zoomlion for businesses in Ontario and Quebec. Includes on-site needs assessment, brand selection guidance, custom configuration (electric, IC, narrow aisle, rough terrain), and quoted pricing.
• Used Forklifts & Pre-Owned Equipment Pre-owned forklifts and material handling equipment that have been inspected and certified per MOL standards, available at lower prices than new equivalents. Individually priced listings on the website with examples spanning walkie pallet jacks, electric and diesel units.
• Forklift & Material Handling Equipment Rentals Short- and long-term rental of forklifts, reach trucks, power pallet trucks, scissor lifts, and sweeper scrubbers from a fleet of over 1,200 units, marketed as the number 1 rental department in Ontario. Includes reduced rental rates on replacement equipment while customer-owned units are being serviced.
• Forklift Repair, Service & Maintenance Factory-trained technician support for material handling equipment including on-site repair and maintenance via 27 road service technicians and a 60,000 sq ft service facility with paint and body shop. Reduced replacement rental rates provided while customer equipment is being serviced.
• Certified Forklift & Material Handling Operator Training On-site certified training courses including Lift Truck Operation (theoretical and practical), Aerial Lift Operator Training, Fall Prevention, WHMIS 2015, Overhead Crane Operator Training, and Transportation of Dangerous Goods. Delivered at customer sites across Ontario.
• Online Parts Store Online ordering platform at parts.rigolift.com for PM kits, tune-up kits, repair kits, tires, wheels, seating, forklift attachments, dock equipment, battery safety supplies, and aftermarket parts. Same-day shipping anywhere in Canada on most items.
• Industrial Floor Cleaning Machines (Nilfisk Advance) Sales of Nilfisk Advance professional cleaning equipment including floor scrubbers, sweepers, combination sweeper-scrubbers, autonomous scrubbers (e.g., Liberty SC50 with 6-hour runtime per charge), and Viper-branded equipment for industrial and commercial facilities.
• Warehouse Racking and Shelving Systems Turnkey warehouse storage solutions including selective pallet racking, double deep racking, push back racking, pallet flow racking, drive-in racking, cantilever racking, carton flow systems, wire mesh storage lockers, and custom storage systems delivered through partners such as Cresswell Racking, Rack Builders Inc., and Metalware Shelving.
• Scissor Lift Tables (Southworth, Presto, Linde) Hydraulic and pneumatic scissor lift tables from Southworth (Backsaver series, PalletPal level loaders, Dandy Lift, container tilters), Presto (hydraulic, pneumatic, portable, extended vertical travel, and super heavy-duty lifts), and Linde for ergonomic material handling workstations.
• Forklift Attachments (Cascade) Forklift attachments from Cascade including carton clamps, paper roll clamps, bale clamps, fork positioners, sideshifters, rotators, multiple load handlers, push/pull attachments, weighing systems, block handlers, pipe handlers, and remanufactured options; magnetic fork covers protect powder-coated, anodized aluminum, or wood surfaces.
• Safety Equipment and Facility Safety Products Personal protective equipment (hard hats, gloves, glasses, harnesses), forklift battery safety supplies, LED headlights, blue safety lights, strobe lights, backup alarms, AI camera systems (ADAS), convex mirrors, guard rails, and floor marking tape sold to industrial workplaces across Canada.
• Skyjack Aerial Work Platforms (Scissor Lifts & Boom Lifts) Sales, rental, and service of Canadian-made Skyjack aerial work platforms including DC electric scissor lifts (SJ3013 to SJ4740 series), vertical mast lifts, rough terrain scissor lifts, telescopic and articulating boom lifts, and telehandlers.

Quantifiable outcome

• 27 road service technicians ready to serve customers on-site
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and secondary.

• LindecoreChannel Partner/ Reseller/ DistributorLinde is a key brand in Ri-Go Lift's portfolio. Linde forklifts are described as German quality equipment with the best-built, lowest cost of ownership forklifts and reach trucks globally. Ri-Go sells new Linde equipment and also lists used Linde units in their inventory.
• KomatsucoreChannel Partner/ Reseller/ DistributorRi-Go Lift is a Komatsu industrial trucks dealer in Canada. Komatsu forklifts are described as workhorses built with Komatsu's heavy equipment heritage and engineering expertise. Ri-Go provides sales, parts, and service for Komatsu forklifts including LPG, diesel, and electric models.
• HangchacoreChannel Partner/ Reseller/ DistributorHangcha is described as a factory-owned operation with Canadian showrooms in Montreal, Toronto, and Vancouver. Hangcha forklifts match or exceed top brands at significantly lower prices. Ri-Go Lift distributes the full Hangcha lineup including electric counterbalance, narrow aisle, internal combustion, and rough terrain forklifts.
• Blue GiantcoreChannel Partner/ Reseller/ DistributorBlue Giant material handling equipment (pallet trucks, straddle stackers, counterbalanced lift trucks) increases warehouse and loading dock productivity and reduces worker injury risk. Ri-Go distributes the full Blue Giant industrial truck range.
• V. MariotticoreChannel Partner/ Reseller/ DistributorV. Mariotti 3-wheel forklifts feature state-of-the-art engineering and are described as the most compact electric riders on the market. Ri-Go distributes the full Mariotti lineup including ME AC Series, Mycros AC Series, MX Series, and Mini AC Series.
• SkyjackcoreChannel Partner/ Reseller/ DistributorSkyjack manufactures scissor lifts, boom lifts, and telehandlers made in Canada (Guelph, Ontario). Ri-Go is an authorized Skyjack dealer selling, renting, and repairing Skyjack aerial work platforms across Ontario.
• Baoli (KION Baoli)coreChannel Partner/ Reseller/ DistributorBaoli is a KION Group company and international material handling manufacturer offering LPG, diesel, and electric forklifts with load capacities of 3,500 to 7,000 lbs. Ri-Go distributes Baoli forklifts positioned as reliable, affordable, high-performance equipment.
• Nilfisk AdvancecoreChannel Partner/ Reseller/ DistributorNilfisk-Advance is one of the world's leading manufacturers of professional cleaning equipment. Ri-Go distributes the full Nilfisk Advance lineup including floor scrubbers, sweepers, combination sweeper-scrubbers, and Viper-branded equipment.
• CascadecoreChannel Partner/ Reseller/ DistributorCascade is a global leader in forklift attachments. Ri-Go distributes Cascade attachments including carton clamps, paper roll clamps, bale clamps, fork positioners, rotators, push/pull attachments, weighing systems, and magnetic fork covers. Both new and remanufactured Cascade attachments are available.
• SouthworthcoreChannel Partner/ Reseller/ DistributorSouthworth is a leading manufacturer of hydraulic scissor lift tables. Ri-Go distributes Southworth lift tables including the Backsaver series, PalletPal level loaders, Dandy Lift, and container tilters.
• Presto LiftscoreChannel Partner/ Reseller/ DistributorPresto Lifts offers an extensive selection of lift tables and stackers. Ri-Go distributes Presto products including hydraulic lift tables, pneumatic lift tables, portable lift tables, and fully powered walkies.
• ZoomlioncoreChannel Partner/ Reseller/ DistributorZoomlion is a high-tech equipment manufacturer founded in 1992 offering scissor lifts and other construction equipment. Ri-Go distributes Zoomlion scissor lifts including micro, DC/DC-LI, HD/HD-LI, and AC/AC-LI series.
• Allied Products (Lift Rite, Valleycraft, Canway, etc.)secondaryChannel Partner/ Reseller/ DistributorRi-Go supplies allied products including appliance trucks, handtrucks, warehouse carts, drywall carts, lumber trucks, drum trucks, cylinder carts, rolling ladders, and more through partnerships with Lift Rite, Valleycraft Material Handling & Storage Solutions, Canway Equipment, and other manufacturers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liftow: Liftow is one of the largest Toyota Material Handling dealers in Ontario and eastern Canada, directly competing with Ri-Go in forklift sales, rentals, service, parts, and operator training across the same Ontario geography.
• Strongco: Strongco is a Canadian multi-line heavy equipment dealer (Volvo CE, Case, Manitowoc cranes) that overlaps with Ri-Go on rough-terrain forklifts, material handling equipment, and parts/service in eastern Canada.
• Yale/Chase Equipment: Chase Equipment is a Yale lift truck dealer serving Ontario with new/used forklifts, rentals, service, and parts — a direct head-to-head competitor in the same Ontario geography and product categories.

Broad incumbents

• Wajax Corporation: Wajax is a publicly traded Canadian industrial equipment distributor with material handling, construction, and power systems divisions, providing similar dealership services at significantly larger national scale.
• Brandt Tractor: Brandt is Canada's largest John Deere construction and forestry equipment dealer; it competes with Ri-Go on rough-terrain forklifts and material handling equipment across Canada, though with a different primary OEM relationship.
• Crown Equipment: Crown Equipment is a major global forklift OEM that competes with the brands Ri-Go distributes; its dealer network overlaps with Ri-Go's service territory in Ontario, particularly in warehouse and narrow-aisle segments.
• Hyster-Yale Group: Hyster-Yale is a global material handling OEM whose dealer network competes directly with Ri-Go's portfolio in the same Ontario/Quebec warehouse, manufacturing, and container-handling segments.
• KION North America (Linde Material Handling): KION/Linde is a global forklift OEM whose Linde brand is Ri-Go's premium anchor; KION's broader North American dealer strategy and any direct-sales initiatives directly affect Ri-Go's largest brand partnership.
• United Rentals: United Rentals is North America's largest equipment rental company and competes with Ri-Go's 1,200-unit rental fleet in the Ontario aerial lift and material handling rental segments, though at a vastly larger scale.

Regional players

• Location d'outils Brossard / Équipements Emond: Quebec-based equipment rental and dealer businesses that compete with Ri-Go's expansion into the Quebec market, particularly on forklifts, aerial lifts, and operator training services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RI-GO Lift Truck