Équipements Brossard

What Équipements Brossard does

Équipements Brossard is a commercial and industrial equipment rental company serving the Greater Montreal region from 10 physical branch locations spanning Brossard, Candiac, Delson, Laval, Longueuil, Montréal, Saint-Eustache, St-Hubert, and St-Jérôme. The company rents construction tools and heavy machinery across nine product categories — Élévation (aerial lifts, boom lifts), Électricité (cable pullers, benders, inspection cameras), Plomberie (drain cleaners, pipe threaders), Manutention (forklifts, telehandlers, trailers), Excavation (excavators, loaders, hydraulic breakers), Compaction (plate compactors, rollers), Béton (concrete saws, vibrators, grinders), Chauffage (industrial heaters, steam pipe thawers), and Compressors — alongside maintenance and repair services for lifting equipment. The fleet spans compact hand tools to heavy machinery with up to 10,000 lb telehandler capacity and 156 ft boom lift working height.

The company operates a dual-segment go-to-market: a primary commercial/industrial motion targeting contractors, electricians, plumbers, and landscapers through dedicated account services with monthly invoicing, no deposit requirements, and 48-hour account approval; and a secondary direct-to-consumer motion for individual homeowners and DIY renters through walk-in branch transactions. Revenue is generated on a usage-based model (daily, weekly, monthly rental rates) with a supporting professional services stream from equipment maintenance and repair. Pricing is quote-based and not publicly disclosed, with no published rate cards.

Founded in 1977 (per firmographic records) or 1980 (per company history), Équipements Brossard transitioned from independent family-owned operator to a subsidiary of Locations Sunbelt du Canada on February 2, 2026, joining a national equipment rental network of 147 branches and 1,700 employees across Canada. Andréa Hétu continues as Présidente, with the existing branch footprint, contacts, and teams preserved under the Locations Sunbelt brand.

Name

Équipements Brossard

Legal name

Équipements Brossard

Website

https://equipementsbrossard.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Équipements Brossard is a Greater Montreal equipment rental company operating 10 branches, serving commercial contractors, tradespeople (electrical, plumbing, landscaping), and individual consumers with construction tools, heavy machinery, and maintenance services across nine product categories. As of February 2026, it operates as a subsidiary of Locations Sunbelt du Canada.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

akta.pro secondary industry

Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)

Keywords

• Construction equipment rental
• Heavy machinery rental
• Tool rental services
• Aerial lift rental
• Commercial equipment leasing

Headquarters

HQ city

Candiac

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction tools, heavy equipment, and specialized machinery. Revenue generated through daily, weekly, and monthly rental rates. Fleet includes equipment for construction, electrical, plumbing, excavation, compaction, and material handling applications.
2. Maintenance and Repair Services: Preventive maintenance, inspection, and repair services for lifting equipment. Professional services to support equipment longevity and customer satisfaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Équipements Brossard is an equipment rental company serving the Greater Montreal area with 10 physical branches. It rents construction tools, heavy machinery, and specialized equipment across categories including aerial lifts, electrical tools, plumbing equipment, material handling, excavation, compaction, concrete, heating, and compressors, serving both commercial/industrial clients and individual consumers. The company also provides equipment maintenance, inspection, and repair services.

Product overview

Équipements Brossard (now Locations Sunbelt) operates as a commercial and industrial equipment rental company offering a broad portfolio of rental equipment organized across nine product categories: Élévation (aerial lifts and work platforms), Électricité (electrical installation and wire-pulling tools), Plomberie (drain cleaning and pipe tools), Manutention (forklifts, telehandlers, trailers), Excavation (excavators, loaders, hydraulic breakers), Compaction (plate compactors, rollers), Béton (concrete saws, vibrators, grinders), Chauffage (heaters, thawers), and Compressors. The company also provides equipment maintenance and repair services, and commercial account management. The portfolio spans from compact hand-held power tools (rotary hammers, breakers, saws) to heavy machinery (excavators, telehandlers up to 10,000 lb capacity, boom lifts reaching 156 ft working height). The company transitioned to the Locations Sunbelt brand in February 2026, joining a national network of 147 branches.

Differentiator

Problem solved

Functional benefit

Products and services

• Élévation (Aerial Lift Rental) Aerial lifts, boom lifts, and work platforms rented for elevated work tasks across construction and industrial sites.
• Électricité (Electrical Equipment Rental) Electrical tools including cable pullers, conduit brushes, benders, and inspection cameras for electrical installation and maintenance work.
• Plomberie (Plumbing Equipment Rental) Plumbing tools such as drain cleaners, pipe threaders, leak detectors, pipe support stands, and inspection cameras for plumbing work.
• Manutention (Material Handling Equipment Rental) Forklifts, telehandlers, pallet jacks, chain hoists, trailers, and conveyors rented for lifting and moving materials on job sites.
• Excavation Equipment Rental Excavators, loaders, compact utility loaders, and hydraulic breakers rented for earthmoving and excavation tasks.
• Compaction Equipment Rental Plate compactors, rollers, and tamping equipment rented for soil and asphalt compaction on construction sites.
• Chauffage (Heating Equipment Rental) Indirect and open-flame heaters, electric heaters, infrared heaters, radiant heaters, and steam pipe thawers rented for temporary heating and de-icing applications.
• Béton (Concrete Equipment Rental) Concrete mixers, concrete saws, floor grinders, vibrators, and related equipment rented for concrete placement and finishing work.
• Compresseur (Compressor Equipment Rental) Air compressors rented for pneumatic tool operation on construction and industrial sites.
• Divers (Miscellaneous Equipment Rental) General-purpose tools and equipment that do not fall into other categories, available for rent.
• Maintenance and Repair Services Preventive maintenance, inspection, and repair services for lifting and rental equipment, provided by expert technicians.
• Commercial Account Services Dedicated business account services for commercial and industrial clients, including monthly invoicing, secure rentals without deposits, and direct inventory access.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Locations Sunbelt CanadacoreOthers · 2 February 2026Équipements Brossard has joined Locations Sunbelt Canada as of February 2, 2026. This acquisition/merger gives Équipements Brossard access to Locations Sunbelt's expanded equipment inventory and resources. The companies maintain existing contacts, phone numbers, and teams, with Équipements Brossard president Andrea Hétu continuing leadership. Locations Sunbelt Canada operates 147 branches with 1700 employees across Canada.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Toromont Industries: Canadian Caterpillar dealer with equipment rental capabilities. Comparable heavy-equipment categories but primarily serves Ontario and Eastern Canada rather than competing directly in Greater Montreal.
• Strongco: Canadian heavy equipment dealer with rental operations serving construction and infrastructure markets. Overlaps in heavy-equipment rental but focused primarily outside Quebec.
• Brandt Tractor: Canadian Caterpillar dealer with significant equipment rental operations serving Western Canada. Overlaps in heavy equipment categories but primarily serves a different geography than Équipements Brossard's Quebec focus.

Direct peers

• Cooper Equipment Rentals: Canadian heavy equipment rental company with a similar mix of aerial, material handling, compaction, and earthmoving equipment. Closely comparable business model and target customer segments to Équipements Brossard.
• Battlefield Equipment Rentals: Canadian equipment rental company with a similar multi-category catalog serving construction and industrial customers across Ontario and beyond. Comparable branch-based distribution model targeting tradespeople and contractors.
• Locations Sunbelt Canada: Direct parent company and largest Canadian equipment rental operator with 147 branches and 1,700 employees. Offers construction, industrial, and trades equipment rental across Canada with overlapping categories (excavation, material handling, aerial, compaction, concrete).

Emerging players

• EquipmentShare: Digital-first equipment rental and fleet management platform disrupting traditional branch-based rental. Targets the same construction contractor and tradesperson customers with technology-enabled ordering and telematics.

Broad incumbents

• United Rentals: North America's largest equipment rental company with ~1,500+ branches and broad coverage across general construction, industrial, and aerial equipment. Operates at vastly larger scale but in the same rental categories.
• Herc Rentals: Major North American equipment rental company (~400+ branches) serving construction, industrial, infrastructure, and government customers. Comparable equipment categories including aerial, material handling, and earthmoving.
• Sunbelt Rentals (US): US-based parent affiliate of Locations Sunbelt Canada, operating ~1,400 branches across North America. Closely aligned rental categories and customer base, with significantly greater scale and fleet resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Équipements Brossard