Virgin Mobile KSA

What Virgin Mobile KSA does

Virgin Mobile KSA (legally Beyond ONE Saudi for Telecommunication LLC) is a Mobile Virtual Network Operator (MVNO) providing consumer mobile telecommunications services in Saudi Arabia by leasing capacity from Saudi Telecom Company (STC). The company operates under a licensing arrangement with Virgin Mobile Middle East & Africa (VMMEA), itself part of the globally recognized Virgin Group, and runs a digital-first service platform anchored on a self-serve mobile application (iOS, Android, Huawei AppGallery) that handles SIM activation, plan selection, billing, and customer support without store visits. It supplements this digital channel with a physical footprint of 221+ retail locations across major Saudi cities including Riyadh, Jeddah, Mecca, Medina, and Dammam.

The product portfolio centers on postpaid and prepaid mobile plans with customizable data, voice, and SMS packages, and includes eSIM services, international calling and roaming, postpaid home broadband (Vnet), and exotic vanity number auctions. Differentiated offerings include the recently launched Aman Plans, a network-level digital protection service that filters harmful content and blocks social media applications without requiring device configuration, and the Family Tag device for family tracking. Partnerships with content providers Starzplay and Shahid are bundled into mobile plans, and payment processing is outsourced to Tap Payments.

The business model combines recurring subscription revenue from postpaid plans, usage-based revenue from prepaid and roaming, one-time fees from device bundles and vanity number auctions, and premium add-on revenue from Aman Plans. Customers span three primary segments — individual consumers, families with children, and the expatriate community — and the company competes against the three incumbent Saudi mobile network operators (STC, Mobily, Zain) by emphasizing flexibility (no long-term contracts on most plans), digital self-service, and brand-led customer experience.

Name

Virgin Mobile KSA

Legal name

Beyond ONE Saudi for Telecommunication LLC

Website

https://virginmobile.sa

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Virgin Mobile KSA is an MVNO operating on STC's network in Saudi Arabia, offering digital-first postpaid and prepaid mobile plans, eSIM, international roaming, broadband, and network-level parental controls to Saudi consumers, families, and expatriates.

Ownership category

akta.pro rank

Product category

Mobile Virtual Network Operator (MVNO) Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industries

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE), Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Postpaid mobile plans
• Prepaid mobile services
• Mobile telecommunications
• International roaming services

Headquarters

HQ city

Ar Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Postpaid Mobile Plans: Monthly subscription plans (Postpaid/Moqawwem) with recurring billing. Customers pay a monthly fee for included data, local minutes, SMS, and media services. The plan auto-renews each service period. Requires upfront payment and credit card/debit card registration.
2. Prepaid Mobile Plans: Pay-as-you-go model where customers prepay for airtime credit (Mo-Prepaid). Balance is deducted based on usage. Customers must recharge to make calls or use data services when balance reaches zero.
3. Aman Plans (Parental Control): Premium add-on service providing network-level digital protection for child safety. Sold as a separate package with automatic renewal.
4. Exotic Number Auctions: E-auction platform for premium/vanity mobile numbers. Customers bid on distinctive number sequences for one-time registration fees.
5. International Roaming Services: International roaming services allowing customers to use their mobile service while traveling outside Saudi Arabia, with separate roaming charges.
6. International Calls: Dedicated international calling packages for making calls to numbers outside Saudi Arabia.
7. Device Bundles: Mobile devices sold bundled with postpaid plans, requiring 18-month service commitment. Early termination fees apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Virgin Mobile KSA is a Mobile Virtual Network Operator (MVNO) in Saudi Arabia that resells mobile voice, data, SMS, international roaming and value-added services on Saudi Telecom Company's (STC) network. The company sells contract-free postpaid and prepaid mobile plans, eSIM services, postpaid broadband (Vnet), international calling and roaming packages, network-level parental controls (Aman Plans), and premium vanity numbers through an e-auction, delivered through a digital-first mobile app and a network of 221+ retail stores.

Product overview

Virgin Mobile KSA operates as a Mobile Virtual Network Operator (MVNO) providing mobile telecommunications services in Saudi Arabia, utilizing the network infrastructure of Saudi Telecom Company (STC). The company offers a digital-first, app-based service experience. The core product portfolio includes postpaid mobile plans with customizable data, minutes, and SMS packages. Key supplementary services include eSIM activation, international calling and roaming, broadband (Vnet), and network-level digital protection (Aman Plans). Additional offerings encompass vanity number selection via e-auction, signal boosting, family tracking devices, and a self-service mobile application with integrated wallet functionality. The company primarily engages customers through its mobile app and website, with service available through over 221 retail locations across the Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• Aman Plans: First-of-its-kind network-level digital protection service that filters harmful content and blocks access to social media applications including TikTok, Snapchat, Instagram, X, Facebook, Threads, and Discord. Designed for children's digital safety.
• Vnet
• Switch Postpaid
• Family Tag Device
• eSIM Services

Products and services

• Postpaid Mobile Plans Monthly subscription mobile plans sold to individual consumers in Saudi Arabia, providing data, local minutes, SMS, media data, and optional add-ons on a contract-free basis that auto-renews each service period.
• Prepaid Mobile Plans (Mo-Prepaid) Pay-as-you-go mobile service for individual consumers in Saudi Arabia where customers prepay for airtime credit, with usage of voice, data and SMS deducted from balance and quick top-up via the app or website.
• Aman Plans (Network-Level Digital Protection) Premium add-on subscription sold to parents and guardians that filters harmful content and blocks social media applications at the network level, enabling YouTube Restricted Mode and safe search without requiring additional apps or device configuration.
• Vnet (Postpaid Broadband) Postpaid fixed wireless broadband internet service offered to consumers for home or office connectivity on a monthly subscription basis.
• International Calls Subscription and usage-based international calling packages enabling customers to make calls to destinations outside Saudi Arabia at competitive rates, with options bundled into postpaid plans.
• International Roaming Roaming service allowing customers to use their Virgin Mobile service while traveling outside Saudi Arabia, with roaming charges applied separately and unlimited incoming calls included on selected postpaid plans.
• Vanity Numbers (E-Auction) Auction service allowing customers to bid on premium, exotic, and memorable mobile numbers, with tiers including Value (SAR 110), Rare (SAR 500), Legendary (SAR 1,300), and Exotic (SAR 2,500) and associated contract commitments.
• Boost Your Signal Signal enhancement service designed to improve network coverage and connectivity for customers experiencing weak signals at home or in the office.
• Family Tag Device Device-based family tracking and management service for parents to monitor and manage their children's device usage, location, and safety.

Quantifiable outcome

• First-of-its-kind network-level digital protection service in the Kingdom
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Saudi Telecom Company (STC)coreTechnology or IntegrationSTC serves as the host network operator for Virgin Mobile KSA's MVNO services. As an MVNO, Virgin Mobile relies on STC's network infrastructure to provide mobile telecommunications services. This is the foundational technical partnership that enables all Virgin Mobile services in Saudi Arabia.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides secure cloud hosting infrastructure for Beyond ONE's social media data processing and general operations. Data from social media interactions is stored on AWS servers in the United States under strict safeguards including encryption and access control measures.
• Tap PaymentscoreTechnology or IntegrationTap Payments is the third-party payment service provider used for securely processing all customer payments. Payment information including card numbers, expiry dates, and CVV codes are securely transmitted to Tap Payments for processing. Virgin Mobile does not store or directly access full card information.
• StarzplayminorOthersStarzplay content streaming service is included or available with Virgin Mobile plans, providing customers access to Starzplay entertainment content as part of their mobile package benefits.
• Shahid (MBC Group)minorOthersShahid streaming service is included or available with Virgin Mobile plans, providing customers access to Shahid Arabic entertainment content as part of their mobile package benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virgin Mobile UAE: Sister MVNO under the same Virgin Mobile Middle East & Africa umbrella, operating on du's network in the UAE with a similar digital-first, no-contract postpaid model and app-led customer experience.
• Lebara Mobile: Multi-market MVNO focused on international calling and ethnic/expat segments across Europe, Middle East and Australia. Highly comparable in target customer (expatriates needing affordable international calls) and MVNO wholesale model.
• Lyca Mobile: Global MVNO operating across 20+ countries including the Middle East, targeting migrant and expatriate customers with international calling and roaming. Directly comparable MVNO business model and customer segment to Virgin Mobile KSA.
• TracFone (Verizon): Largest US-based MVNO, reselling wireless service from major carriers under multiple prepaid brands. Closest direct peer by MVNO model, scale and multi-brand digital-first distribution.
• Mint Mobile: US digital-first MVNO acquired by T-Mobile, known for app-led onboarding, no-contract postpaid plans and a modern brand positioning. Highly comparable in digital-first GTM motion and target customer.

Broad incumbents

• STC (Saudi Telecom Company): Saudi Arabia's incumbent MNO and Virgin Mobile KSA's host network operator. STC is simultaneously the company's wholesale supplier and a primary retail competitor, making it the most strategically important incumbent peer.
• Mobily (Etihad Etisalat): Second-largest Saudi MNO offering mobile, broadband and digital services nationwide. Competes for the same consumer ARPU pool as Virgin Mobile KSA but with full network ownership and broader service portfolio.
• Zain Saudi Arabia: Third major Saudi MNO offering mobile voice, data and digital lifestyle services. Competes directly with Virgin Mobile KSA for consumer and family segments, and represents a potential alternative host network if MVNO access is expanded.

Regional players

• Friendi Mobile (Ooredoo): Oman-based MVNO (with historic Saudi presence) targeting prepaid youth and migrant segments. Comparable regional MVNO peer in the GCC, operating on a host MNO's network with similar digital and prepaid GTM.
• Axiom Telecom: UAE-headquartered mobile retailer and MVNO/distributor operating across the Middle East. Comparable as a regional MVNO/retail hybrid that resells wireless service and devices across Gulf markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Virginmobileksa
• Facebookfacebook.com/VirginMobileKSA
• LinkedInlinkedin.com/company/virgin-mobile-ksa
• Instagraminstagram.com/virginmobileksa
• TikToktiktok.com/@virginmobileksa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virgin Mobile KSA