FRiENDi mobile

What FRiENDi mobile does

FRiENDi mobile is a prepaid Mobile Virtual Network Operator (MVNO) operating in Oman under the legal entity Beyond One S.P.C (CR No. 1037914). The company provides mobile voice, data, and messaging services to mass-market consumers and to expatriate workers in Oman, offering a portfolio of prepaid plans — Combo Plans (data plus local minutes plus Flexi international minutes), Data Plans (9-80 GB), Call Plans (740 local minutes), Friendi Shabek data plans, and country-specific International Calling Bundles to Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia. Plan prices range from 5 OMR to 25 OMR on 28-day validity cycles.

The underlying technology stack consists of MVNO wholesale network access combined with a multi-channel digital self-service layer. Customer plan activation is handled via USSD codes (*303*22#, *303*21#, *777*4#, etc.), account management runs through a native iOS and Android mobile application with OTP-based authentication, and credit recharge is supported via a web platform at aam.friendioman.com. Distribution combines a nationwide dealer and retail store network (locatable via the website's "Find a Store" feature) with a customer-care call center operating 8am to 12am daily. Mobile Number Portability support enables frictionless subscriber acquisition from competing Omani operators.

FRiENDi generates revenue through prepaid airtime and data package sales, recurring international calling bundles, and ancillary promotional mechanics (5% bonus credit on app recharges, Treasure Box prize draws, and Buy & Earn WhatsApp bonus data). The company employs 11-50 people, is headquartered in Muscat, Oman, and is led by CEO Shadli Al Abdulsalam. Operations are exclusively domestic, and the company is privately held with no disclosed institutional investors or funding history.

Name

FRiENDi mobile

Legal name

Beyond One S.P.C

Website

https://friendimobile.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FRiENDi mobile is a prepaid Mobile Virtual Network Operator (MVNO) in Oman offering voice, data, and international calling plans from 5 to 25 OMR. It serves general consumers and expatriate workers via a dealer network, mobile app, and USSD-based self-service.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)

Keywords

• Prepaid mobile plans
• MVNO services
• International calling bundles
• Mobile data plans
• Prepaid telecom services

Headquarters

HQ city

Omanawa

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Prepaid Mobile Services: FRiENDi mobile operates as a Mobile Virtual Network Operator (MVNO) in Oman, generating revenue through prepaid mobile services including voice calls, data packages, and SMS. Customers purchase airtime credit and data bundles with validity periods of 28 days. The pricing ranges from 5 OMR to 25 OMR per plan, with additional revenue from international calling bundles.
2. International Calling Bundles: Revenue from international calling bundles targeting expatriate communities in Oman, offering discounted rates to popular destinations including Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia. Bundles are available at various price points with different minute allocations.
3. App-based Promotional Services: Revenue enhancement through promotional features including 'Treasure Box' prize promotions, 'Buy & Earn' WhatsApp bonus data, and 5% bonus credit on app-based recharges. These promotional mechanics drive customer engagement and retention while generating ancillary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FRiENDi mobile is a Mobile Virtual Network Operator (MVNO) in Oman that sells prepaid mobile services including voice, data, and SMS through combo plans (data + local minutes), data-only plans, local call plans, and discounted international calling bundles targeting expatriate communities from Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia. Plans are priced between 5 OMR and 25 OMR with 28-day validity, and the service is delivered through a self-service mobile app (iOS/Android), USSD activation codes, a web recharge platform, and a nationwide dealer and retail store network.

Product overview

FRiENDi mobile is a Mobile Virtual Network Operator (MVNO) in Oman offering a portfolio of prepaid mobile plans. The product lineup consists of core plan types—Combo Plans (data + local minutes + flexi), Data Plans, Call Plans, and Friendi Shabek Plans—augmented by add-on modules including Flexi (for GCC international calling) and International Call bundles. Plans are offered at various price points with data ranging from 7GB to 80GB and validity periods of 28 days. The company also provides a mobile application for account management, recharging, and accessing promotional offers like the Treasure Box promotion and Buy & Earn program.

Differentiator

Problem solved

Functional benefit

Brands

• Friendi Shabek Plans: Data plans offering affordable internet access under the Shabek branding.
• Flexi

Products and services

• Combo Plan All-in-one prepaid mobile plan that bundles data, local minutes, and Flexi features into a single package for individual consumers in Oman. Priced from 10 to 15 OMR with 28-day validity.
• Data Plan Prepaid mobile data-only plans that allow customers in Oman to access the internet, stream content, and use mobile data services. Priced from 5 to 25 OMR for 9-80 GB over 28 days.
• Call Plan Prepaid local voice plan for individual consumers in Oman that provides 740 domestic minutes for 5 OMR over 28 days.
• International Calling Bundles Discounted prepaid international calling bundles for individual consumers in Oman targeting expatriate communities from Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia, with country-specific minute allocations.
• Friendi Shabek Plans Affordable prepaid mobile data plans under the Shabek sub-brand for budget-conscious individual consumers in Oman who need low-cost internet access.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Zain Group: Regional MNO group operating across multiple MENA markets with prepaid products and expat-relevant international tariffs; a relevant comparable for franchise and pricing benchmarks in Friendi's core geography.
• Ooredoo Oman: Second MNO in Oman and primary competitor across prepaid, data and international bundles; offers prepaid brands targeting similar price-sensitive and expat segments that Friendi serves.
• Omantel: Oman's incumbent telecommunications operator, likely host-network counterparty and direct competitor in prepaid mobile and international voice — comparable for both Friendi's market position and pricing reference.
• STC (Saudi Telecom Company): Large regional incumbent with significant GCC and international wholesale and roaming capabilities, comparable to the host-network and regional pricing dynamics that govern an Omani MVNO's wholesale costs.
• du (Emirates Integrated Telecommunications): UAE-based MNO serving a similarly large expatriate population with prepaid mobile plans and international call bundles — comparable for product structure, expat targeting, and bundled voice/data pricing benchmarks.

Direct peers

• Lebara Mobile: Global prepaid MVNO built around international calling to expatriate communities in Europe, Australia and beyond — closely mirrors Friendi's international-bundle strategy and prepaid distribution model.
• Lyca Mobile: MVNO focused on international calling and data for diaspora communities across 60+ countries, leveraging host-network wholesale access — directly comparable model to Friendi across expatriate customer segments.
• Tracfone / Straight Talk: US-based prepaid MVNO aggregator reselling capacity from multiple host MNOs; representative of the multi-carrier MVNO retail model Friendi uses in Oman.
• Virgin Mobile Middle East & Africa: Direct peer and affiliated operator: FRiENDi is described as part of Virgin Mobile MEA, sharing the MVNO retail/prepaid playbook across multiple Middle East and African markets with similar expatriate-targeted propositions.

Emerging players

• Tigo / Africell: Emerging-market MVNO/MNO hybrids in Africa and the Middle East with prepaid-led, expatriate-friendly international tariffs — useful comparable for unit economics and growth-stage MVNO benchmarks in similar regulatory environments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FRiENDi_Oman
• YouTubeyoutube.com/@OmanFriendiMobile
• Facebookfacebook.com/FRiENDimobileOman
• LinkedInlinkedin.com/company/friendi-mobile-oman
• Instagraminstagram.com/friendi_mobile_oman/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRiENDi mobile