What CLS Investments, LLC does

CLS Investments, LLC is a Nebraska-based professional money management firm founded in 1989 and headquartered in Omaha, operating as part of the Orion Advisor Solutions ecosystem alongside Orion Portfolio Solutions, Brinker Capital Investments, and TownSquare Capital. The firm serves independent financial advisors, RIAs, broker-dealers, banks and trust companies, family offices, and high-net-worth individuals through a three-tier engagement model spanning Advisor-Managed (open-architecture Investment Portal, Trade Desk, Cash and Credit), Guided Partnership (OCIO, Custom Indexing, Strategists, Tailored Allocation Portfolios), and Fully Outsourced (TAMP, Wealth Advisory, Brinker Capital Investments proprietary portfolios including the Destinations Funds suite). CLS-branded accounts are accessed through a dedicated Client Portal integrated into Orion's broader advisor technology stack, which includes portfolio accounting, Redtail CRM, trading, compliance, risk intelligence, planning, and reporting modules.

Underlying technology centers on Orion's Denali Data Layer, which connects cross-system data across the wealthtech platform and underpins the Denali AI offering, while proprietary capabilities include Custom Indexing for tax-efficient personalization at scale and embedded behavioral finance methodology applied across the full suite. The revenue model is built on recurring asset-based and platform fees: TAMP platform fees for fully outsourced investment management, OCIO management fees via TownSquare Capital, proprietary investment management fees on Brinker multi-asset portfolios and Destinations Funds, and third-party strategist fees for inclusion in the Tailored Allocation Portfolios marketplace. Pricing is quote-based and annual, distributed through a hybrid of direct enterprise field sales and self-serve digital portals.

The firm's strategic positioning is supported by industry recognition including #1 CRM market share (T3/Inside Information Advisor Software Survey, 2026), Top 3 Best TAMP Technology (WealthAdvisor, 2026), #1 in Behavioral Finance, and operational metrics including a 36.18% NIGO rate and 95% practice retention, all within a wealth management platform managing $185B in AUM/AUA.

Name

CLS Investments, LLC

Website

https://clsinvest.com

Company type

Private

Founded year

1989

Headcount range

101–250 employees

Short description

CLS Investments, LLC is an Omaha-based registered investment advisor and Orion subsidiary that delivers wealth management platform services - including TAMP, OCIO, Custom Indexing, and proprietary portfolios - to independent financial advisors, RIAs, broker-dealers, banks, and family offices through a three-tier engagement model.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TAMP Platform Fees: Turnkey Asset Management Platform fees from fully outsourced investment management services via Orion Portfolio Solutions, including portfolio management, trading, billing, account opening, and reporting.
2. OCIO Management Fees: Outsourced Chief Investment Officer fees from TownSquare Capital for portfolio construction, manager research, and trade execution support while advisors retain client relationships.
3. Proprietary Investment Management: Fees from Brinker Capital Investments' actively-managed multi-asset portfolios and Destinations Funds suite.
4. Third-Party Strategist Fees: Tailored Allocation Portfolios charge fees from unaffiliated strategists whose mutual funds or ETFs are included in the program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

CLS Investments, LLC is a professional money management firm that delivers wealth management services through Orion's three-tier engagement platform: an Advisor-Managed tier offering an open architecture Investment Portal, Trade Desk, and Cash and Credit; a Guided Partnership tier providing OCIO (Outsourced Chief Investment Officer), Custom Indexing, Strategists, and Tailored Allocation Portfolios; and a Fully Outsourced tier supplying TAMP Open Architecture, Wealth Advisory, and Proprietary Investments via Brinker Capital Investments' Destinations Funds. The platform serves independent advisors, RIAs, broker-dealers, banks and trust companies, and family offices with portfolio management, trading, billing, reporting, account opening, and compliance support.

Product overview

CLS Investments operates as part of Orion Portfolio Solutions under the Brinker Capital Investments brand, offering a unified wealth management platform with three engagement tiers: Advisor-Managed (open architecture with à-la-carte services), Guided Partnership (partially outsourced OCIO, Custom Indexing, Strategists, Tailored Allocation Portfolios), and Fully Outsourced (TAMP, Wealth Advisory, Proprietary Investments/Brinker Capital Destinations Funds). The platform enables advisors to match investment support depth to their practice model, with services spanning investment portals, trade desk operations, custom indexing, and institutional portfolio management.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Portal Open architecture platform providing advisors access to leading third-party strategists and investment models. Designed for advisors who want to retain management control while leveraging a marketplace of curated third-party investment models.
• Trade Desk A team of experienced specialists providing trade operations support to streamline trade execution for advisors. Part of the partially outsourced OCIO service layer.
• Cash and Credit Lending solutions and cash management for high-net-worth clients, offered through partnership with Uptiq, Inc. Provides advisors access to a range of banking and credit solutions for HNW client portfolios.
• OCIO (Outsourced Chief Investment Officer) Partially outsourced investment management service where Orion provides portfolio construction, manager research, and trade execution support while advisors retain client relationships. Provided by TownSquare Capital. Average OCIO client growth of 62.1% after partnering (Q2 2018 to Q1 2025).
• Custom Indexing Tax-efficient, security-level portfolio personalization at scale enabling tax-loss harvesting, tax transitioning, and values-based customization including ESG, security exclusions, and factor tilts. Saves approximately 246 hours per HNW account per year. Offered through Orion Portfolio Solutions.
• Strategists Curated investment model marketplace connecting advisors with third-party strategists whose mutual funds or ETFs are included in the program. Strategists pay Orion a fee for inclusion in the investment model marketplace.
• Tailored Allocation Portfolios Strategist-managed allocation models offering tax-smart portfolio management with no added fee for advisors. Designed for personalization at scale through third-party strategist inclusion in curated models.
• TAMP Open Architecture Turnkey Asset Management Platform providing fully outsourced investment management and operations end-to-end for firms wanting investment management entirely off their plate. Provided by Orion Portfolio Solutions, an SEC-registered investment advisor. Includes portfolio management, trading, billing, account opening, and reporting.
• Wealth Advisory Full high-net-worth practice support where Orion manages the investment, client-experience, and operational layers for advisors serving HNW clients.
• Proprietary Investments (Brinker Capital Investments / Destinations Funds) Brinker Capital Investments' actively-managed multi-asset portfolios and Destinations Funds suite providing institutional-grade, fully outsourced investment management. Includes the Destinations Mutual Funds distributed to investors via Foreside Fund Services.

Quantifiable outcome

• 62.1% average growth rate for OCIO clients after partnering (Q2 2018 to Q1 2025)
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TownSquare Capital, LLCcoreStrategic or Co-development PartnerTownSquare Capital provides Orion OCIO (Outsourced Chief Investment Officer) services including portfolio construction, manager research, and trade execution support. TSC is an SEC-registered investment advisor and affiliate of Orion Portfolio Solutions, both wholly owned subsidiaries of Orion Advisor Solutions, Inc.
• Orion Portfolio Solutions, LLC (OPS)coreStrategic or Co-development PartnerOPS is the SEC-registered investment advisor providing TAMP Open Architecture, Custom Indexing, Wealth Advisory, and proprietary investment management services. OPS d/b/a Brinker Capital Investments is an affiliate and wholly owned subsidiary of Orion Advisor Solutions, Inc.
• Brinker Capital InvestmentscoreStrategic or Co-development PartnerOrion Portfolio Solutions, LLC d/b/a Brinker Capital Investments delivers proprietary multi-asset portfolios including the Destinations Funds suite - actively managed portfolios designed for advisors to help clients stay invested across market cycles.
• Redtail TechnologycoreTechnology or IntegrationRedtail CRM is Orion's preferred CRM solution, integrated into the advisor technology suite. Orion holds #1 market share for CRM (T3/Inside Information, 2026). Redtail is a subsidiary of Orion Advisor Solutions.
• Foreside Fund Services, LLCminorChannel Partner/ Reseller/ DistributorForeside Fund Services distributes the Brinker Capital Destinations Mutual Funds to investors.
• Third-Party Investment StrategistscoreChannel Partner/ Reseller/ DistributorUnaffiliated strategists whose mutual funds or ETFs are included in Tailored Allocation Portfolios pay a fee to Orion for inclusion in the investment model marketplace and curated strategist program.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AssetMark: Turnkey asset management platform serving financial advisors with model portfolios, technology, and practice management. Closely comparable TAMP competitor with similar advisor-channel go-to-market.
• SEI Investments: Major provider of OCIO, TAMP, and investment management services to advisors and institutional clients. Overlaps directly with CLS/Orion's OCIO via TownSquare Capital and TAMP via Orion Portfolio Solutions.
• Envestnet: Leading TAMP and wealth management platform offering advisor technology, portfolio management, and OCIO services. Direct competitor to CLS's TAMP open architecture and Orion Portfolio Solutions offerings, serving the same RIA and broker-dealer channels.
• Mariner Wealth Advisors: Large independent RIA providing comprehensive wealth management, OCIO-style services, and advisor-focused platforms. Comparable in scope of services and target HNW advisor-client segment.

Emerging players

• Addepar: Wealth management technology platform serving RIAs and family offices with portfolio analytics, reporting, and data infrastructure. Adjacent emerging competitor in the advisor technology layer CLS relies on.
• Morningstar: Provides investment research, portfolio construction, and practice management tools increasingly overlapping with CLS's OCIO and advisor technology offerings, particularly post-Morningstar Wealth acquisition strategy.
• iCapital: Alternative investments platform serving RIAs, family offices, and HNW clients. Comparable in targeting the same advisor and HNW end-client channels, with overlap in alternative/managed investment product offerings.

Broad incumbents

• Fidelity Institutional: Fidelity's institutional wealth arm provides custody, TAMP, practice management, and technology to RIAs and broker-dealers. Broad incumbent that overlaps with CLS's outsourced investment management and platform services.
• Schwab Institutional: Schwab's institutional division serves RIAs and independent advisors with custody, technology, and turnkey solutions. A broad incumbent competing for the same RIA/Broker-Dealer client base as CLS.
• BlackRock: Global asset manager with growing OCIO, model portfolio, and direct indexing capabilities (including iShares). Broad incumbent expanding into the same advisor-served TAMP/OCIO/custom indexing segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clsinvestments
• Facebookfacebook.com/clsinvest
• LinkedInlinkedin.com/company/cls-investments-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLS Investments, LLC