QSRP

What QSRP does

QSRP (Quick Service Restaurant Platform) is a European multi-brand quick service restaurant operator headquartered in Zug, Switzerland, founded in 2014 and backed by private equity firm Kharis Capital. The company runs a portfolio of seven complementary QSR brands spanning burgers (Burger King in Belgium, Luxembourg, and Italy; Quick in Belgium and Luxembourg), French tacos (O'Tacos, present across nine countries), coffee and donuts (Dunkin' France), pan-Asian cuisine (Chopstix in the UK, Ireland, and France), seafood (NORDSEE), and French fast food (G La Dalle). The platform operates more than 1,500 restaurants and virtual kitchens across nine countries — France, Belgium, Luxembourg, the UK, Ireland, Germany, the Netherlands, Italy, and Morocco — serving approximately 100 million customers annually with a workforce of around 7,000.

The business generates revenue through two primary streams: franchise fees and royalties collected from independent franchise partners who develop multi-unit territories under QSRP brand licenses, and direct revenue from company-owned restaurants across the portfolio. Distribution is anchored by physical restaurant locations, with a franchise-led go-to-market model supplemented by selectively direct-operated flagships such as the January 2026 Chopstix France opening in Paris. Group-level functions in Finance, Procurement, Technology, ESG, and Marketing are centralized and shared across all brands, while brand-level leadership retains operational autonomy to preserve individual brand identity and customer propositions. Customer acquisition is consumer-direct (B2C), with marketing executed via corporate digital channels, brand-specific sites, and standard paid-social/martech stacks.

QSRP has expanded through a combination of brand acquisitions (most notably the October 2024 majority-stake acquisition of UK-based Chopstix, which marked entry into the UK market) and organic territorial rollout (Chopstix France targeting 50 units by 2029). The senior leadership team has been deliberately recruited from blue-chip QSR and consumer operators including Restaurant Brands International, Yum!Brands, Starbucks, Autogrill, and Whirlpool, signaling institutional ambition to compete with the largest European F&B platforms. The stated strategic ambition is to become the leading Pan-European food and beverage operator.

Name

QSRP

Legal name

QSRP Services AG

Website

https://qsrp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

QSRP is a Zurich-headquartered, Kharis Capital-backed multi-brand QSR platform operating more than 1,500 restaurants across nine European countries under seven brands — Burger King, Quick, O'Tacos, Dunkin', Chopstix, NORDSEE, and G La Dalle — serving 100 million consumers annually via a franchise-led and selectively direct-operated model.

Ownership category

akta.pro rank

Product category

Multi-Brand Quick Service Restaurant Operations

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Burger QSR (THAFAAAA), Sandwiches & Subs QSR (THAFAAAD), Breakfast & Coffee QSR (THAFAAAI), Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG), Seafood QSR (THAFAAAH), Chicken & Wings QSR (THAFAAAC)

Keywords

• Quick service restaurants
• Multi-brand restaurant platform
• Franchise restaurant operations
• Fast food brands
• European restaurant operator

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise fees and royalties: QSRP generates revenue through franchise partnerships where franchisees pay fees and royalties for using established brand names, operating models, and support infrastructure. Partners gain access to established brand recognition, operational support, and supply chain advantages.
2. Restaurant operations revenue: Revenue from company-owned and operated restaurants across the portfolio brands including Burger King, Quick, O'Tacos, Dunkin', Chopstix, NORDSEE, and G La Dalle across nine European countries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

QSRP is a multi-brand Quick Service Restaurant platform that owns, operates, and franchises seven restaurant brands — Burger King, Quick, O'Tacos, Dunkin', Chopstix, NORDSEE, and G La Dalle — across nine European countries. It serves roughly 100 million customers annually through more than 1,500 restaurants and virtual kitchens, combining company-operated locations with a franchise partner model. The platform provides franchisees with proven operating models, brand standards, structured training, and shared group functions across procurement, supply chain, marketing, technology, and HR.

Product overview

QSRP (Quick Service Restaurant Platform) operates as a multi-brand European QSR platform managing seven distinct brands across nine countries. The portfolio includes burger concepts (Burger King operating in Belgium, Luxembourg and Italy; Quick in Belgium and Luxembourg), French tacos (O'Tacos spanning nine countries), coffee and donuts (Dunkin' entering France), pan-Asian cuisine (Chopstix in UK and France), French fast food (G La Dalle), and seafood (NORDSEE). The platform operates over 1,500 restaurants serving approximately 100 million customers annually, combining individual brand identities with shared infrastructure, expertise, and strategic direction.

Differentiator

Problem solved

Functional benefit

Brands

• Burger King: The leading international burger brand, present in Belgium, Luxembourg and Italy, serving flame-grilled burgers and other fast-food products.
• Quick
• O'Tacos
• Dunkin'
• Chopstix
• G La Dalle
• NORDSEE
• CHICK&CHEEZ

Products and services

• Burger King (BeLux and Italy) The Burger King brand operates as a flame-grilled burger quick service restaurant chain in Belgium, Luxembourg, and Italy under QSRP, offering burgers and complementary fast-food items to consumers and supported by the group's franchise model.
• Quick (Belgium and Luxembourg) Quick is the local Belgian burger restaurant chain operating in Belgium and Luxembourg within the QSRP portfolio, offering a range of burgers, fries, and other fast-food products to everyday consumers.
• O'Tacos O'Tacos is a French taco quick service restaurant chain offering fries, meat, and cheese sauce in a Halal format, operating across nine countries with more than 500 locations within the QSRP portfolio.
• Dunkin' (France) Dunkin' is a coffee and donuts quick service restaurant brand operating in France under QSRP, with a menu that extends beyond coffee and donuts to include sweet and savory baked goods for everyday consumers.
• Chopstix Chopstix is a pan-Asian QSR noodle brand offering customisable noodles, rice bowls, and stir-fries positioned as convenient, high-quality, healthier dining options. Operated in the UK and Ireland under QSRP, with the brand now expanding into France.
• G La Dalle G La Dalle is a French fast food quick service restaurant brand offering a varied, crafted product range at affordable prices, operating within the QSRP portfolio across France.
• NORDSEE NORDSEE is a seafood-focused quick service restaurant brand operating within the QSRP portfolio across European markets, offering fish-based quick service meals.
• QSRP Franchise Program Franchise partnership offering through which independent operators open and manage restaurants under QSRP brands, gaining access to proven operating models, brand standards, structured training, supply chain advantages, and ongoing platform support for multi-unit expansion.

Quantifiable outcome

• Serve 100 million customers annually
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• ChopstixcoreStrategic or Co-development Partner · 3 October 2024QSRP acquired a majority stake in UK-based Chopstix, a pan-Asian QSR chain. The partnership aims to accelerate Chopstix's growth and entry into new markets, particularly expanding Chopstix's presence in Europe while marking QSRP's entry into the UK market. The deal includes strategic expansion plans and digital/delivery service improvements.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Restaurant Brands International: Owner of Burger King, Tim Hortons, Popeyes, and Firehouse Subs. Directly comparable as a multi-brand QSR platform; QSRP operates Burger King in BeLux/Italy under an RBI master franchise, making RBI both a brand licensor and the closest strategic comparable for the platform thesis.
• Yum! Brands: Owner of KFC, Pizza Hut, Taco Bell, and Habit Burger. A pure-play multi-brand global QSR platform; QSRP's tech officer Ira Prifti previously held QSR leadership at KFC/Yum, and Yum's asset-light franchise model is the archetype QSRP is replicating at smaller scale.
• McDonald's Corporation: Global QSR leader and the dominant benchmark competitor in every European market QSRP operates in, particularly Belgium and France. Relevant for understanding competitive dynamics, supplier scale, and consumer pricing expectations that QSRP's brands must contend with.
• Starbucks Corporation: Global coffee QSR incumbent. QSRP's Dunkin' France launch is positioning directly against Starbucks in France, and QSRP's COO Dunkin' France previously spent 10 years at Starbucks, making it the most relevant benchmark brand-competitor.

Direct peers

• AmRest Holdings: European multi-brand restaurant operator and franchisee of KFC, Pizza Hut, and Burger King across multiple countries including France, Germany, and Iberia. Closest direct peer to QSRP in terms of being a multi-brand, multi-country franchise operator on the continent.
• Le Duff Group (Groupe Le Duff): French-headquartered multi-concept restaurant operator (Brioche Dorée, Del Arte, Fournil de Pierre). Stéphane Cherel, now O'Tacos CEO at QSRP, spent 18 years at Le Duff, and the group's portfolio/multi-brand model closely mirrors QSRP's approach.
• Domino's Pizza Group: UK-listed master franchisee of Domino's Pizza with leading market share in UK and European markets. Directly comparable as a publicly listed European franchise-led QSR platform operating across multiple geographies.

Others

• Autogrill: Global travel hospitality F&B operator (motorway, airport, railway). QSRP's CCO Ezio Balarini and CMO Andrea Rossi both came from Autogrill, and the company shares a multi-brand European F&B operating mindset, though its channel mix differs (travel vs. high-street).
• SSP Group: UK-listed operator of food and beverage outlets in travel locations across 35+ countries. Comparable as a publicly visible European multi-brand F&B operator with shared service-center infrastructure; not a direct QSR competitor but a relevant operating-model benchmark.

Emerging players

• Five Guys: US-origin premium burger QSR expanding in Europe including France, Belgium, Germany, and Italy. A meaningful direct competitor to QSRP's Burger King and Quick brands in the burger QSR segment across the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QSRP