Domino's Pizza

What Domino's Pizza does

Domino's Pizza Group PLC is the master franchisee for the Domino's brand in the United Kingdom and Ireland, operating a network of approximately 1,399 stores of which roughly 97% are franchised. The company is headquartered in Milton Keynes, is listed on the FTSE 250 (OTC: DPUKY), and reported FY2025 group revenue of £685.4 million, with system turnover across the full franchise network reaching approximately £1.6 billion. It holds a 52.6% share of the UK pizza takeaway segment and 7.3% of the broader UK takeaway market.

The business runs a digitally integrated, vertically oriented operating model built around a proprietary ordering app and website, real-time driver routing, hyper-local menu optimization, and algorithmic customer engagement. It owns the full customer relationship end-to-end rather than depending on third-party aggregators for repeat orders, using platforms such as Uber Eats and Just Eat only as top-of-funnel acquisition channels. The company is also vertically integrated in supply chain distribution, particularly in Ireland following the April 2024 acquisition of the remaining 85% stake in Shorecal Limited for approximately €72 million.

Domino's earns revenue through three streams: royalty and rental fees from franchised stores (the dominant stream), supply chain and food distribution to franchisees, and direct sales from the roughly 3% of company-owned stores. The customer base is entirely consumer (B2C) via the proprietary app, website, and aggregator listings, with no enterprise/SaaS contracts. The company launched a fried chicken sub-brand, Chick 'N' Dip, in September 2025 and continues to expand its store footprint, but FY2025 results showed flat like-for-like sales (0.2%) and a 15% decline in underlying pre-tax profit amid weak UK consumer spending and heightened cost pressures. Leadership changed in late 2025/early 2026 with the appointment of Nicola Frampton as permanent CEO.

Name

Domino's Pizza

Legal name

Domino's Pizza Group PLC

Website

https://dominos.co.in

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Domino's Pizza Group PLC is the UK and Ireland master franchisee for Domino's, operating 1,399 predominantly franchised stores and a proprietary digital ordering and delivery platform serving individual consumers with pizza and the new Chick 'N' Dip chicken brand.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant (Pizza Delivery)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery service
• Quick service restaurant
• Food franchise operations
• Digital food ordering
• UK takeaway market

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Royalties and Fees: Domino's Pizza Group operates as master franchisee for Domino's in the UK and Ireland. The company earns royalty fees and rent from its franchised store network, which represents 97% of its 1,399 stores. Franchisees pay ongoing royalties as a percentage of sales plus fixed weekly fees.
2. Supply Chain & Food Distribution: Domino's owns its supply chain infrastructure, distributing ingredients and supplies to franchisees. The company leverages its centralized supply chain capabilities to support store operations across the UK and Ireland, including newly expanded infrastructure in Ireland following the Shorecal acquisition.
3. Company-Owned Store Sales: Revenue generated from the approximately 3% of stores that are company-owned, through direct pizza and food product sales to consumers via Domino's proprietary ordering platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Domino's Pizza Group PLC operates as the master franchisee for the Domino's Pizza brand in the UK and Ireland, running a network of approximately 1,399 stores (97% franchised) that sell pizza and related food products for delivery and takeaway. The company owns the proprietary digital ordering platform, supply chain infrastructure, and loyalty program that support the franchise network. Core offerings include pizza delivery, the Chick 'N' Dip fried chicken sub-brand, and the Domino's customer loyalty program.

Product overview

Domino's Pizza operates a pizza delivery platform as its primary offering, supplemented by a proprietary app technology ecosystem for ordering, personalization, and delivery operations. The company has expanded into new product categories with the Chick 'N' Dip fried chicken sub-brand launched in 2025, while maintaining a loyalty program to drive customer retention. The offering is a unified platform combining digital ordering, supply chain infrastructure, and franchisee support systems.

Differentiator

Problem solved

Functional benefit

Brands

• Chick 'N' Dip: Fried chicken sub-brand launched in September 2025, rolled out nationwide to tap into growing chicken demand
• Domino's App Technology

Products and services

• Domino's Pizza Delivery Service Quick-service pizza and food delivery service operated through a 1,399-store franchise and company-owned network across the UK and Ireland, ordered via Domino's proprietary app, website, and third-party aggregators (Uber Eats, Just Eat). For individual consumers seeking convenient home delivery or takeaway.
• Chick 'N' Dip Fried chicken sub-brand rolled out across Domino's UK and Ireland stores in 2025, introduced to diversify the product portfolio and target the growing chicken market segment.
• Domino's Loyalty Program Customer loyalty program designed to drive repeat purchases, customer retention, and personalized engagement through rewards and offers; identified as a key growth initiative by leadership.
• Domino's Franchise Operations (UK & Ireland Master Franchise) Master franchisee arrangement for the Domino's Pizza brand in UK and Ireland, granting franchisees the right to operate stores using Domino's brand, proprietary technology platform, centralized supply chain, and operational systems. Franchisees pay ongoing royalties as a percentage of sales plus fixed weekly fees.

Quantifiable outcome

• 52.6% market share in UK pizza takeaway segment (FY 2025), gaining 750 basis points year-over-year
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Shorecal LimitedcoreStrategic or Co-development Partner · 1 April 2024Domino's Pizza Group PLC completed its acquisition of the remaining 85% stake in Shorecal Limited, a major Domino's franchisee in Ireland, for approximately €72 million in cash and shares. The acquisition received approval from the Irish Competition & Consumer Protection Commission and aims to accelerate growth, expand store count, and leverage new supply chain infrastructure in Ireland.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zizzi: Zizzi is a UK casual dining chain with a strong pizza menu that competes with Domino's for share of pizza occasions, particularly in evening and dine-in contexts.
• PizzaExpress: PizzaExpress is a UK pizza-focused restaurant chain with dine-in heritage and expanding delivery/takeaway, competing with Domino's for both evening occasion and delivery customers.
• Franco Manca: Franco Manca operates a fast-casual UK pizza chain competing in the pizza takeaway and dine-in segment with a comparable geographic footprint and target demographic.
• Pizza Hut UK: Pizza Hut operates a UK pizza delivery and dine-in chain directly competing with Domino's in the pizza takeaway segment. It is the most direct domestic competitive comparator for menu, delivery, and dine-in offerings.
• Papa John's UK: Papa John's operates UK pizza delivery and takeaway stores with a similar franchise-led model and digital ordering focus, making it a direct head-to-head competitor in the UK pizza takeaway segment.

Others

• Uber Eats: Uber Eats is a global third-party delivery aggregator used by Domino's as a tactical acquisition channel, with platform economics directly affecting Domino's repeat-customer migration strategy.
• Just Eat Takeaway: Just Eat is the leading UK food delivery aggregator; while not a direct competitor as a brand operator, it is a primary customer acquisition channel and competitive counterpart for delivery market dynamics.
• Deliveroo: Deliveroo is a major UK food delivery aggregator that influences Domino's acquisition economics and consumer ordering behaviors as a top-of-funnel channel and competitive platform.

Emerging players

• KFC UK: KFC is the dominant UK chicken QSR chain and the primary incumbent competitor for Domino's newly launched Chick 'N' Dip sub-brand in the fried chicken category.

Broad incumbents

• McDonald's UK: McDonald's is the UK's largest QSR operator with broad menu, delivery, and app capabilities; it competes with Domino's across delivery occasions and digital ordering benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Dominos_UK

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza