The London General Practice
The London General Practice is a privately-held Harley Street private GP practice offering 24/7 consultations, tiered health screenings, specialist clinics, and corporate occupational health to high-net-worth individuals, international patients, and corporate clients across London and a four-city global concierge network.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The London General Practice does
The London General Practice is a privately-held, founder-led independent private GP practice operating from 114a Harley Street, London W1G 7JL. Registered with the Care Quality Commission (CRT1-6919619222) and organised as The London General Practice LTD (Companies House registration OC5573255), the practice has been operating since 2005 under founder and Medical Director Dr Paul Ettlinger. It delivers primary and specialist private healthcare 24 hours a day, 7 days a week, 365 days a year through in-clinic consultations, home and hotel doctor visits, and virtual consultations. The clinical team comprises 14+ named doctors spanning general practice, women's health and menopause (Dr Catrin Bevan, Dr Elise Dallas), longevity and cardiology (Dr Angela Rai), sleep (Dr Katharina Lederle), and occupational health, supported by administrative and Practice Manager staff (Helga Grossmann, Renata Kirdeikaite).
The service portfolio is anchored on Private GP Services with minimum 30-minute consultations, layered with three tiers of health screening packages (Essential Health Plus, Advanced, Ultimate), membership programmes (Personal Care Silver, Personal Care Platinum, and Global & Expat), and a growing catalogue of advanced diagnostics (Biological Age Testing with 185+ epigenetic biomarkers, TruCheck circulating tumour cell cancer screening, EpiSwitch PSE prostate screening, Metabolic Insights, cardiovascular screening including CT Coronary Artery Calcium Score, genetic testing, and IV drip therapy). Specialist clinics cover menopause, women's and men's health, 50+ Wellness, psychology and counselling, sleep therapy, weight loss (including GLP-1 agonists), and Long Covid.
The business model combines fee-for-service consultations and screenings with recurring membership subscriptions and bespoke corporate occupational health contracts. Go-to-market operates across three channels: direct-to-consumer for HNW individuals and international patients (including hotel guests and a Global Health Concierge covering New York, Los Angeles, Hong Kong, and Dubai), enterprise sales for corporate occupational health across aviation (CAA medicals), film & TV, music, schools, and insurers, and a digital self-serve layer through Hero Health online booking. Pricing is not publicly disclosed. Recognition by Spear's 500 (2025) and finalist status at the LaingBuisson Awards 2025 underpin the premium brand positioning. The practice is privately financed, with no evidence of external investment.
The London General Practice firmographics
Firmographics- Name
- The London General Practice
- Legal name
- The London General Practice LTD
- Website
- https://thelondongeneralpractice.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The London General Practice is a privately-held Harley Street private GP practice offering 24/7 consultations, tiered health screenings, specialist clinics, and corporate occupational health to high-net-worth individuals, international patients, and corporate clients across London and a four-city global concierge network.
- Ownership category
- akta.pro rank
The London General Practice industry classification
Industry- Product category
- Private Healthcare / Private GP Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
- akta.pro secondary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
Keywords
Where The London General Practice is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The London General Practice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private GP Consultations: Fee-for-service private GP consultations lasting minimum 30 minutes. Patients pay per appointment with no NHS registration required. Appointments can be booked online or by phone.
- Health Screening Packages: Comprehensive health screening packages including Essential Health Plus, Advanced Health Screen, and Ultimate Health Screen with various diagnostic tests. Additional advanced scans and tests available at extra charge.
- Membership Programmes: Personal Care Silver and Personal Care Platinum membership plans providing ongoing primary care access and benefits to recurring patients who value continuity of care.
- Corporate Occupational Health Services: Bespoke occupational health services for corporate clients including pre-employment screening, periodic health checks, executive health assessments, and travel vaccinations. Revenue from business contracts.
- Specialist Services: Specialist services including menopause clinic, longevity programme, IV drip therapy, weight management, psychology and counselling, and travel vaccinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Essential Health Plus Screen - comprehensive 90-minute screening |
| Subscription | Annual | Personal Care Silver Membership |
| Subscription | Annual | Personal Care Platinum Membership |
| Unit Pricing | Pay-as-you-go | Private GP Consultation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
The London General Practice product offering
Product offeringCore offering
The London General Practice delivers private general practitioner (GP) services from its Harley Street clinic in London, with appointments of at least 30 minutes available 24 hours a day, 7 days a week, 365 days a year. Core offerings include private GP consultations, health screening packages (Essential Health Plus, Advanced, Ultimate), membership programmes (Personal Care Silver, Personal Care Platinum, Global & Expat), specialist clinics (menopause, longevity, weight loss), advanced diagnostics (cancer screening, cardiovascular, genetic testing), corporate occupational health services, and hotel guest medical services.
Product overview
The London General Practice is a private Harley Street medical practice offering a comprehensive suite of primary care and specialised health services. The core offering centres on Private GP Services with 30+ minute consultations available 24/7, supplemented by membership programmes (Personal Care Silver, Personal Care Platinum, Global & Expat). The practice provides extensive health screening through tiered packages (Essential Health Plus, Advanced, Ultimate), specialist women's health including a dedicated Menopause Clinic, men's health services, and a Longevity Programme with biological age testing. Additional offerings include cancer screening (TruCheck™, EpiSwitch, skin cancer), cardiovascular screening, genetic testing, metabolic insights, weight management, psychology services, sleep therapy, IV drip therapy, travel vaccines, and allergy testing. Corporate and hotel guest services provide occupational health, executive health checks, and 24-hour visiting services. The portfolio integrates diagnostic capabilities (MRI, blood tests, ECG) with preventative and longevity-focused care pathways.
Differentiator
Problem solved
Functional benefit
Products and services
- Private GP Services Comprehensive private primary care service with appointments lasting at least 30 minutes, providing consultations, physical examinations, health assessments, prescribing, vaccinations, and specialist referrals. Available same-day to individuals in London.
- Personal Care Silver Membership
- Personal Care Platinum Membership
- Global & Expat Programme
- 24 Hour Visiting Service
- Virtual Consultations
- Health Screening
- Women's Health Services
- Men's Health Services
- Menopause Clinic
- Longevity Programme
- Long Covid Service
- Psychology & Counselling
- Sleep Therapy London
- Weight Loss Services
- IV Drip Therapy Visiting Service
- Travel Vaccines
- Cancer Screening
- Cardiovascular Screening
- Genetic Testing
- Biological Age Testing & Epigenetic Biomarkers
- Allergy Testing
- Hotel Guest Services
- Corporate Wellbeing Services
- Occupational Health Services
- Executive Health Checks
- CAA Aviation Medicals
- Corporate Flu Vaccinations
- Global Health Concierge
- MRI Scanning
Quantifiable outcome
- Same-day appointments always available
- +3 more outcomes
Companies that use The London General Practice
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
The London General Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The London General Practice partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
The London General Practice competitors and assessment
Company assessmentDirect peers
- OneWelbeck: Central London private outpatient and diagnostic centre offering same-day GP services, advanced screening, and specialist care under a premium hospitality-led model targeting HNW individuals.
- Dr Morton's Medical Concierge: London-based private GP and medical concierge service offering home, hotel, and office visits plus telephone advice, directly comparable to the 24/7 doctor visiting proposition of The London General Practice.
- The Physicians' Clinic: Cleveland Clinic-affiliated private outpatient practice on Harley Street offering same-day private GP and specialist consultations, with overlapping HNW primary care positioning and Harley Street address.
- London Doctors Clinic: Private walk-in and appointment-based GP service across multiple London locations targeting busy professionals and tourists, overlapping significantly on the rapid-access, paid-consultation model.
- Roodlane Medical (HCA Healthcare UK): HCA UK's private GP and occupational health arm operating across London, directly competing for the same corporate and individual HNW patient base with multi-site scale and back-office resources that The London General Practice lacks.
Broad incumbents
- The London Clinic: Major independent private hospital on Harley Street offering GP access, screening, and specialist services; competes for the same HNW London patients with a much wider specialty and inpatient footprint.
- King Edward VII's Hospital: Charitable private hospital in central London serving HNW and corporate clients with executive health and outpatient services, comparable patient segment and central London geography.
- The Harley Street Clinic (HCA Healthcare UK): Flagship HCA UK private hospital on Harley Street offering specialist and acute care alongside outpatient services; broader portfolio but overlapping catchment for HNW patients seeking premium care on the same street.
- Mayo Clinic Healthcare in London: US-branded premium outpatient clinic in central London offering executive health assessments and specialist consultations, targeting the same international and HNW preventive care segment.
- Bupa Health Clinics: Large UK private health insurer with owned clinics offering health assessments, GP services, and corporate wellbeing, competing for the same corporate wellbeing and individual health screening demand at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The London General Practice social profiles
Digital presenceThe London General Practice compliance and trust
Trust signalCompliance2 records
The London General Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
The London General Practice leadership team
Management profileNumber of profiles
Profiles10 records
The London General Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The London General Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The London General Practice
What does The London General Practice do?
The London General Practice delivers private general practitioner (GP) services from its Harley Street clinic in London, with appointments of at least 30 minutes available 24 hours a day, 7 days a week, 365 days a year. Core offerings include private GP consultations, health screening packages (Essential Health Plus, Advanced, Ultimate), membership programmes (Personal Care Silver, Personal Care Platinum, Global & Expat), specialist clinics (menopause, longevity, weight loss), advanced diagnostics (cancer screening, cardiovascular, genetic testing), corporate occupational health services, and hotel guest medical services.
Is The London General Practice a public or private company?
The London General Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The London General Practice founded?
The London General Practice was founded in 2005. It employs 11 to 50 people.
Where is The London General Practice based?
The London General Practice is headquartered in London, United Kingdom, in the Europe region.
How does The London General Practice make money?
Five revenue lines are on record. Private GP Consultations are the primary driver. The others are health Screening Packages, membership Programmes, corporate Occupational Health Services and specialist Services.
Who are The London General Practice's main competitors?
Direct peers on record are OneWelbeck, Dr Morton's Medical Concierge, The Physicians' Clinic, London Doctors Clinic and Roodlane Medical (HCA Healthcare UK). Broad incumbents are The London Clinic, King Edward VII's Hospital, The Harley Street Clinic (HCA Healthcare UK), Mayo Clinic Healthcare in London and Bupa Health Clinics.
Does The London General Practice have an API?
No public API is recorded for The London General Practice.
What industry is The London General Practice in?
The London General Practice's product category is Private Healthcare / Private GP Services. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices, with a secondary code of HLAFADAH, After-Hours & Walk-In Primary Care Clinics. Its NAICS code is 621111 and its SIC code is 8011.