New Shield Insurance Brokers

What New Shield Insurance Brokers does

New Shield Insurance Brokers L.L.C. (NSIB) is a Dubai-headquartered, privately held insurance brokerage and risk-advisory firm operating in the United Arab Emirates. The company functions as an independent intermediary, placing and renewing policies on behalf of clients rather than underwriting risk itself, and works with over 40 insurance partners — including regional direct insurers (ADNIC, Orient, Salama), international carriers (AIG, MetLife, Tokio Marine, HanseMerkur), Takaful providers, and health specialists (Daman, Cigna, MaxHealth) — to offer choice and competitive terms across personal, commercial, and specialty lines.

The firm's core product portfolio spans motor, health (individual and group medical), property, travel, engineering (CAR, EAR, MBI, electronic equipment), marine/cargo, commercial liability (including D&O, professional indemnity, product liability), oil & energy (on-shore and off-shore construction risk), and specialty lines (cyber, trade credit, strata title, terrorism/political violence). Underpinning the offering is a proprietary policy-management and claims-coordination system, complemented by a dedicated private-client sub-brand called Priority Shield that provides bespoke underwriting for ultra-high-net-worth individuals covering hypercars, luxury estates, fine art, yachts, and premium health plans. The technology layer is workflow-and-CRM oriented; no AI/ML capabilities, APIs, or SDKs are disclosed.

NSIB makes money through two primary streams: brokerage commissions from insurers on policies placed and renewed, and advisory/consulting fees for complex risk evaluation, multinational program structuring, and ongoing portfolio governance. Pricing is quote-based and not publicly disclosed across both individual tiers (Basic/Enhanced/Premium health plans; Comprehensive and Third-Party motor) and enterprise placements. The go-to-market combines enterprise field sales with dedicated account managers for corporates and UHNW clients, an inside-sales team with a 24-hour quote-response commitment, and a digital self-serve quote request form for individuals. The company reports 100,000+ clients protected, a 4.7-star Google rating over 400+ reviews, and Top-10 broker recognition in Dubai, with no disclosed funding, M&A, or external institutional ownership.

Name

New Shield Insurance Brokers

Legal name

New Shield Insurance Brokers L.L.C.

Website

https://nsib.ae

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

New Shield Insurance Brokers (NSIB) is a Dubai-headquartered independent insurance brokerage placing personal, commercial, specialty, and UHNW coverage with 40+ insurer partners across motor, health, property, engineering, marine, liability, and oil & energy lines for UAE individuals, corporates, and multinational organizations.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAB

Commercial Lines Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage services
• Commercial insurance placement
• Health insurance advisory
• Motor insurance brokerage
• High net worth insurance

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: Commissions earned from insurance companies for placing and renewing policies on behalf of clients. As an independent broker, NSIB works with multiple insurers and earns commissions per policy placed.
2. Advisory and Consulting Fees: Professional advisory fees for complex risk evaluation, coverage architecture, multinational program structuring, and ongoing portfolio governance for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

New Shield Insurance Brokers is an independent insurance brokerage that places and services personal, commercial, and specialty insurance policies on behalf of clients by working with 40+ insurance partners. It advises individuals, families, corporates, multinationals, and high-net-worth clients across motor, health, property, travel, engineering, marine & cargo, commercial liability, oil & energy, and special lines insurance, and provides dedicated claims advocacy and ongoing portfolio governance.

Product overview

New Shield Insurance Brokers offers a comprehensive multi-line insurance brokerage platform with a portfolio of insurance products organized across core lines and specialized divisions. The core offerings include Motor Insurance, Health Insurance (Individual and Group Medical), Property Insurance (Home, Fire, Burglary, Business Interruption, Hotel, Money, Fidelity Guarantee, Bankers Blanket, Jewellers Block, Shop Keepers), Travel Insurance, Engineering Insurance (CAR, EAR, MBI, Electronic Equipment, Deterioration of Stock, Boiler), Marine & Cargo Insurance, Commercial Liability Insurance, Oil & Energy Insurance, and Special Lines (Cyber, Credit, Strata). The Priority Shield sub-brand provides bespoke high net worth individual solutions covering luxury assets, fine art, yachts, and premium health. The company acts as an insurance broker intermediary, working with over 40 insurance partners to provide tailored coverage solutions to individuals, corporates, and multinational organizations across the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Priority Shield: Exclusive bespoke private client insurance for high net worth individuals covering multiple homes, art collections, yachts, cars, and health. Features coverage for hypercars (Bugatti, Rolls-Royce, Ferrari, Lamborghini, McLaren), luxury estates, fine art collections, and comprehensive health plans.

Products and services

• Motor Insurance

Quantifiable outcome

• 98% Claims Success Rate
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

40 partnerships are on record, tiered minor.

• ADAM Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Abu Dhabi National Insurance Company (ADNIC)minorOthersInsurance company relationship for policy placement and underwriting capacity
• Abu Dhabi National Takaful Company (ADNTC)minorOthersTakaful insurance company relationship for Sharia-compliant policy placement
• Al Fujairah National Insurance Company (AFNIC)minorOthersInsurance company relationship for policy placement and underwriting capacity
• AIG InsuranceminorOthersGlobal insurance company relationship for specialty and commercial coverage placement
• Al Buhaira National Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Al Ittihad Al Watani Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Al Ain Ahlia Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Alliance Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Al Sagr National Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Arabia Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Al Wathba National Insurance Company (AWNIC)minorOthersInsurance company relationship for policy placement and underwriting capacity
• Cigna Health InsuranceminorOthersInternational health insurance provider relationship for medical coverage placement
• Damana Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Daman National Health Insurance CompanyminorOthersNational health insurance provider and administrator of basic health plans in Abu Dhabi
• Dubai Insurance Company (DIC)minorOthersInsurance company relationship for policy placement and underwriting capacity
• Dubai National Insurance & Reinsurance Company (DNIRC)minorOthersInsurance and reinsurance company relationship for policy placement and capacity
• Emirates Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Fidelity United Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Gulf Insurance Group (GIG)minorOthersRegional insurance group relationship for policy placement across multiple lines
• HanseMerkur InsuranceminorOthersGerman insurance company relationship for specialty coverage placement
• Insurance HouseminorOthersInsurance company relationship for policy placement and underwriting capacity
• LIVA Insurance (formerly Dar Al Takaful)minorOthersTakaful insurance company relationship for Sharia-compliant policy placement
• MaxHealth InsuranceminorOthersHealth insurance provider relationship for medical coverage placement
• Mediterranean & Gulf Insurance Company (MedGulf)minorOthersRegional insurance company relationship for policy placement and underwriting capacity
• Methaq Takaful Insurance CompanyminorOthersTakaful insurance company relationship for Sharia-compliant policy placement
• MetLife InsuranceminorOthersGlobal life insurance and employee benefits provider relationship
• National General Insurance (NGI)minorOthersInsurance company relationship for policy placement and underwriting capacity
• Orient Insurance Ras Al Khaimah (RAK)minorOthersInsurance company relationship for policy placement and underwriting capacity
• Orient Takaful InsuranceminorOthersTakaful insurance company relationship for Sharia-compliant policy placement
• Orient Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Qatar Insurance CompanyminorOthersRegional insurance provider relationship for specialty coverage and reinsurance capacity
• Qatar General Insurance & Reinsurance CompanyminorOthersInsurance and reinsurance company relationship for policy placement and capacity
• Salama Islamic Arab Insurance CompanyminorOthersTakaful insurance company relationship for Sharia-compliant policy placement
• Sukoon Insurance (formerly Oman Insurance Company)minorOthersRegional insurance company relationship for policy placement and underwriting capacity
• Takaful Emarat InsuranceminorOthersTakaful insurance company relationship for Sharia-compliant policy placement in Dubai
• The New India Assurance CompanyminorOthersIndian insurance company relationship for policy placement and underwriting capacity
• Tokio Marine InsuranceminorOthersJapanese insurance company relationship for specialty and commercial coverage placement
• Union Insurance CompanyminorOthersInsurance company relationship for policy placement and underwriting capacity
• Watania International Holding (National Takaful)minorOthersTakaful insurance company relationship for Sharia-compliant policy placement

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marsh (UAE): Marsh operates a large UAE brokerage practice serving multinational corporates with risk advisory, insurance placement, and claims advocacy. Directly comparable to NSIB on enterprise placement and multinational program structuring, but operates at significantly larger global scale and broader portfolio breadth.
• Aon (UAE): Aon is one of the largest global insurance brokers with a substantial Middle East presence serving corporates across commercial lines, specialty, and employee benefits. Comparable to NSIB on multi-line intermediation and corporate client focus, but materially larger scale and global carrier leverage.
• Willis Towers Watson (WTW) UAE: WTW operates a UAE insurance brokerage and advisory practice serving large corporates and HNW clients. Overlaps with NSIB on commercial lines brokerage and HNW advisory, but as part of a much larger global risk and human capital platform.
• QIC (Qatar Insurance Company) Brokerage: QIC is one of the largest GCC insurance groups with brokerage, underwriting, and reinsurance operations across the Gulf including the UAE. Comparable to NSIB on UAE placement and HNW/motor/health distribution, but operates with proprietary underwriting capacity and broader regional scale as both insurer and intermediary.

Direct peers

• Howden Insurance Brokers (Middle East): Howden has expanded its Middle East footprint as an independent broker competing on specialty and commercial lines for corporates and HNW. Direct rival to NSIB on the multi-line independent broker positioning in the Gulf, with deeper specialty lines capabilities and growing regional presence.
• Tameem Insurance Brokers (UAE): UAE-domiciled multi-line insurance brokerage offering personal, commercial, and specialty lines including group medical, motor, property, and engineering. Closely comparable to NSIB on the multi-line UAE independent broker profile with similar enterprise and SME customer mix.
• Trust Insurance Brokers (UAE): UAE insurance brokerage placing personal and commercial lines with corporate and individual client focus. Comparable operating model and product breadth to NSIB, serving the same Dubai/UAE market with similar multi-carrier relationships and customer segments.

Emerging players

• InsuranceMarket.ae: UAE-based digital-first insurance broker focused on motor, health, and travel for individuals and SMEs with strong online comparison UX. Competes with NSIB on individual motor and health direct-to-consumer flow via aggregator-like technology; serves different buyer journey but adjacent addressable lines.
• Yallacompare (Insurance): UAE-based fintech/comparison platform offering insurance product comparison alongside lending and other financial products. Competes with NSIB on the digital comparison-and-purchase funnel for motor and health insurance; represents the tech-enabled newer entrant versus the relationship-driven incumbent broker model.

Regional players

• Al Sadhan Insurance Brokers: Long-standing Saudi Arabia-based insurance brokerage serving corporate and individual clients across multiple lines. Comparable multi-line brokerage model to NSIB but operating primarily in KSA, making it a GCC regional peer rather than a direct UAE competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-shield-insurance-brokers-llc
• Xx.com/newshieldins
• Facebookfacebook.com/newshieldins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Shield Insurance Brokers