Plenigo
Plenigo, now operating as Frisbii, is a Munich-based European SaaS provider of recurring billing, subscription management, and payment gateway software, serving SaaS, media, and e-commerce businesses with GDPR/PCI DSS-compliant, Salesforce-integrated billing.
- Company typePrivate
- Founded2013
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plenigo does
Plenigo is a Munich-based, private SaaS company founded in 2013 that originally built a subscription/recurring billing platform focused on newspaper and magazine publishers pursuing reader-funded digital revenue. In 2024-2025, Plenigo was consolidated with Billwerk+ and Sofacto under the unified Frisbii brand, repositioning the combined entity as a multi-product recurring billing platform serving SaaS & Tech (primary vertical), Media & Entertainment, and Retail & eCommerce customers across Europe.
The Frisbii product surface spans five modules: Subscription Management (subscription plan creation, pricing, billing automation, dunning, and customer communication), a Payment Gateway supporting 50+ one-time and recurring payment methods, an App for Salesforce that centralizes billing and cash collection inside the Salesforce CRM, Revenue Insights with predictive analytics on revenue/subscription/payment data, and E-invoicing. Underlying infrastructure emphasizes European localization — multi-language (EN/DE/DA/FR), multi-currency, GDPR/GoBD/PCI DSS compliance, and European-based servers — with a Salesforce integration and plugin-based web-environment extensibility layered on top.
Commercially, Frisbii runs a hybrid GTM combining product-led self-serve ("Try for free") with an enterprise field-sales motion ("Book a demo") targeted at finance, technology, revenue, and media leaders. Revenue is generated via SaaS subscription fees for the platform plus transaction-based fees on payment processing, with pricing positioned as quote-based and explicitly undercutting Stripe on transaction fees for low-margin merchants. Notable named customers span Isispharma (pharma), Waitly and Base2Charge (SaaS/services), Kouneli Media/Playboy Germany (publishing), Boozt.com (fashion e-commerce), and Happy Helper (marketplace), and the company maintains 4.6/5 customer ratings on Capterra, Software Advice, and GetApp as well as a 2025 "Leader in Subscription Management" recognition from OMR Reviews.
Plenigo firmographics
Firmographics- Name
- Plenigo
- Website
- https://plenigo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Plenigo, now operating as Frisbii, is a Munich-based European SaaS provider of recurring billing, subscription management, and payment gateway software, serving SaaS, media, and e-commerce businesses with GDPR/PCI DSS-compliant, Salesforce-integrated billing.
- Ownership category
- akta.pro rank
Plenigo industry classification
Industry- Product category
- Subscription Billing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Management & Subscription Management (FSAGADAG)
- akta.pro secondary industries
- App Monetization & Subscription Management Platforms (BPAMADAI), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Plenigo is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Markets served
Plenigo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Management Platform: SaaS platform revenue generated through subscription fees for recurring billing, subscription management, and payment processing services. The platform serves businesses requiring automated subscription billing with various pricing models.
- Payment Processing: Transaction-based revenue from payment processing services with lower fees than competitors like Stripe, supporting both one-time and recurring payment methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new customers to evaluate the platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Plenigo product offering
Product offeringCore offering
Plenigo operates a software-as-a-service platform that automates recurring billing and subscription management for newspaper, magazine, and digital publisher readers, with a digital-first philosophy. The platform combines subscription plan creation and lifecycle management, a payment gateway supporting 50+ payment methods, native Salesforce CRM integration, and revenue insights with predictive analytics. In 2024, Plenigo was consolidated with Billwerk+ and Sofacto under the unified Frisbii brand to form a combined European recurring billing platform.
Product overview
Frisbii (formerly Plenigo, alongside Billwerk+ and Sofacto) is a recurring billing platform offering an integrated suite of subscription management, payment gateway processing, Salesforce CRM integration, and revenue analytics tools. The platform architecture consists of core products including Subscription Management for recurring revenue plan creation and customer lifecycle management, Payment Gateway supporting 50+ one-time and recurring payment methods, Revenue Insights providing predictive analytics and reporting, and the App for Salesforce as a native CRM integration for billing automation. Additional capabilities include E-invoicing. The platform is designed for SaaS & Tech, Media & Entertainment, and Retail & eCommerce industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscription Management Subscription management product enabling long-lasting customer relationships and steady revenue through subscription plan creation, pricing management, billing automation, and customer communication for SaaS, media, and e-commerce businesses.
- Payment Gateway Payment gateway processing more than 50 one-time and recurring payment methods with customizable payment windows and plugins for web environment integration, offered to merchants needing secure payment processing with lower fees than competitors like Stripe.
- App for Salesforce Native Salesforce CRM integration product that centralizes all sales and payment processes, including automated billing, subscription management, dunning, and cash collection, designed for Salesforce-using businesses that need billing automation inside their CRM.
- Revenue Insights Analytics and reporting product providing detailed revenue, subscription, and payment data with predictive analytics to support market change awareness, budget planning, and strategic decisions for finance and revenue leaders.
- E-invoicing Electronic invoicing capability for compliant invoice processing and management, supporting European regulatory compliance including GoBD for German accounting and record-keeping.
- Frisbii (formerly Plenigo) Recurring Billing Platform Unified recurring billing platform combining subscription management, payment gateway processing, Salesforce CRM integration, and revenue intelligence. The platform is offered to SaaS & Tech, Media & Entertainment, and Retail & eCommerce industries.
Quantifiable outcome
- 50% reduction in manual billing work through RFID tag automation
- +3 more outcomes
Companies that use Plenigo
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Plenigo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature6 records
Plenigo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreSalesforce CRM integration that centralizes all sales and payment processes including automated billing, subscription management, dunning, and cash collection within the Salesforce environment.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Plenigo competitors and assessment
Company assessmentDirect peers
- Stripe: Stripe Billing offers subscription management and recurring billing tightly integrated with its global payment processing. It is explicitly cited by Plenigo customers as the primary fee benchmark, making it the closest direct competitor in both SaaS subscription tooling and payment gateway.
- Chargebee: Chargebee is a subscription billing and revenue management platform for SaaS and subscription businesses, offering recurring billing, dunning, and analytics. It targets the same SaaS and digital-publisher use cases as Plenigo and competes on enterprise subscription management.
- Recurly: Recurly provides enterprise subscription management and recurring billing with dunning and revenue recognition. It targets SaaS, media, and consumer subscription businesses that closely overlap with Plenigo's customer segments.
- Paddle: Paddle operates as a Merchant of Record providing payments, subscription billing, tax, and compliance for SaaS companies. Its MoR-plus-billing model directly overlaps with Plenigo's payment-gateway-and-subscription offering, particularly for European cross-border SaaS sellers.
- Zuora: Zuora is a subscription billing and revenue platform for enterprise recurring revenue businesses. It competes with Plenigo in mid-market and enterprise subscription billing, particularly for media and SaaS customers with complex billing needs.
- Maxio: Maxio (formerly SaaSOptics and Maxio Subscription Billing) provides SaaS subscription billing and revenue recognition. It targets B2B SaaS companies, overlapping directly with Plenigo's primary SaaS & Tech vertical.
- Vindicia: Vindicia offers subscription billing and retention solutions for digital services, media, and SaaS businesses. Its emphasis on digital subscription merchants parallels Plenigo's digital-first philosophy for publishers and media clients.
Broad incumbents
- Adyen: Adyen is a large global payments processor offering unified commerce and recurring payments. While broader than Plenigo's stack, it competes in the same European enterprise payment-gateway category and increasingly bundles subscription tools.
Emerging players
- FastSpring: FastSpring is a Merchant of Record providing subscription billing, payments, tax, and compliance for SaaS and digital goods merchants. It overlaps with Plenigo on the payment-gateway-plus-subscription offering for European and global software sellers.
Regional players
- GoCardless: GoCardless is a UK/European direct-debit and recurring payments specialist, partnering with subscription platforms like Zuora and Chargebee. It shares Plenigo's European recurring-payments focus and frequently appears in the same European SaaS billing stacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plenigo social profiles
Digital presencePlenigo compliance and trust
Trust signalCompliance3 records
Plenigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plenigo leadership team
Management profileNumber of profiles
Plenigo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plenigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plenigo
What does Plenigo do?
Plenigo operates a software-as-a-service platform that automates recurring billing and subscription management for newspaper, magazine, and digital publisher readers, with a digital-first philosophy. The platform combines subscription plan creation and lifecycle management, a payment gateway supporting 50+ payment methods, native Salesforce CRM integration, and revenue insights with predictive analytics. In 2024, Plenigo was consolidated with Billwerk+ and Sofacto under the unified Frisbii brand to form a combined European recurring billing platform.
Is Plenigo a public or private company?
Plenigo is a private company. It is classified as unknown and is currently acquired.
When was Plenigo founded?
Plenigo was founded in 2013. It employs 11 to 50 people.
Where is Plenigo based?
Plenigo is headquartered in München, Germany, in the Europe region.
How does Plenigo make money?
Two revenue lines are on record. Subscription Management Platform is the primary driver. The others are payment Processing.
Who are Plenigo's main competitors?
Direct peers on record are Stripe, Chargebee, Recurly, Paddle, Zuora, Maxio and Vindicia. Adyen is listed as a broad incumbent. FastSpring is listed as an emerging player. GoCardless is listed as a regional player.
Does Plenigo have an API?
Yes. Frisbii (formerly Plenigo) offers technical documentation for developers through their Technical Documentation page at https://frisbii.com/technical-resources/. The platform provides an App for Salesforce that centralizes sales and payment processes, indicating API/integration capabilities for CRM connectivity.
What industry is Plenigo in?
Plenigo's product category is Subscription Billing Software. Its primary akta.pro industry code is FSAGADAG, Bill Management & Subscription Management, with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.