Energie Direct

Name

Energie Direct

Legal name

EnergieDirect Austria GmbH

Website

https://energiedirect.at

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Fuel Dealers (4572)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Heating oil supply
• Natural gas supply
• Electricity supply
• Photovoltaic systems
• Fuel distribution

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heating Oil Sales: Sale of Shell heating oils (standard and Shell Heizöl Eco) delivered via tank trucks. Minimum order quantity of 1,000 liters. Pricing based on daily market rates.
2. Natural Gas Supply: Natural gas supply contracts for private and business customers with wholesale pricing conditions offered to all customers regardless of consumption volume.
3. Electricity Supply: Electricity supply contracts for residential and business customers with various tariff options.
4. Fuel Sales: Sale of fuels including HVO100 Regenerativ Diesel and other fuel products through Direct Tankstellen and bulk delivery.
5. Photovoltaic Systems: Sale and installation of photovoltaic systems and battery storage for businesses through EnergieDirect Solutions GmbH.
6. Tank and Charge Cards: Direct Card and Shell Card fleet card solutions for business customers for fuel and charging purchases.
7. Technical Products: Sale of technical products including heating equipment, fuel-related technical articles and accessories.
8. Tank Lager Operations: Storage and distribution of middle distillates and biodiesel through DCC Energy Austria Tanklager Enns facility, handling logistics via ship, rail, and truck.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Energie Direct supplies heating oil (Shell Heizöle), natural gas, electricity, motor fuels (including HVO100 regenerative diesel and Shell GTL Fuel), wood pellets, and related technical products to private and business customers across Austria and Bavaria. The company delivers heating oil via its own tank truck fleet, supplies energy through customer self-service portals, operates Direct Tankstellen fuel stations, distributes fleet fuel cards, and offers photovoltaic systems with battery storage through EnergieDirect Solutions GmbH.

Product overview

EnergieDirect is an Austrian energy supplier offering a comprehensive portfolio of traditional and renewable energy products under the 'Mein EnergieVersorger' (My Energy Provider) brand positioning. The core offering combines heating oils (Shell Heizöle including Shell Heizöl Eco), natural gas for residential and commercial customers, and electricity tariffs. The company has expanded into renewable energy with photovoltaic systems and battery storage for commercial customers, HVO100 Regenerativ Diesel, and forthcoming e-mobility solutions. Supporting products include the OilFox smart fuel monitor with mobile app integration, Direct and Shell fuel cards for fleet management, company-operated Direct Tankstellen, energy community consulting and software, and technical products. Customers access services through a multi-portal digital platform encompassing heating oil, gas, electricity, and energy community self-service portals, supported by online ordering, price alerts, and customer referral programs. The company operates as part of the DCC Group with brand partnerships including Shell.

Differentiator

Problem solved

Functional benefit

Brands

• OilFox: Innovative fuel level meter for heating oil tanks, allowing users to monitor fill levels and order heating oil via smartphone or tablet through the OilFox app
• Direct Tankstellen
• Direct Card
• Shell Heizöle
• Shell GTL Fuel
• HVO100 Regenerativ

Products and services

• Shell Heizöle (Shell Heating Oils) Premium heating oils from Shell delivered via modern tanker trucks with first-class service for residential and commercial heating customers across Austria.
• Shell Heizöl Eco Eco-friendly variant of Shell heating oil designed to reduce environmental impact while maintaining heating efficiency for residential and commercial customers.
• Erdgas (Natural Gas) Natural gas supply contracts for residential and commercial customers with wholesale pricing conditions offered to all customers regardless of consumption volume, including supplier switching services.
• HVO100 Regenerativ Diesel Renewable diesel (HVO100) for commercial customers, made from sustainable sources, offering reduced carbon emissions for fleet and industrial mobility applications.
• Shell GTL Fuel Alpine Shell synthetic Gas-to-Liquids fuel designed for alpine and clean-combustion applications, used by railway and heavy transport operations in sensitive environments.
• Shell FuelSave Diesel Fuel economy-focused diesel for commercial fleets, designed to improve engine efficiency and reduce operating costs for business customers.
• Holzpellets (Wood Pellets) Wood pellet heating fuel sold to residential customers in Upper Austria, providing a renewable biomass energy option for home heating.
• OilFox Smart Tank Monitor Smart fuel level monitoring device for heating oil tanks sold to private customers, with mobile app (iOS/Android) integration to check fill levels, monitor prices and place heating oil orders directly.
• Strom (Electricity Supply) Electricity supply tariffs for residential and commercial customers in Austria, with various tariff options available through the Strom customer portal.
• Photovoltaik und Speicher (PV Systems and Storage) Solar photovoltaic systems and battery storage solutions sold and installed for commercial and industrial customers through EnergieDirect Solutions GmbH, including planning, mounting, maintenance, service and financing.
• Direct Tankkarte (Direct Card) Direct-branded fleet fuel card enabling commercial customers to purchase fuel and charging services at partner stations with consolidated billing and reporting.
• Shell Karte (Shell Card) Shell-branded fleet fuel and charging card for commercial fleets offering wide acceptance network and comprehensive fleet management features.
• Direct Tankstellen (Direct Fuel Stations) Company-operated fuel stations under the Direct brand selling fuels and related services to retail and business customers throughout Austria.
• Technische Produkte (Technical Products) Technical products and equipment for automotive and heating applications sold to private customers through the EnergieDirect online shop.
• Energiegemeinschaften (Energy Communities) Energy community consulting and software service enabling groups of energy producers and consumers to share and trade renewable energy, managed through the EEG customer portal.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShellcoreGTM or Marketing PartnerEnergieDirect is a Shell brand partner (Shell Markenpartner), offering Shell heating oils (including Shell Heizöl Eco), Shell GTL Fuel, and Shell fuel cards (Shell Card). The partnership provides brand credibility and quality assurance for fuel products.
• DCC plc.coreOthersDCC plc. (Dublin, Ireland) is the parent company of the DCC Group. EnergieDirect Austria GmbH is a subsidiary of DCC Holdings GmbH. DCC is one of Ireland's leading companies listed on the London Stock Exchange.
• OilFoxcoreTechnology or IntegrationOilFox smart tank monitoring system integrated with EnergieDirect's offering. OilFox devices allow customers to monitor heating oil levels and prices via smartphone app, with direct ordering capability integrated into EnergieDirect's services.
• LeaseMyBikeminorGTM or Marketing PartnerBike leasing partnership allowing employees to lease bikes through salary sacrifice, providing up to 30% cost savings.
• Corplife BenefitsminorGTM or Marketing PartnerEmployee benefits partnership providing free membership to employees, offering discounts and benefits from various brands.
• Energie.Wärme.Österreich (EWO)minorStrategic or Co-development PartnerEWO is the competence center for liquid and particularly renewable liquid energy carriers. They provide the 'Unsere Energie' magazine content, offering practical tips and expert knowledge on efficient heating and climate-friendly liquid fuels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Energie Steiermark: Austrian multi-energy supplier headquartered in Graz (same city as EnergieDirect) offering electricity, natural gas, heating, and increasingly renewable solutions to Styrian residential and business customers. Direct overlap in geography, customer segments (Privatkunden/Firmenkunden), and product breadth make it the closest comparable peer.
• BayWa AG: German-headquartered multi-energy and agriculture group with heating oil, fuels, PV/solar, and energy trading businesses across the DACH region. Closest cross-border peer given EnergieDirect's Bavaria operations and similar product mix in fuels and renewables.
• EVN AG: Major Austrian multi-utility (electricity, natural gas, heat) headquartered in Lower Austria, serving both retail and business customers with growing renewable and energy services. Highly comparable multi-product, multi-segment model across the Austrian market.
• TIWAG-Tiroler Wasserkraft: Tyrolean multi-utility providing electricity, heating, and increasingly e-mobility and broadband services to Austrian consumers. Comparable regional multi-energy retailer in a neighboring province.
• KELAG: Carinthian multi-utility offering electricity, natural gas, heat, and renewable energy solutions to retail and business customers in southern Austria. Directly comparable regional multi-energy retail model.
• Salzburg AG: Regional Austrian multi-utility serving Salzburg with electricity, gas, heating, and e-mobility offerings for both households and businesses. Same multi-product retail model with comparable customer segmentation.

Broad incumbents

• Verbund AG: Austria's largest electricity company and leading hydropower generator, increasingly active in retail electricity, heat pumps, and e-mobility. Overlaps with EnergieDirect in electricity supply and renewable solutions at a much larger scale.
• Wien Energie: Largest municipal energy provider in Austria, supplying electricity, gas, and heat to Vienna and beyond, with significant heating, e-mobility, and renewables businesses. A much larger incumbent operating across the same retail energy categories as EnergieDirect.
• Shell Energy Europe: Shell's European B2B energy retail arm selling gas, power, and EV charging solutions to commercial customers. Sister brand to the Shell partner network EnergieDirect operates under, with overlapping commercial customer base in fuels and energy.
• E.ON SE: One of Europe's largest energy networks and retail utilities, with significant operations in southern Germany including Bavaria where EnergieDirect operates. Large incumbent across gas, electricity, heating, and EV charging that competes with EnergieDirect's Bavarian business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/energie-direct-austria

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energie Direct