LeaseMyBike
LeaseMyBike GmbH operates a digital Austrian Dienstradleasing (company bicycle leasing) platform connecting employers, employees, and bicycle retailers, offering tax-advantaged salary-conversion leases with in-house insurance and SAP integration; it serves 3,600+ employers and 1,100+ dealers as part of Green Mobility Holding Group.
- Company typePrivate
- Founded2022
- HeadquartersSankt Marienkirchen, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LeaseMyBike does
LeaseMyBike GmbH is an Austrian Dienstradleasing (company bicycle leasing) provider headquartered in St. Marienkirchen bei Schärding, Upper Austria, founded in 2022 by Gerhard and Ann-Kathrin Mayrhofer. The company operates a B2B2C model that enables Austrian employers to offer tax-advantaged bicycle and e-bike leasing as an employee benefit via salary conversion (Gehaltsumwandlung), delivering employee savings of up to 37% on leasing and up to 47% (or 52% per the company site) on a direct employer purchase option compared with retail purchase. Eligible bike prices range from €749 to €15,000. The customer base spans over 3,600 employer partners, 160,000 employees, and a network of 1,100+ trained bicycle retailers across Austria, with reference customers including Voestalpine, TUI, Raiffeisenbank, Skidata, Tyrolit, Oberösterreichische Versicherung, CNH Industrial Österreich, DB Schenker and Ökostrom AG.
The technology stack centers on a fully digital, paperless cloud-based portal (LMB Portal) that connects three user groups — employers, employees, and bicycle dealers — and manages the complete lease lifecycle including employer registration, employee verification, salary conversion configuration, digital contract signing, monthly billing, and end-of-contract processing. Pre-built integrations for SAP and other HR/payroll systems are configurable without additional development. Insurance is administered in-house through sister company Pinoma Protection GmbH (founded March 2024, with Element Insurance AG as the technical carrier), offering Premium 24 and Basis 24 packages integrated directly into the leasing portal. A dedicated dealer portal processes offers and triggers payments to retailers within days of handover with no commission, and the company has introduced a dealer referral bonus for new employer leads.
LeaseMyBike generates revenue through four streams: monthly recurring leasing installments collected from employees via gross-salary deduction, bundled insurance package premiums (Premium 24 and Basis 24), a transaction-fee component on dealer-processed volume, and a one-time direct employer purchase option. Employer platform access is free, monetizing via downstream lease and insurance volume. Since February 2025, LeaseMyBike has operated as part of Green Mobility Holding GmbH alongside four other European bike-leasing brands (Company Bike, Mein Dienstrad, U Bike, O2O), providing multinational employers with cross-border Dienstrad coverage in Austria, Germany and Belgium, while LeaseMyBike retains its independent brand identity within a 400+ employee, 15+ location group structure.
LeaseMyBike firmographics
Firmographics- Name
- LeaseMyBike
- Legal name
- LeaseMyBike GmbH
- Website
- https://leasemybike.at
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeaseMyBike GmbH operates a digital Austrian Dienstradleasing (company bicycle leasing) platform connecting employers, employees, and bicycle retailers, offering tax-advantaged salary-conversion leases with in-house insurance and SAP integration; it serves 3,600+ employers and 1,100+ dealers as part of Green Mobility Holding Group.
- Ownership category
- akta.pro rank
LeaseMyBike industry classification
Industry- Product category
- Corporate Bike Leasing
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)
Keywords
Where LeaseMyBike is headquartered
LocationHeadquarters
- HQ city
- Sankt Marienkirchen
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
LeaseMyBike business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Bike Leasing Rates: Monthly leasing installments collected from employees via salary conversion (Gehaltsumwandlung). Employees have their bike lease payments deducted from gross salary, generating tax advantages and social security savings. Rates are determined by bike value, lease duration, and employer parameters.
- Insurance Packages: Comprehensive insurance packages (PREMIUM 24 and BASIS 24) covering theft, damage, maintenance, and employer absence protection. Administered in-house via Pinoma Protection GmbH.
- Employer Platform Access: Free platform access for employers with revenue generated through leasing volume, insurance take-rate, and dealer transaction processing.
- Direct Purchase Option: Employers can purchase bikes directly through LeaseMyBike without a financing partner, passing cost savings to employees. Additional revenue through bundled insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium 24 Insurance |
| Subscription | Monthly | Basis 24 Insurance |
| Subscription | Monthly | Bike Lease (Gehaltsumwandlung) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
LeaseMyBike product offering
Product offeringCore offering
LeaseMyBike operates a fully digital Dienstradleasing (company bicycle leasing) platform that connects Austrian employers, their employees, and a network of more than 1,100 partner bicycle dealers. Employees select bikes from partner retailers and pay via tax-advantaged gross salary conversion (Gehaltsumwandlung), achieving savings of up to 37% on leasing or up to 47% under the employer purchase option. The platform bundles leasing administration, digital contract management, in-house insurance packages, and ready-made HR system integrations into a single paperless portal.
Product overview
LeaseMyBike operates a digital Dienstradleasing (company bike leasing) platform that brings together employers, employees, and bicycle dealers through a fully digitalized online portal. The core LeaseMyBike platform manages the complete leasing lifecycle including employer registration, employee verification, digital contract signing, and monthly salary conversion collection. The platform includes the LMB Portal serving all three user groups, with add-on insurance packages (Premium 24 and Basis 24) delivered through in-house insurance agency Pinoma Protection. The product portfolio was expanded in 2024 to include a purchase option alongside traditional leasing. Acquired brand E-Action handles new bikes and refurbished used leasing returns.
Differentiator
Problem solved
Functional benefit
Products and services
- LeaseMyBike Dienstradleasing Platform Core digital company bicycle leasing service enabling Austrian employers to offer tax-advantaged bike leasing to employees via salary conversion through a paperless online portal. Connects employers, employees, and partner bicycle retailers for the entire lease lifecycle.
- Dienstrad Kauf (Employer Purchase Option) Direct employer purchase option enabling companies to buy bikes through LeaseMyBike and transfer them to employees via salary conversion, offering approximately 10% higher savings than the standard leasing model.
- Premium 24 Insurance Full-coverage insurance package with no deductible and no upper limits, including breakdown protection for employers, wear parts repairs, full maintenance coverage, and mobility guarantee across geographical Europe.
- Basis 24 Insurance Entry-level insurance package providing essential coverage for company bicycle leasing with standard coverage terms for the leased bicycle.
- Pinoma Protection Insurance Agency In-house insurance agency providing Versicherungspakete (insurance packages) for the Dienstrad model, handling policy contracts, claims submission, and processing digitally through the LeaseMyBike portal.
- E-Action GmbH Bicycle Retail Bicycle retail and service offering new bikes alongside expertly refurbished leased return bicycles (Leasingrückläufer), with one additional year of dealer warranty, supporting a circular economy approach.
Quantifiable outcome
- Up to 37% savings on leasing and up to 47% savings with the employer purchase option compared to retail bike purchase.
- +3 more outcomes
Companies that use LeaseMyBike
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
LeaseMyBike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
LeaseMyBike partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Green Mobility Holding GmbHcoreIn February 2025, LeaseMyBike (via its parent Pinoma Group) became part of Green Mobility Holding GmbH, one of Europe's leading technology-based bike leasing groups. The holding encompasses five bike leasing brands across Austria, Germany, and Belgium. Gerhard Mayrhofer remains as minority shareholder and continues as Managing Director of LeaseMyBike. This partnership enables cross-border service capabilities and provides capital for continued growth.
- Pinoma Group / Pinoma HoldingcorePinoma Group is the parent company of LeaseMyBike GmbH, Pinoma Protection GmbH (insurance), and E-Action GmbH (bicycle retail). It represents the consolidated Austrian operations under the Green Mobility Holding umbrella.
- Pinoma Protection GmbHcoreIn-house insurance agency founded in early 2024 to handle all insurance-related activities including policy administration, claims processing, and coverage management. Operates as a sister company under Pinoma Group, with all workflows integrated into the LeaseMyBike portal.
- E-Action GmbHcoreFounded in 2011, E-Action GmbH (Andorf, Austria) specializes in e-bike sales and service. In 2024, E-Action was integrated into the Pinoma Group. It offers both new bikes and expertly refurbished lease returns (Leasingrückläufer) with a one-year dealer warranty. Supports LeaseMyBike's circular economy approach.
- Element Insurance AGmajorElement Insurance AG serves as the insurance carrier partner for LeaseMyBike's in-house insurance products administered by Pinoma Protection. Specializes in backend insurance service outsourcing, enabling LeaseMyBike to act as the single customer contact while Element handles the technical insurance layer.
- SAPmajorLeaseMyBike offers ready-made integration modules for SAP HR and payroll systems. These configurations can be adapted to company requirements without additional development effort, enabling automated data exchange between the LeaseMyBike platform and enterprise HR systems.
- Partner Bicycle Dealers (1,100+)majorOver 1,100 trained bicycle and e-bike retailers across Austria participate in the LeaseMyBike network. Dealers receive bikes from the platform, hand them to employees, and receive payment within days with no commission fees. The company also awards bonuses for dealers who refer new employer customers.
- FivesquareminorKey cooperation partner recognized at the Pegasus 2024 award ceremony. Fivesquare was also awarded at the same event. Nature of partnership appears to be strategic/technology collaboration in the bike leasing space.
- Green Mobility Brands (Company Bike, Mein Dienstrad, U Bike, O2O)coreFellow bike leasing brands within the Green Mobility Holding group. Company Bike (Germany), Mein Dienstrad (Germany), U Bike (Belgium), and O2O (Belgium) operate alongside LeaseMyBike, enabling multinational employers to receive standardized bike leasing services across multiple countries.
Scale indicators6 records
Recent moves9 records
Expansion highlights7 records
LeaseMyBike competitors and assessment
Company assessmentDirect peers
- BusinessBike: German corporate bike leasing specialist focused on employer-financed Dienstrad programs with digital workflows, dealer integration, and insurance add-ons — a direct functional and go-to-market peer to LeaseMyBike in the DACH region.
- Bikeleasing.de: German Dienstrad leasing provider targeting employers with a digital platform and broad dealer network — competes head-to-head with LeaseMyBike's model for corporate accounts and uses a similar salary-conversion economics structure.
- Eurorad: Established German corporate bike leasing company serving employers through a dealer partner network and digital lease management — directly comparable to LeaseMyBike in product offering and B2B2C distribution approach.
- Company Bike: German corporate bike leasing provider and fellow brand under Green Mobility Holding; offers a comparable B2B employer benefit model with digital portal and dealer network, now both a sibling brand and a directly comparable competitor to LeaseMyBike in adjacent markets.
- Deutsche Dienstrad: German B2B bike leasing provider offering employer-financed Dienstrad programs through a dealer network and digital portal — directly comparable in target market, business model, and product functionality to LeaseMyBike.
- U Bike: Belgian corporate bike leasing brand and sibling under Green Mobility Holding; serves employers in Belgium with a comparable Dienstrad-style platform, providing the closest functional analog to LeaseMyBike outside Austria.
- JobRad: Germany's market-leading corporate bike leasing provider, operating a near-identical B2B2C Dienstrad model with employer subsidy, dealer network, and digital portal — directly comparable in product, customer base, and revenue model to LeaseMyBike, but at much greater scale.
- Kazenmaier: Long-standing German Dienstrad leasing provider with strong employer relationships and an integrated digital platform — a comparable B2B2C peer to LeaseMyBike across product, customer base, and technology stack.
- Mein Dienstrad: German corporate bike leasing brand and sibling under Green Mobility Holding; operates a near-identical Dienstrad platform for employers and employees — both directly comparable and structurally aligned with LeaseMyBike.
Emerging players
- Swapfiets: European bike subscription provider operating a consumer-facing monthly subscription model for bicycles and e-bikes — an adjacent model to LeaseMyBike's employer-paid leasing, useful as a comparator for recurring-revenue bike economics but targeting a different end customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LeaseMyBike social profiles
Digital presenceLeaseMyBike compliance and trust
Trust signalCompliance1 record
LeaseMyBike financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeaseMyBike leadership team
Management profileNumber of profiles
Profiles3 records
LeaseMyBike subsidiaries and ownership
Company hierarchySubsidiaries2 records
LeaseMyBike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeaseMyBike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeaseMyBike
What does LeaseMyBike do?
LeaseMyBike operates a fully digital Dienstradleasing (company bicycle leasing) platform that connects Austrian employers, their employees, and a network of more than 1,100 partner bicycle dealers. Employees select bikes from partner retailers and pay via tax-advantaged gross salary conversion (Gehaltsumwandlung), achieving savings of up to 37% on leasing or up to 47% under the employer purchase option. The platform bundles leasing administration, digital contract management, in-house insurance packages, and ready-made HR system integrations into a single paperless portal.
Is LeaseMyBike a public or private company?
LeaseMyBike is a private company. It is classified as corporate owned and is currently operating.
When was LeaseMyBike founded?
LeaseMyBike was founded in 2022. It employs 11 to 50 people.
Where is LeaseMyBike based?
LeaseMyBike is headquartered in Sankt Marienkirchen, Austria, in the Europe region.
How does LeaseMyBike make money?
Four revenue lines are on record. Bike Leasing Rates are the primary driver. The others are insurance Packages, employer Platform Access and direct Purchase Option.
Who are LeaseMyBike's main competitors?
Direct peers on record are BusinessBike, Bikeleasing.de, Eurorad, Company Bike, Deutsche Dienstrad, U Bike, JobRad, Kazenmaier and Mein Dienstrad. Swapfiets is listed as an emerging player.
Does LeaseMyBike have an API?
No public API is recorded for LeaseMyBike.
What industry is LeaseMyBike in?
LeaseMyBike's product category is Corporate Bike Leasing. Its primary akta.pro industry code is EDALAKAE, Bicycle Programs & Bike Share (Parking, Repair, Rentals). Its NAICS code is 5321 and its SIC code is 6172.