Universidade Anhembi Morumbi

What Universidade Anhembi Morumbi does

Universidade Anhembi Morumbi is a Brazilian private higher education institution founded in 1970 and headquartered in São Paulo, with campuses in Mooca, Vila Olímpia, and São José dos Campos. It operates as part of the Ânima Educação ecosystem, one of Brazil's largest educational groups, and serves individual students through undergraduate, postgraduate, MBA, master's, and doctoral programs delivered across three modalities: presencial (in-person), semipresencial (hybrid), and EAD (distance learning). Degree-granting activity is conducted under MEC (Ministry of Education) accreditation, which also enables participation in federal financial aid programs such as FIES and ProUni, alongside private credit programs (Pravaler, Facilita).

The institution's technology stack centers on the Ulife learning management system and the IA.RA generative AI tool, with an additional Aprendizagem Dual (dual learning) framework supporting applied education. Curricular partnerships with globally recognized brands such as Le Cordon Bleu (culinary arts), Oracle Academy (enterprise technology), and Omie (business management) extend the institution's content and certification footprint. An international office supports cross-border student recruitment and outbound mobility.

The business model is tuition-based, with revenue generated from per-student program fees across undergraduate and postgraduate tracks, augmented by financial aid leakage to FIES/ProUni and private credit providers. Pricing varies by modality, with EAD and semipresencial typically lower-priced than presencial, expanding the addressable student base. Commercial distribution leverages the Ânima group's shared marketing channels, corporate solutions arm, and a physical multi-campus footprint in São Paulo. The institution also has a long-standing brand heritage (50+ years) that supports premium positioning in the São Paulo market.

Name

Universidade Anhembi Morumbi

Legal name

Universidade Anhembi Morumbi

Website

https://anhembi.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Universidade Anhembi Morumbi is a São Paulo-based private Brazilian university founded in 1970, part of the Ânima Educação ecosystem, offering undergraduate, postgraduate, MBA, master's, and doctoral programs across presencial, semipresencial, and EAD modalities to individual students in Brazil and abroad.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Semester-based tuition payments from undergraduate, postgraduate, MBA, and stricto sensu (master's/doctoral) programs. Multiple financial aid options including FIES (government student financing), ProUni (government scholarships), Pravaler (private student credit), and Facilita (university's own installment plan).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Universidade Anhembi Morumbi is a private higher education institution offering degree programs at all levels — undergraduate (bacharelado and technological), postgraduate specialization, MBA, master's and doctoral (stricto sensu), free open courses, and medical school — delivered via in-person, semi-presencial, and EAD modalities. Programs span fields including Medicine, Law, Psychology, Veterinary Medicine, Computer Science, Administration, Civil Aviation, and Gastronomy, with strategic partnerships (Le Cordon Bleu, Oracle Academy, Omie) integrating practical learning. Revenue comes primarily from semester tuition with financial aid options including FIES, ProUni, Pravaler, and the university's own Facilita installment plan.

Product overview

Universidade Anhembi Morumbi is a higher education institution offering a comprehensive educational portfolio through multiple modalities (presencial, semipresencial, EAD). The core academic offerings include Graduação (undergraduate programs), Pós-Graduação (graduate specialization), MBA, and Mestrado/Doutorado (master's and doctoral programs), along with free courses and medical school. These programs are supported by technology platforms including Ulife (learning management system), IA.RA (AI-powered learning intelligence), and Aprendizagem Dual (dual learning methodology with real business challenges). The university integrates with Oracle Academy for technology education, Le Cordon Bleu for culinary arts, and partner companies like Omie for practical training. All offerings are delivered through the Ânima Educação ecosystem, one of Brazil's largest educational groups with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Ulife: Digital learning platform and student portal for accessing course materials, grades, and academic resources
• IA.RA
• Ânima Soluções
• Prospere Ânima
• Facilita
• RUNA
• NAPI

Products and services

• Graduação (Undergraduate Programs)

Named customers3 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Le Cordon BleucoreStrategic or Co-development PartnerPrestigious culinary arts partnership offering Gastronomia (Gastronomy) bachelor's degree program with Le Cordon Bleu certification. Students receive dual qualification combining academic degree with international culinary arts credentials.
• Oracle AcademycoreTechnology or IntegrationTechnology education partnership providing Análise e Desenvolvimento de Sistemas (Systems Analysis and Development) program with Oracle Academy curriculum and certifications, giving students access to Oracle technologies and credentials.
• OmiecoreStrategic or Co-development PartnerPartner company in the Aprendizagem Dual (Dual Learning) program, providing real business challenges for student projects and practical learning experiences aligned with market demands.
• Ânima EcossistemaflagshipStrategic or Co-development PartnerParent educational ecosystem grouping 26+ institutions including Ânima, UNIFACS, UNIBH, UNIFG, UNISUL, UNICURITIBA, UNIRITTER, UNISOCIESC, USJT, UNP, UNIASSELVI, FADERGS, IBMR, FPB, HSM, UNA, MCAMPOS, and others, sharing best practices, resources, and market reach across Brazil.
• Opice Blum (Law Firm)minorStrategic or Co-development PartnerNamed partnership for the Law (Direito) program, adding professional prestige and potential practical opportunities for law students.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/anhembimorumbi
• YouTubeyoutube.com/user/anhembimorumbi
• Facebookfacebook.com/anhembi.morumbi
• LinkedInlinkedin.com/company/universidade-anhembi-morumbi
• Instagraminstagram.com/anhembimorumbi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidade Anhembi Morumbi