BBVA
BBVA is a Spanish multinational universal bank serving retail, SME, corporate, and institutional clients across 25 countries with ~120,000 employees. It delivers traditional banking alongside AI-powered products including the Blue virtual assistant, ChatGPT Enterprise deployment, and a €700 billion sustainable finance target for 2025-2029.
- Company typePublic
- Founded1999
- HeadquartersBilbao, Spain
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What BBVA does
BBVA (Banco Bilbao Vizcaya Argentaria, S.A.) is a Spanish multinational banking group formed in 1999 through the merger of Banco Bilbao Vizcaya and Argentaria, headquartered in Madrid and Bilbao and listed on the Madrid Stock Exchange (IBEX 35) and the NYSE. The bank operates across 25 countries with approximately 120,000 employees, serving retail consumers, SMEs, corporations, and institutional clients through four primary business units: Retail Banking, Corporate Banking, Investment Banking, and SME Banking. As of FY 2024, BBVA reported €10.5 billion in net attributable profit on a balance sheet of approximately €700 billion in total assets.
The bank's core technology stack centers on an AI-powered digital banking platform. BBVA deploys ChatGPT Enterprise across its ~100,000 employees and is a founding shareholder in OpenAI's Deployment Company (DeployCo), with more than $4 billion invested collectively by participating firms. The proprietary ADA (Analytics, Data & AI) platform, built on AWS SageMaker with an MLOps framework, serves 6,500+ users including 1,000 data scientists. Customer-facing AI includes the Blue virtual assistant (live in Spain and Mexico), a conversational banking app within ChatGPT (Germany and Italy), and the Aqua contactless debit card. BBVA participates in multiple emerging digital-asset and payments ecosystems, including the Qivalis euro stablecoin consortium (12 banks, H2 2026 launch), SWIFT's blockchain-based shared ledger, Visa's Tokenized Asset Platform, Ripple's digital asset infrastructure, and BIS Project Agora, alongside the FrauDfense fraud-prevention joint venture with Santander and CaixaBank.
BBVA's revenue model is a hybrid of net interest income from lending activities (retail mortgages, corporate lending, consumer credit), fee and commission income (payment services, wealth management, corporate banking), and transaction-based investment banking fees (advisory, underwriting, capital markets). Distribution combines a traditional physical branch network with digital and mobile banking channels, supported by dedicated Corporate & Investment Banking field sales teams for enterprise clients. Sustainable finance activity reached €134 billion in 2025 (44% year-over-year growth) against a new €700 billion target for 2025-2029, and the bank holds leadership positions recognized as Best Investment Bank in Spain, Mexico, Peru, and Türkiye by Global Finance in 2026.
BBVA firmographics
Firmographics- Name
- BBVA
- Legal name
- Banco Bilbao Vizcaya Argentaria, S.A.
- Website
- https://bbva.csod.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- BBVA is a Spanish multinational universal bank serving retail, SME, corporate, and institutional clients across 25 countries with ~120,000 employees. It delivers traditional banking alongside AI-powered products including the Blue virtual assistant, ChatGPT Enterprise deployment, and a €700 billion sustainable finance target for 2025-2029.
- Ownership category
- akta.pro rank
Where BBVA is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
BBVA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from lending activities minus interest paid on deposits, representing core banking revenue from mortgage, corporate, and consumer lending
- Fee and Commission Income: Fees from payment services, wealth management, corporate banking, and investment banking advisory services
- Investment Banking Fees: Revenue from advisory, underwriting, and execution services for corporate and institutional clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Retail Banking Services |
| Other | Multi-year contract | Corporate and Investment Banking |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
BBVA product offering
Product offeringCore offering
BBVA is a global universal bank that provides retail banking, corporate and investment banking, asset management, and insurance products to individual consumers, SMEs, and large corporate clients. The bank delivers these services through an extensive physical branch network complemented by a digital banking platform that incorporates proprietary AI capabilities (such as the Blue virtual assistant and AI Factory). BBVA also pursues sustainability-linked finance, open banking APIs, and technology-driven customer experiences across its core markets in Spain, Mexico, Turkey, South America, and the United States.
Product overview
BBVA is a global banking group operating across Spain, Mexico, Turkey, and South America, organized around an integrated Corporate & Investment Banking model combined with retail and commercial banking. Its product portfolio centers on AI-powered digital banking through its Blue virtual assistant (conversational AI for transactions in Spain and Mexico), ChatGPT Enterprise deployment across 100,000+ employees, and the ADA platform for analytics, data and AI built on AWS SageMaker. The bank offers traditional banking products including the BBVA Aqua debit card, open banking APIs for developers in Spain, and participates in the Qivalis euro stablecoin consortium. Fraud prevention is served through FrauDfense Check (joint venture with Santander and CaixaBank). BBVA's investment banking operations are recognized as best-in-class across Spain, Mexico, Peru, and Türkiye, while its sustainable finance activity totaled €134 billion in 2025 with a new €700 billion target for 2025–2029.
Differentiator
Problem solved
Functional benefit
Brands
- Blue: AI-powered virtual assistant enabling customers to complete banking transactions using natural language, live in Spain and Mexico
- ADA
- AI Factory
- Garanti BBVA Partners
Products and services
- Retail Banking Accounts
- Consumer Lending and Mortgages
- Credit and Debit Cards
- Corporate and Investment Banking (CIB)
- Asset Management
- Insurance and Pension Products
- Sustainable Finance
- Open Banking and API Platform
Quantifiable outcome
- €134 billion sustainable finance activity in 2025
- +2 more outcomes
Companies that use BBVA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
BBVA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature5 records
BBVA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- OpenAIflagshipMulti-year strategic agreement for deployment of ChatGPT Enterprise (DeployCo), enabling BBVA to leverage advanced AI capabilities for internal operations and customer service enhancement across the organization.
- XTransfercoreMemorandum of Understanding for cross-border payment services, enhancing international payment capabilities for BBVA's corporate and SME clients.
- AWScoreMLOps framework partnership utilizing AWS SageMaker for AI model development, training, and deployment, forming the backbone of BBVA's AI Factory infrastructure.
- Qivalis ConsortiumcoreEuro stablecoin development consortium focused on exploring blockchain-based financial instruments and digital currency innovations for the European market.
- FrauDfensecoreJoint venture with Santander and CaixaBank for fraud prevention, combining resources to develop advanced fraud detection and prevention systems.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
BBVA competitors and assessment
Company assessmentDirect peers
- Banco Santander: Spain's largest bank and BBVA's primary domestic competitor. Santander operates a similar global retail and corporate banking franchise, jointly owns FrauDfense fraud JV with BBVA, and competes head-to-head across Spanish retail, Latin America, and European corporate banking.
- CaixaBank: Spain's third-largest bank with a dominant retail and SME franchise in Spain. Direct competitor to BBVA in Spanish mortgages, retail banking, and corporate banking, and co-owner of the FrauDfense fraud prevention JV.
- BNP Paribas: France's largest bank and fellow member of the Qivalis euro stablecoin consortium with BBVA. Operates comparable retail, corporate, and investment banking franchises across Europe with similar sustainable finance commitments.
- ING Group: European retail and wholesale bank, fellow Qivalis consortium member, and a comparable digital banking leader. Both banks have prioritized AI-led retail transformation and sustainable finance commitments.
- Banco Sabadell: Mid-sized Spanish universal bank that competes directly with BBVA in Spanish retail banking, mortgages, and SME lending. Also subject to the CNMC mortgage market investigation alongside BBVA.
- UniCredit: Pan-European universal bank and fellow Qivalis stablecoin consortium member. Competes with BBVA in European corporate banking and cross-border transaction banking, with comparable digital transformation initiatives.
Broad incumbents
- HSBC: Global universal bank with significant overlap to BBVA in cross-border payments, corporate banking, and emerging market exposure (notably Latin America and Asia). Participates alongside BBVA in SWIFT, BIS Project Agora, and stablecoin initiatives.
- Citigroup: Global universal bank with significant emerging markets and transaction banking franchises. Competes with BBVA in cross-border payments, treasury services, and Latin American corporate banking; fellow Project Agora participant.
- JPMorgan Chase: Global investment banking and transaction banking leader competing with BBVA's CIB franchise. Fellow Project Agora participant, and leads the industry in AI deployment in banking (a benchmark BBVA explicitly aims to match).
Regional players
- Itaú Unibanco: Largest private-sector bank in Latin America. Operates in Brazil, Chile, Colombia, and Argentina — geographies where BBVA also has a significant Latin American franchise — making it a direct regional competitor for corporate and investment banking mandates.
Market position
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
BBVA social profiles
Digital presenceBBVA compliance and trust
Trust signalCompliance4 records
BBVA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBVA leadership team
Management profileNumber of profiles
Profiles6 records
BBVA subsidiaries and ownership
Company hierarchySubsidiaries4 records
BBVA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBVA M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBVA
What does BBVA do?
BBVA is a global universal bank that provides retail banking, corporate and investment banking, asset management, and insurance products to individual consumers, SMEs, and large corporate clients. The bank delivers these services through an extensive physical branch network complemented by a digital banking platform that incorporates proprietary AI capabilities (such as the Blue virtual assistant and AI Factory). BBVA also pursues sustainability-linked finance, open banking APIs, and technology-driven customer experiences across its core markets in Spain, Mexico, Turkey, South America, and the United States.
Is BBVA a public or private company?
BBVA is a public company. It is classified as public and is currently operating.
When was BBVA founded?
BBVA was founded in 1999. It employs 5,001 to 10,000 people.
Where is BBVA based?
BBVA is headquartered in Bilbao, Spain, in the Europe region.
How does BBVA make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are fee and Commission Income and investment Banking Fees.
Who are BBVA's main competitors?
Direct peers on record are Banco Santander, CaixaBank, BNP Paribas, ING Group, Banco Sabadell and UniCredit. Broad incumbents are HSBC, Citigroup and JPMorgan Chase. Itaú Unibanco is listed as a regional player.
Does BBVA have an API?
Yes. BBVA offers Open Banking APIs for developers in Spain, enabling access to account aggregation, payment initiation, card data, and branch/service location services through a public developer portal.