STARK Deutschland

What STARK Deutschland does

STARK Deutschland GmbH is one of the leading building materials distributors in Germany, operating more than 260 branches under a multi-brand network that pairs generalist coverage with specialist depth. The company is the German operating arm of the international STARK Group headquartered in Copenhagen and generates approximately €2.4 billion in annual revenue with roughly 5,000 employees. Its headquarters are in Offenbach am Main.

The portfolio is organized around flagship brand Raab Karcher, a 175-year-old generalist serving professional tradespeople across 120+ locations, alongside specialist brands Keramundo (17 tile retail locations with over 10,000 variants, 3D bathroom planning, and craftsman referrals), Muffenrohr Tiefbauhandel (civil engineering), Melle Gallhöfer (roofing and facade, including photovoltaic installation), and regional brands Balzer, Balzer Bauwelt, Balzer Nassauer, Schilowsky (Austria), and Dach & Wand (Austria). STARK Deutschland also markets private-label lines such as Kermos tiles and the Natur in Form WPC terrace/facade systems, supported by its own Elephant outdoor product range.

Revenue is generated primarily through wholesale and retail sale of building materials (raw construction, finishing, tools, work clothing, tiles, flooring, civil engineering products) complemented by professional services including tile laying, natural stone installation, and project consultation. Distribution runs through physical branches, brand-specific e-commerce sites (raabkarcher.de, keramundo.de, muffenrohr.de), customer accounts, and a supplier portal. Pricing is quote-based with trade credit terms subject to SCHUFA checks and a €10 minimum surcharge on orders below €60 net invoice value. Customer concentration is intentionally broad, spanning professional tradespeople across all construction trades and private/DIY end customers across Germany, Austria, and Luxembourg.

Name

STARK Deutschland

Legal name

STARK Deutschland GmbH

Website

https://stark-deutschland.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

STARK Deutschland GmbH is a leading German building materials distributor, operating 260+ branches under brands including Raab Karcher, Keramundo, Muffenrohr, and Melle Gallhöfer, serving professional tradespeople and private customers across Germany, Austria, and Luxembourg.

Ownership category

akta.pro rank

Headquarters

HQ city

Offenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale and Retail Building Materials Sales: Primary revenue from wholesale and retail sale of building materials including raw construction, finishing, tools, work clothing, tiles, flooring, civil engineering products. Also includes laying services for tiles and natural stones as part of business activities.
2. Professional Services: Services including tile laying, natural stone installation, and consultation for construction projects

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

STARK Deutschland is a German building materials retailer operating a multi-brand branch network that sells construction supplies, tools, tiles, flooring, civil engineering, roofing and facade products to professional tradespeople and private customers. The company combines generalist brands (Raab Karcher, Balzer) and specialist brands (Keramundo for tiles, Muffenrohr for civil engineering, Melle Gallhöfer for roof and facade) under one corporate umbrella, supported by private label brands (Kermos tiles, Natur in Form WPC systems, Elephant garden products) and complementary installation services including tile and natural stone laying.

Product overview

STARK Deutschland operates as a building materials trader with a multi-brand network strategy. The company offers a broad cross-trade product portfolio ranging from raw and structural construction, dry construction, garden and landscaping, construction equipment and tools, work clothing, tiles and flooring, to civil and road construction. The product portfolio is organized around generalist brands (Raab Karcher, Balzer) and specialist brands (Keramundo for tiles, Muffenrohr for civil engineering, Melle Gallhöfer for roofing/facades). Additionally, STARK Deutschland markets private label brands including Kermos (tiles), and offers product lines such as WPC terrace/facade systems under the 'Natur in Form' brand and Elephant garden products. The company operates e-commerce platforms for its trading brands and provides customer account services.

Differentiator

Problem solved

Functional benefit

Brands

• Kermos: Private label brand of STARK Deutschland offering high-quality wall and floor tiles as well as modern living space design, including porcelain stoneware, earthenware, and mosaics in various designs such as concrete, natural stone, or wood optics for indoor and outdoor areas
• Natur in Form
• Elephant

Products and services

• Raab Karcher (generalist building materials brand) Generalist building materials retail brand with 120+ branches across Germany offering products and consulting services for professional tradespeople across all construction trades, including a national core assortment with regional customization and 1,500 specialist market articles from up to 29 suppliers.
• Keramundo (tile specialist brand) Tile specialist retail brand operating 17 locations across Germany offering more than 10,000 tile variants from world-leading manufacturers, with services including 3D bathroom planning, sample service, delivery logistics, and craftsman referrals for private customers and tradespeople.
• Muffenrohr Tiefbauhandel (civil engineering specialist brand) Civil engineering specialist retail brand focusing on supply infrastructure, disposal infrastructure, and surface engineering solutions for construction projects through dedicated branch locations.
• Melle Gallhöfer (roof & facade specialist brand) Roofing and facade specialist retail brand offering products and services for roof and facade construction projects, including photovoltaic installation services, through multiple dedicated branch locations across Germany.
• Balzer (regional building materials brand) Regional building materials retail brand operating stores in the Hessen region of Germany, including locations under Balzer, Balzer Bauwelt, and Balzer Nassauer banners serving local professional tradespeople and private customers.
• Kermos (private label tile brand) Private label brand offering high-quality wall and floor tiles as well as modern living space design, including porcelain stoneware, earthenware, and mosaics in designs such as concrete, natural stone, or wood optics for indoor and outdoor use.
• Natur in Form (WPC terrace and facade systems) WPC (Wood-Plastic Composite) terrace and facade systems combining natural wood aesthetics with the functional advantages of composite materials, offering weather-resistant, durable, and pleasant-to-touch surfaces for outdoor use.
• Elephant product range (garden and outdoor products) Garden and outdoor product line including SnapFix mounting clips for clean installation of privacy screens, letterboxes, and other garden elements, plus solar plug-in lights for outdoor illumination.
• Tile and natural stone laying services Professional installation service for tiles and natural stones, offered as a complementary service alongside product sales at STARK Deutschland's branch network to support private customers and construction projects.

Quantifiable outcome

• Over 10,000 tile variants available at Keramundo specialist locations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hagebau: German building materials buying cooperative and merchant operating a nationwide network of specialist and generalist trade locations; directly comparable to STARK Deutschland's multi-brand branch model serving professional tradespeople.
• Eurobaustoff: German building materials specialist cooperative distributing construction materials, tiles and civil engineering products through a network of independent merchants; directly competes with STARK Deutschland's Raab Karcher, Keramundo and Muffenrohr brands.
• Hornbach Baumarkt: German-headquartered building materials and DIY retailer with a strong trade-professional proposition alongside DIY customers; comparable assortment and customer overlap with STARK Deutschland's combined trade and private-customer model.
• Bauhaus: Large European specialist retailer for construction, DIY and garden products operating across Germany; comparable in breadth of construction-materials assortment and multi-channel trade/retail positioning to STARK Deutschland.
• BayWa Baustoffe: German building materials division of BayWa Group serving professional tradespeople with a multi-site merchant network; directly comparable branch-and-assortment model targeting the same Profi-Handwerker segment.
• Sievert Baustoffe: German building materials specialist with a multi-brand branch network and own private-label products for professional tradespeople; directly comparable footprint and trade customer targeting.

Broad incumbents

• Saint-Gobain Distribution Deutschland: German arm of global building products group Saint-Gobain combining distribution with manufacturing; overlaps with STARK Deutschland across tiles, drywall and insulation but operates as part of a vertically integrated incumbent.
• Kingfisher: European home improvement retailer (Castorama, Brico Dépôt) with German exposure through smaller formats; broader DIY-focused incumbent that overlaps partially with STARK Deutschland's private-customer segment.

Regional players

• Travis Perkins: UK building materials merchant with branch network serving tradespeople; comparable business model and trade customer focus but operates primarily in the UK/Ireland rather than competing head-on in Germany.

Others

• Knauf Group: Global building materials manufacturer supplying drywall, insulation and related systems through distribution channels; adjacent ecosystem participant whose products flow through STARK Deutschland's branch network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stark-deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STARK Deutschland