My Pop Up Store

What My Pop Up Store does

My Pop Up Store (legally MPUS IMMO, SIRET 51417803700032) is a privately held French real-estate intermediary founded in 2009 and headquartered at 41 rue de l'Echiquier in Paris's 10th arrondissement. The company operates an online marketplace platform that enables brands to discover, filter by Parisian neighborhood or city, and book short-term retail spaces — boutiques, showrooms, galleries, rooftops, and atypical venues — with human-led business development and property management layered on top of the digital experience. Its inventory concentrates in 18+ Parisian districts including the Marais, Champs-Élysées, Saint-Germain, and Palais Royal, with additional coverage in 11 major French cities (Bordeaux, Cannes, Lille, Lyon, Marseille, Nancy, Nantes, Rennes, Strasbourg, and Toulouse). The primary revenue model is a 20% agency commission (honoraires) charged to tenants on top of base rental rates, supplemented by an exclusive managed-services offering under MPUS IMMO whereby the company collects and remits rents for property owners. Daily rates span approximately €299 to €72,000+ depending on location and configuration, with payment terms of 50% deposit at signing and 50% balance 10 business days before entry.

The company serves two primary customer segments on a horizontal basis: brands and retailers (fashion houses, beauty brands, luxury, lifestyle, mass-market retailers) seeking flexible short-term retail presence for activations, Fashion Week showrooms, product launches, and market testing; and commercial property owners seeking to monetize vacant or underutilized retail space outside of long-term leases. Secondary segments include event agencies and content creators. Notable enterprise clients include Diptyque, Kenzo, Glossier, Tinder, Sony Music, Hachette, BA&SH, Fossil, and Faguo. Distribution is hybrid: a self-serve web platform supported by named Business Developers (Alix) and Property Managers (Thomas), plus an integrated event agency sub-brand called Nino Agency (directed by Tania Demayo, ex-BETC) that provides turnkey concept design, fit-out, staffing, and operational management for brand activations. The company holds the French real estate transaction card (CPI 7501 2018 000 037 894) and operates without disclosed external funding, appearing founder-owned and bootstrapped with a headcount of 11-50 employees.

Name

My Pop Up Store

Legal name

MPUS IMMO

Website

https://mypopupstore.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

My Pop Up Store is a privately held Paris-based marketplace founded in 2009 that connects brands with short-term retail spaces across Paris and 11 French cities, charging a 20% agency commission and offering managed property services plus a sub-brand event agency, Nino Agency.

Ownership category

akta.pro rank

Product category

Temporary Retail Space Rental

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)

Keywords

• Temporary retail space
• Pop-up store rental
• Short-term lease
• Commercial property marketplace
• Retail space booking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Commission (Honoraires): The company charges a 20% commission on top of the rental price (HT) to the tenant upon successful space matching. This is the primary revenue stream. Additionally, for owners who opt for exclusive management services, the company collects and manages rental payments, providing a managed services revenue component.
2. Exclusive Property Management: For property owners seeking full-service commercialization, MPUS IMMO offers exclusive management where they collect rents and remit to owners, charging for administrative and operational management of the space.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

My Pop Up Store operates an online marketplace platform that connects brands with property owners for short-term retail space rentals across France. The company curates premium temporary retail locations (boutiques, event spaces, showrooms, galleries, rooftops, Fashion Week venues) and provides human advisory services including space matching, viewings, negotiation, and contract management. Complementing the marketplace, Nino Agency (a wholly-owned spin-off) delivers turnkey brand activation and event production services for end-to-end pop-up execution.

Product overview

My Pop Up Store operates as a dual-layer offering: (1) an online platform for discovering and booking temporary retail spaces — supporting searches by neighborhood, city, space type, and surface — with human advisory layered on top for strategic counsel, negotiation, and contract execution; and (2) Nino Agency, an integrated event agency that handles end-to-end brand activations including concept creation, fit-out, staffing, and event production. The two offerings are designed to complement each other, with the platform feeding the agency and the agency providing full-service execution for clients who need more than a space booking.

Differentiator

Problem solved

Functional benefit

Brands

• Nino Agency: Event agency specializing in brand activations and immersive experiences, including pop-up stores, roadshows, and indoor/outdoor installations. Co-founded and directed by Tania Demayo (ex-BETC). Part of the My Pop Up Store group, combining creative studio capabilities with production rigor and retail strategy.

Products and services

• My Pop Up Store Platform Online marketplace platform enabling brands to discover, filter, and book temporary retail spaces (boutiques, event spaces, showrooms, galleries, rooftops, Fashion Week venues, travel retail locations) across Paris and 10+ major French cities. Combines self-serve digital browsing with human-guided support for space selection, viewings, negotiation, contract management, and operational coordination. Pricing ranges from approximately €299 to €72,000+ per day plus a 20% agency fee.
• Nino Agency Integrated event agency spin-off of My Pop Up Store providing turnkey brand activation services including concept design, art direction, retail integration (staffing, training, sales reporting), and immersive experience production (pop-ups, roadshows, indoor/outdoor installations). Serves clients including Tinder, Hachette, Sony Music, Groupe Indochine, and Lime.
• Exclusive Property Management (MPUS IMMO) Full-service property management offering for commercial property owners who want to delegate commercialization, tenant sourcing, rent collection, and administrative/operational management of their retail spaces. MPUS IMMO collects rental payments and remits to owners, providing managed services revenue on top of standard marketplace placement.

Quantifiable outcome

• Over 16 years of operational expertise in temporary retail space management
• +1 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nino AgencycoreStrategic or Co-development PartnerNino Agency is a wholly-owned spin-off/affiliate of My Pop Up Store, founded to provide integrated brand activation and immersive experience services beyond simple space rental. Co-founded and directed by Tania Demayo (ex-BETC), the agency offers end-to-end event production including concept design, artistic direction, retail integration, staffing, and operational management. The agency leverages My Pop Up Store's property network for venue sourcing while providing higher-margin professional services. Brands served include Tinder, Hachette, Sony Music, Groupe Indochine, and Lime.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Appear Here: Global online marketplace for short-term retail and brand space rentals founded in London. Most direct competitor to My Pop Up Store on the marketplace model, with overlapping brands, supply model, and human-assisted booking flow.
• We Are Pop Up: UK-based marketplace connecting brands with temporary retail space. Operates the same short-term retail rental / pop-up concept as MPUS and serves the same brand-agency customer profile across Europe.
• Storefront: Online marketplace for short-term retail space rentals globally. Directly competes with MPUS on space discovery, filtering, and booking for brand pop-up activations across major European cities.

Emerging players

• Boutiq: French-focused platform for short-term boutique and commercial space rental. Overlaps with MPUS's Paris catalog and serves the same French SMB and brand pop-up customer.
• Brixwork / Lokal: Emerging European flex-space platforms enabling short-term commercial space bookings. Adjacent marketplace operators whose products and infrastructure trends inform My Pop Up Store's roadmap.

Broad incumbents

• BETC: Major French advertising agency where Nino Agency's founder Tania Demayo previously led. Adjacent peer because BETC's event/activation arm competes directly with Nino Agency for the same brand activation budgets.
• Havas Events: Global experiential and event marketing agency within Havas. Competes with Nino Agency for turnkey brand activation engagements that My Pop Up Store also offers as bundled services.
• Atelier BNP Paribas: Established French agency providing brand activation, event production and pop-up experiences. Competes with Nino Agency for the same brand-side production budgets in the French market.

Regional players

• Deskeo: Paris-based flexible office and event space operator. Comparably proximate to MPUS in the French short-term commercial-space market, though focused on offices rather than retail — useful read-across on the French flex-space thesis.
• Pop Up Grocer: US-based operator of temporary retail experiences. Different geography and category (grocery-led), but a useful read-across on the operational model of running turnkey pop-up experiences and an indicator of how the model evolves in other markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mypopupstore
• LinkedInlinkedin.com/company/my-pop-up-store/?originalSubdomain=fr
• Instagraminstagram.com/mypopupstore_/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Pop Up Store