Simply Green Lawn Care

What Simply Green Lawn Care does

Simply Green Lawn Care, LLC is a privately held, locally owned lawn care operator founded in 2004 in Lilburn, Georgia, providing residential and commercial turf management, pest control, and plant health care services across 11 counties and 50+ cities in metro Atlanta. The company's core offering is a recurring nine-application annual weed control and fertilization program, supplemented by a portfolio of add-on services including mosquito control (three-week application cycles), plant health care (seven annual applications), fire ant control (TopChoice granular insecticide), flea and tick control, armyworm and grub control (Acelpryn spring application), liquid aeration, Hydretain water management (reducing irrigation needs by up to 50%), and fescue aeration and seeding. Specialized products and methodologies include Integrated Pest Management (IPM), Bermuda grass growth regulators, and proprietary liquid aeration technology that penetrates soil without mechanical core removal. All plant health care specialists hold Georgia Department of Agriculture Category 24 applicator certification, constituting the company's principal regulatory moat.

The business operates a direct-to-consumer, sales-led go-to-market with no contract requirement and pricing structured around per-treatment payments with a 3% prepay discount. Customer acquisition flows through website lead generation, phone inquiries, a $25 Refer-a-Friend program, and organic word-of-mouth, supported by a 100+ article content marketing blog and a third-party online customer portal (lawngateway.com). New customer acquisition offers include a $19.95 first treatment, 50% off first mosquito treatment, and $10 off first plant health care treatment. Service delivery is field-based, with technicians visiting properties every 4-8 weeks on scheduled routes. The company holds no disclosed funding, no parent organization, no subsidiaries, and operates as an independent LLC under DBA "Simply Green Lawn Care Plus."

The company carries 11-50 employees and reports a 4.6/5.0 Google rating across 125 reviews, with over 20 years of continuous operation. Community engagement activities include an Adopt-a-Road program, donations to Lilburn Cooperative Ministries, and donated services to Parkview High School's athletic facilities. Management disclosure is limited; Don Smith is identified as the owner. No technology platform differentiators, AI capabilities, or proprietary software assets are evident — competitive positioning rests on certified labor, specialized chemical products, route density across the Atlanta metro footprint, and brand longevity.

Name

Simply Green Lawn Care

Legal name

Simply Green Lawn Care, LLC

Website

https://simplygreenlawncare.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Green Lawn Care is a locally owned Georgia lawn care operator providing recurring residential and commercial weed control, fertilization, mosquito control, and plant health care services across 11 counties in the metro Atlanta area, founded in 2004 and delivered via scheduled field-technician visits.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Tick & Flea Yard Treatments (HSAIANAB), Monthly/Recurring Mosquito Control Programs (HSAMAEAB), Grounds Pest & Mosquito Control (Outdoor) (BPABADAK), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)

Keywords

• Lawn care services
• Weed control fertilization
• Mosquito control
• Lawn pest control
• Plant health care

Headquarters

HQ city

Lilburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Core Lawn Care Program: Recurring subscription service providing 9 applications per year (4-8 week intervals) for weed control and fertilization. Includes pre-emergent and post-emergent weed control, liquid and granular fertilizer, lime treatments, and free service calls. Available for Bermuda, Zoysia, and Fescue lawns.
2. Supplemental Services: Add-on services including mosquito control (3-week applications), flea and tick control (3-application program), fire ant control, armyworm/grub control, plant healthcare (7 applications), liquid aeration, Hydretain water management, fescue aeration and seeding, and disease control.
3. Commercial Services: Weed control and fertilization for commercial properties with 7-8 applications per year, along with commercial mosquito control, plant health care, pest control, and water management services.
4. Prepay Discount: 3% discount offered for prepaying treatments. Customers can also save with autopay options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Simply Green Lawn Care provides recurring residential and commercial lawn care, mosquito control, and pest control services in the metro Atlanta area. Core programs include 9-application-per-year weed control and fertilization (with separate 7-8 application commercial programs), mosquito control on 3-week cycles, and a 7-application Plant Health Care program, supplemented by specialty services such as liquid aeration, fire ant, flea and tick, armyworm/grub, and Hydretain water management.

Product overview

Simply Green Lawn Care is a service-based lawn care company offering a portfolio of residential and commercial services for the metro Atlanta area. The core offerings center on Weed Control and Fertilization programs for Bermuda, Zoysia, and Fescue lawns, complemented by Mosquito Control and Plant Health Care services. Additional specialized services include Plant Growth Regulators, Liquid Aeration, Fire Ant Control, Flea and Tick Control, Armyworm and Grub Control, Hydretain Water Saver, and Fescue Aeration & Seeding. Commercial clients receive the same service categories with customized programs. All residential services are offered as add-ons to the core weed control and fertilization program, with the company providing 9 applications per year for residential properties and 7-8 applications for commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Weed Control and Fertilization Residential core lawn care program providing pre-emergent and post-emergent weed control, liquid and granular fertilizer, and lime treatment for Bermuda, Zoysia, and Fescue lawns in the Atlanta metro area, delivered as 9 applications per year on a 4-8 week schedule.
• Mosquito Control Residential mosquito control service using EPA-approved products applied every three weeks to eliminate adult mosquitoes, eggs, and larvae, targeting breeding sites and creating barrier treatments around properties safe for children and pets.
• Plant Growth Regulator Bermuda grass growth regulator program consisting of 4 treatments that suppress vertical growth and stimulate lateral growth, producing a thicker, greener lawn while reducing mowing frequency.
• Plant Health Care Residential comprehensive plant healthcare program with 7 annual applications combining Integrated Pest Management, Horticultural Oil Treatments, and Root Zone Fertilization for landscape plants, delivered by Category 24-certified applicators.
• Liquid Aeration Residential liquid aeration service using a custom blend of humates, kelp, soil conditioners, and micronutrients that penetrates soil more deeply than traditional core aeration, reduces thatch, increases pore space, and promotes turfgrass health without leaving cores on the lawn.
• Fire Ant Control Residential fire ant control service using TopChoice granular insecticide that provides up to one year of control, killing existing colonies and preventing new infestations with secondary pest control for mole crickets, nuisance ants, fleas, and ticks.
• Flea and Tick Control Residential three-application flea and tick control program with treatments applied in April, June, and August targeting these disease-carrying insects in areas where families and pets spend time.
• Armyworm and Grub Control Residential armyworm and grub worm prevention and treatment using Acelpryn Insecticide applied in spring for season-long protection, with curative treatments providing 14-28 days of guaranteed control.
• Hydretain Water Saver Residential water management program using Hydretain's patented blend of humectants and hygroscopic compounds that absorb and store moisture on plant roots and soil particle surfaces, reducing outdoor watering requirements by up to 50% while improving drought resistance.
• Fescue Aeration and Seeding Residential core aeration and seeding service for Fescue lawns that reduces soil compaction, creates channels for water and nutrients, and introduces new grass plants to fill thin and bare areas.
• Commercial Weed Control and Fertilization Commercial property weed control and fertilization service providing 7-8 applications per year, customized based on grass type, time of year, and property-specific needs with regular communication between technicians and property managers.
• Commercial Mosquito Control Commercial mosquito control service for businesses across metro Atlanta including habitat assessment, breeding site targeting, and barrier treatments to maintain pest-free outdoor environments for employees, tenants, and visitors.
• Commercial Plant Health Care Commercial plant healthcare service protecting landscape plants from pests and diseases through regular monitoring, diagnosis, and treatment to preserve property values and landscaping investments.
• Commercial Fire Ant Control Commercial fire ant control using TopChoice granular insecticide for long-lasting control of fire ants that can disturb commercial property lawns and landscapes.
• Commercial Flea and Tick Control Three-application commercial flea and tick control service providing year-round protection for outdoor areas where employees, tenants, or visitors spend time.
• Commercial Armyworm and Grub Control Commercial armyworm and grub control with a spring Acelpryn application for year-long prevention and curative treatments providing 14-28 days of protection against these lawn-damaging insects.
• Commercial Hydretain Water Saver Commercial water management program using Hydretain to help businesses reduce outdoor water usage by up to 50% while maintaining vibrant, resilient landscapes.

Quantifiable outcome

• Reduce outdoor watering up to 50%
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TruGreen: Largest U.S. residential lawn care company offering fertilization, weed control, and mosquito services nationally. Comparable core offering to Simply Green, but at vastly larger scale with corporate marketing budgets and franchised routes.
• HomeTeam Pest Defense: National pest control company (Terminix brand family) offering termite and general pest programs. Adjacent competitor for the flea, tick, and fire ant portions of Simply Green's offering.
• Scotts Miracle-Gro: Largest branded supplier of lawn care products (Scotts, Ortho) and former operator of Scotts LawnService (now folded into TruGreen). Relevant incumbent shaping consumer expectations and competitive intensity in residential turf care.

Direct peers

• Lawn Doctor: National lawn care franchise providing fertilization, weed control, and pest services to residential customers. Direct comparable in service mix, recurring model, and local-operator delivery model.
• Weed Man: Franchised lawn care company offering fertilization and weed control programs on a recurring visit schedule. Closely aligned business model and customer profile to Simply Green.
• NaturaLawn of America: Franchised lawn care operator specializing in environmentally responsible fertilization and pest control. Comparable subscription-based turf care program with similar recurring visit cadence.
• Mosquito Joe: National mosquito control service franchise offering recurring outdoor barrier treatments on a multi-week schedule. Closely mirrors Simply Green's mosquito control line and recurring delivery model.
• Mosquito Squad: Franchised outdoor mosquito and tick control service provider with recurring treatment programs. Comparable delivery model and customer base for the pest-side of Simply Green's portfolio.

Emerging players

• LawnStarter: Online marketplace connecting homeowners with local lawn care providers. Competes for the same residential Atlanta customer and represents a digital alternative to Simply Green's direct sales motion.
• GreenPal: Lawn care marketplace app that bids out residential lawn services to local pros. Competes for the same SMB homeowner customer and could pressure pricing on the weed control / fertilization core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simplygreenga
• Facebookfacebook.com/SimplyGreenLawnCare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Green Lawn Care