Tabernacle Choir at Temple Square

What Tabernacle Choir at Temple Square does

The Tabernacle Choir at Temple Square is an all-volunteer, nonprofit choral and performing arts organization founded in 1847 and headquartered at Temple Square in Salt Lake City, Utah. It operates as an official program of The Church of Jesus Christ of Latter-day Saints and comprises four ensembles: the 360-voice Tabernacle Choir, an 85-musician Orchestra at Temple Square (drawn from a roster of 200+), a 32-member Bells at Temple Square handbell choir, and the Chorale at Temple Square training ensemble. The organization produces Music & the Spoken Word, a weekly live broadcast recognized as the longest-running continuous network broadcast in history, now in its 97th year. Additional products include annual Christmas concerts (featuring 500+ performers), a multi-year world tour, daily organ recitals on the historic Tabernacle pipe organ, the Organ Virtuoso Performance Series, and the Global Participant Program that brings singers from 24 countries to perform during General Conference.

The Choir's technology stack is anchored in traditional broadcasting infrastructure refined over 97 years, supplemented by modern digital distribution: YouTube livestreaming, a dedicated podcast, and presence on all major music streaming platforms (Spotify, Apple Music, Amazon Music, Pandora, YouTube Music). Television distribution is secured through long-standing partnerships with PBS (since 2004) and BYUtv (since 2017), with 36+ albums recorded since 2003 and a 5,000+ episode broadcast archive. No software products, APIs, or AI/ML capabilities are disclosed.

The business model is non-commercial. The Choir has no commercial revenue stream; it is funded through The Church of Jesus Christ of Latter-day Saints' general tithing and donation resources, and all performances, broadcasts, and recordings are distributed free of charge. The primary customers in a service-delivery sense are the LDS Church (as the institutional beneficiary) and the global audience of millions reached through broadcasts, streaming, and live attendance. Pricing is freemium in form (free admission, free streaming) with merchandise available through Deseret Book. Tickets will be required for Sunday broadcasts starting May 17, 2026, marking the first material access gate in the program's history.

Name

Tabernacle Choir at Temple Square

Legal name

The Tabernacle Choir at Temple Square

Website

https://thetabernaclechoir.org

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tabernacle Choir at Temple Square is an all-volunteer, nonprofit choral organization founded in 1847 and affiliated with The Church of Jesus Christ of Latter-day Saints, producing the 97-year-running Music & the Spoken Word broadcast, world tours, and Christmas concerts for a global audience of millions.

Ownership category

akta.pro rank

Product category

Sacred Choral and Orchestral Performance Ministry

NAICS

Religious Organizations (8131), Musical Groups and Artists (711130), Religious Organizations (813110), Performing Arts Companies (7111)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Religious Music & Worship Broadcasting (MPABALAN)

akta.pro secondary industries

Religious/Faith-Based Radio Networks (MPABABAC), Local Religious/Faith-Based Stations (MPABACAL), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Sacred choral music
• Religious broadcasting
• Volunteer musical ensemble
• Symphonic orchestra performances
• Handbell choir

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Tithes: As an all-volunteer ensemble affiliated with The Church of Jesus Christ of Latter-day Saints, the Tabernacle Choir operates primarily through member donations and church tithing. No commercial revenue model exists.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Tabernacle Choir at Temple Square is an all-volunteer sacred choral and orchestral performing organization that delivers weekly religious broadcasts, concerts, and recordings as a ministry of The Church of Jesus Christ of Latter-day Saints. The organization operates the Music & the Spoken Word broadcast (in its 97th year as the longest-running continuous network broadcast in history), the Orchestra at Temple Square, Bells at Temple Square, and Chorale at Temple Square, performing free live concerts at the historic Salt Lake Tabernacle and distributing content globally through YouTube, PBS, BYUtv, and music streaming platforms.

Product overview

The Tabernacle Choir at Temple Square is a performing arts organization comprising multiple ensembles: the Tabernacle Choir (main vocal ensemble), Orchestra at Temple Square, Bells at Temple Square, and Chorale at Temple Square. The organization produces the iconic Music & the Spoken Word weekly broadcast (nearly 100 years running), annual Christmas concerts, World Tour performances, and the Organ Virtuoso Performance Series. Additional programs include the Global Participant Program (launched 2023) enabling international singers to participate, and comprehensive audition programs for all ensembles. The organization serves as ambassadors for The Church of Jesus Christ of Latter-day Saints, with performances broadcast, recorded, and streamed globally through platforms including PBS, BYUtv, YouTube, and major music streaming services.

Differentiator

Problem solved

Functional benefit

Brands

• Music and the Spoken Word: The Choir's weekly live broadcast, recognized as the longest-running continuous network broadcast in history, currently in its 97th year as of 2026
• Orchestra at Temple Square
• Bells at Temple Square
• Chorale at Temple Square
• Global Participant Program
• Tabernacle Organ Virtuoso Performance Series

Products and services

• Music & the Spoken Word Weekly live broadcast featuring the Tabernacle Choir and Orchestra at Temple Square, combining sacred music with inspirational spoken messages. The program has been running for nearly 100 years and is recognized as the longest-running continuous network broadcast in history. Reaches millions of viewers weekly.
• Tabernacle Choir The principal vocal ensemble of the Tabernacle Choir at Temple Square organization. An all-volunteer choir of 360 members performing in broadcasting, recording, and concertizing, known for its excellence and worldwide audience reach. Members serve as musical missionaries.
• Orchestra at Temple Square Symphonic orchestra companion ensemble to the Tabernacle Choir, established in 1999. Features up to 85 musicians drawn from a roster of more than 200 volunteers. Accompanies the Choir at weekly broadcasts, Christmas concerts, Pioneer Day celebrations, and other special events.
• Bells at Temple Square A nationally recognized handbell ensemble of 32 musicians, established in March 2005. Performs two handbell concerts semi-annually in the Tabernacle and enhances concerts and recordings of the Tabernacle Choir.
• Chorale at Temple Square Training school for the Tabernacle Choir, and the final step in admission to the Choir. Includes instruction in vocal technique, sight-reading skills, and music theory, concluding with a spring concert.
• Global Participant Program Program launched April 2023 allowing qualified Latter-day Saints from selected areas worldwide to sing with the Choir as global members during General Conference every April and October. Participants come from 24 areas including New Zealand, South Africa, Japan, South Korea, and European countries.
• World Tour Multi-year global tour program with stops around the world. Concerts are free and many are livestreamed. Includes service activities and music video shoots at tour locations. Past stops include Mexico City (2023) with future destinations including Argentina (2025) and Brazil (2026).
• Christmas Concerts Annual holiday spectacle featuring 500-person cast including 360 Choir voices, 85 Orchestra instrumentalists, 32 bell ringers, actors, and dancers. Available on PBS (since 2004) and BYUtv. Christmas specials consistently ranked as most viewed PBS holiday programs since 2004.
• Tabernacle Organ Virtuoso Performance Series Concert series started in May 2022 showcasing renowned organists from around the world playing the famous Tabernacle pipe organ. Free to the public with no tickets required. Concerts are livestreamed and available on YouTube for on-demand viewing.
• Daily Organ Recitals Century-long tradition of free daily organ recitals performed by Tabernacle and Temple Square organists, as well as guest organists. Thirty-minute recitals held Monday-Saturday at 12:00 p.m. and Sundays at 2:00 p.m. in the Tabernacle.

Quantifiable outcome

• 5,000th broadcast milestone reached in July 2025 with over 1,100 inspirational stories received from viewers
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PBScoreChannel Partner/ Reseller/ Distributor · 19 April 2026Long-standing partnership for Christmas special broadcasts. Since 2004, Christmas specials have been broadcast nationally on PBS and consistently ranked as most viewed PBS holiday programs. Content also available on PBS.org and PBS app.
• BYUtvcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Partnership since 2017 for Christmas specials distribution. BYUtv works with PBS partner GBH (largest creator of PBS content) to bring specials to audiences. Content available on BYUtv.org and BYUtv app.
• GBH (Boston)minorChannel Partner/ Reseller/ DistributorGBH is the largest creator of PBS content for TV and the web. Partners with BYUtv to distribute Tabernacle Choir Christmas specials.
• Andy ReidminorGTM or Marketing PartnerKansas City Chiefs Head Coach Andy Reid serves as guest narrator for America250 special broadcast (July 5, 2026) commemorating 250th anniversary of the United States. Andy Reid has 300+ career wins and 3 Super Bowl championships.
• The Piano GuysminorStrategic or Co-development PartnerCollaborative music releases including 'Wayfaring Stranger' single and music video, and 'Tuya es La Gloria' in Spanish. Musical partnership bringing together Piano Guys' contemporary style with Tabernacle Choir's sacred music.
• Morehouse College Glee ClubminorStrategic or Co-development PartnerSpecial broadcast collaboration on October 22, 2023 featuring the Morehouse College Glee Club joining the Tabernacle Choir and Orchestra for Music and the Spoken Word.
• Lea SalongaminorGTM or Marketing PartnerInternationally renowned singer and Tony Award winner served as guest artist for Tabernacle Choir Christmas Concert 2022.
• Streaming Platforms (Spotify, Apple Music, Amazon Music, Pandora, YouTube Music)minorChannel Partner/ Reseller/ DistributorTabernacle Choir recordings available across major streaming platforms: Spotify (381M MAU), Apple Music (72M MAU), Amazon Music (55M subscribers), Pandora (55.9M MAU), YouTube Music (50M subscribers).

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• King's College Choir, Cambridge: The King's College Choir produces the globally syndicated 'Festival of Nine Lessons and Carols' broadcast, with a multi-decade tradition of religious choral broadcasting on BBC—comparable to the Tabernacle Choir's century-long Music & the Spoken Word tradition in scope, religious context, and broadcast distribution legacy.
• The Sixteen: The Sixteen is a UK-based professional vocal ensemble founded by Harry Christophers specializing in sacred and Renaissance choral music and regularly broadcast on BBC. Highly comparable as a religiously-engaged, globally-touring professional vocal ensemble with deep recording catalog and broadcast presence.
• Chanticleer: Chanticleer is a Grammy-winning American professional vocal ensemble that tours internationally, records prolifically, and broadcasts/sells recordings globally—closely matching the Tabernacle Choir's positioning as an American vocal ensemble of international repute with an active recording and touring agenda.
• St. Olaf Choir: St. Olaf Choir is a 75-voice ensemble from St. Olaf College (Minnesota) affiliated with the Lutheran tradition, frequently described as one of America's premier collegiate choirs with a long broadcast and recording tradition. Highly comparable religious-affiliated American choral ensemble with annual national tours and regular PBS/popular broadcasts.
• Westminster Abbey Choir: Westminster Abbey Choir is the historic resident choral ensemble at Westminster Abbey, performing daily liturgical services and broadcasting globally—directly comparable as a religious choral institution anchored at an iconic venue with continuous performance tradition.

Broad incumbents

• Atlanta Symphony Orchestra & Chorus: Atlanta Symphony Orchestra & Chorus combines a symphonic orchestra with a resident chorus and an active broadcast/recording program, including classical holiday specials on PBS. A larger and broader classical-music institution with comparable choral-broadcast infrastructure but serving a wider classical repertoire rather than a religious mandate.
• Handel and Haydn Society: The Handel and Haydn Society is America's oldest continuously performing arts organization (founded 1815), combining chorus and period-instrument orchestra with regular Boston and national touring and a recording catalog. Comparable as a longstanding American choral-orchestral institution with broadcast/recording reach and a Christmas-season tradition.

Emerging players

• VOCES8: VOCES8 is a London-based professional vocal ensemble with strong digital reach across social media, streaming, and global touring—comparable as a contemporary professional choral ensemble with a strategic focus on multi-platform distribution and audience growth through digital content.

Others

• Mormon Tabernacle Choir (historical entity reference): The same institution under its former name 'Mormon Tabernacle Choir'—referenced for peer comparability as the historical brand identity that predates the 2018 rebranding to 'Tabernacle Choir at Temple Square.' Used for comparison continuity rather than as a distinct entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKIWi0AHXL1mOsqCBJCu3gA
• Facebookfacebook.com/TheTabernacleChoir
• Xx.com/TheTabChoir

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabernacle Choir at Temple Square