Tune Hotels
Tune Hotels is a regional budget hotel chain operating ~10 properties across Malaysia, the UK, and Japan under the Ormond Group, serving value-conscious travelers and airport transit passengers with no-frills, high-quality essentials.
- Company typePrivate
- Founded2007
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tune Hotels does
Tune Hotels is a regional budget hotel chain operating approximately 9-10 properties across Malaysia, the United Kingdom, and Japan under the Ormond Group corporate umbrella (legal entity OMT Hotels Sdn Bhd, formerly Tune Hotels Sdn Bhd). The portfolio comprises seven Malaysian hotels (KLIA-KLIA2, KLIA Aeropolis, 1Borneo Kota Kinabalu, Danga Bay Johor, Waterfront Kuching, Kota Bharu City Centre, plus the MoMo's Kuala Lumpur sub-brand), one UK hotel in Liverpool City Centre, and one Japanese property (Shakespeare Hotel, Hakuba). The company targets value-conscious travelers, airport transit passengers, and leisure/business visitors with a "no-frills, no-hidden-fees" model emphasizing high-quality basics — custom 5-star spring mattresses, King Koil beds, en-suite power showers, free Wi-Fi, and 24-hour electronic keycard/CCTV security.
The underlying technology stack is standard hospitality infrastructure: an online reservation platform on tunehotels.com, centralized Central Reservations Office, electronic keycard access systems, CCTV surveillance, and a Philips Circadian Lighting System deployed in Premium Executive Studio rooms. No proprietary AI/ML, API exposure, or third-party SDK integrations are disclosed. The brand portfolio extends to MoMo's Kuala Lumpur and Shakespeare, Hakuba as differentiated sub-brands within the same group.
Revenue is generated primarily through nightly room accommodations on a pay-as-you-go basis, with multiple structured pricing packages — Advance Purchase (10% off, non-refundable, 14+ day lead), Stay More & Pay Less (multi-night), Day Use Rooms (4/6/12-hour blocks at KLIA), Long Stay Packages (bi-weekly/monthly at two properties), and Travel Malaysia rates. Secondary revenue streams include MAKAN restaurants and MINUM bars (Food & Beverage), event and meeting-room rentals at KLIA-KLIA2 (capacity 120 seated/250 standing, plus a 14-seat private meeting room), Park & Fly parking packages, and ancillary services (luggage storage, Grab & Go kiosks, laundry, transport bookings). Go-to-market is direct-to-consumer via the website (Best Rate Guarantee) and Central Reservations Office, supplemented by third-party OTAs (Book Direct Online), and an enterprise field-sales motion for 10+ room-night group bookings.
Tune Hotels firmographics
Firmographics- Name
- Tune Hotels
- Legal name
- OMT Hotels Sdn Bhd
- Website
- https://tunehotels.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tune Hotels is a regional budget hotel chain operating ~10 properties across Malaysia, the UK, and Japan under the Ormond Group, serving value-conscious travelers and airport transit passengers with no-frills, high-quality essentials.
- Ownership category
- akta.pro rank
Tune Hotels industry classification
Industry- Product category
- Budget Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
- akta.pro secondary industries
- Select-Service Hotels (THAGABAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Tune Hotels is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices9 records
Markets served
Tune Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Room Accommodations: Core revenue from hotel room bookings across multiple properties in Malaysia, UK, and Japan. Revenue is generated through nightly stays with various rate options including advance purchase discounts and day-use rooms.
- Food & Beverage: On-site dining through MAKAN restaurants (serving Malaysian and Western cuisine) and MINUM bars at KLIA-KLIA2 property. Additional F&B outlets at various hotel locations including 1Borneo Kota Kinabalu.
- Event Spaces & Meeting Rooms: Rental of event spaces for dinner parties, departmental get-togethers, and corporate events at KLIA-KLIA2 property. MAKAN Restaurant has 120 seating capacity and 250 standing capacity.
- Long Stay Rentals: Extended stay accommodations offered at bi-weekly and monthly rates at select properties (1Borneo Kota Kinabalu, Danga Bay Johor). Rates include AC and bi-weekly housekeeping.
- Ancillary Services: Additional revenue from luggage storage, parking (Park and Fly packages), Grab & Go convenience kiosks, self-service laundry, transportation bookings, and wheelchair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Advance Purchase Rate - KLIA-KLIA2 |
| Subscription | Pay-as-you-go | Advance Purchase Rate - KLIA Aeropolis |
| Subscription | Pay-as-you-go | Advance Purchase Rate - Danga Bay Johor |
| Subscription | Pay-as-you-go | Advance Purchase Rate - Kota Bharu City Centre |
| Subscription | Pay-as-you-go | Advance Purchase Rate - Liverpool City Centre |
| Subscription | Pay-as-you-go | Stay More & Pay Less - KLIA-KLIA2 |
| Subscription | Pay-as-you-go | Stay More & Pay Less - MoMo's Kuala Lumpur |
| Subscription | Pay-as-you-go | Stay More & Pay Less - KLIA Aeropolis |
| Subscription | Pay-as-you-go | Stay More & Pay Less - Danga Bay Johor |
| Subscription | Pay-as-you-go | Travel Malaysia Rate - Kota Bharu City Centre |
| Unit Pricing | Pay-as-you-go | Day Use Rooms - KLIA-KLIA2 |
| Subscription | Multi-year contract | Long Stay Package - 1Borneo Kota Kinabalu |
| Subscription | Multi-year contract | Long Stay Package - Danga Bay Johor |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Tune Hotels product offering
Product offeringCore offering
Tune Hotels operates a budget hotel chain offering standardized, clean, high-quality room accommodations across Malaysia, the UK, and Japan, with a focus on essential amenities (5-star beds, power showers, free Wi-Fi, 24-hour security) at affordable prices. The portfolio is complemented by on-site F&B (MAKAN restaurants and MINUM bar), event spaces, day-use rooms, long-stay packages, and Park & Fly packages targeted at value-conscious travelers, airport transit passengers, and group bookings.
Product overview
Tune Hotels is a budget hotel chain operating 9 properties across Malaysia (KLIA-KLIA2, KLIA Aeropolis, MoMo's Kuala Lumpur, 1Borneo Kota Kinabalu, Danga Bay Johor, Waterfront Kuching, Kota Bharu City Centre), the United Kingdom (Liverpool City Centre), and Japan (Shakespeare Hotel Hakuba). The portfolio includes core hotel properties featuring standardized room offerings (King Koil beds, en-suite bathrooms, air conditioning, free Wi-Fi), complemented by food and beverage outlets (MAKAN restaurants, MINUM bar), and value-added services such as Day Use Rooms, Long Stay Packages, Advance Purchase rates, Park & Fly packages, event spaces, and group booking services. The brand emphasizes comfort and value with no hidden fees, focusing on high-quality basics including 5-star beds, power showers, and 24-hour security.
Differentiator
Problem solved
Functional benefit
Brands
- MoMo's Kuala Lumpur: Budget hotel brand operated in Kuala Lumpur, Malaysia
- Shakespeare Hotel, Hakuba
- Ormond Group Hotels
Products and services
- Tune Hotel KLIA-KLIA2 Airport hotel connected to KLIA Terminal 2 via covered walkway (8-minute walk from departure gates), offering air-conditioned rooms with en-suite bathrooms, high-speed Wi-Fi, day-use rooms, co-working spaces, MAKAN restaurant, and MINUM bar. Targets transit travelers and airport guests.
- Tune Hotel KLIA Aeropolis Budget-friendly property located a 15-minute drive from KLIA Terminals 1 and 2, featuring double and single rooms with complimentary 24-hour shuttle service to KLIA-KLIA2. Targets airport travelers.
- Tune Hotel 1Borneo Kota Kinabalu Hotel with direct access to 1Borneo Hypermall, East Malaysia's largest shopping destination. Offers double, twin, and family rooms with King Koil beds. Targets shoppers and leisure travelers.
- Tune Hotel Danga Bay Johor Waterfront hotel in Johor Bahru offering double, twin, and quad rooms with King Koil beds, located near Legoland Malaysia and the Singapore border. Targets leisure travelers and families.
- Tune Hotel Waterfront Kuching Hotel at Kuching Waterfront with river view rooms, offering free Wi-Fi, 24-hour front desk, and exclusive RM10 off Evening River Cruise discounts. Targets leisure and business travelers.
- Tune Hotel Kota Bharu City Centre Hotel next to KB Mall Hypermarket offering standard rooms with free Wi-Fi, 24-hour front desk, and nearby Nasken Coffee and Starbucks dining options. Targets business and leisure travelers.
- Tune Hotel Liverpool City Centre Hotel in Liverpool, United Kingdom on Queen Buildings, Castle Street, offering accommodations in a central UK location. Targets UK domestic and international travelers.
- Shakespeare Hotel Hakuba 39-guestroom hotel in Hakuba Valley, Japan, near major ski resorts including Happo-One, Iwatake, and Tsugaike. Features multiple dining venues including Kin Kitchen, Pietro Italian restaurant, The Pit Texas BBQ, and Japanese dining options, plus wellness facilities. Targets ski and leisure travelers.
- MAKAN Restaurant On-site restaurant concept serving Malaysian and Western cuisine. Available at KLIA-KLIA2 (4AM-midnight), KLIA Aeropolis (6AM-10:30PM), and 1Borneo Kota Kinabalu (6AM-7PM). Targets hotel guests and airport travelers.
- MINUM Bar & Lounge Signature bar at KLIA-KLIA2 offering fresh pizza, pasta, snacks, and alcoholic/non-alcoholic drinks. Open daily 11AM-midnight. Targets hotel guests and airport travelers.
- Day Use Rooms Day rooms for travelers with long layovers or transits, available at KLIA-KLIA2 and KLIA Aeropolis for stays of up to 12 hours (7AM-7PM), including meal and drink vouchers. RM130 for 4 hours, RM170 for 6 hours, RM200 for 12 hours. Targets airline transit passengers.
- Park & Fly Packages Parking packages at KLIA-KLIA2 combining hotel stay with on-site parking for airport travelers. Targets travelers driving to KLIA for flights.
- Event Spaces Meeting and event facilities at KLIA-KLIA2 including MAKAN Restaurant (120 seating/250 standing capacity), The Courtyard (outdoor), and Private Meeting Room (14 seating capacity with 65-inch LCD TV). Targets corporate clients for events and meetings.
- Group Bookings Service Corporate and group booking service for 10+ room nights with dedicated support via a group bookings team ([email protected], +603 2082 5642). Targets corporate clients, tour groups, and event organizers.
Companies that use Tune Hotels
Customer profileSegments4 records
Ideal customer profiles4 records
Tune Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tune Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ormond Group (OMT Hotels Sdn Bhd)coreParent company operating hotels under Tune, Ormond and MoMo's brands. Tune Hotels Sdn Bhd was formerly known as TP Sepang Sdn Bhd and was rebranded. The Ormond Group encompasses OMT Hotels Sdn Bhd, ECML Hotels Sdn Bhd, OHG Services Sdn Bhd, and Tune Hotels.com (BVI) Limited along with franchisees including Tune Hotels Regional Services (UK) Limited.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tune Hotels competitors and assessment
Company assessmentDirect peers
- ibis Budget (Accor): Accor's limited-service budget hotel brand operating globally with standardised rooms at low rates. Directly comparable to Tune on the no-frills, essentials-only value proposition aimed at cost-conscious travellers.
- OYO Rooms: Asset-light budget hotel aggregator and brand operator with significant Southeast Asia presence. Competes head-to-head with Tune on price-led, standardised-budget accommodation in the same Malaysian market.
- Red Planet Hotels: Asia-Pacific value hotel chain focused on prime, airport-adjacent locations with limited-service rooms. Highly comparable to Tune's airport-hub strategy at KLIA and regional Asian footprint.
- B&B Hotels: European budget hotel chain operating standardised limited-service rooms at value price points. Comparable to Tune on essentials-only philosophy and on the UK property's competitive set.
Broad incumbents
- Holiday Inn Express (IHG): Global limited-service hotel brand under IHG offering standardised rooms with breakfast included. Competes with Tune across the same value-conscious segment but at a larger group scale and broader distribution.
Regional players
- Hotel Sentral: Malaysian mid/budget-scale hotel group with multiple properties across Malaysian cities. Directly comparable on geography and target segment, though slightly higher tier than Tune's no-frills positioning.
- Cititel Hotel Management (Cititel Express): Malaysian hotel operator with an Express sub-brand targeting budget-conscious domestic travellers. Comparable to Tune on Malaysian market positioning and price tier.
- Travelodge UK: UK-based budget hotel chain with city-centre properties including Liverpool. Most directly comparable to Tune's Liverpool City Centre asset in terms of location, room standard and price band.
- Smile Hotel (Japan): Japanese budget hotel chain with properties in leisure and urban markets. Comparable to Shakespeare's Hakuba asset on Japanese budget hospitality economics and domestic traveller targeting.
Emerging players
- Moxy Hotels (Marriott): Marriott's millennial-focused limited-service brand. Targets a similar essentials-only, design-led budget traveller but skews toward lifestyle positioning versus Tune's pure value play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tune Hotels social profiles
Digital presenceTune Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tune Hotels leadership team
Management profileNumber of profiles
Tune Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tune Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tune Hotels
What does Tune Hotels do?
Tune Hotels operates a budget hotel chain offering standardized, clean, high-quality room accommodations across Malaysia, the UK, and Japan, with a focus on essential amenities (5-star beds, power showers, free Wi-Fi, 24-hour security) at affordable prices. The portfolio is complemented by on-site F&B (MAKAN restaurants and MINUM bar), event spaces, day-use rooms, long-stay packages, and Park & Fly packages targeted at value-conscious travelers, airport transit passengers, and group bookings.
Is Tune Hotels a public or private company?
Tune Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Tune Hotels founded?
Tune Hotels was founded in 2007. It employs 11 to 50 people.
Where is Tune Hotels based?
Tune Hotels is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Tune Hotels make money?
Five revenue lines are on record. Room Accommodations are the primary driver. The others are food & Beverage, event Spaces & Meeting Rooms, long Stay Rentals and ancillary Services.
Who are Tune Hotels's main competitors?
Direct peers on record are ibis Budget (Accor), OYO Rooms, Red Planet Hotels and B&B Hotels. Holiday Inn Express (IHG) is listed as a broad incumbent. Regional players are Hotel Sentral, Cititel Hotel Management (Cititel Express), Travelodge UK and Smile Hotel (Japan). Moxy Hotels (Marriott) is listed as an emerging player.
Does Tune Hotels have an API?
No public API is recorded for Tune Hotels.
What industry is Tune Hotels in?
Tune Hotels's product category is Budget Hotel Hospitality. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises, with a secondary code of THAGABAD, Select-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.