Red Planet Hotels
- Company typePrivate
- Founded2010
- HeadquartersBangkok, Thailand
- Headcount251–500
- GTM typeB2C
- OfferingServices
Red Planet Hotels firmographics
Firmographics- Name
- Red Planet Hotels
- Legal name
- Red Planet Hotels Philippines Corporation
- Website
- https://redplanethotels.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Red Planet Hotels industry classification
Industry- Product category
- Budget Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
Keywords
Where Red Planet Hotels is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices15 records
Markets served
Red Planet Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hotel Room Bookings: Primary revenue from budget hotel room bookings across 14 properties in the Philippines. Direct booking channel offers additional 10% discount to loyalty members.
- Loyalty Membership: RED Membership program generates repeat bookings through loyalty rewards and discounts for direct bookings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Budget hotel rooms with loyalty discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Red Planet Hotels product offering
Product offeringCore offering
Red Planet Hotels operates a chain of budget-friendly hotels across 14-15 locations in the Philippines, offering comfortable accommodations with a pet-friendly policy. The company sells hotel room bookings as its primary service, supported by a free RED Membership loyalty program that offers birthday discounts (up to 25%), direct booking discounts (up to 10%), and access to over 200 partner restaurant discounts through its Red App mobile application.
Product overview
Red Planet Hotels operates a chain of budget-friendly hotels across 15 locations in the Philippines, offering pet-friendly accommodations. The company's product portfolio includes the core hotel properties (Red Planet Hotels), a loyalty program (RED Membership), and a mobile application (Red App) for reservations and member benefits. The RED Membership program provides discounts (25% birthday discount, 10% direct booking discount) and access to over 200 restaurant partners via the Red App. The booking engine enables direct reservations across all properties.
Differentiator
Problem solved
Functional benefit
Brands
- RED Membership: Loyalty program for Red Planet Hotels offering discounts, birthday offers, and app features.
Products and services
- Red Planet Hotels (Hotel Properties) Budget-friendly hotel accommodations across 14-15 properties in the Philippines, including locations in Metro Manila (BGC, Makati, Ortigas, Quezon City, Cubao, Aseana City, Binondo, Malate, Manila Bay), Clark Angeles City, Cagayan De Oro, Cebu, and Davao. Features pet-friendly policies and serves budget-conscious individual travelers.
- RED Membership Loyalty Program Free loyalty program offering members up to 25% birthday discounts, up to 10% off when booking directly, exclusive app features, and access to over 200 handpicked restaurant discounts through the Red App Partners program.
- Online Booking Engine Direct online booking platform enabling customers to reserve stays at various Red Planet properties, with additional discounts available for direct bookings through the loyalty program. Supports social login (Facebook, Google, Microsoft).
- Red App (Mobile Application) Mobile application providing exclusive app features for personalized stays from reservation through checkout, including a mobile membership card accessible by turning the phone sideways and access to 200+ partner restaurant discounts.
Quantifiable outcome
- Up to 25% birthday discount for loyalty members
- +2 more outcomes
Companies that use Red Planet Hotels
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Red Planet Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Planet Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Hospitality Solutions Pte LtdcoreGlobal Hospitality Solutions Pte Ltd developed the RED Membership loyalty platform and booking technology for Red Planet Hotels. This technology partnership enables the online reservation system, mobile app with exclusive features, and loyalty program functionality.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Red Planet Hotels competitors and assessment
Company assessmentDirect peers
- Astrotel Hotels: Philippine budget hotel brand with multiple Manila-area properties, competing for the same walk-in and budget business-traveler demand as Red Planet.
- Go Hotels (by Robinsons Land): Philippine budget hotel chain operated by Robinsons Land, directly competing with Red Planet in the same price tier and key cities (Manila, Cebu, Davao). Most head-to-head domestic competitor.
- Microtel by Wyndham (Philippines): International-branded Philippine budget chain with properties across Luzon, Visayas, and Mindanao. Targets the same value-conscious traveler segment as Red Planet with similar limited-service positioning.
- Travelodge Philippines: Philippine budget hotel chain under the Travelodge brand offering limited-service rooms in Manila and Cebu. Direct head-to-head competitor in the same price band and customer segment.
- RedDoorz: Tech-enabled budget hotel aggregator active across Southeast Asia, including the Philippines. Competes directly with Red Planet for budget travelers and pushes similar app-based loyalty mechanics.
- ZEN Rooms: SEA-focused budget hotel aggregator and franchisor with presence in the Philippines. Directly comparable in segment, customer base, and budget-tier digital distribution model.
Regional players
- Hop Inn Hotel: Thailand-headquartered budget chain under The Erawan Group that has been expanding in Southeast Asia. Closely comparable operating model and price point, but primarily serves Thailand rather than the Philippines.
- Tune Hotels: Malaysia-based Asian budget hotel brand from the AirAsia group with a pay-for-what-you-need model. Comparable limited-service concept, though geographically weighted to Malaysia/ASEAN outside the Philippines.
Broad incumbents
- Ibis Budget (Accor): Global budget hotel brand under Accor present in the Philippines and across Asia. Competes at the same limited-service price tier but as part of a much larger global portfolio.
Emerging players
- OYO Rooms: India-origin budget hotel aggregator and franchisor that has expanded into Southeast Asia including the Philippines. Comparable customer segment and tech-enabled distribution, but with a less capital-intensive asset-light model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Planet Hotels social profiles
Digital presenceRed Planet Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Planet Hotels leadership team
Management profileNumber of profiles
Profiles2 records
Red Planet Hotels funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Planet Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Planet Hotels
What does Red Planet Hotels do?
Red Planet Hotels operates a chain of budget-friendly hotels across 14-15 locations in the Philippines, offering comfortable accommodations with a pet-friendly policy. The company sells hotel room bookings as its primary service, supported by a free RED Membership loyalty program that offers birthday discounts (up to 25%), direct booking discounts (up to 10%), and access to over 200 partner restaurant discounts through its Red App mobile application.
Is Red Planet Hotels a public or private company?
Red Planet Hotels is a private company. It is classified as venture growth investor backed and is currently operating.
When was Red Planet Hotels founded?
Red Planet Hotels was founded in 2010. It employs 251 to 500 people.
Where is Red Planet Hotels based?
Red Planet Hotels is headquartered in Bangkok, Thailand, in the Asia region.
How does Red Planet Hotels make money?
Two revenue lines are on record. Hotel Room Bookings are the primary driver. The others are loyalty Membership.
Who are Red Planet Hotels's main competitors?
Direct peers on record are Astrotel Hotels, Go Hotels (by Robinsons Land), Microtel by Wyndham (Philippines), Travelodge Philippines, RedDoorz and ZEN Rooms. Regional players are Hop Inn Hotel and Tune Hotels. Ibis Budget (Accor) is listed as a broad incumbent. OYO Rooms is listed as an emerging player.
Does Red Planet Hotels have an API?
No public API is recorded for Red Planet Hotels.
What industry is Red Planet Hotels in?
Red Planet Hotels's product category is Budget Hotels. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111 and its SIC code is 7011.