Remora

What Remora does

Remora, Inc. is a Jacksonville, Florida-based dealer-technology company that has operated a proprietary, closed-source website platform purpose-built for automotive retail since 2008. The core product, marketed as 'Elite Car Dealer Websites,' is a custom-engineered CMS and digital retailing stack — explicitly not built on WordPress or generic templates — optimized for organic search ranking against classifieds (Cars.com, Autotrader) and lead aggregators. Functional components include responsive and dedicated mobile site delivery, payment calculators, custom vehicle builders, price-drop alerts, authoritative Schema.org markup, Quality Score-optimized PPC landing pages, enterprise DNS with DDoS protection, and real-time inventory feeds. The platform is bundled with a management portal and a Service & Success module that adds dedicated account management, citation/NAP management, traffic-quality and inventory-heat reporting, GA4 conversion tracking, Microsoft Clarity heatmaps with A/B testing, and compliance tooling.

Remora monetizes primarily through annual subscription agreements with optional per-Retail-Vehicle-Sale transaction pricing for select clients. Onboarding is invitation-only via a website waitlist and ten-minute discovery call, with pricing determined through consultative sales rather than published tiers. The company writes a formal guarantee covering 24-business-hour US-based support, 99.9% uptime, Core Web Vitals, ADA accessibility, TCPA/CAN-SPAM/GLBA compliance, and a zero-OEM-strike covenant it has maintained since 2008.

The customer base consists of hundreds of US and (per Terms of Service) Canadian franchised auto dealerships and dealer groups, including named accounts such as Santa Fe Ford, Eide Group, Sandy Springs Ford, Mullinax, Bozard Ford, Motorcars of Atlanta, Benton Automotive, Bill Currie Ford, Hudson Nissan, and Toothman, with Ducati Orlando indicating at least limited adjacent vertical reach. The company is privately held, founder/management-owned with no disclosed institutional investors, funding rounds, or M&A activity, led by founder and CEO Christian Jorn.

Name

Remora

Legal name

Remora, Inc.

Website

https://remora.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Remora is a Jacksonville, Florida-based dealer-technology firm that sells a proprietary, closed-source SaaS website platform — purpose-built since 2008 — to hundreds of US and Canadian automotive dealerships, monetized through annual subscriptions and optional per-vehicle transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Services Subscription: Recurring subscription-based access to proprietary multi-product business management platform including hosted websites, website editing tools, web stack health monitoring, customized reports, and inventory management tools. Fees are charged on a per license, subscription basis with automatically recurring payments.
2. Per Retail Vehicle Sale (Optional Model): Some clients are charged per Retail Vehicle Sale. Client agrees to provide total Retail Vehicle Sales for the prior month by the 10th of each month with documentation to verify figures. If client fails to provide information, Remora may estimate or terminate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Remora provides a proprietary website platform for automotive dealerships, built to outrank classified sites in search results and convert more visitors into vehicle leads. The offering combines a dealer-specific content management system, dealer-validated inventory merchandising, and built-in conversion tools, sold primarily as a subscription with optional per-vehicle transaction economics.

Product overview

Remora is a dealer technology company offering a proprietary, closed-source SaaS platform for car dealerships. The core product is the Elite Car Dealer Websites platform, which is a purpose-built website and digital retail solution (not WordPress or generic CMS) launched in 2008. The platform includes a bundled management portal for inventory, pricing, and content control, and is paired with a Service & Success support program providing dedicated account management, citation cleanup, reporting, and compliance tooling. Remora also offers a written guarantee covering support response times, uptime, ADA compliance, government compliance (TCPA, CAN-SPAM, GLBA), and OEM advertising covenant compliance. New clients join via a selective waitlist/invitation process. The platform's core differentiator is its SEO-driven lead generation designed to outrank classifieds and lead aggregators in organic search for car-buying search phrases.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Car Dealer Websites
• Service & Success Support

Quantifiable outcome

• Turned failing store ranked 30th of 32 Ford dealers in PMA into top-100 Ford dealer in 15 months
• +4 more outcomes

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature16 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dealer.com (Cox Automotive): Largest incumbent in dealer website platforms, owned by Cox Automotive. Offers templated dealer websites plus a broader portfolio including CRM, inventory, and marketing. Directly competitive with Remora's core website offering but at much larger scale and with a self-serve, OEM-program-tied GTM.
• VinSolutions (Cox Automotive): Dealer CRM and equity-mining platform owned by Cox Automotive, often bundled with Dealer.com websites. Adjacent rather than direct — overlaps with Remora on inventory and customer data features but Remora competes more on the website/SEO layer.

Direct peers

• DealerOn: Direct competitor offering responsive dealer websites, SEO, paid media, and reputation management. Closely comparable to Remora in product scope (dealer website + digital marketing) and target customer (franchise auto dealers), though typically positioned as a more scalable, mid-market vendor rather than a curated boutique.
• PureCars: Dealer-focused digital advertising and marketing platform emphasizing data-driven paid media and SEO for automotive retailers. Directly comparable on the SEO/digital lead-generation axis that anchors Remora's value proposition.
• DealerFire: Dealer website design and digital marketing vendor serving franchise auto dealer groups. Closely comparable in product (custom dealer websites, SEO, paid media) and customer segment, and historically competes in the same mid-market dealer group RFPs as Remora.
• Adpearance: Automotive digital marketing agency offering dealer website development, SEO, paid media, and video. Direct competitor in the franchise dealer digital marketing space, comparable in offering breadth and target customer (independent dealer groups and franchises).
• BZ Results: Dealer website design, SEO, and digital marketing firm serving franchise auto dealers. Comparable in product scope and vertical specialization, and competes for similar mid-sized franchise dealer and dealer group clients.

Emerging players

• Roadster: Digital retailing platform for auto dealers covering online checkout, financing, and trade-in. Partial overlap with Remora's custom order vehicle builder and payment calculator features; positioned in the modern digital-retailing niche rather than SEO-led websites.
• MAX Digital: Dealer software vendor focused on inventory management, desking, and CRM for franchise dealers. Comparable in vertical focus and dealer customer base, with partial overlap on Remora's inventory-merchandising features.

Others

• Elead (by PGW Auto): Dealer CRM and lead-management vendor often bundled with website providers. Adjacent in the dealer technology stack — competes with the customer-account and lead-management modules of Remora's platform, and frequently coexists or competes with Remora at the same dealer accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RemoraInc
• Facebookfacebook.com/remorainc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remora