What MAX Digital does

MAX Digital operates the ACV MAX platform, a cloud-based dealer inventory intelligence and merchandising suite that sits within ACV Auctions (NYSE: ACAI). The platform provides AI-driven, VIN-level vehicle valuations that combine real inspection data, real-time market signals, and rooftop-specific factors, enabling franchised dealerships and large dealer groups to standardize appraisals, source vehicles from auction and consumer channels, set per-vehicle pricing, and merchandise inventory through a digital showroom. ACV MAX is structured around four core modules with integrated tools Showroom, ClearCar, and ACV Viper operating as wholly-owned sub-brands.

The underlying technology centers on predictive analytics applied to per-vehicle data rather than market averages, with the platform claiming 1,200,000+ unique VIN impressions per year as a data-scale signal. ACV MAX is distributed through an enterprise field sales motion featuring personalized demos, with claim of adoption by 8 of the 10 largest US dealer groups. The company employs a quote-based subscription SaaS revenue model with no publicly disclosed pricing tiers, consistent with enterprise-level contracts negotiated against dealership size and scope. The named customer base includes enterprise franchised dealers such as Mercedes-Benz of Bakersfield, and the primary go-to-market targets both large multi-rooftop dealer groups and individual franchised dealerships managing used-car inventory.

Name

MAX Digital

Legal name

ACV MAX (product brand of ACV Auctions)

Website

https://maxdigital.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

ACV MAX, a product of ACV Auctions (NYSE: ACAI), is a cloud-based dealer inventory intelligence platform that uses AI and real inspection data to provide VIN-level vehicle valuations, sourcing, pricing, and digital merchandising for franchised dealerships and large dealer groups in the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: ACV MAX operates as a subscription-based SaaS platform providing dealership inventory intelligence tools. Dealers pay for access to the unified system covering sourcing, buying, pricing, and retailing capabilities. The platform serves as the operational backbone for dealership inventory decisions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MAX Digital (operating as ACV MAX) provides a cloud-based, AI-powered dealer inventory intelligence SaaS platform for automotive dealerships. It unifies vehicle sourcing, buying, pricing, and retailing into a single system that delivers VIN-level, vehicle-specific recommendations by combining real inspection data, AI functionality, and real-time market signals, with supporting tools Showroom, ClearCar, and ACV Viper.

Product overview

ACV MAX is a unified dealer inventory management and merchandising platform that consolidates inventory intelligence tools into one product suite. The platform is built around four core modules: Source (appraisal standardization), Buy (vehicle acquisition guidance), Price (predictive pricing), and Retail (digital showroom). Additional tools include Showroom, ClearCar, and ACV Viper. The system uses AI functionality to determine vehicle-specific values by factoring in condition, dealer location, and real-time market data, providing VIN-level recommendations across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• ClearCar: Vehicle acquisition and appraisal tool that standardizes appraisals to scale acquisition operations
• ACV Viper
• Showroom

Products and services

• ACV MAX Unified dealer inventory management and merchandising SaaS platform that combines market signals, AI functionality, and real inspection data to deliver VIN-level recommendations across sourcing, buying, pricing, and retailing channels for automotive dealerships.
• Showroom Digital retail tool that enables dealers to build out digital showrooms to display vehicles and sell cars for maximum profit potential; part of the ACV MAX integrated product suite.
• ClearCar Inventory intelligence tool within the ACV MAX suite that provides vehicle-specific recommendations and VIN-level insights to support faster, more profitable acquisition and appraisal decisions.
• ACV Viper Dealer tool for inspection and vehicle intelligence, part of the ACV MAX integrated product suite for inventory management and valuation.

Quantifiable outcome

• 1,200,000+ Unique VIN Impressions Per Year
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• vAuto: Cox Automotive's inventory management platform for new and used vehicle pricing and stocking decisions. Direct competitor to ACV MAX in dealer-side inventory intelligence and appraisal tooling.
• VinSolutions: Cox Automotive dealer CRM, desking, and inventory platform. Comparable to ACV MAX because it operates in the same dealer workflow and is sold into the same franchised dealer base.
• DealerSocket (Solera): Dealer CRM and inventory management suite used by franchised dealers. Competes head-to-head with ACV MAX in dealer-facing software for desking, CRM, and inventory operations.
• HomeNet Automotive: Vehicle merchandising and inventory management provider to dealerships. Closely comparable to ACV MAX's Retail and Showroom modules for digital merchandising and inventory syndication.

Broad incumbents

• Dealertrack (Cox Automotive): Dealer Management System and F&I platform from Cox Automotive. Adjacent incumbent that anchors the dealer technology stack into which ACV MAX must integrate.
• Cox Automotive: Parent of Dealertrack, vAuto, VinSolutions, Manheim, Autotrader, and Kelley Blue Book. The dominant broad incumbent in dealer software and competing bundles against ACV MAX across multiple workflows.
• KAR Global: Operates auction and digital remarketing platforms including OpenLane, TradeRev, and BacklotCars. Comparable as a broad incumbent in dealer and wholesale vehicle acquisition, intersecting with ACV MAX's Buy and Source modules.

Others

• TrueCar: Online automotive marketplace that connects dealers with in-market shoppers. Adjacent rather than directly competitive, but overlaps in dealer lead generation and digital retailing themes.
• CarGurus: Online car marketplace with dealer-tier software and pricing analytics tools. Adjacent comparability through dealer-side pricing intelligence and digital merchandising.

Emerging players

• Roadster (Cox Automotive): Digital retailing platform for car dealers enabling online vehicle purchase workflows. Comparable to ACV MAX's Retail/Showroom capabilities for digital merchandising and consumer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MAXdigitalLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAX Digital