TrustDALE
TrustDALE is a privately held, Atlanta-based consumer protection platform that curates and certifies home and commercial service providers through a 7-point investigative process, backing each referral with up to $25,000 in financial guarantees for homeowners and businesses.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What TrustDALE does
TrustDALE is a consumer protection and business certification platform founded in 2009 and headquartered in Atlanta, Georgia, by consumer investigator Dale Cardwell. The company operates a curated, web-based directory of vetted home service and commercial service providers, organized by service category and geography. Each provider is subjected to a proprietary 7-point investigative process covering license and insurance verification, background checks, business history review, customer reference calls, complaint-record analysis, on-site inspection, and contract/pricing review, and is then backed by a $10,000 Make It Right Guarantee for residential jobs and a $25,000 Make It Right Guarantee for commercial engagements.
The platform's product surface extends beyond the directory to include consumer-protection editorial content (a blog, TrustDALE Home Magazine, and Amazon best-selling book by Dale Cardwell), email newsletters ('Three for Thursday' and 'Dale's Do's and Don'ts'), an Upfront Pricing Promise, and social media channels (Facebook, LinkedIn, TikTok, Instagram, X, and YouTube TrustDaleTV). The underlying technology is a web-based marketplace/directory platform; there is no mobile app, no API, and no disclosed AI/ML or data-integration layer.
TrustDALE is a privately held, bootstrapped company with 51–100 employees and no disclosed venture or private-equity funding. Its revenue model relies on businesses paying for certification and lead-generation visibility on the platform, while consumer access to the directory and guarantees is free. Geographic reach is anchored in the Atlanta/Georgia metro and has expanded into Virginia and Colorado, with a nationwide footprint through the certified adventure-booking partner Xtreme Bookings.
TrustDALE firmographics
Firmographics- Name
- TrustDALE
- Legal name
- TrustDALE
- Website
- https://trustdale.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrustDALE is a privately held, Atlanta-based consumer protection platform that curates and certifies home and commercial service providers through a 7-point investigative process, backing each referral with up to $25,000 in financial guarantees for homeowners and businesses.
- Ownership category
- akta.pro rank
TrustDALE industry classification
Industry- Product category
- Consumer Protection & Home Services Marketplace
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD)
- akta.pro secondary industry
- Policy Operations, Appeals & Case Management (Disputes, reinstatements, escalations) (BPAAALAM)
Keywords
Where TrustDALE is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
TrustDALE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Business Certification and Lead Generation: TrustDALE certifies home service businesses through a 7-point investigative process and connects them with consumers seeking trusted services. Businesses pay for certification and listing visibility on the platform. The guarantee is free for consumers to access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access to vetted service providers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
TrustDALE product offering
Product offeringCore offering
TrustDALE operates a consumer protection platform that certifies home and commercial service providers through a proprietary 7-Point Investigative Process and lists them in a searchable online directory organized by service category and geography. Each certified provider is backed by a $10,000 residential or $25,000 commercial Make It Right Guarantee. Consumers access the directory and guarantee for free, while certified businesses pay for certification, listing visibility, and consumer lead generation.
Product overview
TrustDALE is a consumer protection and business certification platform operating primarily as a curated directory of vetted home service and commercial service providers. The core product is the TrustDALE Certified Services Directory, supported by two financial guarantee products — the $10,000 Make It Right Guarantee for residential services and the $25,000 Make It Right Guarantee for commercial services — both backed by TrustDALE's proprietary 7-Point Investigative Process. Additional products include the Upfront Pricing Promise (a pricing transparency guarantee), the TrustDALE Consumer News & Blog (editorial consumer advice and scam warnings), TrustDALE Home Magazine (a periodic PDF publication), Dale's Book (an Amazon best-selling consumer protection guide), email newsletters (Three for Thursday and Dale's Do's and Don'ts), and the Certified Services Guide. The platform connects consumers with verified professionals across dozens of home and commercial service categories and does not appear to offer AI, API, or technology integration products.
Differentiator
Problem solved
Functional benefit
Products and services
- TrustDALE Certified Services Directory A curated, searchable online directory of vetted home service and commercial service providers (plumbing, HVAC, electrical, roofing, locksmiths, carpet cleaning, appliance repair, landscaping, accountants, etc.) organized by service category and city, each verified through TrustDALE's 7-point investigative process and backed by the Make It Right Guarantee. Free for consumers; targeted at homeowners and commercial service buyers.
- $10,000 Make It Right Guarantee (Residential)
Companies that use TrustDALE
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
TrustDALE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TrustDALE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Snappy ServicescoreSnappy Services is a TrustDALE certified partner providing heating, ventilation, and air conditioning (HVAC) services in the Atlanta, GA metro area. The company offers installations, repairs, and maintenance backed by TrustDALE's $10,000 Make It Right Guarantee. Services include 24/7 emergency repairs, same-day appointments, and flat-rate pricing.
- Stanley SteemercoreStanley Steemer is a TrustDALE certified partner offering carpet cleaning, duct cleaning, and 24-hour water damage restoration services across Georgia. Founded in 1947, the company provides professional deep cleaning, tile and grout, hardwood floor care, and emergency water removal. All technicians hold IICRC certification.
- STL LocksmithcoreSTL Locksmith is a TrustDALE certified partner serving the metro Atlanta area since 2012. The company provides residential, automotive, and commercial locksmith services including emergency lockouts, lock installations, rekeying, and safe services. Trip fees range from $15-$29 with competitive pricing.
- Xtreme BookingsminorXtreme Bookings is a TrustDALE certified adventure booking platform serving nationwide customers. The company connects outdoor enthusiasts with trusted adventure companies and experiences including rafting, kayaking, skydiving, and guided tours. Backed by TrustDALE's $25,000 commercial guarantee.
- All AircoreAll Air is a TrustDALE certified HVAC specialist serving homeowners in the Covington, GA area since 1999. The company provides residential heating and air conditioning services backed by TrustDALE's guarantee.
- R.S. AndrewscoreR.S. Andrews is a TrustDALE certified electrical services provider serving the Atlanta metro area since 1968. The company offers dependable home electrical repair and installation services backed by TrustDALE's $10,000 guarantee.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
TrustDALE competitors and assessment
Company assessmentMarket position
Strengths8 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TrustDALE social profiles
Digital presenceTrustDALE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustDALE leadership team
Management profileNumber of profiles
Profiles1 record
TrustDALE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustDALE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustDALE
What does TrustDALE do?
TrustDALE operates a consumer protection platform that certifies home and commercial service providers through a proprietary 7-Point Investigative Process and lists them in a searchable online directory organized by service category and geography. Each certified provider is backed by a $10,000 residential or $25,000 commercial Make It Right Guarantee. Consumers access the directory and guarantee for free, while certified businesses pay for certification, listing visibility, and consumer lead generation.
Is TrustDALE a public or private company?
TrustDALE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrustDALE founded?
TrustDALE was founded in 2009. It employs 51 to 100 people.
Where is TrustDALE based?
TrustDALE is headquartered in Atlanta, United States, in the North America region.
How does TrustDALE make money?
One revenue line is on record: business Certification and Lead Generation.
Does TrustDALE have an API?
No public API is recorded for TrustDALE.
What industry is TrustDALE in?
TrustDALE's product category is Consumer Protection & Home Services Marketplace. Its primary akta.pro industry code is BPAAALAD, Digital Advertising & Brand Safety (Ad Review, Policy Enforcement), with a secondary code of BPAAALAM, Policy Operations, Appeals & Case Management (Disputes, reinstatements, escalations). Its NAICS code is 5242 and its SIC code is 6411.