TrustDALE

Consumer Protection & Home Services Marketplacetrustdale.com

TrustDALE is a privately held, Atlanta-based consumer protection platform that curates and certifies home and commercial service providers through a 7-point investigative process, backing each referral with up to $25,000 in financial guarantees for homeowners and businesses.

Company typePrivate
Founded2009
HeadquartersAtlanta, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What TrustDALE does

TrustDALE is a consumer protection and business certification platform founded in 2009 and headquartered in Atlanta, Georgia, by consumer investigator Dale Cardwell. The company operates a curated, web-based directory of vetted home service and commercial service providers, organized by service category and geography. Each provider is subjected to a proprietary 7-point investigative process covering license and insurance verification, background checks, business history review, customer reference calls, complaint-record analysis, on-site inspection, and contract/pricing review, and is then backed by a $10,000 Make It Right Guarantee for residential jobs and a $25,000 Make It Right Guarantee for commercial engagements.

The platform's product surface extends beyond the directory to include consumer-protection editorial content (a blog, TrustDALE Home Magazine, and Amazon best-selling book by Dale Cardwell), email newsletters ('Three for Thursday' and 'Dale's Do's and Don'ts'), an Upfront Pricing Promise, and social media channels (Facebook, LinkedIn, TikTok, Instagram, X, and YouTube TrustDaleTV). The underlying technology is a web-based marketplace/directory platform; there is no mobile app, no API, and no disclosed AI/ML or data-integration layer.

TrustDALE is a privately held, bootstrapped company with 51–100 employees and no disclosed venture or private-equity funding. Its revenue model relies on businesses paying for certification and lead-generation visibility on the platform, while consumer access to the directory and guarantees is free. Geographic reach is anchored in the Atlanta/Georgia metro and has expanded into Virginia and Colorado, with a nationwide footprint through the certified adventure-booking partner Xtreme Bookings.

TrustDALE firmographics

Firmographics

Name: TrustDALE
Legal name: TrustDALE
Website: https://trustdale.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 51–100 employees
Short description: TrustDALE is a privately held, Atlanta-based consumer protection platform that curates and certifies home and commercial service providers through a 7-point investigative process, backing each referral with up to $25,000 in financial guarantees for homeowners and businesses.
Ownership category
akta.pro rank

TrustDALE industry classification

Industry

Product category: Consumer Protection & Home Services Marketplace
NAICS: Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
SIC: Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD)
akta.pro secondary industry: Policy Operations, Appeals & Case Management (Disputes, reinstatements, escalations) (BPAAALAM)

Keywords

Consumer protection services
Home service directory
Business certification platform
Service provider vetting
Contractor trust marketplace

Where TrustDALE is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Markets served

TrustDALE business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Business Certification and Lead Generation: TrustDALE certifies home service businesses through a 7-point investigative process and connects them with consumers seeking trusted services. Businesses pay for certification and listing visibility on the platform. The guarantee is free for consumers to access.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free consumer access to vetted service providers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

TrustDALE product offering

Product offering

Core offering

TrustDALE operates a consumer protection platform that certifies home and commercial service providers through a proprietary 7-Point Investigative Process and lists them in a searchable online directory organized by service category and geography. Each certified provider is backed by a $10,000 residential or $25,000 commercial Make It Right Guarantee. Consumers access the directory and guarantee for free, while certified businesses pay for certification, listing visibility, and consumer lead generation.

Product overview

TrustDALE is a consumer protection and business certification platform operating primarily as a curated directory of vetted home service and commercial service providers. The core product is the TrustDALE Certified Services Directory, supported by two financial guarantee products — the $10,000 Make It Right Guarantee for residential services and the $25,000 Make It Right Guarantee for commercial services — both backed by TrustDALE's proprietary 7-Point Investigative Process. Additional products include the Upfront Pricing Promise (a pricing transparency guarantee), the TrustDALE Consumer News & Blog (editorial consumer advice and scam warnings), TrustDALE Home Magazine (a periodic PDF publication), Dale's Book (an Amazon best-selling consumer protection guide), email newsletters (Three for Thursday and Dale's Do's and Don'ts), and the Certified Services Guide. The platform connects consumers with verified professionals across dozens of home and commercial service categories and does not appear to offer AI, API, or technology integration products.

Differentiator

Problem solved

Functional benefit

Products and services

TrustDALE Certified Services Directory A curated, searchable online directory of vetted home service and commercial service providers (plumbing, HVAC, electrical, roofing, locksmiths, carpet cleaning, appliance repair, landscaping, accountants, etc.) organized by service category and city, each verified through TrustDALE's 7-point investigative process and backed by the Make It Right Guarantee. Free for consumers; targeted at homeowners and commercial service buyers.
$10,000 Make It Right Guarantee (Residential)

Companies that use TrustDALE

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles3 records

TrustDALE technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

TrustDALE partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

Snappy ServicescoreStrategic or Co-development PartnerSnappy Services is a TrustDALE certified partner providing heating, ventilation, and air conditioning (HVAC) services in the Atlanta, GA metro area. The company offers installations, repairs, and maintenance backed by TrustDALE's $10,000 Make It Right Guarantee. Services include 24/7 emergency repairs, same-day appointments, and flat-rate pricing.
Stanley SteemercoreStrategic or Co-development PartnerStanley Steemer is a TrustDALE certified partner offering carpet cleaning, duct cleaning, and 24-hour water damage restoration services across Georgia. Founded in 1947, the company provides professional deep cleaning, tile and grout, hardwood floor care, and emergency water removal. All technicians hold IICRC certification.
STL LocksmithcoreStrategic or Co-development PartnerSTL Locksmith is a TrustDALE certified partner serving the metro Atlanta area since 2012. The company provides residential, automotive, and commercial locksmith services including emergency lockouts, lock installations, rekeying, and safe services. Trip fees range from $15-$29 with competitive pricing.
Xtreme BookingsminorStrategic or Co-development PartnerXtreme Bookings is a TrustDALE certified adventure booking platform serving nationwide customers. The company connects outdoor enthusiasts with trusted adventure companies and experiences including rafting, kayaking, skydiving, and guided tours. Backed by TrustDALE's $25,000 commercial guarantee.
All AircoreStrategic or Co-development PartnerAll Air is a TrustDALE certified HVAC specialist serving homeowners in the Covington, GA area since 1999. The company provides residential heating and air conditioning services backed by TrustDALE's guarantee.
R.S. AndrewscoreStrategic or Co-development PartnerR.S. Andrews is a TrustDALE certified electrical services provider serving the Atlanta metro area since 1968. The company offers dependable home electrical repair and installation services backed by TrustDALE's $10,000 guarantee.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

TrustDALE competitors and assessment

Company assessment

Market position

Strengths8 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

TrustDALE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TrustDALE leadership team

Management profile

Number of profiles

Profiles1 record

TrustDALE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TrustDALE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustDALE

What does TrustDALE do?

Is TrustDALE a public or private company?

TrustDALE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was TrustDALE founded?

TrustDALE was founded in 2009. It employs 51 to 100 people.

Where is TrustDALE based?

TrustDALE is headquartered in Atlanta, United States, in the North America region.

How does TrustDALE make money?

One revenue line is on record: business Certification and Lead Generation.

Does TrustDALE have an API?

No public API is recorded for TrustDALE.

What industry is TrustDALE in?

TrustDALE's product category is Consumer Protection & Home Services Marketplace. Its primary akta.pro industry code is BPAAALAD, Digital Advertising & Brand Safety (Ad Review, Policy Enforcement), with a secondary code of BPAAALAM, Policy Operations, Appeals & Case Management (Disputes, reinstatements, escalations). Its NAICS code is 5242 and its SIC code is 6411.