Lotto Sport Italia Spa

What Lotto Sport Italia Spa does

Lotto Sport Italia Spa is an Italian sports footwear and apparel manufacturer founded in 1973 by the Caberlotto brothers in Trevignano, Italy. The company designs, produces, and sells athletic footwear, apparel, and accessories organized around soccer, tennis, padel, and lifestyle/streetwear categories. Its product portfolio includes performance footwear anchored by iconic silhouettes such as the Stadio boot (debuted at the 1990 World Cup) and the Zhero Gravity, launched in 2006 as the world's first laceless soccer boot. The company maintains an extensive athlete ambassador network spanning over 400 sponsored soccer players across 30+ countries, plus 208 racquet sport athletes across 40 countries, using these partnerships for brand visibility and content marketing.

The company operates through a multi-channel go-to-market model. Direct-to-consumer e-commerce is conducted through lottosport.com serving the US and Canada, with product pricing ranging from $40 for basic tees to $140 for track jackets. Wholesale retail distribution is established through DICK'S Sporting Goods across the United States. In December 2025, WHP Global (the brand management parent holding the North American license) signed a licensing partnership with Pure Cotton Global Group to relaunch LOTTO as a lifestyle apparel line in North America ahead of the 2026 World Cup. US operations are conducted by WHP Plus, LLC, an authorized licensee under WHP Global, which acquired the Lotto North American license in 2023. Revenue streams include direct product sales (hardware/footwear/apparel), licensing royalties from partner arrangements, and reciprocal athlete sponsorship value. The customer base comprises performance-oriented athletes and a growing fashion-conscious lifestyle consumer segment seeking Italian sports heritage.

The underlying technology supporting US operations is standard commercial e-commerce infrastructure: Shopify for storefront and order processing, Google Analytics and Google Tag Manager for web analytics, Meta Pixel for advertising measurement, Mapbox for retail store locator, and Redo for returns and claims management. No proprietary technology stack, AI/ML capabilities, patents, or core platform IP are disclosed. Marketing leverages organic social (Instagram, Facebook, Twitter, TikTok), email, athlete brand ambassador programs, and themed cultural campaigns (Legends Begin with Lotto, Starting 11, The Vault creator platform).

Name

Lotto Sport Italia Spa

Legal name

WHP Plus, LLC

Website

https://lottosport.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lotto Sport Italia Spa is an Italian sports footwear and apparel brand founded in 1973, serving athletes and lifestyle consumers in soccer, tennis, padel, and streetwear. It operates in North America via WHP Plus, LLC through DTC e-commerce, DICK'S Sporting Goods retail, and a new 2025 lifestyle licensing partnership.

Ownership category

akta.pro rank

Product category

Athletic Footwear and Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Footwear Manufacturing (3162), Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Athletic footwear
• Sports apparel
• Soccer equipment
• Tennis apparel
• Lifestyle sportswear

Headquarters

HQ city

Trevignano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Sale of athletic footwear, apparel, and accessories through owned e-commerce channels and retail partnerships including DICK'S Sporting Goods.
2. Licensing Royalties: Licensing partnerships such as the December 2025 deal with Pure Cotton Global Group to relaunch LOTTO as a lifestyle apparel brand in North America.
3. Athlete Sponsorship Revenue: Reciprocal value from athlete sponsorships where sponsored athletes (soccer, tennis, padel) provide brand visibility and marketing reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lotto Sport Italia Spa manufactures and sells performance athletic footwear, apparel, and accessories focused on soccer, tennis, and padel sports. The company distributes its products through direct-to-consumer e-commerce (lottosport.com) and retail partnerships (DICK'S Sporting Goods) in the US and Canada, with a growing lifestyle apparel line through licensed distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Lotto Performance: Performance line including Soccer Footwear | Apparel | Equipment and Tennis Footwear | Apparel | Accessories
• Lotto Life
• We Belong Here
• Starting 11
• Legendary Moments
• The Lotto Vault

Products and services

• Athletic Clothing (Tops, Bottoms, Shorts) Performance and lifestyle apparel including tees ($40-$65), shorts ($65-$75), pants/sweatpants ($110-$120), and jerseys ($90-$100) designed for athletes and consumers seeking Italian sportswear.
• Hoodies and Track Jackets Hoodies priced at $130 and track jackets priced at $140, including the Treviso Track Jacket and Uniforme Hoody lines. Part of the Starting 11 collection celebrating football heritage.
• Legendary Moments Collection Collection of jerseys and tees commemorating significant football achievements across multiple national teams, designed for fans celebrating football culture and heritage.
• Starting 11 Collection Football heritage-inspired collection including the Uniforme line (tees, hoodies, sweatpants, quarter-zips, football pants) celebrating the brand's Italian football legacy.
• The Lotto Vault Exclusive creator collaboration program featuring limited edition drops and collector-focused experiences blending football heritage with streetwear culture. Features collaborations with creators including Kickstradomis, Rich Fresh, Julia Brevetti, and King Saladeen.
• Lotto Performance Footwear Performance line including soccer footwear, apparel, equipment and tennis footwear, apparel, and accessories designed for competitive athletes.
• Lotto Lifestyle Apparel (North America) Lifestyle apparel line featuring soccer-inspired streetwear for US and Canada markets, launched through licensing partnership with Pure Cotton Global Group ahead of the 2026 World Cup.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core.

• Pure Cotton Global GroupcoreChannel Partner/ Reseller/ Distributor · 16 December 2025Licensing partnership to relaunch the Italian sports brand LOTTO as a lifestyle apparel line in North America (US and Canada). First collection features streetwear inspired by LOTTO's football heritage, targeting soccer-inspired fashion trend ahead of 2026 World Cup. First capsule launching online with expansion through various retail channels in 2026.
• WHP GlobalcoreChannel Partner/ Reseller/ Distributor · 16 December 2025WHP Global (parent/holding company) announced the licensing partnership with Pure Cotton Global Group for Lotto brand relaunch in North America.
• DICK'S Sporting GoodscoreChannel Partner/ Reseller/ DistributorPrimary retail partner for Lotto Sport products in the United States. Products available at DICK'S Sporting Goods store locations across the US including mall-based stores in Albany, Austin, Arlington, and many other markets. Also provides one-year limited manufacturer's warranty for Lotto Sport products purchased at their locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Head: Racquet-sports equipment and apparel brand with strong tennis presence and expanding padel portfolio. Overlaps with Lotto's racquet-sport sponsorship footprint and lifestyle/apparel strategy in tennis and padel.
• Diadora: Italian heritage sports footwear and apparel brand founded in 1948 with tennis, running and soccer roots. Closely comparable to Lotto given shared Italian manufacturing heritage, classic sporting-goods positioning, and reliance on athlete storytelling across racquet and football sports.
• Fila: Italian-originated athletic brand revived primarily through lifestyle apparel and tennis/sport heritage. Operates under a licensing-led model (Fila Holdings) comparable to Lotto's WHP Global/Pure Cotton structure, and competes in the same athleisure and tennis lifestyle category.
• Macron: Italian team-sports apparel manufacturer serving football clubs and athletes globally. Direct competitor in soccer/team-sport apparel manufacturing with comparable scale, Italian heritage, and kit-sponsorship business model.
• Hummel: Danish sportswear brand with international athlete sponsorship portfolio in handball, soccer and futsal. Comparable niche-tier heritage athletic brand competing through athlete marketing and licensing-led regional distribution.
• Kappa: Italian sportswear brand (BasicNet) with strong football heritage and a fashion-led sports positioning. Direct overlap with Lotto in Italian sportswear identity, soccer-rooted storytelling, and lifestyle crossover strategy.
• Joma: Spanish family-owned sports footwear and apparel manufacturer, primarily focused on soccer/futsal and athletic teams. Closely comparable mid-tier European brand with similar manufacturing-led model, team-sport focus, and athlete sponsorship-led marketing.

Broad incumbents

• K-Swiss: Long-standing American tennis heritage brand with classic leather-court-shoe roots. Comparable in tennis footwear positioning and heritage-led brand story; operates within broader E-Land fashion/sporting portfolio.
• Umbro: British football heritage brand (owned by Iconix) known for soccer kits and lifestyle crossover. Comparable niche-tier European football brand with similar heritage storytelling, athlete marketing, and lifestyle extension strategy.
• ASICS: Japanese athletic giant with major tennis (Gel-Resolution franchise) and running franchises. Competes with Lotto in tennis footwear and athletic apparel but at far broader scale and broader sport portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lottosportitaly
• Facebookfacebook.com/lottosportus
• Instagraminstagram.com/lottosportus/?hl=en
• TikToktiktok.com/@lottosportus
• LinkedInlinkedin.com/company/lotto-sport-italia-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotto Sport Italia Spa