Oriux
Oriux manufactures Intelligent Transportation Systems hardware and software — including NTCIP traffic controllers, cabinets, signals, detectors, and the Spinnaker ATMS platform — selling primarily to US municipal transportation agencies and engineering firms through direct sales and a certified distributor network.
- Company typePrivate
- Founded1960
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oriux does
Oriux (legal name Oriux, formerly Peek Traffic under Signal Group, rebranded in 2020) is a US-based private manufacturer of Intelligent Transportation Systems (ITS) hardware and software serving municipal, state, and regional government transportation agencies, traffic engineering firms, and ITS integrators. The company's product portfolio spans the full traffic-management stack: NTCIP-compliant Advanced Traffic Controllers (ATC-1000, ATC-2000, ATC-CBD, C5000), traffic cabinets (NEMA, CALTRANS, CBD), conflict monitors, battery backup and UPS systems, vehicle and pedestrian signals, inductive loop and video-based traffic detectors, ADR traffic counters/classifiers with Weigh-in-Motion, and the web-based Spinnaker Advanced Traffic Management System (ATMS) for centralized control, monitoring, and analytics. The GREENWave Intersection Control Software adds adaptive signal timing on top of the controller hardware.
The company monetizes primarily through hardware sales to government customers and engineering firms, supplemented by software licensing/subscriptions (Spinnaker ATMS, VIPER data management, Stop Watch+) and professional services for technical support, training, and installation. Pricing is quote-based with multi-year contracts; no public pricing is disclosed. Go-to-market is a hybrid of direct field/inside sales to large municipal customers (e.g., NYC, Chicago, Boston) and an extensive certified distributor network covering US states/regions, Canada, Puerto Rico, and the Middle East. Oriux is ISO 9001:2015 certified, reports presence in 250-500+ cities globally with 50,000-60,000+ intersections and 25,000+ counters deployed, and operates from Sarasota, Florida, with 51-100 employees.
Oriux firmographics
Firmographics- Name
- Oriux
- Legal name
- Oriux
- Website
- https://oriux.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oriux manufactures Intelligent Transportation Systems hardware and software — including NTCIP traffic controllers, cabinets, signals, detectors, and the Spinnaker ATMS platform — selling primarily to US municipal transportation agencies and engineering firms through direct sales and a certified distributor network.
- Ownership category
- akta.pro rank
Oriux industry classification
Industry- Product category
- Intelligent Transportation Systems (ITS) Hardware and Traffic Management Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)
- akta.pro secondary industry
- V2X Roadside Units (RSUs) & Edge Infrastructure (TLAJAHAA)
Keywords
Where Oriux is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oriux business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Traffic Control Hardware Sales: Oriux generates revenue through the sale of physical traffic management equipment including traffic controllers, cabinets, monitors, traffic signals, detectors, and battery backup systems. Hardware is sold to government transportation agencies, municipalities, and traffic engineering firms through distributors and direct sales.
- Software Licenses and Subscriptions: Revenue from Spinnaker ATMS software platform and related software products like VIPER data processing software. May include software licensing, updates, and support services.
- Technical Support and Training Services: Product and technical support services including training for intersection control products, installation support, and ongoing maintenance assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for government and enterprise customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Oriux product offering
Product offeringCore offering
Oriux designs, manufactures, and supports Intelligent Transportation Systems (ITS) hardware and software for traffic management. Its product line includes NTCIP-compliant traffic controllers, traffic cabinets and power supplies, vehicle and pedestrian signals, inductive loop and video vehicle detection systems, Adaptive Traffic Management Software (Spinnaker ATMS, GREENWave), malfunction/conflict monitors, and ADR-series portable and permanent traffic counters and classifiers with Weigh-in-Motion. Offerings are sold to government transportation agencies, traffic engineering firms, and ITS integrators through a global certified distributor network and direct enterprise sales.
Product overview
Oriux provides a comprehensive portfolio of Intelligent Transportation Systems (ITS) and traffic management solutions spanning multiple product categories. The core product lines include: Traffic Controllers (ATC-1000, ATC-2000, ATC-CBD, C5000 ATC, GREENWave adaptive control software) for intersection management; Traffic Cabinets (NEMA, Caltrans, CBD variants, power supplies, BIU) for equipment housing; Monitors (SG-1000 MMU2/Conflict Monitor) for system safety; BBU Cabinets and UPS Systems (PB-2000ITS, BBU Cabinet) for power backup; Traffic Signals (Vehicle, Pedestrian signals, ABS Backplates) for intersection control; Advanced Traffic Management Software (Spinnaker ATMS) for centralized control and monitoring; Counters and Classifiers (ADR-3500, ADR-3000, ADR-2000, ADR Sabre, ADR Pulsar, Stop Watch+, WIM) for traffic data collection; and Traffic Detectors (VideoTrak X, 625X Inductive Loop Detector, 222/224 GP8) for vehicle detection. Supporting software includes VIPER, Vision, and Pulsar Reporter for data management. These products work together as an integrated traffic management ecosystem, from field-level detection and control through centralized monitoring and data analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- ATC-1000 Advanced Traffic Controller Modular, standards-based traffic controller with native NTCIP support, multiple communication options including serial, Ethernet, and USB ports, and various I/O modules. Fully compatible with Spinnaker ATMS and other NTCIP-compliant systems. Targeted at traffic engineers and government agencies operating signalized intersections.
- ATC-2000 Advanced Traffic Controller Rack-mounted version of Oriux's ATC controller designed for modularity and global traffic controller standards compliance. Supports both interval-based and phase-based (NEMA) traffic engines that can switch modes during operation. For municipal and regional ITS deployments.
- ATC-CBD Traffic Controller Central Business District traffic controller built for urban intersection control applications in dense city environments. Used by municipal traffic engineers for CBD signal coordination.
- C5000 ATC Traffic Controller Advanced traffic controller for intersection management and signal control, part of Oriux's ATC family compatible with Spinnaker ATMS and other NTCIP-compliant systems.
- GREENWave Intersection Control Software Adaptive traffic control software for intelligent intersection management that dynamically adjusts signal timing based on real-time traffic conditions. For traffic engineers and agencies operating signalized intersections.
- Spinnaker ATMS Web-based Advanced Traffic Management System providing centralized control, data analysis, and real-time monitoring for traffic operations. Integrates multiple subsystems including intersection control, travel time, adaptive traffic control, CCTV, incident detection, and dynamic message signs. Targeted at municipal transportation operations centers.
- NEMA Cabinets Traffic control cabinets engineered for durability and environmental protection to house and protect traffic control equipment, built to NEMA specifications. For municipal traffic engineering departments and contractors.
- Caltrans Cabinets Traffic control cabinets meeting Caltrans specifications for housing traffic control equipment, intended for use in California state and municipal deployments.
- CBD Cabinet Central Business District cabinet designed for urban traffic control applications in dense downtown environments.
- NEMA Cabinet Power Supply Power supply unit designed for NEMA traffic control cabinets to provide regulated power to controllers, detectors, and ancillary devices.
- Bus Interface Unit (BIU) Interface unit for bus communication and integration within traffic control cabinets, enabling connectivity between the controller and detector/auxiliary board modules.
- SG-1000 NEMA MMU2 and Conflict Monitor Malfunction management unit that detects system malfunctions and alerts operators to ensure traffic control system performance and safety. For traffic engineers and signal technicians responsible for intersection safety.
- PB-2000ITS Power Battery Backup Battery backup system providing automatic emergency power to traffic signals and controls during power outages, regulating voltage during brownouts and surges, with web-based monitoring, email notifications, and programmable control contacts. Targeted at municipal agencies requiring uninterruptible signal operation.
- BBU Cabinet Battery Backup Unit cabinet providing continuous power conditioning and emergency backup to traffic cabinets during power loss, capable of powering a 700-watt intersection for up to 4 hours.
- Vehicle Traffic Signals Vehicle traffic signals made from UV-stabilized polycarbonate or aluminum with stainless steel hardware, LED-ready designs, and multiple mounting options for durability and visibility. Sold to municipalities and signal installation contractors.
- Pedestrian Traffic Signals Pedestrian traffic signals available in polycarbonate and aluminum constructions, LED-ready with vandal-resistant design and compatibility with California Type A, B, C, and G mounting systems.
- ABS Backplates One-piece and multi-piece black ABS plastic backplates in 1/8" and 1/4" thickness as optional accessories for vehicle signals, available in flat or slotted styles with optional reflective tape for visibility.
- VideoTrak X / XCam Video Detection System Video detection system combining Oriux VideoTrak with Citilog's XCam intelligent camera, supporting up to 8 XCam cameras per Cabinet Interface Unit for NEMA or CALTRANS cabinets with centralized configuration without additional wiring. For ITS video detection applications at intersections.
- 625X Inductive Loop Detector Single-channel inductive vehicle loop detector designed for parking and access control markets, featuring automatic tuning, USB interface for diagnostics, and compatibility with existing equipment.
- 222 GP8 and 224 GP8 Traffic Loop Detectors Four-frequency loop detectors designed for intersection control with LED event indicators for loop fault detection including open loops, shorted loops, or loops with excessive inductance changes.
- ADR-3500 Traffic Counter/Classifier High-performance modular and expandable traffic counter/classifier for permanent installations, capable of counting up to 64 lanes or classifying up to 32 lanes with support for up to 24 WIM sensor inputs. For traffic engineering studies and permanent count stations.
- ADR-3000 Traffic Counter/Classifier High-performance permanent-installation traffic counter/classifier counting up to 64 lanes or classifying up to 32 lanes including up to 24 WIM sensor inputs and performing up to 8 simultaneous studies. For permanent traffic data collection programs.
- ADR-2000 Traffic Counter/Classifier Portable or semi-permanent traffic counter/classifier supporting 2 or 4 road tubes, expandable to 42 sensor inputs using WIM, loops, piezo, or contact inputs for comprehensive traffic data collection.
- ADR Sabre Data Recorder Advanced portable automated traffic data recording and analysis device offering a versatile, low-cost solution for various vehicle studies and sensor technologies with expanded features and improved performance.
- ADR Pulsar Portable Traffic Data Recorder Latest portable traffic data recorder combining rugged single-piece aluminum housing with encapsulated electronics and lithium battery, offering years of reliable and highly accurate field performance.
- Stop Watch+ Software solution that enables real-time traffic monitoring using existing hardware, providing traffic count, average speed, and occupancy data at configurable intervals from 10 seconds to 60 minutes. Sold as a standalone paid offering for traffic study applications.
- Weigh in Motion (WIM) Multi-channel WIM card technology integrated into ADR Sabre, ADR-2000 Plus, or ADR-3000 Plus counter/classifiers for high-speed commercial vehicle weighing and comprehensive traffic data including vehicle classification, speed, and axle weights. Sold as a standalone WIM card add-on card for these units.
Quantifiable outcome
- 50,000+ traffic intersections deployed globally
- +4 more outcomes
Companies that use Oriux
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Oriux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Oriux partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- ACT Traffic SolutionscoreACT Traffic Solutions serves as a distributor for Oriux products covering Minnesota, North Dakota, South Dakota, and Iowa regions. Contact: Brett Lievers, [email protected], (952) 288-4830.
- Azco Supply Inc.coreAzco Supply Inc. distributes Oriux products in Northern California. Contact: Tyler Ridgley, [email protected], (209) 943-2452.
- Chartrock GroupcoreChartrock Group distributes Oriux products covering Georgia, North Carolina, South Carolina, and Tennessee. Contact: Mike Kline, [email protected], (407) 443-5866.
- Caribbean Sign SupplycoreCaribbean Sign Supply distributes Oriux products in Puerto Rico. Contact: Harry Rodriguez Lugo, [email protected], (787) 645-7696.
- General Highway ProductscoreGeneral Highway Products distributes Oriux products in Delaware, New Jersey, and Pennsylvania. Contact: Bill Doyle, [email protected], (610) 328-4040 ext. 26.
- General Traffic EquipmentcoreGeneral Traffic Equipment distributes Oriux products in New York City. Contact: Ray Staffon, [email protected], (845) 569-9000.
- JTB Supply Co. Inc.coreJTB Supply Co. Inc. distributes Oriux products in Arizona, Nevada, and Southern California. Contact: Jeff York, [email protected], (714) 639-9498 ext. 104.
- Marlin Controls, InccoreMarlin Controls distributes Oriux products covering Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island, and Vermont. Contact: Erik M. Wolf, [email protected], (508) 278-0446.
- Mid American SignalcoreMid American Signal distributes Oriux products covering Arkansas, Iowa, Kansas, Minnesota, Mississippi, North Dakota, Nebraska, Oklahoma, South Dakota, and Wisconsin. Contact: Bill Droessler, [email protected], (913) 486-6889.
- Orange TrafficcoreOrange Traffic distributes Oriux products in Quebec, Ontario, and Eastern Provinces of Canada. Contact: Guytoine Lauzière, [email protected], (450) 477-5262 ext. 105.
- Texas TrafficcoreTexas Traffic distributes Oriux products in Texas and West Virginia. Contact: Hilda D Garcia, [email protected], 956-414-8382.
- Traffic Signal Co IllinoiscoreTraffic Signal Co Illinois distributes Oriux products in Cook County/Chicago area. Contact: Jim Barry, [email protected], (631) 561-9800.
- Transportation Solutions & LightingcoreTransportation Solutions & Lighting distributes Oriux products in Florida. Contact: Bradford Berner, brad@tsandlus, (954) 224-1402.
- MIDSIGNcoreMIDSIGN distributes Oriux products in the Middle East region. Contact: Areti Evangelou, [email protected], 00357 2276 9900.
- CitilogcoreCitilog is partnered with Oriux for video detection technology. The VideoTrak XCam combines Oriux VideoTrak products with Citilog's XCam intelligent camera technology into a unified video detection product for ITS applications.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Oriux competitors and assessment
Company assessmentBroad incumbents
- SWARCO: Global traffic technology group offering signals, controllers and ITS solutions across a broad portfolio overlapping Oriux's product categories.
- Yunex Traffic: Global ITS and traffic control provider (formerly Siemens Mobility) offering controllers and ATMS at larger scale than Oriux across overlapping product categories.
- Kapsch TrafficCom: Large global intelligent transportation and tolling systems provider with overlapping traffic management capabilities but a broader portfolio than Oriux.
- Cubic Transportation Systems: Major transportation technology and ITS integrator (parent of Trafficware) serving cities with broad mobility solutions overlapping Oriux's space.
Direct peers
- Iteris: Supplies vehicle detection, sensors and ITS software for traffic management, overlapping with Oriux's detection and data-collection products.
- Econolite: Manufactures traffic signal controllers, cabinets, detection and ATMS software for municipal agencies, competing head-to-head with Oriux's core ITS portfolio.
- Trafficware (Cubic): Provides traffic controllers, ATMS and adaptive signal control to cities and DOTs, directly overlapping with Oriux's controller and software offerings.
- SWARCO McCain: Produces traffic signals, controllers and cabinets for US municipalities, a direct competitor across Oriux's signal, cabinet and controller lines.
Emerging players
- Miovision: Provides AI video-based traffic detection and intersection intelligence, overlapping with Oriux's detection and adaptive-control ambitions with a newer tech stack.
Regional players
- Q-Free: Norway-based ITS and tolling company offering traffic controllers and detection, comparable to Oriux but primarily serving European and other markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Oriux social profiles
Digital presenceOriux compliance and trust
Trust signalCompliance1 record
Oriux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oriux leadership team
Management profileNumber of profiles
Oriux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oriux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oriux
What does Oriux do?
Oriux designs, manufactures, and supports Intelligent Transportation Systems (ITS) hardware and software for traffic management. Its product line includes NTCIP-compliant traffic controllers, traffic cabinets and power supplies, vehicle and pedestrian signals, inductive loop and video vehicle detection systems, Adaptive Traffic Management Software (Spinnaker ATMS, GREENWave), malfunction/conflict monitors, and ADR-series portable and permanent traffic counters and classifiers with Weigh-in-Motion. Offerings are sold to government transportation agencies, traffic engineering firms, and ITS integrators through a global certified distributor network and direct enterprise sales.
Is Oriux a public or private company?
Oriux is a private company. It is classified as unknown and is currently operating.
When was Oriux founded?
Oriux was founded in 1960. It employs 51 to 100 people.
Where is Oriux based?
Oriux is headquartered in Houston, United States, in the North America region.
How does Oriux make money?
Three revenue lines are on record. Traffic Control Hardware Sales are the primary driver. The others are software Licenses and Subscriptions and technical Support and Training Services.
Who are Oriux's main competitors?
Broad incumbents on record are SWARCO, Yunex Traffic, Kapsch TrafficCom and Cubic Transportation Systems. Direct peers are Iteris, Econolite, Trafficware (Cubic) and SWARCO McCain. Miovision is listed as an emerging player. Q-Free is listed as a regional player.
Does Oriux have an API?
No public API is recorded for Oriux.
What industry is Oriux in?
Oriux's product category is Intelligent Transportation Systems (ITS) Hardware and Traffic Management Software. Its primary akta.pro industry code is TLAJACAJ, Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications), with a secondary code of TLAJAHAA, V2X Roadside Units (RSUs) & Edge Infrastructure. Its NAICS code is 3345 and its SIC code is 3823.