Nuchido

What Nuchido does

Nuchido is a UK-based consumer longevity company founded in 2017 by molecular biologist Dr. Nichola Conlon. The company develops and markets a single product — Nuchido TIME+, an NAD+ boosting dietary supplement formulated to address age-related cellular NAD+ decline. Rather than relying on single precursors such as NMN or NR, TIME+ employs a multi-mechanism proprietary blend: quercetin/rutin to activate the NAMPT enzyme, EGCG to inhibit NNMT, apigenin to inhibit CD38, R-lipoic acid to activate AMPK, and nicotinamide as an NAD+ precursor. Three international patent applications (WO2020012175A1, WO2020016543A2, W02019175587A1) are pending on the formulation. Nuchido cites human clinical trial evidence showing NAD+ increases within 7 days, NAMPT restoration, reduced inflammatory cytokines, and a 1.26-year biological age reversal after 28 days of supplementation.

Name

Nuchido

Legal name

Nuchido Inc.

Website

https://nuchido.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuchido is a UK-based consumer longevity company that develops and sells Nuchido TIME+, a patented, clinically validated NAD+ boosting supplement targeting health-conscious adults, peri/menopausal women, athletes, and busy professionals experiencing age-related cellular energy decline.

Ownership category

akta.pro rank

Product category

Anti-aging dietary supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industry

Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Anti-aging supplements
• NAD+ boosters
• Longevity supplements
• Cellular health products
• Dietary supplements

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Direct Product Sales: Nuchido generates revenue primarily through direct-to-consumer sales of Nuchido TIME+ supplement. Products are sold as one-time purchases (30-day supply at $65) or subscription plans (90-day supply at $165 with auto-renewal every 80 days). Subscription model drives recurring revenue with best pricing incentive.
2. Wholesale Partner Sales: Nuchido sells products at wholesale pricing to partner clinics and online stores, who then resell to end consumers. Partners include aesthetics clinics, functional medicine practitioners, and wellness professionals.
3. Affiliate/Referral Commission: Partner affiliates earn commission on referral sales when sharing bespoke discount codes with their patients/clients. This drives customer acquisition through the partner network while providing recurring commission income for affiliates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Nuchido sells Nuchido TIME+, a proprietary NAD+ boosting dietary supplement sold as a 90-capsule (30-day supply) bottle. It targets age-related NAD+ decline through a patented whole-system formulation combining NAMPT activation, NNMT inhibition, CD38 inhibition, AMPK activation, and nicotinamide as a precursor. The product is sold direct-to-consumer through nuchido.com as either a one-time purchase or 90-day subscription (auto-renewing every 80 days), and through a wholesale partner program serving clinics and wellness practitioners.

Product overview

Nuchido offers a single product line centered on Nuchido TIME+, a next-generation NAD+ boosting supplement designed to support cellular health and target the natural decline of NAD+ levels associated with aging. The core product is available in three purchasing options: a 30-day supply at $65, a 90-day subscription at $165 offering best value pricing with automatic renewal, and a wholesale version for partner clinics and retailers. Nuchido TIME+ is a patented formulation that combines an NAD+ precursor with ingredients that restore NAD+ production, reduce inflammation, and lower cellular NAD+ demand. The company operates exclusively through e-commerce with no additional product lines or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuchido TIME+ A 90-capsule (30-day supply) proprietary NAD+ boosting dietary supplement priced at $65 per bottle. Combines NAMPT activation, NNMT inhibition, CD38 inhibition, AMPK activation, and nicotinamide as a precursor to restore natural NAD+ production and reduce NAD+ demand. Sold direct-to-consumer and via partner wholesale, designed for adults seeking to support cellular health and slow biological aging.
• Nuchido TIME+ 90-Day Subscription The subscription purchase option for Nuchido TIME+ at $165 per 90-day supply. Auto-renews every 80 days to ensure continuous supply. Subscribers can manage delivery schedule and payment details through their account. Positioned as the 'best value' pricing tier and the primary recurring revenue driver.
• Nuchido TIME+ Partner Wholesale The wholesale version of Nuchido TIME+ available to Nuchido Partners — including health professionals, aesthetics clinics, wellness practitioners, and online resellers — for bulk purchase at wholesale pricing for resale to end customers. Partners receive dedicated account management, marketing materials, and educational resources.

Quantifiable outcome

• 62% increase in energy levels after 90 days supplementation
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Functional Medicine PractitionerscoreChannel Partner/ Reseller/ DistributorHealth professionals in functional medicine who recommend Nuchido TIME+ to patients. Partners access wholesale pricing, educational content, marketing materials, and dedicated account management. Includes practitioners like Dr. Sophie Shotter, Dr. Steven Land, Dr. Rumi Kisyova, and Dr. Priya Verma who provide testimonials and recommendations.
• Aesthetics ClinicscoreChannel Partner/ Reseller/ DistributorAesthetic clinics and skin health specialists who retail Nuchido TIME+ to clients. Partners receive wholesale pricing, in-clinic marketing materials, and professional education on NAD+ for skin health and anti-aging treatments.
• Wellness ProfessionalssupportingChannel Partner/ Reseller/ DistributorWellness practitioners including nutritionists, coaches, and health advisors who recommend supplements as part of holistic wellness programs. Partners access affiliate commissions and wholesale pricing.
• Affiliate Partners (Individual)supportingChannel Partner/ Reseller/ DistributorIndividual influencers and practitioners who earn commission on referral sales by sharing bespoke discount codes with their audiences. Managed through UpPromote affiliate platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Blueprint (Bryan Johnson): Blueprint is a premium longevity supplement brand built on biological-age metrics; direct competitor to Nuchido in the science-driven, longevity-focused consumer category.
• Calerie Health: Calerie sells anti-aging and NAD+ boosting supplements via DTC; closely comparable in product category, pricing tier, and longevity/healthy aging positioning.
• ProHealth Longevity: ProHealth sells NMN and resveratrol supplements targeting the same longevity/NAD+ audience; comparable DTC distribution and target demographic to Nuchido.
• MitoQ: MitoQ sells mitochondria-targeted supplements for energy, longevity, and cellular health; overlaps Nuchido's use-case set (energy, recovery, anti-aging) at premium prices with science-backed branding.

Broad incumbents

• Thorne: Premium supplement brand with practitioner-channel distribution and DTC; comparable in clinical-grade positioning, health professional partnerships, and longevity/healthy aging product focus.
• Doctor's Best: Doctor's Best manufactures and distributes NMN and NAD+ related supplements across mass retail and online channels; comparable in core ingredient category and longevity positioning.
• Life Extension: Established supplement retailer and formulator with a broad NAD+/longevity product range; overlaps with Nuchido's anti-aging and healthy aging categories from a much wider CPG base.

Direct peers

• ChromaDex (Tru Niagen): Tru Niagen is the leading NR-based NAD+ precursor supplement brand owned by ChromaDex; competes head-to-head with Nuchido on NAD+ mechanism and premium consumer positioning.
• NOVOS: NOVOS develops longevity supplement stacks targeting cellular aging and NAD+ pathways; a direct competitor in the science-led longevity consumer category with similar ingredient strategies.
• Elysium Health: Elysium Health sells Basis, a flagship NAD+ boosting supplement using NR; directly competitive with Nuchido TIME+ in the cellular health/healthy aging category with similar premium positioning and science-led branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nuchido2094
• Facebookfacebook.com/nuchido
• LinkedInlinkedin.com/company/nuchido
• Instagraminstagram.com/nuchido
• TikToktiktok.com/@nuchido

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuchido