LightHeaded

What LightHeaded does

LightHeaded is a Texas-based (Lubbock) consumer products company that designs, manufactures, and sells illuminated display-only sports collectible helmets through a direct-to-consumer e-commerce storefront. The company was founded in 2013 and operates with a small team of 1–10 employees. Its core offering is the "world's first illuminated collectible helmet," built on a proprietary LightCore™ technology — an interior LED illumination system using high-efficiency white LEDs rated for 50,000+ hours, controlled via a cap-touch dimmer that retains the last brightness setting. The Bradshaw Plate™ is a complementary proprietary design element that locks the helmet into a non-wearable, display-only state and protects the company's IP. All products are made in the USA.

The business is a premium-priced, single-category DTC retailer. Standard collegiate football helmets sell for $399.99 and special/championship editions for $469.99; orders ship free within the continental U.S., with pre-orders carrying ~12-week lead times. The catalog spans 20+ officially licensed team helmets, predominantly NCAA football programs (Ohio State, Texas A&M, Tennessee, LSU, Clemson, Indiana, Texas Tech, etc.), plus military institutions (Army, Navy). Distribution is exclusively online via the company's Shopify storefront, supplemented by a December 2025 strategic partnership with Electronic Arts for in-game NIL sponsorship in EA SPORTS College Football 26 and Madden Bowl. A Motorsports Collection is scheduled for spring 2026, marking the first move outside football.

Customer segments are horizontal and persona-based: collegiate sports fans, military supporters, memorabilia collectors, and EA SPORTS gaming community members. The company is privately held by its founding team — Josh Hoffman (Co-Founder | CEO), Jordan Eubanks (Co-Founder | COO), Angel Eubanks (EVP Operations), Kristin Hoffman (EVP Brand & Communication), John Bradshaw (Chief Supply Chain Officer), Brian Drolet (Director of Production), and Brittany Peisel (VP Licensing) — with advisory support from Peter Moore (appointed June 2026). No institutional funding, acquisitions, or parent-company ownership is disclosed.

Name

LightHeaded

Legal name

LightHeaded Helmets

Website

https://lightheadedhelmets.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

LightHeaded is a Texas-based DTC company that designs and sells officially licensed, LED-illuminated display-only collectible helmets for collegiate, military, and motorsports fans via its Shopify storefront at premium price points around $400.

Ownership category

akta.pro rank

Product category

Illuminated sports memorabilia

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

akta.pro secondary industries

Autographed Memorabilia Retail (CRAMAOAB), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Illuminated sports memorabilia
• Licensed collectible helmets
• LED display collectibles
• Premium sports merchandise
• Light-up fan collectibles

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Illuminated Collectible Helmets: One-time purchase of premium illuminated sports collectible helmets. Products are officially licensed collegiate and sports helmets sold directly to consumers through the company's e-commerce platform. Premium pricing for collector editions including special editions like the Indiana 2025 National Champions helmet.
2. EA SPORTS In-Game NIL Sponsorship: Partnership with Electronic Arts includes in-game NIL sponsorship features in EA SPORTS College Football 26 and Madden Bowl games, creating brand visibility and potential referral revenue through the gaming platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

LightHeaded designs, produces, and sells officially licensed, full-size illuminated sports collectible helmets through its Shopify-powered e-commerce store, using proprietary LightCore™ LED illumination technology to create premium display-only memorabilia for college football, military academy, and (upcoming) motorsports fans. The product line is sold as standard team editions (e.g., Ohio State, LSU, Clemson, Army, Navy, Texas A&M, Tennessee, Indiana, Michigan State, Oklahoma State, Georgia Tech, West Virginia, Arkansas, Florida, Iowa, Nebraska, Ole Miss, East Carolina), special commemorative editions (e.g., Indiana 2025 National Champions), and limited Founders Editions, priced at $399.99–$469.99 with pre-order and in-stock fulfillment options.

Product overview

LightHeaded is a Texas-based company specializing in illuminated sports collectibles, creating the world's first illuminated collectible helmets. The product portfolio centers on LightCore™ Technology — a proprietary always-on or dimmable LED illumination system — embedded in display-only helmets. The core offering is the Collegiate Football Helmets collection, featuring officially licensed helmets for universities including Ohio State, Texas A&M, Tennessee, LSU, Clemson, Indiana, Texas Tech, and others, with special editions like the Indiana 2025 National Champions helmet. The company is expanding into Motorsports collectibles planned for spring 2026. Key innovations include The Bradshaw Plate™ which designates helmets as non-wearable display collectibles while protecting IP. The company partners with EA SPORTS College Football 26 for in-game sponsorship features.

Differentiator

Problem solved

Functional benefit

Brands

• LightCore™: Proprietary always-on or dimmable illuminated interior technology that powers the company's illuminated helmet collectibles.

Products and services

• Collegiate Football Helmets Full-size, officially licensed illuminated collectible football helmets for 20+ collegiate and military-academy teams, powered by LightCore™ LED technology with dimmable brightness control, intended as display-only premium memorabilia for sports fans.
• Indiana University 2025 National Champions Special Edition Helmet Special-edition premium illuminated collectible helmet commemorating Indiana University's 2025 national championship victory, sold at the $469.99 price point as a championship collectible for Hoosier fans.
• Founders Edition Collegiate Helmets Limited-quantity, founder-signed, numbered collectible editions of LightHeaded's collegiate illuminated helmets marketed as premium provenance pieces for memorabilia collectors.
• Motorsports Collection Upcoming line of illuminated motorsports collectibles inspired by elite racing teams and circuits, extending LightHeaded's LightCore™ technology beyond collegiate football into motorsports display memorabilia.

Quantifiable outcome

• LED lifespan of 50,000+ hours
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Peter Moore (Advisory Board)minorOthers · 22 June 2026Peter Moore, former CEO of Liverpool Football Club, COO of Electronic Arts, and Senior Vice President at Reebok, joins LightHeaded Advisory Board to advise on brand development, licensing agreements, and market expansion into motorsports and other segments. He will collaborate with leadership on initiatives to broaden market impact across professional sports and entertainment.
• Electronic Arts (EA)coreStrategic or Co-development Partner · 16 December 2025LightHeaded announced partnership with Electronic Arts to become an official sponsor of the EA SPORTS College Football 26 and Madden Bowl games. The partnership includes in-game NIL sponsorship features and pre-sale of luxury collectible helmets made in the USA, targeting increased visibility and engagement with gaming audiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/lightheadedllc
• YouTubeyoutube.com/@lightheadedhelmets
• Facebookfacebook.com/1460599554171262
• LinkedInlinkedin.com/company/lightheaded-llc
• Instagraminstagram.com/lightheadedhelmets
• TikToktiktok.com/@lightheadedhelmets

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LightHeaded