Electronic Arts
Electronic Arts is a global video game publisher founded in 1982, operating flagship franchises including EA Sports FC, Madden NFL, UFC, Battlefield, Apex Legends, and The Sims across consoles, PC, and mobile to 120+ million monthly active players.
- Company typePublic
- Founded1982
- HeadquartersRedwood City, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingSoftware
What Electronic Arts does
Electronic Arts (EA), founded in 1982 and headquartered in Redwood City, California, is one of the largest interactive entertainment publishers in the world, operating a portfolio of flagship franchises across sports, action, and life simulation genres. Its core sports titles — EA Sports FC (formerly FIFA), Madden NFL, EA Sports UFC, EA Sports College Football, EA Sports F1, and EA Sports NHL — anchor over 50% of the company's ~$7.5 billion in annual revenue from just four franchises. The company also operates major live-service shooters (Apex Legends, Battlefield 6) and life-simulation titles (The Sims 4), reaching 120+ million monthly active players across consoles, PC, and mobile platforms.
EA's technology foundation is the proprietary Frostbite game engine, augmented by specialized systems such as Sapien Technology and Markerless Capture for athletic motion authenticity in UFC 6, the Flow State combat mechanics system, the Persona Engine for AI-driven player behavior modeling in Madden NFL 27, and Frostbite-driven real-time ragdoll physics. Distribution spans EA's own digital storefront and subscription services (the EA app, EA Play at $5.99/month, EA Play Pro at $16.99/month) alongside third-party platforms including Xbox Game Pass, PlayStation Plus, and Nintendo Switch Online. A new EA Advertising platform, launched in June 2026, introduces a fourth revenue stream by inserting dynamic, AI-targeted brand placements into games.
EA's business model combines full-game sales ($69.99–$149.99 for premium editions), digital content and microtransactions (Ultimate Team packs, virtual currency, DLC), recurring subscription revenue, and the emerging in-game advertising business. The company holds exclusive or premium licensing arrangements with the NFL, NCAA, UFC, Formula 1, NHL, and (newly) the Brazilian Football Confederation, plus a Star Wars collaboration with Lucasfilm Games. EA is publicly traded on NASDAQ under ticker EA, with a market capitalization of $51.35 billion as of June 2026, but is the subject of a pending $55 billion all-cash take-private acquisition by a consortium led by Saudi Arabia's Public Investment Fund, Silver Lake, and Affinity Partners, awaiting EU regulatory approval.
Electronic Arts firmographics
Firmographics- Name
- Electronic Arts
- Legal name
- Electronic Arts Inc.
- Website
- https://ea.com
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Electronic Arts is a global video game publisher founded in 1982, operating flagship franchises including EA Sports FC, Madden NFL, UFC, Battlefield, Apex Legends, and The Sims across consoles, PC, and mobile to 120+ million monthly active players.
- Ownership category
- akta.pro rank
Electronic Arts industry classification
Industry- Product category
- Video Game Publishing
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where Electronic Arts is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Electronic Arts business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Full Game Sales: Revenue from selling complete video game titles at retail and digital pricing ($69.99-$99.99 for new releases). Includes standard and premium/ultimate editions.
- Digital Content and Microtransactions: Revenue from in-game purchases including Ultimate Team packs, downloadable content, virtual currency, and cosmetic items across live service titles.
- Subscription Services (EA Play/EA Play Pro): Recurring subscription revenue from EA Play ($5.99/month or $39.99/year) and EA Play Pro ($16.99/month or $119.99/year) offering access to game libraries, trials, and member rewards.
- In-Game Advertising: New revenue stream from EA Advertising platform delivering dynamic in-game placements to brands, competing for share of estimated $8.5 billion in-game advertising market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EA Play basic subscription with game library access, trials, and member rewards |
| Subscription | Monthly | EA Play Pro with day-one access to new releases and premium editions |
| One time/ perpetual license | Pay-as-you-go | EA Sports UFC 6 Standard Edition |
| One time/ perpetual license | Pay-as-you-go | EA Sports UFC 6 Ultimate Edition with Expansion Pass and early access |
| One time/ perpetual license | Pay-as-you-go | EA Sports College Football 27 Standard Edition |
| One time/ perpetual license | Pay-as-you-go | EA Sports College Football 27 MVP Bundle including Madden NFL 27 Deluxe |
| One time/ perpetual license | Pay-as-you-go | EA Sports College Football 27 early access for MVP+ Members |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Electronic Arts product offering
Product offeringCore offering
Electronic Arts develops, publishes, and distributes interactive entertainment software — primarily licensed sports simulation titles (EA Sports FC, Madden NFL, UFC, College Football, F1, NHL), live-service multiplayer games (Apex Legends, Battlefield 6), life-simulation games (The Sims), and other narrative titles across console, PC, and mobile platforms. The company also operates the EA Play subscription service, the EA app PC distribution platform, and the newly launched EA Advertising in-game advertising platform.
Product overview
Electronic Arts operates as a multi-franchise video game publisher offering a portfolio of sports, action, and simulation games across console, PC, and mobile platforms. The core sports lineup includes EA Sports FC 26 (football), Madden NFL 27 (American football), EA Sports UFC 6 (mixed martial arts), and EA Sports College Football 27 (college football), alongside action titles Battlefield 6 and Apex Legends, and simulation games including The Sims 4. EA distributes games through its EA app (PC), major console platforms (PlayStation, Xbox, Nintendo Switch), cloud gaming services (Xbox Game Pass, PlayStation Plus, Nintendo Switch Online), and its own subscription service EA Play. The company also operates EA Advertising, a branded content platform integrating real-world advertisements into games.
Differentiator
Problem solved
Functional benefit
Brands
- EA Sports FC: Football video game franchise, formerly known as FIFA until 2022 naming rights separation.
- EA Play
- EA Advertising
Products and services
- EA Sports FC 26
Quantifiable outcome
- Record full fiscal year 2026 net bookings of $8.026 billion, up 9% year-over-year
- +3 more outcomes
Companies that use Electronic Arts
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Electronic Arts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature7 records
Electronic Arts partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- VisaflagshipMulti-year global partnership to deliver immersive experiences across EA SPORTS franchises including EA Sports FC and EA Sports College Football. The collaboration includes Visa-branded Squad Building Challenges, dedicated Visa Live Game Mode in EA Sports FC 26, and NIL sponsorship mechanics in Road to Glory career mode. Visa positioned as sponsor across EA Sports titles with activations planned for events like Madden Bowl during Super Bowl week.
- NexoncoreLong-term publishing partnership extension for the FC franchise in Korea. Nexon serves as the domestic publisher for EA Sports FC Online and FC Mobile in the Korean market.
- Brazilian Football Confederation (CBF)coreMulti-year licensing and marketing partnership announced during Gamescom in São Paulo, bringing the Brazilian National Team back into the EA Sports FC game franchise. Includes licensing rights and joint marketing initiatives for in-game content in EA Sports FC 26 and EA Sports FC Mobile.
- Lucasfilm GamescoreCollaboration on Star Wars Zero Company, a single-player turn-based tactics game developed by Bit Reactor. Lucasfilm Games provides oversight to ensure authentic Star Wars experience. Game features original Star Wars story set during Clone Wars with over 150 planets.
- Bit ReactorcoreIndependent studio created by longtime strategy game developers, working closely with EA and Lucasfilm Games to develop Star Wars Zero Company. Bit Reactor brings turn-based tactics expertise to the project.
- Red BullcoreBrand partner integrated into Battlefield 6 through Red Bull-sponsored challenges. One of the first partners in EA's new advertising platform with themed challenges appearing in Battlefield 6.
- Lowe'sminorBrand partner for EA Advertising platform, integrated into EA's sports and live service games for dynamic in-game advertising placements.
- Mountain DewminorBrand partner for EA Advertising platform, integrated into EA's sports games with branded content and challenges.
- XfinityminorBrand partner for EA Advertising platform, integrated into EA's game portfolio for targeted advertising.
- PeacockminorBrand partner for EA Advertising platform, integrated into EA's sports games for cross-promotional content.
- Metalhead SoftwarecoreCanadian game studio based in Victoria, B.C., acquired by EA in May 2021. Known for the Super Mega Baseball series. Acquisition expanded EA's portfolio in sports gaming.
- KLabminorJoint development partner with EA for EA Sports FC Tactical, a turn-based soccer game originally soft-released in select Asian markets in May 2024.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
Electronic Arts competitors and assessment
Company assessmentDirect peers
- Activision Blizzard (Microsoft): Major Western AAA publisher with comparable console/PC/mobile footprint across Call of Duty, Overwatch, Diablo, and Candy Crush. Direct competitor for shooter and live-service mindshare, distribution on the same consoles, and overlapping monetization models.
- Take-Two Interactive: Publisher of NBA 2K, the closest direct competitor to EA's Madden and EA Sports FC franchises, plus GTA and Red Dead Redemption. Directly comparable sports and open-world publisher serving the same console/PC audiences with annual sports releases.
- Ubisoft: French AAA publisher with sports-adjacent franchises (formerly direct FIFA competitor) and live-service shooters (Rainbow Six, The Division). Operates same console/PC distribution and faces the same annual release and live-service monetization dynamics.
- Konami Digital Entertainment: Direct sports gaming competitor with eFootball (formerly PES, the historical rival to FIFA/EA Sports FC) plus Yu-Gi-Oh! and Silent Hill. Most direct head-to-head rival in football simulation.
- 2K Games: Take-Two subsidiary publishing NBA 2K, WWE 2K, and PGA Tour 2K. Direct sports simulation competitor with overlapping athlete licensing deals and franchise mode mechanics.
Broad incumbents
- Microsoft (Xbox Game Studios): Platform owner that both distributes EA titles via Game Pass and competes as a publisher through Xbox Game Studios post-Activision acquisition. The dual platform-plus-publisher role makes it the most strategically consequential incumbent for EA.
- Sony Interactive Entertainment: PlayStation platform owner distributing EA titles via PlayStation Plus while also publishing first-party AAA exclusives. Critical distribution partner and competitor for console sports and shooter franchises.
- Nintendo: Platform owner that hosts EA titles via Nintendo Switch Online (including EA Sports FC 26 trial) and competes for casual and family gaming time with first-party franchises. Distribution partner and indirect competitor for player wallet share.
Emerging players
- Epic Games: Fortnite operator and Unreal Engine owner; competes with EA in live-service shooters and sports crossovers (NFL skins in Fortnite) while also providing engine technology adjacent to EA's Frostbite.
- Riot Games: Free-to-play live-service specialist behind League of Legends and Valorant. Most relevant emerging competitor for Apex Legends and EA's live-service shooter roadmap, sharing the same free-to-play, cosmetics-driven monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Electronic Arts social profiles
Digital presenceElectronic Arts compliance and trust
Trust signalCompliance5 records
Electronic Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronic Arts leadership team
Management profileNumber of profiles
Profiles5 records
Electronic Arts subsidiaries and ownership
Company hierarchySubsidiaries2 records
Electronic Arts funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronic Arts M&A and investment
M&A and investmentM&A43 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronic Arts
What does Electronic Arts do?
Electronic Arts develops, publishes, and distributes interactive entertainment software — primarily licensed sports simulation titles (EA Sports FC, Madden NFL, UFC, College Football, F1, NHL), live-service multiplayer games (Apex Legends, Battlefield 6), life-simulation games (The Sims), and other narrative titles across console, PC, and mobile platforms. The company also operates the EA Play subscription service, the EA app PC distribution platform, and the newly launched EA Advertising in-game advertising platform.
Is Electronic Arts a public or private company?
Electronic Arts is a public company. It is classified as public and is currently operating.
When was Electronic Arts founded?
Electronic Arts was founded in 1982. It employs 5,001 to 10,000 people.
Where is Electronic Arts based?
Electronic Arts is headquartered in Redwood City, United States, in the North America region.
How does Electronic Arts make money?
Four revenue lines are on record. Full Game Sales are the primary driver. The others are digital Content and Microtransactions, subscription Services (EA Play/EA Play Pro) and in-Game Advertising.
Who are Electronic Arts's main competitors?
Direct peers on record are Activision Blizzard (Microsoft), Take-Two Interactive, Ubisoft, Konami Digital Entertainment and 2K Games. Broad incumbents are Microsoft (Xbox Game Studios), Sony Interactive Entertainment and Nintendo. Emerging players are Epic Games and Riot Games.
Does Electronic Arts have an API?
No public API is recorded for Electronic Arts.
What industry is Electronic Arts in?
Electronic Arts's product category is Video Game Publishing. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios. Its NAICS code is 513210 and its SIC code is 7900.