SureVestor
SureVestor is a U.S. insurance brokerage, founded in 2018 by property managers in Shoreview, Minnesota, that designs and distributes specialty insurance products (landlord protection, tenant liability, general liability, dwelling) exclusively through professional property management companies for residential rental portfolios.
- Company typePrivate
- Founded2018
- HeadquartersMinnesota City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SureVestor does
SureVestor is a U.S. insurance brokerage that designs and distributes specialty insurance products exclusively for professional residential property managers and the landlords and tenants they serve. The company was founded in 2018 by three professional property managers, including co-founders Dave Holt and Kevin Knight, and is headquartered at 3434 Lexington Ave N, Suite #400, Shoreview, Minnesota. Its product lineup consists of five core policies: Landlord Protection Insurance (covering malicious damage up to $35,000, loss of rent up to 12 weeks, and eviction legal fees up to $5,000), Master General Liability Insurance ($1M liability coverage for property managers), Master Tenant Liability Insurance (up to $100,000 in tenant-caused damage coverage), the ProtectionPlus Bundle (combined Landlord Protection and General Liability at single-product pricing), and a Dwelling Insurance policy that automatically names property managers as Additional Insured. SureVestor claims exclusive U.S. rights to its "Rent with Confidence Guarantees" coverage, which is backed by a non-admitted/surplus lines carrier rated A XV by A.M. Best.
The business model is a B2B2C distribution architecture: SureVestor sells exclusively through professional property management companies, which act as embedded channels to their landlord and tenant clients. Property managers apply through a multi-step online application at no cost; once approved, they can offer coverage to their owners and tenants. Revenue is generated entirely through recurring insurance premiums — approximately one dollar per day from landlords for Landlord Protection and $9 per month per home from tenants for Tenant Liability — with no cost to property managers. Pricing models are subscription-based monthly billing across all products. Marketing relies on a sales-led approach combining the SureVestor website, a content-driven PM Toolkit resource library with email templates and educational videos, discovery meetings, NARPM referrals, and online ads. The technology stack is conventional (WordPress-hosted website, online application, online claims filing) with no disclosed AI, API, or proprietary algorithms; SureVestor's defensibility lies in its exclusive product design, carrier relationship, and distribution through the property management channel rather than in software technology.
SureVestor firmographics
Firmographics- Name
- SureVestor
- Legal name
- SureVestor, Inc.
- Website
- https://surevestor.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SureVestor is a U.S. insurance brokerage, founded in 2018 by property managers in Shoreview, Minnesota, that designs and distributes specialty insurance products (landlord protection, tenant liability, general liability, dwelling) exclusively through professional property management companies for residential rental portfolios.
- Ownership category
- akta.pro rank
SureVestor industry classification
Industry- Product category
- Property Management Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Residential Property Managers (531311)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Surety & Bond Brokerage (FSAEADAI)
- akta.pro secondary industry
- Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)
Keywords
Where SureVestor is headquartered
LocationHeadquarters
- HQ city
- Minnesota City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SureVestor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Landlord Protection Insurance Premiums: SureVestor generates revenue through insurance premiums paid by landlords for protection coverage. The product is offered at just over a dollar a day for landlords, with no cost to property managers. Premiums cover malicious damage up to $35,000, loss of rent up to 12 weeks, and eviction costs including legal fees.
- Master Tenant Liability Insurance Premiums: Property tenants pay $9 per month per home for tenant liability coverage of up to $100,000. This covers tenant-caused damages such as fire, smoke, overflow, and water damage. No extra cost to landlords or property managers.
- Master General Liability Insurance: Property management firms receive $1,000,000 in liability coverage. The policy fills gaps where landlord policies exclude property managers and provides protection against tenant lawsuits.
- Dwelling Insurance: Dwelling insurance policy that covers owners and automatically names property managers as Additional Insured. Covers liability, fire, hail, windstorm, vandalism, theft, and malicious mischief with 100% replacement cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Landlord Protection Insurance |
| Subscription | Monthly | Master Tenant Liability Insurance |
| Subscription | Monthly | Master General Liability Insurance |
| Subscription | Monthly | ProtectionPlus Bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SureVestor product offering
Product offeringCore offering
SureVestor is an insurance brokerage that provides property-management-specific insurance coverage exclusively through professional property managers. Its offerings include Landlord Protection Insurance (malicious damage, lost rent, eviction costs), Master General Liability, Master Tenant Liability, a ProtectionPlus Bundle, and Dwelling Insurance. Coverage is offered at no cost to property managers, with premiums paid by landlords and tenants.
Product overview
SureVestor is an insurance company offering a portfolio of exclusive insurance products designed specifically for property managers. The product lineup consists of five core offerings: Landlord Protection Insurance (covering malicious damage up to $35,000, loss of rent, and eviction costs), Master General Liability Insurance ($1M liability coverage), Master Tenant Liability Insurance (up to $100,000 coverage), the ProtectionPlus Bundle (combined Landlord Protection and General Liability), and a Dwelling Insurance Policy (comprehensive coverage with automatic Additional Insured status for property managers). All products are provided at no cost to property managers, with revenue generated through policy premiums paid by landlords and tenants.
Differentiator
Problem solved
Functional benefit
Products and services
- Landlord Protection Insurance
Quantifiable outcome
- Landlord Protection: Up to $35,000 coverage for malicious damage, 12 weeks of rent coverage for delinquency, up to $5,000 in legal fees for eviction
- +2 more outcomes
Companies that use SureVestor
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SureVestor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SureVestor partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
SureVestor competitors and assessment
Company assessmentDirect peers
- Properly: Properly is a real estate technology company offering brokerage, closing, and insurance products for homeowners and investors, including landlord and tenant protection. It is a direct peer because it sells insurance products targeted at rental property owners and managers via digital channels, overlapping with SureVestor's landlord-protection and tenant-liability product lines.
- Obie Insurance: Obie is an insurtech focused on landlord and rental property insurance, offering customized coverage for single-family and small multifamily rental investors. It is a direct peer because it brokers insurance products purpose-built for rental property owners, competing directly with SureVestor's Landlord Protection and Dwelling Insurance offerings.
- Hedge (Appfolio-owned): Hedge provides insurance products including landlord and tenant liability coverage sold through property managers, and was acquired by AppFolio. It is a direct peer because it sells landlord and tenant insurance through property management channels with comparable recurring-premium economics to SureVestor's product suite.
- TheGuarantors: TheGuarantors offers insurance and financial products for the rental housing market, including security deposit alternatives, renters insurance, and landlord coverage. It is a direct peer because it serves landlords and tenants with rental-housing insurance products overlapping with SureVestor's tenant liability and landlord protection lines.
- Rhino: Rhino provides renters insurance and security deposit alternatives, working with property managers and landlords to deliver tenant-side coverage. It is a direct peer because it sells tenant liability insurance into the residential rental market, overlapping with SureVestor's Master Tenant Liability product.
- Jetty: Jetty is a real estate technology company offering renter-focused insurance products, including deposit alternatives and lease-guaranty services distributed through property managers and landlords. It is a direct peer because it sells tenant-side insurance through property management channels, paralleling SureVestor's tenant liability distribution model.
Broad incumbents
- Kin Insurance: Kin is a home and property insurtech offering homeowners, landlord, and small commercial property insurance through direct and partner channels including real estate agents. It is a broad incumbent because it provides landlord insurance at greater scale and broader scope than SureVestor, though without SureVestor's PM-exclusive distribution channel.
- Lemonade: Lemonade is a publicly-traded insurtech offering homeowners, renters, and pet insurance products with strong brand and digital distribution. It is a broad incumbent because, while not PM-focused, its renters and homeowners products overlap with SureVestor's tenant and dwelling coverage at a much larger scale.
Emerging players
- Lessen: Lessen is a property management services platform that has expanded into insurance products for single-family rental owners. It is an emerging player because it is building PM-services-plus-insurance offerings comparable to SureVestor's PM-distributed insurance model, though at an earlier stage of insurance product maturity.
- Bungalow Living: Bungalow operates a co-living and rental housing platform that bundles housing services including tenant insurance components. It is an emerging player because it addresses the landlord and tenant insurance value chain as part of a vertically integrated rental offering, partially overlapping with SureVestor's landlord and tenant protection products.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
SureVestor social profiles
Digital presenceSureVestor financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureVestor leadership team
Management profileNumber of profiles
Profiles2 records
SureVestor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureVestor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureVestor
What does SureVestor do?
SureVestor is an insurance brokerage that provides property-management-specific insurance coverage exclusively through professional property managers. Its offerings include Landlord Protection Insurance (malicious damage, lost rent, eviction costs), Master General Liability, Master Tenant Liability, a ProtectionPlus Bundle, and Dwelling Insurance. Coverage is offered at no cost to property managers, with premiums paid by landlords and tenants.
Is SureVestor a public or private company?
SureVestor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SureVestor founded?
SureVestor was founded in 2018. It employs 1 to 10 people.
Where is SureVestor based?
SureVestor is headquartered in Minnesota City, United States, in the North America region.
How does SureVestor make money?
Four revenue lines are on record. Landlord Protection Insurance Premiums are the primary driver. The others are master Tenant Liability Insurance Premiums, master General Liability Insurance and dwelling Insurance.
Who are SureVestor's main competitors?
Direct peers on record are Properly, Obie Insurance, Hedge (Appfolio-owned), TheGuarantors, Rhino and Jetty. Broad incumbents are Kin Insurance and Lemonade. Emerging players are Lessen and Bungalow Living.
Does SureVestor have an API?
No public API is recorded for SureVestor.
What industry is SureVestor in?
SureVestor's product category is Property Management Insurance Brokerage. Its primary akta.pro industry code is FSAEADAI, Surety & Bond Brokerage, with a secondary code of FSAJACAD, Landlord / Dwelling Fire (DP) Insurance. Its NAICS code is 524210 and its SIC code is 6411.