Foster Grant
Foster Grant is a U.S. mass-market eyewear brand (founded 1927) that sells non-prescription reading glasses, sunglasses, and blue light glasses direct-to-consumer and through Amazon, Walmart, Tesco, and MercadoLibre at price points under $35, leveraging licensed collaborations with Disney, Wicked, and Sofia Vergara.
- Company typePrivate
- Founded1927
- HeadquartersSmithfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Foster Grant does
Foster Grant, operating under FGX International Inc., is a U.S.-based eyewear brand founded in 1927 that manufactures and sells non-prescription sunglasses, reading glasses, and blue light glasses through a mass-market direct-to-consumer and third-party retail model. The company's product portfolio spans full-magnification reading glasses, Multi Focus progressive-style lenses, SunReaders (combined reading and sun), polarized sunglasses (including the proprietary TruPolar lens technology), sport and fits-over/clip-on eyewear, and blue light filtering glasses, with proprietary sub-brands (SUN LUV, Styles for Y.O.U., Pop of Power) layered on top. Its core technology stack is optical rather than digital: scratch-resistant and impact-resistant lens treatments, 100% UVA/UVB protection, polarized glare reduction, and blue light filtering across a magnification range of +1.00 to +3.50.
Foster Grant monetizes primarily through one-time unit sales at accessible price points (most styles under $35, with accessories from $6.95 to $12.00) via fostergrant.com, Amazon, Walmart.com, Tesco, and MercadoLibre, supplemented by revenue from licensed collaborations (Disney, Sofia Vergara, Universal Pictures' Wicked franchise, Love Island, Sharper Image, IRONMAN) and authorized liquidation of overstock through BULQ, Liquidation.com, Quicklotz, and B-Stock. Go-to-market is hybrid: e-commerce-first DTC with a Frame Finder online tool, a tiered loyalty program ('For The Many Shades of You Club'), referral incentives, and entertainment-IP-led event drops (e.g., Wicked co-branded collections) that drive seasonal demand spikes. The customer base is a long-tail consumer audience — adults needing reading correction, sunglasses wearers, digital device users, and children — served across the U.S., UK/Europe, and Latin America with no named enterprise or B2B customers.
Foster Grant firmographics
Firmographics- Name
- Foster Grant
- Legal name
- FGX International Inc.
- Website
- https://fostergrant.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foster Grant is a U.S. mass-market eyewear brand (founded 1927) that sells non-prescription reading glasses, sunglasses, and blue light glasses direct-to-consumer and through Amazon, Walmart, Tesco, and MercadoLibre at price points under $35, leveraging licensed collaborations with Disney, Wicked, and Sofia Vergara.
- Ownership category
- akta.pro rank
Foster Grant industry classification
Industry- Product category
- Consumer Eyewear
- NAICS
- Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industry
- Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)
Keywords
Where Foster Grant is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- United States
- HQ region
- North America
Markets served
Foster Grant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue stream from direct-to-consumer sales of reading glasses, sunglasses, blue light glasses, and accessories through e-commerce website and third-party retail partners
- Liquidation and Overstock Sales: Revenue from authorized liquidation of overstock and excess inventory through platforms like BULQ, Liquidation.com, Quicklotz, and B-Stock
- Licensing and Collaboration Products: Revenue from licensed product collections including Disney, IRONMAN, Sofia Vergara, Wicked, Love Island, and Sharper Image collaborations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Reading Glasses |
| Unit Pricing | Pay-as-you-go | Sunglasses |
| Unit Pricing | Pay-as-you-go | Blue Light Glasses |
| Unit Pricing | Pay-as-you-go | Accessories |
| Other | Pay-as-you-go | Buy One Get One Free Promotion |
| Other | Pay-as-you-go | Clearance and Special Discounts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Foster Grant product offering
Product offeringCore offering
Foster Grant manufactures and sells affordable over-the-counter sunglasses, reading glasses, and blue light glasses, available in multiple magnification strengths (+1.00 to +3.50) and lens technologies (Multi Focus progressive, SunReaders, polarized, blue light filtering, bifocal-style). Products are sold directly to consumers through fostergrant.com and through major third-party marketplaces including Amazon, Walmart.com, Tesco, and MercadoLibre, with most styles priced under $35. The portfolio includes proprietary sub-brands (SUN LUV, Styles for Y.O.U., Pop of Power) and licensed entertainment collaborations (Disney, IRONMAN, Sofia Vergara, Love Island, Sharper Image, Wicked), complemented by eyewear accessories such as travel cases, chains, and cords.
Product overview
Foster Grant is an American eyewear brand offering a comprehensive portfolio of sunglasses, reading glasses, and blue light glasses at accessible price points (most styles under $35). The core offering consists of prescription-quality reading glasses available in multiple lens types (full magnification, Multi Focus progressive lenses, SunReaders sunglass-readers, blue light filtering, and bifocal-style) and sunglasses including polarized, sport, driving, and digital options. The company operates through licensed collaborations (Wicked, Disney, Sofia Vergara, Love Island, Sharper Image, IRONMAN) and proprietary sub-brands (SUN LUV, Styles for Y.O.U., Pop of Power). Additional offerings include fits-over and clip-on sunglasses, a Frame Finder tool, and a loyalty program. Accessories (travel cases, eyewear chains, cords) complement the eyewear portfolio. The company emphasizes scratch-resistant, impact-resistant lenses with UV protection across its product range.
Differentiator
Problem solved
Functional benefit
Brands
- SUN LUV: Sunglasses sub-brand offering sun protection eyewear
- SunReaders
- Multi Focus
- IRONMAN
- For the Many Shades of You Club
Products and services
- Sunglasses
Companies that use Foster Grant
Customer profileSegments4 records
Ideal customer profiles4 records
Foster Grant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Foster Grant partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- BULQ, Liquidation.com, Quicklotz, B-StockminorAuthorized liquidation platforms for Foster Grant overstock sunglasses distribution. Enables resellers to acquire products at discounted prices for online marketplaces and discount stores. International buyers from Europe, Latin America, and Asia actively source through these channels.
- Amazon, Walmart.com, Tesco, MercadoLibrecoreMajor third-party retail marketplace partners distributing Foster Grant eyewear globally. Amazon and Walmart.com for U.S. market, Tesco for European market, MercadoLibre for Latin American market.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Foster Grant competitors and assessment
Company assessmentDirect peers
- Warby Parker: Direct-to-consumer eyewear retailer selling prescription glasses, sunglasses, blue light glasses, and readers at accessible price points. Overlaps with Foster Grant across blue light and reading glasses SKUs and competes for the same value-tier online customer.
- Zenni Optical: Online-only affordable eyewear retailer covering prescription glasses, sunglasses, and blue light glasses at very low price points. Closest direct competitor to Foster Grant on price, channel, and product breadth.
- EyeBuyDirect: Online eyewear retailer offering prescription and non-prescription glasses, sunglasses, and blue light eyewear at mass-market prices. Competes with Foster Grant on the same e-commerce-first, value-tier positioning.
Broad incumbents
- Sunglass Hut: Specialty sunglasses retailer owned by EssilorLuxottica offering a broad assortment of branded and fashion sunglasses. Overlaps with Foster Grant on non-prescription sunglasses while operating as a multi-brand portfolio retailer.
- LensCrafters: Large optical retail chain offering prescription eyewear, sunglasses, and eye exams. Competes with Foster Grant in the broader optical goods category through in-store retail rather than mass-market DTC channels.
- EssilorLuxottica: Vertically integrated eyewear conglomerate owning Ray-Ban, Oakley, LensCrafters, Sunglass Hut, and many optical brands. A broad incumbent operating across the same optical goods retail space as Foster Grant with materially larger scale.
- Ray-Ban: Iconic sunglasses brand owned by EssilorLuxottica and listed as a Top 6 player in the blue light filter glasses market. Competes with Foster Grant in the sunglasses category from a premium price tier.
- Oakley: Performance and sport eyewear brand under EssilorLuxottica with reading and blue light offerings. Overlaps with Foster Grant's IRONMAN-licensed sport collection while operating at a higher price point and stronger sports-marketing footprint.
Emerging players
- Blenders Eyewear: Direct-to-consumer sunglasses brand positioned in the affordable lifestyle segment with strong digital and influencer marketing. Comparable to Foster Grant on mass-market pricing and DTC-led growth, but focused primarily on sunglasses rather than readers.
- Goodr: Affordable sport sunglasses brand selling polarized eyewear at sub-$35 price points. Mirrors Foster Grant's mass-market pricing strategy while specializing in the running and active-lifestyle niche similar to its IRONMAN collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Foster Grant social profiles
Digital presenceFoster Grant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foster Grant leadership team
Management profileNumber of profiles
Foster Grant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foster Grant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foster Grant
What does Foster Grant do?
Foster Grant manufactures and sells affordable over-the-counter sunglasses, reading glasses, and blue light glasses, available in multiple magnification strengths (+1.00 to +3.50) and lens technologies (Multi Focus progressive, SunReaders, polarized, blue light filtering, bifocal-style). Products are sold directly to consumers through fostergrant.com and through major third-party marketplaces including Amazon, Walmart.com, Tesco, and MercadoLibre, with most styles priced under $35. The portfolio includes proprietary sub-brands (SUN LUV, Styles for Y.O.U., Pop of Power) and licensed entertainment collaborations (Disney, IRONMAN, Sofia Vergara, Love Island, Sharper Image, Wicked), complemented by eyewear accessories such as travel cases, chains, and cords.
Is Foster Grant a public or private company?
Foster Grant is a private company. It is classified as corporate owned and is currently operating.
When was Foster Grant founded?
Foster Grant was founded in 1927. It employs 11 to 50 people.
Where is Foster Grant based?
Foster Grant is headquartered in Smithfield, United States, in the North America region.
How does Foster Grant make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are liquidation and Overstock Sales and licensing and Collaboration Products.
Who are Foster Grant's main competitors?
Direct peers on record are Warby Parker, Zenni Optical and EyeBuyDirect. Broad incumbents are Sunglass Hut, LensCrafters, EssilorLuxottica, Ray-Ban and Oakley. Emerging players are Blenders Eyewear and Goodr.
Does Foster Grant have an API?
No public API is recorded for Foster Grant.
What industry is Foster Grant in?
Foster Grant's product category is Consumer Eyewear. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAI, Eyewear Accessories & Care (Cases, Cleaning, Chains). Its NAICS code is 456130 and its SIC code is 3851.