Good Shepherd Hospice

What Good Shepherd Hospice does

Good Shepherd Hospice is a private, nonprofit hospice care organization founded in 1995 by Don Greiner in Oklahoma City, Oklahoma, currently operating across four U.S. states — Oklahoma, Kansas, Missouri, and Texas — through a network of more than 40 local offices. The company delivers hospice services to terminally ill patients (life expectancy of six months or less) wherever they reside: in private homes, nursing homes, assisted living centers, hospitals, and independent living facilities. Service delivery is community-based and clinically staffed, with 24/7 on-call nursing, physician medical direction, home health aide visits, social work, chaplaincy, medical equipment and supplies, medications, and a 13-month post-death bereavement program. Specialized offerings include the We Honor Veterans program, Vet-to-Vet volunteer companionship, pet therapy, 11th-hour sitting, and a structured volunteer corps.

The business model is reimbursement-driven via the Medicare Part A hospice benefit (the primary payer), supplemented by state Medicaid hospice benefits, commercial insurance, and tax-deductible donations channeled through the affiliated 501(c)(3) Hospice Care Foundation (established 2007). Pricing is insurance-covered rather than direct-charge, with the Foundation providing supplemental patient and family support (rent, utilities, clothing, holiday gifts) that insurance does not reimburse. Distribution is field-led: referrals originate from physicians, hospitals, nursing facilities, assisted living communities, and patient/family self-referrals, fed through a public website referral form and local office phone lines. Marketing emphasizes 'hometown hospice' positioning via the Shepherd Talks blog, social media, community events, and 30+ years of local presence.

The underlying technology platform is operational rather than AI-driven: hospice care delivery infrastructure, EMR coordination across care settings, telehealth support for remote patient monitoring and family communication, and an internal GSH Support portal for IT and volunteer activity tracking. The organization holds Medicare- and Medicaid-recognized hospice provider status, holds 501(c)(3) public charity status for its Foundation, and tracks no outside equity capital — it is an independently operated, debt-free nonprofit of 501-1,000 employees. Current expansion is measured, with multiple pipeline offices inside Oklahoma and continued multi-state community densification through the 30th anniversary year (2025).

Name

Good Shepherd Hospice

Legal name

Good Shepherd Hospice

Website

https://goodshepherdhospice.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Good Shepherd Hospice is a nonprofit, multi-state hospice provider founded in 1995, operating 40+ offices across Oklahoma, Kansas, Missouri, and Texas to deliver end-of-life hospice care, bereavement support, and volunteer-driven community services to terminally ill patients and their families.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

Keywords

• Hospice care services
• End-of-life care
• Palliative care support
• Bereavement counseling
• Community hospice nursing

Headquarters

HQ city

Garnett

HQ country

United States

HQ region

North America

Offices45 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare Hospice Benefit: Primary revenue stream through Medicare Part A hospice benefit, covering services for terminally ill patients with life expectancy of 6 months or less. Covers nursing care, medical equipment, medications, counseling, and respite care.
2. Medicaid Hospice Benefit: State Medicaid programs cover hospice services for eligible low-income patients, providing another government-funded revenue stream.
3. Private Insurance Hospice Coverage: Most private insurance plans cover hospice services, with the company accepting various commercial insurance plans.
4. Donations - Hospice Care Foundation: Tax-deductible donations through the not-for-profit Hospice Care Foundation support special patient needs, unmet wishes, and community programs not covered by insurance. Donations help provide clothing, rent assistance, utility payments, air conditioners, audio Bibles, Teddy bears with voice recorders, and holiday gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Good Shepherd Hospice provides hospice care services to terminally ill patients with a life expectancy of 6 months or less, delivered wherever the patient lives (home, nursing home, assisted living center, hospital, or independent living facility). The service includes 24/7 on-call nursing, medications, medical supplies and equipment, pain and symptom management, emotional and spiritual support, patient/family education, and 13 months of bereavement counseling for surviving family members. Revenue is primarily drawn from Medicare, Medicaid, and private insurance hospice benefits, supplemented by donations through the not-for-profit Hospice Care Foundation.

Product overview

Good Shepherd Hospice operates as a multi-office hospice care organization offering a unified hospice care service platform. The core offering is hospice care services provided wherever patients live (homes, nursing homes, assisted living). This is supplemented by the Hospice Care Foundation (a not-for-profit providing patient and family support), comprehensive Volunteer Programs (including pet therapy, vet-to-vet, 11th hour, and remembrance bear volunteers), Bereavement Support services, and the Shepherd Talks educational blog. The organization was founded in 1995 and serves patients across Oklahoma, Kansas, Missouri, and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Services Hospice care program providing comfort, pain and symptom management, emotional and spiritual support, medications, medical supplies and equipment, 24/7 on-call nursing, and 13-month bereavement counseling to terminally ill patients (life expectancy of 6 months or less) and their families in homes, nursing homes, assisted living centers, hospitals, or independent living facilities. Coverage is provided through Medicare, Medicaid, and most private insurance hospice benefits.
• Hospice Care Foundation Not-for-profit 501(c)(3) foundation that accepts tax-deductible donations to fund special patient needs not covered by insurance, community outreach programs, and hospice-related educational opportunities. Supports patients with items including clothing, rent assistance, utility payments, audio Bibles, air conditioners, teddy bears with voice recorders, and holiday gifts.
• Bereavement Support Program Counseling and bereavement care for surviving family and friends starting at the first hospice contact and continuing for 13 months after the death of a loved one, helping families cope with emotional needs, functional limitations, caregiver stress, and grief.

Quantifiable outcome

• On-call nursing available 24 hours a day, 7 days a week, 365 days a year
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compassus: Multi-state hospice, palliative care, and home health provider with significant operations in the South and Midwest. Directly comparable delivery model (home-based, facility partnerships) and overlapping geographies including Oklahoma and Texas.
• Bristol Hospice: Multi-state hospice provider with operations in the South, Midwest, and West. Directly comparable for hospice service delivery, payer mix, and a focus on community-based care that competes with Good Shepherd in overlapping regions.
• Enhabit: Public home health and hospice provider (NYSE: EHAB) spun off from Encompass Health, with hospice operations across the South and Midwest. Directly comparable for hospice service model, payer mix, and four-state regional overlap.
• VITAS Healthcare (Chemed Corporation): The largest hospice provider in the United States, operating across 15+ states. Direct peer because it competes for the same Medicare-eligible terminally ill patient population with a similar multi-state, multi-office delivery model; differs in being part of a publicly traded parent (NYSE: CHE) and for-profit.
• Amedisys: Home health and hospice operator with operations across the South and Midwest, including Texas. Direct peer given overlapping hospice service lines and geographic overlap in Good Shepherd's Texas footprint; now part of UnitedHealth/Optum.
• St. Croix Hospice: Private equity-backed regional hospice operator expanding across the Midwest and South. Direct peer given comparable mid-sized multi-state hospice model, similar facility-based and home-based care delivery, and geographic overlap in Kansas and Missouri.
• Heartland Hospice (ProMedica): Large hospice chain operating in 30+ states, part of ProMedica's post-acute services. Direct competitor for hospice referrals from hospitals, nursing homes, and ALFs across Good Shepherd's footprint, particularly in Kansas, Missouri, and Oklahoma.
• Gentiva: Major national hospice and home health provider owned by Clayton, Dubilier & Rice. Directly comparable as a multi-state hospice operator; differs in being a private equity-backed for-profit platform with national scale.
• CenterWell Hospice (Humana): Humana's hospice brand (formerly Kindred Hospice) operating across the South and Midwest. Directly comparable given its scale, vertically integrated payer-provider model, and substantial Texas and Missouri presence overlapping with Good Shepherd.
• Crossroads Hospice: Multi-state regional hospice provider with operations in Oklahoma, Kansas, Missouri, and Texas. Highly comparable as a similarly-sized regional hospice operator with overlapping geography and analogous community-based service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gshcare
• LinkedInlinkedin.com/company/2188132
• Instagraminstagram.com/goodshepherdhospice/?hl=en
• Xx.com/gshcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Shepherd Hospice