Name

Blackburn Rovers

Legal name

Blackburn Rovers Football Club

Website

https://roverstore.co.uk

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sports Apparel & Fan Merchandise

NAICS

Sporting Goods Retailers (459110), Sporting Goods Retailers (45911), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Family Clothing Stores (5651), Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Football club merchandise
• Official team kits
• Fan apparel
• Sportswear clothing
• Club accessories

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Merchandise and kit sales: Revenue generated from direct sales of official Blackburn Rovers merchandise including football kits (home, away, third, goalkeeper), training wear, clothing, accessories, gifts, souvenirs, and novelty items. Sales are primarily one-time transactions through e-commerce and retail store channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Blackburn Rovers operates the Roverstore (roverstore.co.uk), its official e-commerce and physical retail operation, selling official Blackburn Rovers Football Club merchandise including match-day kits, training wear, casual clothing, accessories, and souvenirs. The store serves football supporters with current season (26/27) kits in multiple sizes, Macron-manufactured apparel, themed collections, and gift items, available via home delivery and click-and-collect from the Ewood Park stadium store.

Product overview

Blackburn Rovers operates Roverstore (roverstore.co.uk) as its official online merchandise store selling football club apparel and memorabilia. The product portfolio centers on match-day kits (Home, Away, Third, and Goalkeeper kits for the 26/27 season) available in Adult, Kids, and Infant sizes. Supporting apparel includes Training Wear and Travel Range for players and staff, plus general fan clothing across Adult, Junior, and Baby categories. The store features themed Collections (Varsity, Core, Fresh Ego Kid collaboration, Pride Range, 150th Anniversary) and a full range of Gifts, Accessories, and Souvenirs including homeware, pet items, and personalized merchandise. The e-commerce platform is powered by Jonas Sports.

Differentiator

Problem solved

Functional benefit

Brands

• Roverstore: Official online store of Blackburn Rovers Football Club selling merchandise including kits, training wear, clothing, and souvenirs
• The Terrace
• Fresh Ego Kid
• 150th Collection
• Core Collection
• Varsity Collection
• Pride Range
• No Nay Never
• 1875

Products and services

• 26/27 Home Kit Official Blackburn Rovers match-day jersey in French Blue/White colorway for the 26/27 season, available in Adults, Kids, and Infants sizes at £64.99-£69.99 (adults) and £54.99 (kids).
• 26/27 Away Kit Official Blackburn Rovers away match kit for the 26/27 season, available in Adults and Kids sizes.
• 26/27 Third Kit Official Blackburn Rovers third kit in alternate colorway for the 26/27 season, available in Adults and Kids sizes.
• 26/27 Goalkeeper Kit Official Blackburn Rovers goalkeeper kit including jersey, shorts, and socks in French Blue/White colorway for the 26/27 season, available in Adults and Kids sizes.
• 26/27 Adult Training Wear Official Blackburn Rovers 26/27 adult training apparel including T-shirts, sleeveless tops, midlayer tops, pants, shorts, rain jackets, gilets, and padded jackets in Navy Peony and Swedish Blue/Peony colorways.
• 26/27 Junior Training Wear Official Blackburn Rovers 26/27 junior training apparel including T-shirts, midlayers, shorts, pants, and rain jackets in sizes matching the adult range.
• 26/27 Travel Range Official Blackburn Rovers 26/27 travel-specific apparel including hoodies, polos, pants, and shorts in Caviar colorway for Adults and Kids.
• Adult Clothing General adult fan apparel including tops, trousers, shorts, coats, jackets, nightwear, and accessories across various styles.
• Junior Clothing Youth fan apparel for children including tops, trousers, shorts, coats, jackets, nightwear, and accessories.
• Baby Clothing Infant and baby apparel including babywear, sleepsuits, bodysuits, and accessories.
• Gifts & Accessories Souvenir items, homeware, garden items, pet accessories, sporting goods, and personalized gifts.
• Souvenirs Club souvenirs including scarves, hats, gloves, badges, keyrings, flags, toys, games, drinkware, books, posters, stationery, and 94/95 commemorative items.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Jonas SportscoreTechnology or IntegrationJonas Sports provides the e-commerce platform powering roverstore.co.uk. The platform handles product catalog management, shopping cart functionality, order processing, and website hosting for the official club store.
• MacroncoreOEM/ Whitelabel/ Licensing PartnerMacron is the official technical kit supplier for Blackburn Rovers, manufacturing the club's official match kits, training wear, and replica merchandise sold through the Roverstore.
• The TerraceminorChannel Partner/ Reseller/ DistributorThe Terrace is an external partner retailer that stocks Blackburn Rovers merchandise, offering additional distribution channel for club branded products.
• Personalised Football GiftsminorChannel Partner/ Reseller/ DistributorAn authorised partner offering personalised Blackburn Rovers themed gifts and merchandise through their own online store.
• Official Car MatsminorChannel Partner/ Reseller/ DistributorLicensed partner producing and selling official Blackburn Rovers branded car floor mats through their e-commerce platform.
• Watson RamsbottomminorOthersWatson Ramsbottom appears as a footer partner on roverstore.co.uk, likely providing legal services to the club.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• SubsideSports: UK-based online retailer specializing in past-season and hard-to-find football kits from European clubs. Competes with Roverstore for fans seeking heritage and historic kits, including the 94/95 retro segment that Roverstore also targets.
• Lovell Rugby: UK rugby-focused sports retailer selling team kits and equipment online. Comparable as a sport-specific apparel retailer operating in the UK market, though focused on rugby rather than football.

Direct peers

• Chelsea FC Official Store: Official merchandise retail operation of Chelsea FC, with e-commerce and physical megastore at Stamford Bridge. Comparable DTC kit/apparel/souvenir retail model for a Premier League English football club.
• Liverpool FC Retail: Official merchandise retail operation of a historic English football club, selling kits, training wear, and lifestyle merchandise through DTC e-commerce and physical megastores. Operates the same fan-merchandising business model as Roverstore, scaled to a Premier League global fan base.
• Burnley FC Retail: Official retail operation of Burnley FC, a Lancashire-based EFL club of comparable regional scale to Blackburn Rovers. Operates a similar DTC kit/apparel/souvenir model for a smaller fan base, making it the closest tier-comparable peer.
• Manchester United Direct: Official e-commerce and retail arm of Manchester United, offering kits, training wear, and fan merchandise globally. Directly comparable business model to Roverstore's official club retail operation, with broader international reach and higher volume.
• Arsenal Direct: Official merchandise retail operation of Arsenal FC, selling kits, training, and lifestyle products through DTC e-commerce and the Highbury/Emirates megastore. Same operating model as Blackburn's Roverstore, scaled to a larger global fanbase.
• Everton FC Store: Official retail operation of Everton FC selling kits, training wear, and souvenirs via DTC e-commerce and physical Goodison Park store. Closest peer in terms of scale, geographic concentration, and historic English club context.

Broad incumbents

• Pro Direct Soccer: UK-based specialist football retailer selling boots, kits, training wear, and equipment across multiple brands and clubs. Adjacent competitor for kit and training wear share of wallet, though focused on performance gear rather than replica fan merchandise.
• Kitbag: Established multi-club sports retailer authorized to sell replica kits and merchandise from numerous football clubs. Competes with Roverstore's DTC channel by offering multi-club choice, particularly for fans whose club is not a Premier League side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rovers
• Facebookfacebook.com/1Rovers
• LinkedInlinkedin.com/company/blackburn-rovers-football-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackburn Rovers