What Pace Stock Broking Services does

Pace Stock Broking Services Pvt. Ltd. is a New Delhi-based, family-controlled Indian financial services group operating across three SEBI-registered subsidiaries: Pace Stock Broking Services (equity and equity derivatives on NSE and BSE, MCX code 56635), Pace Commodity Brokers (commodity derivatives on NCDEX and MCX, code 16945), and Pace Financial (IFSC) (cross-border trading on NSE IFSC and India INX from the GIFT City IFSC). The group holds trading memberships on five Indian exchanges (NSE, BSE, MCX, NCDEX, MSE) under SEBI registration INZ000180832, with a separate IFSC registration (INZ000102939) and commodity registration (INZ000037932). It serves individual retail investors as its primary segment, with a recognized institutional advisory practice, and is led by co-founders Atul Goel (IIM Ahmedabad) and Amit Goel (Shri Ram College of Commerce), alongside next-generation directors from Yale, Columbia, and London Business School.

The group's product surface is built on multi-exchange broking infrastructure combined with a digital wealth management platform, Pace360, which offers intelligent investing, portfolio management, and financial planning tools alongside consolidated depository services through NSDL and CDSL integration. A direct online KYC onboarding flow (newekyc.pacefin.com:8003) and a self-serve digital account opening path supplement the traditional broking relationship model, while the 2023 MCX recognition as a leading algo trading member indicates ongoing investment in algorithmic execution capability for commodity derivatives. The technology stack supports trading across cash equity, equity derivatives, index options, commodities, and international securities, with SMARTODR integration for investor grievance redressal.

The business model is brokerage- and fee-based, with revenue generated from trading commissions, clearing and settlement fees across five exchanges, depository participant charges, and wealth management/advisory fees through Pace360. Pricing is quote-based and not publicly disclosed, and the firm operates a direct-to-customer distribution model with no institutional investor, PE, or VC capital disclosed. Approximately 30 years of operating history, multi-exchange membership, and repeated exchange-level recognitions (NSE 2013-2016, MCX 2023, ICRS/CNBC institutional advisor ranking) form the core of its competitive positioning, though revenue, AUM, client count, and headcount trend data are not publicly available.

Name

Pace Stock Broking Services

Legal name

Pace Stock Broking Services Pvt. Ltd.

Website

https://pacefin.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Pace Stock Broking Services is a SEBI-registered, family-controlled Indian broker operating across equity, derivatives, commodity, and IFSC markets via three subsidiaries and the Pace360 wealth platform, serving primarily individual retail investors from New Delhi.

Ownership category

akta.pro rank

Product category

Stock Broking & Wealth Management Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Commodity Contracts Intermediation (523160)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Equity Prime Brokerage (Custody, Financing & Services) (FSACAFAB)

akta.pro secondary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

Keywords

• Stock broking services
• Wealth management
• Commodity broking
• Equity derivatives trading
• Investment advisory

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Pace Stock Broking Services is a SEBI-registered financial services firm that provides equity, equity derivatives, and commodity broking services on major Indian exchanges (NSE, BSE, MCX, NCDEX, MSE). The group operates through three subsidiaries covering domestic stock broking, international (IFSC) broking, and commodity broking, complemented by the Pace360 wealth management platform offering intelligent investing and portfolio management tools.

Product overview

PACE Group operates as a unified multi-channel financial services platform offering stock broking, wealth management, and commodity trading through three SEBI-registered subsidiaries. The core offerings include PACE Stock Broking Services (equity and derivatives on NSE/BSE/MCX), PACE Commodity Brokers (commodity trading on NCDEX/MCX), and PACE Financial (IFSC) for cross-border trading. The Pace360 platform serves as the wealth management layer, providing intelligent investing tools and portfolio management integrated with the broking services. The group also provides depository services through NSDL and CDSL, enabling investors to manage their securities, mutual funds, and bonds in consolidated statements.

Differentiator

Problem solved

Functional benefit

Brands

• Pace360: Wealth management platform offering intelligent investing solutions

Products and services

• PACE Stock Broking Services SEBI-registered stock broking platform providing equity and equity derivatives trading services on NSE and BSE, with MCX membership for commodity derivatives. Targeted at individual investors and traders.
• PACE Commodity Brokers SEBI-registered commodity broking service enabling trading on NCDEX and MCX commodity exchanges. For investors and traders looking to participate in commodity markets.
• PACE Financial (IFSC) International Financial Services Centre (IFSC) entity registered with SEBI, providing cross-border trading on NSE IFSC and India INX exchanges. For investors interested in international financial markets.
• Pace360 Wealth Management Digital wealth management platform offering investment advisory, portfolio management, and financial planning services for retail investors. Designed to enable intelligent investing and consolidate investment portfolio management.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core.

• National Stock Exchange (NSE)coreTechnology or IntegrationNSE Member with code 11378. PACE Group provides trading access to NSE markets including equity, equity derivatives, and index options. Top performing member recognition in 2015-2016.
• BSEcoreTechnology or IntegrationBSE Member with code 3013. Provides trading access to BSE markets.
• MCX (Multi Commodity Exchange)coreTechnology or IntegrationMCX Member with code 56635 for Pace Stock Broking and code 16945 for Pace Commodity Brokers. Recognized as leading member in algo trading by MCX in 2023.
• NCDEX (National Commodity & Derivatives Exchange)coreTechnology or IntegrationNCDEX Member with code 00031 through Pace Commodity Brokers for commodity derivatives trading.
• MSE (Metropolitan Stock Exchange)coreTechnology or IntegrationMSEI member providing access to MSE markets.
• SEBIcoreOthersSEBI registered intermediary (INZ000180832). Regulatory oversight and compliance for all operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zerodha: India's largest retail stock broker by active clients, offering discount broking across NSE, BSE, MCX and CDSL through the Kite platform. Directly comparable as an SEBI-registered multi-exchange retail broker, though positioned on the discount side of the spectrum versus Pace's full-service model.
• Angel One: Listed Indian full-service broker (formerly Angel Broking) offering equity, derivatives, commodity and mutual fund distribution with a strong digital platform. Closely comparable to Pace in product mix and customer segment, with multi-exchange access and advisory-led positioning.
• Motilal Oswal Financial Services: Indian full-service broking and wealth management group with NSE/BSE/MCX memberships and institutional research. Comparable to Pace across broking, wealth advisory and HNI focus, though at significantly larger scale.
• Sharekhan: Full-service Indian retail broker (part of BNP Paribas group historically) offering equity, derivatives, commodity and mutual fund distribution. Comparable to Pace in product breadth, customer segment and multi-channel distribution model.
• 5paisa: Listed Indian discount-to-mid-tier broker (IIFL group) offering equity, derivatives, commodity and mutual fund access. Comparable multi-exchange broker competing for the same Indian retail/HNI clients as Pace, with overlapping Pace360-like platform ambitions.
• Groww: India's leading digital-first retail broker for equity, derivatives and mutual funds, part of the Billionbrains Garage Ventures group. Comparable to Pace as an Indian multi-product retail broker competing for the same customers, though with a stronger mobile-first tech stack.
• Upstox: India-focused discount broker offering equity, derivatives and commodity trading through NSE, BSE and MCX. Comparable to Pace as a multi-exchange retail broker targeting similar Indian individual investor customers with a digital-first experience.

Broad incumbents

• ICICI Direct: Bank-backed Indian retail broker from ICICI Securities, offering broking, mutual funds, IPOs and advisory across NSE/BSE. Overlaps with Pace in product breadth and Indian retail focus but competes with the structural advantage of ICICI Bank's parent distribution.
• HDFC Securities: Bank-backed Indian retail broker offering equity, derivatives, IPO and mutual fund distribution. Comparable to Pace as a full-service Indian retail broker, with the added strength of HDFC Bank's parent customer base.
• Kotak Securities: Bank-backed Indian broker offering retail and institutional broking, derivatives and wealth advisory. Overlaps with Pace across product, customer segment and multi-exchange access, with greater scale and balance-sheet support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pace_financial
• Facebookfacebook.com/PACE.offical
• LinkedInlinkedin.com/company/pace-stock-broking-services-pvt.-ltd.
• Instagraminstagram.com/pace_financial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Stock Broking Services