What JANA does

JANA is an Australian institutional investment consultancy founded in the early 1990s and headquartered in Sydney, with a secondary office in Melbourne. The firm is fully management-owned following a January 2023 buyout of Insignia Financial Group's remaining minority stake, completing a management buyout process that began in 2017 when JANA re-acquired a majority share from MLC Wealth. As of 2023 JANA advised on more than A$1.3 trillion in investments across 85+ institutional clients, having grown from 85 staff and A$350 billion under advice in 2017 to 140+ professionals and A$1.3 trillion+ under advice today. CEO Georgina Dudley succeeded Jim Lamborn in December 2022, with Lamborn remaining as Executive Director; the firm added a CIO (Matt Wacher) and GM Wealth (Zac Leman) in 2024–2025 as part of its capacity build-out. The client base spans superannuation funds, government departments (including Aboriginal Investment NT and the Superannuation Commission), universities, charities, endowments, and not-for-profits across Australia and New Zealand; the firm also states it advises roughly one quarter of New Zealand's community trusts.

JANA operates a portfolio of capabilities organised around investment research, client consulting, sustainability/ESG advisory, a direct investment unit, operational consulting, implemented consulting, and JANA Wealth partnerships that extend institutional IP into the wealth market via licensee relationships. Underpinning these capabilities are three proprietary digital platforms: Vault (portfolio analytics and risk modelling), Solve (stochastic modelling for retirement adequacy, retirement income strategies, and YFYS Performance Test probabilities), and Spark (client-only insights and research). Beyond consulting fees, JANA generates product revenue through JANA Investment Trusts, including a 4-star SQM Research-rated JANA Real Estate Trust and JANA Diversified Portfolios. The firm has held Australian Government Climate Active Carbon Neutral certification since 2020 and is an inaugural signatory of the Net Zero Investment Consultants Initiative since 2021. Revenue is generated through negotiated advisory and consulting fees on a B2B institutional model with bespoke, relationship-based engagements; pricing is not publicly disclosed.

Name

JANA

Legal name

JANA Investment Advisers Pty Ltd

Website

https://jana.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

JANA is a fully management-owned Australian institutional investment consultancy providing bespoke investment research, portfolio construction, sustainability, and operational advisory to super funds, government departments, universities, charities, and wealth licensees across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Institutional Investment Consulting

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Strategy & Thematic Research (FSACAGAG)

Keywords

• Investment consulting services
• Institutional asset advisory
• Portfolio construction consulting
• Superannuation investment advice
• Sustainable investment research

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Advisory and Consulting Fees: JANA generates revenue through fees charged for investment consulting and advisory services provided to institutional clients including superannuation funds, not-for-profit organisations, universities, charities, government departments, and insurance companies. The firm operates on a B2B institutional advisory model, providing services such as investment manager research, portfolio construction, strategic advice, sustainability consulting, and operational consulting.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

JANA is an institutional investment consultancy that provides customised global investment consulting to Australian and New Zealand institutional clients. Its core offering includes investment manager research, portfolio construction, strategic investment advice, implemented consulting, operational due diligence, sustainability/ESG advisory, direct investment services, and retirement income strategy consulting, supported by proprietary digital platforms (Vault, Solve, Spark) and delivered by more than 140 investment professionals.

Product overview

JANA is an investment consultancy offering a comprehensive suite of advisory and implementation services for institutional investors. The firm operates as a platform of interconnected capabilities including Investment Research, Client Consulting/Advisory, Sustainability/ESG Services, Direct Investment Unit, Operational Consulting, Implemented Consulting, and JANA Wealth (wealth management extension). Supporting these core services are three digital platforms: Vault (portfolio analytics and risk modelling), Solve (stochastic modelling for investment objectives), and Spark (client insights portal). JANA also manages its own investment trusts including the JANA Real Estate Trust. The company serves diverse clients including superannuation funds, government departments, universities, charities, endowments, and not-for-profit organisations across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Research Intensive investment manager research conducted face-to-face with managers globally, providing independent research insights for institutional investors. JANA's asset class research teams conduct their own research on-site with investment managers in their offices around the world, rather than relying on advice prepared by distant partners or associates.
• Client Consulting (Advisory) Tailored consulting services for institutional investors including superannuation funds, government departments, universities, charities, and endowments, covering strategic investment advice and portfolio construction.
• Sustainability/ESG Services Environmental, social and governance advisory services for institutional investors, including climate risk assessment, net zero commitments, biodiversity analysis, and human rights considerations in investment decisions.
• Direct Investment Unit Investment management and advisory services for direct investment strategies on behalf of institutional clients.
• Operational Consulting Advisory services focused on operational due diligence, governance frameworks, and investment manager operational risk assessment for institutional clients.
• Implemented Consulting Portfolio implementation and structuring advisory services providing access to specialist investment managers, competitive fees, and tailored mandates for institutional clients.
• JANA Wealth Extends JANA's institutional investment expertise to the wealth market, serving financial advisers and licensees through partnerships with wealth management firms and dealer groups.
• Vault Digital platform providing JANA clients with access to portfolio analytics, risk modelling, and specialist research to enhance the client experience.
• Solve Stochastic modelling tool used to assess investment objectives, including retirement income strategies, cohort-based retirement adequacy modelling, and the probability of meeting investment objectives, with the ability to assess 'Your Future, Your Super' Performance Test probabilities.
• Spark (Insights Platform) Client-only registered content platform providing exclusive research, insights, updates, and thought-leadership to JANA clients.
• JANA Investment Trusts Collective investment vehicles managed by JANA, including the JANA Real Estate Trust and JANA Diversified Portfolios, providing clients with access to specialist investment managers, competitive fees, tailored mandates, and strong diversification benefits.

Quantifiable outcome

• JANA advises over A$1.3 trillion in investments under advice, making it one of Australia's largest investment advisory firms
• +2 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mercer: Mercer is the largest global investment consulting and OCIO firm with a major Australian and New Zealand presence, serving super funds, NFPs and endowments with investment advisory, manager research and implemented consulting — directly comparable in client segments, service mix and delivery model.
• Willis Towers Watson (WTW): WTW's Investment business provides investment consulting, manager research and OCIO services to institutional clients in Australia and globally, and competes head-to-head with JANA for super fund and NFP mandates on advisory, implemented consulting and retirement strategy.
• Frontier Advisors: Frontier Advisors is an Australian specialist investment consultancy serving institutional clients with investment advice, manager research and ESG consulting — closely matching JANA's mid-size, research-led, ANZ-focused model.
• Pitcher Partners Investment Research: Pitcher Partners is an Australian accounting and advisory firm that operates an investment research and consulting practice serving institutional and high-net-worth clients across Australia, comparable to JANA in size and local focus.

Broad incumbents

• Aon: Aon's investment advisory and OCIO practice serves large institutional investors globally with consulting and implementation services. While much broader in scope (insurance brokerage, HR consulting), Aon's Investment Solutions segment directly competes with JANA in the ANZ institutional advisory market.
• Russell Investments: Russell Investments combines investment consulting, OCIO and asset management for institutional clients globally, including in Australia. Although primarily an asset manager, Russell's advisory and implementation arm competes with JANA for super fund mandates.
• KPMG Australia (Financial Services Advisory): KPMG's Financial Services Advisory practice in Australia offers investment consulting, asset management advisory and superannuation consulting to institutional clients. While part of a much broader professional services firm, it competes with JANA for super fund and NFP mandates.
• Deloitte Australia (Investment Management Consulting): Deloitte's Australian Financial Services practice includes investment consulting, risk advisory and superannuation strategy work for institutional clients. As a Big Four firm it competes with JANA on strategic consulting and operational due diligence mandates.

Emerging players

• bfinance: bfinance is a UK-founded investment consultancy that has expanded into Australia and provides manager research, portfolio advisory and transition management to institutional clients — comparable in service offering but primarily UK-and-EU headquartered.

Regional players

• Redington: Redington is a UK-based investment consultancy advising pension funds and insurers on asset allocation, manager selection and ESG integration. Comparable in service mix but primarily serving UK and European institutional clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jana-investment-advisers/mycompany/?viewAsMember=true

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JANA