What Enhancify.com does

Enhancify.com, LLC is a US-based financing marketplace that connects residential home improvement contractors with homeowners seeking project funding. Founded in 2018 and incorporated in Florida with operations based in Aventura, FL, the company operates a B2B2C platform aggregating 30+ competing lenders — enabled by core technology partner Even Financial (NMLS #1475872) — to match homeowner loan applications in real time against a full credit spectrum (FICO 550–850) for loans ranging from $500 to $200,000. The platform eliminates traditional dealer fees (which the company states run 8–10% per job) by monetizing instead through annual contractor subscriptions and lender referral fees.

Contractors subscribe via three tiers — Self-Service ($1,249/year), Professional Growth ($1,749/year), and Concierge ($4,999/year) — gaining access to co-branded financing pages, embedded widgets (Real Widget and Full Page Widget), a Monthly Payment Calculator, marketing materials, Stripe Connect card acceptance, and a contractor dashboard (Control Panel). Higher tiers add dedicated account managers, dedicated financial specialists who walk customers through the financing process, and faster response SLAs. Contractors additionally earn commissions of up to $650 per funded deal and $200 per referred contractor, creating an incentive-aligned revenue-share layer on top of subscription revenue.

The active contractor base has scaled to 5,000+ across sub-verticals including roofing, HVAC, landscaping, fencing, flooring, pools/spas, kitchen/bath, ADUs, water treatment, and moving services. Acquisition runs primarily through SEO-driven content marketing, YouTube testimonials, paid search and social, a viral contractor referral program, and co-marketing partnerships (notably Hatch, a CRM for contractors). The company self-reports a 16% lift in average deal size and 21% lift in close rate when contractors offer financing through the platform. As a referral and advertising service rather than a licensed lender or broker, Enhancify is not directly subject to NMLS licensing, but supports ECOA principles, GDPR, CCPA, and PCI-DSS (via Stripe) compliance frameworks.

Name

Enhancify.com

Legal name

Enhancify.com, LLC

Website

https://enhancify.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Enhancify.com operates a B2B2C financing marketplace that connects 5,000+ US home improvement contractors with 30+ competing lenders, offering co-branded loan pages, embedded widgets, and tiered subscriptions while paying contractors commissions on funded deals.

Ownership category

akta.pro rank

Product category

Home Improvement Financing Platform

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Sales Financing (52222)

SIC

Loan Brokers (6163)

akta.pro primary industry

Home Improvement & Contractor POS Financing (FSAKAFAJ)

akta.pro secondary industry

Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)

Keywords

• Home improvement financing
• Contractor financing platform
• Lender matching service
• Point of sale lending
• Consumer loan marketplace

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Annual Contractor Membership Subscriptions: Enhancify charges contractors an annual subscription fee to access its financing platform. Three tiers are offered: Self-Service ($1,249/year), Professional Growth ($1,749/year), and Concierge ($4,999/year). Subscriptions auto-renew annually. The company also earns referral fees from its network of 30+ lenders when homeowners are matched and funded.
2. Lender Network Referral Fees: Enhancify operates as an advertising and matching service platform, earning referral fees from its network of lenders, brokers, and financial service providers (Network Providers) when homeowners are successfully matched to and funded by a lending partner. The company discloses receiving compensation from Network Providers whose products appear on its site.
3. Contractor Referral Program: Contractors with active subscriptions can earn $200 for every fellow contractor they refer who joins Enhancify and uses the platform for more than 30 days. Referral commissions are unlimited with no cap.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Enhancify.com operates a financing marketplace platform that connects home improvement contractors with a network of 30+ competing lenders, enabling contractors to offer unsecured consumer loans to homeowners at the point of sale without charging traditional 8-10% dealer fees. The platform matches homeowners with optimal loan offers using soft credit pulls, processes applications through co-branded pages and embedded widgets, and pays contractors commissions on every funded deal. Annual contractor subscriptions range from $1,249 to $4,999 across three tiers, with additional revenue from lender referral fees.

Product overview

Enhancify.com is a financing marketplace platform that connects home improvement contractors with homeowners seeking project funding. The core product is the Enhancify Contractor Financing Platform, which aggregates 30+ competing lenders to match consumers with optimal loan options at the point of sale. The platform operates on a tiered subscription model (Self-Service at $1,249/year, Professional Growth at $1,749/year, Concierge at $4,999/year) and pays contractors commissions on funded deals while eliminating traditional dealer fees. Key platform features include co-branded financing pages, the Monthly Payment Calculator, Real Widget and Full Page Widget for website embedding, marketing materials with QR codes and banners, and invoicing tools. Contractors access the platform via the Control Panel dashboard. The platform serves multiple home improvement verticals including roofing, HVAC, landscaping, fencing, flooring, kitchen/bath, and ADUs.

Differentiator

Problem solved

Functional benefit

Products and services

• Enhancify Contractor Financing Platform A financing-as-a-service platform enabling home improvement contractors to offer loan options to homeowners at the point of sale. The platform matches customers with 30+ competing lenders, handles applications via co-branded pages and embedded widgets, and pays contractors commissions on funded deals while eliminating traditional dealer fees. Serves contractors in roofing, HVAC, landscaping, fencing, pools, flooring, remodeling, and ADU verticals across the United States.

Quantifiable outcome

• 16% increase in average deal size when contractors offer financing
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• HatchminorGTM or Marketing Partner · 1 August 2022Enhancify partnered with Hatch (usehatchapp.com), a CRM and engagement automation platform for contractors, to co-produce an e-book and marketing resources helping contractors use existing leads to increase profits by offering financing. The partnership provides contractors with text and email templates and integrates financing into Hatch's speed-to-lead and appointment confirmation workflows.
• Even FinancialcoreTechnology or IntegrationEven Financial (NMLS #1475872) powers the financing platform's lending matching technology. Even Financial provides the infrastructure that connects homeowners with lenders across the network, enabling real-time matching and offer presentation.
• Greenspoon Marder LLPminorOthersGreenspoon Marder LLP serves as Enhancify's designated agent for copyright infringement claims. The law firm handles DMCA takedown notices and related legal matters on behalf of Enhancify.com, LLC.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prosper: Prosper operates a personal loan marketplace connecting borrowers with multiple lenders, including for home improvement. It is comparable to Enhancify as a multi-lender personal loan platform, though distribution is consumer-direct rather than contractor-driven.
• Acorn Finance: Acorn Finance runs a multi-lender home improvement financing marketplace with a similar contractor-referral and homeowner loan-matching model. It directly competes with Enhancify for contractor partnerships and shares the same broad-FICO (550+) positioning.
• Hearth: Hearth operates a financing marketplace that connects home improvement contractors with multiple lenders offering personal loans. It competes head-to-head with Enhancify on contractor subscriptions, lender aggregation, and homeowner application flows, and is referenced alongside Enhancify in third-party comparisons of contractor financing platforms.
• Credible: Credible is a multi-lender personal loan comparison marketplace that includes home improvement use cases. It overlaps with Enhancify on the lender-aggregation and consumer-matching value proposition, though Credible is consumer-direct rather than contractor-distributed.
• LightStream: LightStream (a Truist affiliate) offers unsecured personal loans for home improvement and other major purchases directly to consumers online. It is comparable to Enhancify as an alternative funding source contractors may direct homeowners toward, particularly for higher-FICO borrowers.
• Upgrade: Upgrade offers personal loans and credit products directly to consumers online, including for home improvement. It is comparable to Enhancify as an alternative digital personal loan provider that contractors may compete with for the homeowner's financing decision.

Broad incumbents

• SoFi: SoFi offers unsecured personal loans that homeowners can use for home improvement projects. While not a contractor-distributed platform, it competes indirectly by offering homeowners a direct financing alternative to Enhancify's matched offers.
• Synchrony Financial: Synchrony is the dominant provider of private-label credit cards and installment financing for home improvement and big-ticket retail. It competes with Enhancify via lender-direct contractor programs and the CareCredit credit card, especially for 0% promotional financing.
• LendingTree: LendingTree operates a broad consumer loan marketplace that includes home improvement personal loans. While it serves many loan categories beyond home improvement, its multi-lender comparison model is analogous to Enhancify's contractor-distributed marketplace.
• GreenSky: GreenSky, a Goldman Sachs subsidiary, is the largest dedicated home improvement lender-network platform in the US, offering installment loans and credit cards at the point of sale. It competes with Enhancify across all home improvement verticals but with materially larger capital backing and lender-direct economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EnhancifyOfficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enhancify.com