What 365discount does

365discount A/S is a Danish discount grocery retail chain and a wholly-owned subsidiary of Coop Danmark A/S, the Danish consumer cooperative whose heritage dates to 1896 and which counts more than 2 million members nationwide. The chain operates physical discount grocery stores across Denmark on standardized 7:00–21:00 opening hours, targeting price-conscious Danish households seeking everyday essentials at low prices. In February 2026 BT's pristjek (price check) named 365discount the cheapest grocery chain in Denmark, validating its price-leadership positioning within the Danish market.

The retail offering combines private label brands (Coop, Änglamark, Xtra, Irma, Cirkel Kaffe) and profiled national brands (Frijsenborg Herregårdskylling, Danske Egnsgårde, Fritgående Kødkvæg) with a digital platform built on the Coop app. The app delivers Scan & Betal (mobile scan-and-pay checkout), digital receipts, shopping lists, and personalized offers, while the "Fast Lav Pris" (Fast Low Price) program permanently prices selected high-volume items low based on register purchase data. A weekly promotional circular (365avisen) drives footfall, and the chain participates in partnerships with Too Good To Go and Stop Spild Lokalt on surplus-food redistribution, alongside Kræftens Bekæmpelse on cause-marketing campaigns.

The business model is high-volume physical retail augmented by Coop membership, which requires a one-time 200 kr fee and yields a 5% member bonus on fresh produce, supporting repeat visitation and cross-banner loyalty. The legal entity is 365discount A/S (CVR-nr. 11517498), headquartered at Roskildevej 65, 2620 Albertslund, Denmark. No standalone revenue, store count, or headcount is disclosed in the available data.

Name

365discount

Legal name

365discount A/S

Website

https://365discount.coop.dk

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

365discount A/S is a Danish discount grocery retail chain and wholly-owned subsidiary of Coop Danmark, operating physical stores across Denmark offering everyday essentials, private label brands, and mobile checkout via the Coop app for price-conscious Danish consumers.

Ownership category

akta.pro rank

Product category

Discount Grocery Retail

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA)

Keywords

• Discount grocery retail
• Private label brands
• Everyday low prices
• Loyalty membership program
• Mobile self-checkout

Headquarters

HQ city

Albertslund

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: 365discount generates revenue through direct retail sales of grocery products in physical store locations across Denmark. The chain offers both private label brands (Coop, Änglamark, Xtra, Irma, Cirkel Kaffe) and national brands at discount prices.
2. Coop Membership: Coop membership, required for certain benefits like the 5% member bonus, costs a one-time fee of 200 kr. This creates membership revenue and customer loyalty.
3. Weekly Ad Promotions: Weekly promotional circulars (365avisen) featuring discounted products drive customer traffic and sales volume across all store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

365discount operates a physical discount grocery retail chain in Denmark, selling everyday groceries through owned storefronts at permanently low prices via the Fast Lav Pris program. The assortment combines Coop private label brands (Coop, Änglamark, Xtra, Irma, Cirkel Kaffe), profiled animal-welfare brands (Frijsenborg Herregårdskylling, Danske Egnsgårde, Fritgående Kødkvæg), and national brands. Supporting offerings include the 365avisen weekly ad, the Coop app with Scan & Betal mobile checkout, and a Coop membership (200 kr one-time) that grants 5% bonus on fresh produce.

Product overview

365discount is a Danish discount grocery retail chain operated by Coop Denmark, offering a simplified shopping experience with everyday low prices. The product portfolio centers on the core retail offerings including private label brands (Coop, Änglamark, Xtra, Irma, Cirkel Kaffe) alongside featured specialty brands (Frijsenborg Herregårdskylling, Danske Egnsgårde). Key service products include 365avisen (weekly promotional flyer), Scan & Betal (mobile self-checkout via Coop app), and Fast Lav Pris (everyday low price program). The chain focuses on combining discount pricing with quality products including organic options and higher animal welfare certified goods.

Differentiator

Problem solved

Functional benefit

Brands

• Coop: Coop's own private label brand sold at 365discount, including Coop-branded chicken, dairy, and grocery products.
• Änglamark
• Xtra
• Irma
• Cirkel Kaffe
• Frijsenborg Herregårdskylling
• Danske Egnsgårde
• Fritgående Kødkvæg

Products and services

• Scan & Betal Mobile self-checkout service via the Coop app that lets customers scan items while shopping and pay with their phone, enabling faster checkout. Available to Coop members and 365discount shoppers.
• 365avisen (Weekly Promotional Flyer) Weekly promotional circular delivered to customers via email and as PDF, featuring current in-store deals and discounts to drive store traffic and sales volume.
• Coop Membership Paid Coop loyalty membership (200 kr one-time fee) granting 5% bonus on fresh produce from the first krone spent, bonus point accumulation and redemption, personalized offers, and access to member-exclusive benefits.
• Frijsenborg Herregårdskylling Premium slow-growing heritage breed chicken produced at Frijsenborg estate, certified with two hearts under Denmark's official animal welfare labeling system, sold at 365discount.
• Danske Egnsgårde Danish regional farm pork and veal products with enhanced animal welfare standards (two hearts in Danish animal welfare labeling), sold at 365discount.
• Fritgående Kødkvæg Free-range beef from cattle grazed on open pastures, marketed under a quality positioning with characteristic flavor from natural diet, sold at 365discount.

Quantifiable outcome

• BT's pristjek February 2026: 365discount named cheapest Danish grocery chain with significant margin over competitors

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Too Good To GominorStrategic or Co-development Partner365discount partners with Too Good To Go, an app that connects consumers with surplus food from restaurants and stores at discount prices, helping to reduce food waste.
• Stop Spild LokaltminorStrategic or Co-development PartnerLocal food waste initiative partnership to address food waste at the local level in Denmark.
• Kræftens Bekæmpelse (Danish Cancer Society)minorGTM or Marketing Partner365discount collaborates with Kræftens Bekæmpelse through the annual 'Støt Brysterne' (Support Breasts) breast cancer awareness campaign. The company sells ribbon pins with proceeds going to cancer research, prevention, and patient support. Over 1 million DKK has been collected and donated. Designer Soeren Le Schmidt creates the annual ribbon design.
• Coop (Parent Company)coreOthers365discount is a subsidiary of Coop Danmark A/S (CVR-nr. 26 25 94 95), part of the Coop cooperative group that includes Kvickly, SuperBrugsen, and Brugsen chains. Coop has over 2 million members and a history dating back to 1896.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rema 1000: Norwegian-owned hard-discount grocery chain operating in Denmark. Competes directly with 365discount on low prices, limited assortment, and neighborhood convenience store formats.
• Netto: Danish hard-discount grocery chain owned by Salling Group, directly competing with 365discount on limited assortment and everyday low prices across Denmark. Closest like-for-like competitor in the Danish discount grocery market.
• Lidl: German-headquartered hard-discount grocery chain operating in Denmark. Competes directly with 365discount on limited assortment, private label depth, and aggressive everyday pricing.
• Aldi: German hard-discount grocery chain operating in Denmark. Directly competes with 365discount on limited assortment, private label-led pricing, and value positioning.
• Fakta: Coop Danmark's previous discount chain, now repositioned. Historical direct competitor to 365discount within the Danish grocery market and part of the same cooperative group.

Broad incumbents

• SuperBrugsen: Sister chain within Coop Danmark, operating mid-market supermarkets. Compares to 365discount because they share parent company infrastructure, member ecosystem, and private label brands, though SuperBrugsen targets a higher price tier.
• Brugsen: Coop Danmark's neighborhood grocery chain. Shares the same Coop cooperative infrastructure, membership, and digital ecosystem as 365discount, though focused on convenience-driven smaller formats.
• Kvickly: Coop Danmark's hypermarket format. Comparable as a sister chain within the same cooperative, sharing private label brands, member ecosystem, and digital infrastructure with 365discount.

Regional players

• Meny: Danish premium supermarket chain. Comparable because it operates in the same Danish grocery market and competes for shopper basket share, though positioned at a higher price tier than 365discount.
• Spar Denmark: Independent Danish grocery chain affiliated with the international Spar network. Comparable as a domestic Danish grocery operator competing for the same shopper base, though typically smaller format and less focused on hard discount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/365discountGroenlandsgade
• LinkedInlinkedin.com/company/365discount
• Instagraminstagram.com/365discount

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 365discount