GIGIL
- Company typePrivate
- Founded2017
- HeadquartersTaguig, Philippines
- Headcount101–250
- GTM typeB2B
- OfferingServices
GIGIL firmographics
Firmographics- Name
- GIGIL
- Legal name
- GIGIL Advertising
- Website
- https://gigil.com.ph
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where GIGIL is headquartered
LocationHeadquarters
- HQ city
- Taguig
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
GIGIL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Services Revenue: Full-service advertising agency generating revenue through client retainer fees, project-based campaigns, and creative services across digital, traditional, PR, design, branding, and media disciplines
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GIGIL product offering
Product offeringCore offering
GIGIL is a full-service creative advertising agency that develops and executes integrated marketing campaigns across Digital, Traditional, PR, Design, Branding, and Media disciplines for enterprise and mid-market clients. The agency operates as a brand partner producing campaigns for major Philippine and multinational brands (including Jollibee, Grab, Netflix, Levi's, Unilever, Accenture, RC Cola, and RCBC DiskarTech) with measurable business outcomes.
Product overview
GIGIL is an advertising agency offering a comprehensive suite of creative and marketing services organized into six main practice areas: Digital Services (social media ads, content development, SEO, digital films), Traditional Advertising (TV/radio commercials, print, billboards, events), PR Services (strategy, influencer management, crisis management), Design Services (brand identity, UI/UX, packaging), Branding Services (Brand DNA, Brand Architecture), and Media Services (planning, strategy, performance marketing). The agency positions itself as focused on marketing effectiveness, winning awards for five consecutive years from 2020-2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Services
Quantifiable outcome
- 67% surge in RC Cola Mega sales
- +5 more outcomes
Companies that use GIGIL
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
GIGIL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GIGIL partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Arcade Film FactoryminorProduction partner for GIGIL advertising campaigns
- Southern Lantern StudiosminorProduction partner for GIGIL advertising campaigns
- HIT ProductionsminorProduction partner for GIGIL advertising campaigns
- Naks (Media Team)minorGIGIL's internal media team that contributed to MAD STARS 2025 award wins
- RIOTaso ClothingminorPartnership for Metro Manila's Pride Month 2023 'Alter' campaign empowering LGBTQIA+ community members to express themselves through clothing transformations
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GIGIL competitors and assessment
Company assessmentDirect peers
- BBDO Guerrero: Philippine arm of BBDO, one of the most awarded and longest-established creative agencies in the Philippines. Directly comparable to GIGIL as a full-service Philippine creative agency competing for the same enterprise brand budgets and award recognition.
- Campaigns & Grey Philippines: Philippine office of Grey, part of the WPP/AKQA network. Competes head-to-head with GIGIL for Philippine enterprise brand advertising and integrated creative mandates.
- Dentsu Philippines: Philippine arm of Dentsu, the Japanese-headquartered global network with strong APAC presence. Directly comparable as a multinational network agency operating in the same Philippine market with overlapping enterprise clients.
- Leo Burnett Manila: Philippine office of Leo Burnett (Publicis network). Directly comparable as a full-service Philippine agency; Jake Yrastorza (GIGIL Managing Partner) was previously at Leo Burnett/Hemisphere-Leo Burnett, indicating direct talent and client overlap.
- MullenLowe Philippines: Philippine creative agency part of the MullenLowe global network. Directly competes for the same enterprise brand campaigns and shares a comparable full-service creative offering.
- Ogilvy Philippines: Philippine office of Ogilvy (WPP network). Competes for the same enterprise brand creative mandates (Unilever historically associated with Ogilvy); comparable in service breadth and full-service model.
- TBWA\\SMP Manila: TBWA's Philippine office, a leading local creative agency with a strong award track record. Comparable as a direct competitor for Philippine enterprise creative work and international APAC recognition.
Broad incumbents
- Publicis Groupe: Global advertising holding company with deep APAC presence and significant Philippines operations. Comparable as the parent group competing broadly in the same enterprise brand advertising market where GIGIL operates.
- WPP: World's largest advertising holding company, parent of Ogilvy, Grey, GroupM, VMLY&R, and others. Comparable as a broad incumbent whose network agencies compete with GIGIL for the same multinational client rosters and global AOR contracts.
Regional players
- Hakuhodo Philippines: Philippine office of Hakuhodo, Japan's second-largest ad agency. Comparable as another Asian-origin network operating in the Philippine market and competing for the same multinational client spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
GIGIL social profiles
Digital presenceGIGIL financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIGIL leadership team
Management profileNumber of profiles
Profiles11 records
GIGIL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIGIL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIGIL
What does GIGIL do?
GIGIL is a full-service creative advertising agency that develops and executes integrated marketing campaigns across Digital, Traditional, PR, Design, Branding, and Media disciplines for enterprise and mid-market clients. The agency operates as a brand partner producing campaigns for major Philippine and multinational brands (including Jollibee, Grab, Netflix, Levi's, Unilever, Accenture, RC Cola, and RCBC DiskarTech) with measurable business outcomes.
Is GIGIL a public or private company?
GIGIL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GIGIL founded?
GIGIL was founded in 2017. It employs 101 to 250 people.
Where is GIGIL based?
GIGIL is headquartered in Taguig, Philippines, in the Asia region.
How does GIGIL make money?
One revenue line is on record: advertising Services Revenue.
Who are GIGIL's main competitors?
Direct peers on record are BBDO Guerrero, Campaigns & Grey Philippines, Dentsu Philippines, Leo Burnett Manila, MullenLowe Philippines, Ogilvy Philippines and TBWA\\SMP Manila. Broad incumbents are Publicis Groupe and WPP. Hakuhodo Philippines is listed as a regional player.
Does GIGIL have an API?
No public API is recorded for GIGIL.