Douglas Newman Good

What Douglas Newman Good does

Douglas Newman Good (DNG Group Limited) is Ireland's leading multi-disciplinary property advisory, founded in 1982 and headquartered at 30 Leeson Park, Ranelagh, Dublin 6. The group operates through a hybrid franchise/corporate model with 80+ branded offices nationwide, including 65+ franchise offices under the DNG Nationwide banner established in 2004 by Tony Forte. DNG serves residential buyers, sellers, landlords, tenants, commercial property clients, and investors across Ireland, with dedicated service lines for new homes, auctions, country homes and estates, valuations, and mortgage brokerage through its DNG Financial Services sub-brand. The company is the exclusive Irish affiliate partner of Hamptons International, providing cross-border property exposure to 90 UK Mayfair offices and 1,200+ global affiliates.

DNG's core technology centers on a property listing and transaction management platform with digital marketing capabilities, the MyDNG customer portal for search and account management, 3D virtual tour functionality, and a proprietary research operation (DNG Research) producing the House Price Gauge, Apartment Price Gauge, and National Price Gauge reports that have tracked Irish property prices since 1999. The group holds GDPR compliance and is partially conformant with WCAG 2.1 Level AA accessibility standards.

Revenue is generated through four primary streams: commission-based property sales fees, transaction-based lettings/rental fees, fixed-fee valuation services (probate, fair deal, bank valuations), and franchise licensing royalties from DNG Nationwide partners. The company is privately held by founder/management with no disclosed PE, VC, or institutional investor involvement, and employs approximately 290 people across central operations and the franchise network. Leadership includes Paul Newman as Chairman, Keith Lowe as CEO, Orla McMorrow as Deputy CEO, and Niamh Comber as Franchise Director.

Name

Douglas Newman Good

Legal name

DNG Group Limited

Website

https://dng.ie

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Douglas Newman Good (DNG) is Ireland's leading multi-disciplinary property advisory, founded in 1982 and operating 80+ franchise and direct offices nationwide. It offers residential and commercial sales, lettings, valuations, auctions, new homes, and mortgage brokerage to Irish buyers, sellers, landlords, tenants, and investors, with exclusive affiliate access to Hamptons International's global network.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential property sales
• Property lettings services
• Commercial real estate
• Property valuations
• Estate agency franchise

Headquarters

HQ city

Galway

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees from residential and commercial property sales transactions
2. Property Lettings/Rental Fees: Fees from residential and commercial property lettings and rentals
3. Valuation Services: Property valuation services including probate valuations, fair deal valuations, and bank valuations
4. Franchise Fees: Revenue from franchise partners operating under the DNG Nationwide brand

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

DNG operates as Ireland's leading multi-disciplinary property advisory, delivering residential and commercial property sales, lettings, auctions, new homes advisory, and property valuation services through a nationwide franchise network of 80+ branded offices. The company combines local branch expertise with national brand recognition and exclusive access to Hamptons International's global network for premium property exposure.

Product overview

DNG is Ireland's leading multi-disciplinary property services provider offering a comprehensive suite of services through a franchise network of 80+ branches nationwide. The core offering centers on DNG Estate Agents for residential and commercial property sales and lettings, supported by specialized divisions including DNG Financial Services (mortgages), DNG Commercial, DNG Auctions, DNG New Homes, and DNG Valuations. Additional services include DNG Probate Valuation, DNG Fair Deal Valuation, DNG Open Viewings, and DNG Research for market analysis. The MyDNG customer portal provides online access to property search and account management. DNG also operates as a franchise network, allowing independent estate agents to join under the DNG brand with access to professional support services.

Differentiator

Problem solved

Functional benefit

Brands

• DNG Financial Services: Financial services division offering mortgages and related property finance products
• DNG Express
• DNG Auctions
• DNG New Homes
• DNG Country Homes and Estates
• DNG Valuations
• DNG Research

Products and services

• DNG Estate Agents
• DNG Financial Services
• DNG Auctions
• DNG New Homes
• DNG Commercial

Quantifiable outcome

• 4.8/5 rating from 1,600+ Google Reviews
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Hamptons InternationalcoreStrategic or Co-development PartnerDNG is the exclusive Irish Affiliate Partner of Hamptons International, providing vendors access to over 1,200 affiliate offices and industry professionals worldwide. This exclusive affiliation offers unequalled local, nationwide and international network coverage, combining DNG's 80 offices across Ireland with Hamptons' 90 offices throughout the UK (headquartered in London's Mayfair) and their global affiliate network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• REA (Real Estate Alliance): REA operates a franchise-based Irish estate agency network very similar in structure to DNG Nationwide, offering residential sales, lettings, and auctions across Ireland through member offices.
• Sherry FitzGerald: Sherry FitzGerald is Ireland's largest residential estate agency network and DNG's most direct head-to-head competitor, offering residential sales, lettings, and valuations across Ireland through a similar multi-branch model.
• Lisney: Lisney is a long-established Irish estate agency offering residential and commercial property services across Dublin and Ireland, directly competing with DNG in core brokerage and lettings markets.

Broad incumbents

• JLL Ireland (Jones Lang LaSalle): JLL provides commercial real estate brokerage, valuations, and advisory services in Ireland, competing with DNG Commercial and DNG Valuations at the institutional and investor end of the market.
• CBRE Ireland: CBRE is a global commercial real estate services firm with a substantial Irish presence, competing with DNG's commercial property division and valuation services in the non-residential segment.
• Cushman & Wakefield Ireland: Cushman & Wakefield offers commercial real estate services in Ireland including sales, lettings, and valuations, directly overlapping with DNG's commercial and valuation sub-brands.
• Savills Ireland: Savills Ireland is the local arm of global Savills, providing residential and commercial property services including sales, lettings, and valuations across Ireland, directly overlapping with DNG's premium and commercial offerings.
• Knight Frank Ireland: Knight Frank Ireland offers residential and commercial property sales, lettings, and advisory services, competing with DNG particularly in the premium and international buyer segments where DNG leverages its Hamptons partnership.

Others

• Hamptons International: Hamptons International is DNG's exclusive Irish affiliate partner for global property distribution and also operates a UK estate agency business; comparable as a partner-channel and as an adjacent premium UK agency.
• Daft.ie: Daft.ie is Ireland's leading property portal and a key distribution channel for DNG listings; it is an ecosystem participant that both enables and partially disintermediates traditional agency services like DNG's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dng_ie
• LinkedInlinkedin.com/company/dng-cowen-kelly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Douglas Newman Good