GreenLight Collectibles

Name

GreenLight Collectibles

Legal name

GreenLight Collectibles

Website

https://greenlighttoys.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Die-cast Vehicle Sales: Manufacture and sale of authentic die-cast vehicle replicas in multiple scales (1:12, 1:18, 1:24, 1:43, 1:64), scale figures, and automotive-related products under various licensed themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

GreenLight Collectibles manufactures and markets officially licensed die-cast vehicle replicas, scale figures, and automotive-related products in five scales (1:12, 1:18, 1:24, 1:43, and 1:64). Products are licensed from over 80 major automotive and entertainment brands and organized under themed sub-lines including Hollywood, IndyCar, Kings of Crunch, Hitched Homes, Showroom Floor, Fire and Rescue, GreenLight Muscle, and Hot Pursuit. The company also offers Custom Programs for corporate promotional merchandise across all scales with minimum order quantities.

Product overview

GreenLight Collectibles is a premier manufacturer and marketer of authentic die-cast vehicle replicas, scale figures, and other automotive-related products. Their core offerings span five scales (1:12, 1:18, 1:24, 1:43, and 1:64) organized under themed product lines. The 1:64 scale is the most extensive, featuring sub-brands like All-Terrain, Barrett Jackson, Fire and Rescue, GreenLight Muscle, Hollywood, Kings of Crunch, and Showroom Floor. The 1:18 scale includes Artisan Collection, GMP, Highway 61, and IndyCar. 1:24 features Hot Pursuit and Tokyo Torque. Larger 1:12 scale offers the Bespoke Collection. The company also provides Custom Programs for marketing and promotional purposes, allowing clients to create custom die-cast replicas with specified minimum order quantities across scales.

Differentiator

Problem solved

Functional benefit

Brands

• GreenLight: Primary brand for die-cast vehicle replicas and automotive collectibles
• GMP
• Tokyo Torque
• Hot Pursuit
• Hollywood
• Running on Empty
• GreenLight 1:43 Scale
• Jeep Wranglers
• Kings of Crunch
• Hitched Homes
• GreenLight Muscle
• Barrett Jackson
• Battalion 64
• Blue Collar Collection
• All-Terrain
• Fire and Rescue
• First Responders
• Detroit Speed Inc.
• Club Vee-Dub
• Down on the Farm
• Dually Drivers
• H.D. Trucks
• Hitch and Tow
• Hitched Homes
• Hobby Exclusives
• Artisan Collection
• Highway 61
• IndyCar
• Vintage Gas Pumps
• Bespoke Collection

Products and services

• 1:64 Scale Die-Cast Vehicles Die-cast vehicle replicas in 1:64 scale, the company's broadest product category, featuring themed sub-lines covering off-road, Hollywood/entertainment, muscle cars, fire and rescue, racing, RVs, military, lowriders, garbage trucks, farming, and more. Targeted at collectors and hobbyists who want officially licensed replicas of classic vehicles, racing cars, and pop culture automobiles.
• 1:43 Scale Die-Cast Vehicles Die-cast vehicle replicas in 1:43 scale featuring themed lines including GreenLight 1:43 Scale, Hollywood, Jeep Wranglers, and Kings of Crunch. Targeted at collectors seeking higher detail than 1:64 with a smaller footprint than 1:24.
• 1:24 Scale Die-Cast Vehicles Die-cast vehicle replicas in 1:24 scale featuring themed lines including GreenLight 1:24 Scale, Hitch and Tow Trailers, Hollywood, Hot Pursuit, Running on Empty, and Tokyo Torque (Japanese automotive). Targeted at collectors and display enthusiasts wanting larger display pieces.
• 1:18 Scale Die-Cast Vehicles Die-cast vehicle replicas in 1:18 scale, including the premium Artisan Collection, GMP performance-oriented line, GreenLight 1:18 Scale, Highway 61 (classic American), IndyCar race replicas, and Vintage Gas Pumps accessory replicas. Targeted at premium collectors seeking larger, higher-detail display pieces.
• 1:12 Scale Die-Cast Vehicles Die-cast vehicle replicas in 1:12 scale, the company's largest size, featuring the Bespoke Collection of custom and specialty die-cast replicas. Targeted at premium collectors.
• Custom Programs B2B custom die-cast replica service offering conceptualization, development, and manufacturing for corporate marketing, promotional merchandise, customer appreciation gifts, employee recognition incentives, and fundraising. Available across multiple scales (1:18 MOQ 750 pcs, 1:24 MOQ 1,200 pcs, 1:43, 1:64 MOQ 3,024 pcs) with various packaging options (window box, closed box, clamshell, blister card, bulk, acrylic case) and multi-year contract structures. Targeted at businesses seeking branded die-cast merchandise with relatively low minimums.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• K&N FiltersminorOEM/ Whitelabel/ Licensing Partner · 7 November 2023GreenLight announced a new partnership with K&N Filtration, a global leader in high-performance air filters and air intake systems. Fans can look forward to officially licensed K&N Filters die-cast replicas. First product released February 2024: 1:64 2020 Jeep Gladiator K&N Filters SEMA Build.
• Hendrick MotorsportscoreOEM/ Whitelabel/ Licensing Partner · 6 October 2023GreenLight entered a licensing relationship with Hendrick Motorsports, one of the most successful teams in auto racing history. GreenLight will produce Hendrick Motorsports branded production vehicles, shop tools, lifts, and die-cast models. Products expected to hit market in 2024. First releases: Jeff Gordon and Jimmie Johnson tribute Camaros.
• TargetcoreChannel Partner/ Reseller/ Distributor · 31 August 2022New product line arriving at Target locations beginning September 2022. Collectors can find vehicles from the new 1:64 scale Showroom Floor series. Limited quantity chase cars with red wheels available as Target exclusive. Continuation of 1:64 Hollywood and 1:24 Hollywood series at Target.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 25 August 2022New product line arriving at Walmart locations beginning September 2022. Products include 11th series 1:64 scale Kings of Crunch, limited quantity chase cars with blue wheels as Walmart exclusive, and continuation of 1:64 Hollywood series.
• Pikes Peak International Hill ClimbminorOEM/ Whitelabel/ Licensing Partner · 12 January 2022GreenLight inked a new licensing deal with the Pikes Peak International Hill Climb. GreenLight will produce replicas of Pikes Peak Hill Climb participants and winners in various scales. Initial product line released Q1 2022.
• Pilot Travel CentersminorChannel Partner/ Reseller/ Distributor · 29 October 2021GreenLight signed partnership with Pilot Travel Centers. Products available at 75 Pilot Travel Center locations initially, with additional rollouts expected in 2022. Product series include 1:64 and 1:43 Hollywood, All-Terrain, Barrett-Jackson, GL Muscle, Club Vee-Dub, Dually Drivers, Kings of Crunch, Hitch & Tow, and 1:24 Hot Pursuit.
• United States Department of Agriculture Forest Service (Smokey Bear)minorOEM/ Whitelabel/ Licensing Partner · 25 May 2021GreenLight entered licensing agreement with USDA Forest Service for Smokey Bear. GreenLight licensed to produce die-cast vehicles and action figures portraying Smokey Bear. Initial product line released 2021. Licensing facilitated by Perpetual Licensing.
• NTT IndyCar Series and Indianapolis Motor SpeedwaycoreOEM/ Whitelabel/ Licensing Partner · 5 May 2021GreenLight extended agreement with NTT IndyCar Series and Indianapolis Motor Speedway through 2024. GreenLight tooled new road course configuration wings for diecast models. The partnership has been foundational since 2003.
• MGM StudioscoreOEM/ Whitelabel/ Licensing Partner · 9 February 2021GreenLight and Metro-Goldwyn-Mayer Studios announced a multi-year license agreement to bring MGM silver screen vehicles to life as die-cast models. Properties include Rocky, Rocky II-V, Creed, Poltergeist, Red Dawn, Robocop, Rain Man, Thelma & Louise, Fargo, and The Thomas Crown Affair. Initial offerings released in 2021 across multiple scales.
• Drive Films Holding, LLCminorOEM/ Whitelabel/ Licensing Partner · 28 January 2021GreenLight announced licensing agreement with Drive Films Holding (co-owned by Bold Films and Madison Wells) to replicate unique vehicles from the 2011 film DRIVE including 2001 Ford Crown Victoria Police Interceptor and 2011 Ford Mustang GT. Products launched May 2021.
• Creative Licensing CorporationminorImplementation/ SI/ Consulting Partner · 28 January 2021Creative Licensing Corporation arranged the licensing agreement with Drive Films Holding on behalf of the film's owners.
• Camping WorldminorChannel Partner/ Reseller/ Distributor · 11 May 2020GreenLight products coming to Camping World locations. RV diecast models available at 125 locations across the country starting May 25. Products include 1:64 Hitched Homes series featuring vintage RVs from Airstream and Winnebago brands.
• CBScoreOEM/ Whitelabel/ Licensing Partner · 9 March 2020GreenLight renewed licensing partnership with CBS extending through 2022. Expands CBS property portfolio including new additions Beverly Hills 90210, Dexter, Numb3rs, Taxi, The Brady Bunch, and The Mod Squad. Returning properties include Cheers, MacGyver, NCIS series, and The Andy Griffith Show.

Scale indicators1 record

Recent moves6 records

Direct peers

• Mattel (Hot Wheels): Largest die-cast vehicle maker in the world via Hot Wheels brand, producing 1:64 scale cars in massive volume with broad licensed content. Direct competitor to GreenLight across multiple product lines and retail channels, though at much larger scale and broader demographic reach including children.
• M2 Machines: Direct competitor in 1:64 and 1:24 die-cast collector vehicles, specializing in American muscle, classic trucks, and racing replicas. Closely comparable to GreenLight's collector-focused positioning and product mix.
• AUTOart: Premium die-cast and composite scale model maker producing 1:12, 1:18, and 1:43 scale replicas targeted at serious adult collectors. Directly competes with GreenLight's Artisan Collection, Highway 61, and premium lines.
• Jada Toys: Die-cast vehicle manufacturer producing 1:24, 1:32, and 1:64 scale models with licensed automotive and entertainment IP, including Hollywood, muscle car, and Fast & Furious themes. Comparable product portfolio and retail distribution model.
• Maisto: Die-cast vehicle manufacturer producing model cars and motorcycles across multiple scales with licensed automotive content. Direct competitor to GreenLight with overlapping product range and mass-retail distribution.
• Bburago: Die-cast model vehicle maker producing 1:18, 1:24, and 1:43 scale cars with licensed automotive content, owned by May Cheong Group alongside Maisto. Closely comparable product lines, particularly in higher-scale collector segments.
• Welly Die Cast: Die-cast model car and truck manufacturer producing vehicles in various scales including licensed automotive content. Direct competitor in the collectible die-cast segment at mass-retail price points.
• Kinsmart: Die-cast collectible vehicle maker focused on 1:32 and 1:64 scale pull-back action cars with licensed automotive content. Targets the entry-level collector and gift market, overlapping with GreenLight's mass-retail positioning.

Broad incumbents

• Racing Champions (Round 2): Die-cast racing replica maker including NASCAR and IndyCar, owned by Round 2 LLC which also produces model kits. Directly competes with GreenLight in racing-themed collectibles while operating a broader portfolio of scale modeling brands.
• Ertl (Round 2): Long-established die-cast manufacturer (founded 1945) with historical strength in farm, construction, and automotive die-cast, now under Round 2 LLC. Overlaps with GreenLight in die-cast vehicle manufacturing but spans a much broader toy and model portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GLCollectibles
• Facebookfacebook.com/GLCollectibles
• Instagraminstagram.com/glcollectibles
• LinkedInlinkedin.com/company/greenlight-collectibles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenLight Collectibles