Creative Licensing Corporation
Creative Licensing Corporation is a privately held Los Angeles-based licensing agency founded in 1982 that provides long-term brand development, publishing, and merchandise licensing services for iconic film and entertainment properties.
- Company typePrivate
- Founded1982
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Creative Licensing Corporation does
Creative Licensing Corporation is a privately held licensing agency headquartered in Los Angeles, California, founded in 1982. The firm specializes in long-term brand development, publishing, and merchandise licensing for iconic films and entertainment properties, operating as a boutique intermediary between intellectual property holders and downstream licensees.
The company functions within the entertainment licensing value chain, representing IP owners and brokering merchandising, publishing, and brand-extension agreements with manufacturers, publishers, and retailers. Revenue is typically generated through royalty streams tied to licensed product sales, retainers, and brand development fees, though specific revenue mechanics, pricing, and contract structures for this firm are not disclosed in available data. The website (creativelicensingcorporation.com) returned only a verification/loading screen during data collection, providing no additional product, service, or portfolio detail.
Operating with a small team of fewer than 10 employees, Creative Licensing Corporation exemplifies the lean boutique agency model in entertainment licensing. The firm's longevity—over four decades in operation since 1982—implies established relationships within Hollywood and the licensing ecosystem, but details regarding its current IP portfolio, active licensors, financial performance, management team, partnerships, and recent strategic activity are not present in the provided source material. Any investment analysis is therefore constrained by a substantial information gap.
Creative Licensing Corporation firmographics
Firmographics- Name
- Creative Licensing Corporation
- Legal name
- Creative Licensing Corporation
- Website
- https://creativelicensingcorporation.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creative Licensing Corporation is a privately held Los Angeles-based licensing agency founded in 1982 that provides long-term brand development, publishing, and merchandise licensing services for iconic film and entertainment properties.
- Ownership category
- akta.pro rank
Creative Licensing Corporation industry classification
Industry- Product category
- Brand Licensing Services
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industry
- Content Licensing (Film/TV, Clips, Stills) (MPADALAA)
Keywords
Where Creative Licensing Corporation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Creative Licensing Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Creative Licensing Corporation product offering
Product offeringCore offering
Creative Licensing Corporation provides long-term brand development, publishing, and merchandise licensing services for iconic films and properties. The company acts as a licensing agent, representing intellectual property owners and securing licensing agreements with manufacturers, publishers, and consumer products companies to extend film and entertainment properties into brand and merchandise programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Licensing Services Long-term brand development licensing services for owners of iconic film and entertainment properties, providing agency representation to secure licensing agreements and extend IP value across consumer categories.
- Publishing Licensing Licensing representation for publishing rights related to iconic film and entertainment properties, connecting rights holders with book, magazine, and digital publishing partners.
- Merchandise Licensing Licensing representation for consumer merchandise products based on iconic film and entertainment properties, including apparel, collectibles, toys, and other branded goods.
Companies that use Creative Licensing Corporation
Customer profileIdeal customer profiles2 records
Creative Licensing Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Licensing Corporation competitors and assessment
Company assessmentEmerging players
- Funko: Funko is a pop-culture consumer products company that licenses iconic film, TV, and gaming IP for collectibles and merchandise — comparable as a downstream licensee/category expert that interacts directly with the kind of licensors CLC represents.
Direct peers
- Global Icons Licensing: Global Icons is an entertainment and brand licensing agency representing film, TV, and music properties for merchandise and brand development — closely comparable in size, focus, and business model.
- Retail Monster: Retail Monster is a full-service brand licensing and retail merchandising agency for entertainment and consumer brands — a comparable boutique competitor in entertainment IP licensing.
- LMCA (Licensing Management Consultants Ltd.): LMCA is a long-standing independent licensing agency that represents entertainment, celebrity, and corporate brands for merchandise and brand development — a direct comparable in the boutique entertainment licensing space.
- Born Licensing: Born Licensing is a global licensing agency that represents entertainment, lifestyle, and corporate brands across consumer products — directly comparable in mandate and client type.
- WildBrain: WildBrain is a global entertainment company that manages and licenses well-known IP (e.g., Peanuts, Teletubbies, Strawberry Shortcake) across consumer products, publishing, and digital — directly comparable to Creative Licensing Corporation's brand development and merchandise licensing model for iconic properties.
- Striker Entertainment: Striker Entertainment is a boutique licensing agency that builds global licensing programs for film, TV, and digital-first properties — a directly comparable niche licensing agent.
- Beanstalk (a Driven Brands company): Beanstalk is a global brand licensing agency representing iconic entertainment and corporate IP across merchandise, publishing, and marketing — directly comparable in service offering and target rights holders.
Broad incumbents
- Disney Consumer Products: Disney Consumer Products is the largest in-house entertainment licensor in the world; it is comparable as a broad incumbent that defines pricing and category norms for iconic film-related licensing that boutique agents like Creative Licensing Corporation must operate within.
- Warner Bros. Discovery Global Consumer Products: Warner Bros. Discovery's consumer products division handles merchandise and brand licensing for its own iconic film and TV IP at scale — a large incumbent that competes for the same rights-holder relationships, though it primarily licenses its owned IP rather than acting as a third-party agent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Creative Licensing Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Licensing Corporation leadership team
Management profileNumber of profiles
Creative Licensing Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Licensing Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Licensing Corporation
What does Creative Licensing Corporation do?
Creative Licensing Corporation provides long-term brand development, publishing, and merchandise licensing services for iconic films and properties. The company acts as a licensing agent, representing intellectual property owners and securing licensing agreements with manufacturers, publishers, and consumer products companies to extend film and entertainment properties into brand and merchandise programs.
When was Creative Licensing Corporation founded?
Creative Licensing Corporation was founded in 1982. It employs 1 to 10 people.
Where is Creative Licensing Corporation based?
Creative Licensing Corporation is headquartered in Los Angeles, United States, in the North America region.
Who are Creative Licensing Corporation's main competitors?
Funko is listed as an emerging player. Direct peers are Global Icons Licensing, Retail Monster, LMCA (Licensing Management Consultants Ltd.), Born Licensing, WildBrain, Striker Entertainment and Beanstalk (a Driven Brands company). Broad incumbents are Disney Consumer Products and Warner Bros. Discovery Global Consumer Products.
Does Creative Licensing Corporation have an API?
No public API is recorded for Creative Licensing Corporation.
What industry is Creative Licensing Corporation in?
Creative Licensing Corporation's product category is Brand Licensing Services. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of MPADALAA, Content Licensing (Film/TV, Clips, Stills). Its NAICS code is 533 and its SIC code is 7822.