What Rental Car Manager does

Rental Car Manager (RCM), operated by GMH Systems Pty Ltd and headquartered in Samford, Brisbane, Australia, is a cloud-based SaaS platform providing end-to-end vehicle rental management software for car rental operators, campervan and motorhome rental businesses, and other vehicle hire companies ranging from small operators to fleets of up to 5,000 vehicles. The platform, accessible via any web browser on desktop, tablet, or mobile device, covers the full rental lifecycle including booking management, a rules-based Availability Engine for fleet optimization, fleet maintenance and asset tracking, GPS/telematics, hands-free pickup workflows, identity verification, integrated payments, toll management, and a business intelligence suite (RCM Analytics) with an AI assistant for automated insights.

The product is built on a modular architecture with a core RCM platform and 25+ add-on modules, supported by deep native integrations with Stripe and VostroPay (payments), Rentalcars.com and Motorhome Republic (agent distribution), APLYiD (identity verification), AssetAccountant (accounting), Flow CX (customer experience), and GPS telematics providers. Revenue is generated through recurring software subscriptions on a quote-based monthly model (pricing not publicly disclosed), distributed via a combined GTM motion of self-serve free demos, inside-sales follow-up, and indirect distribution through global agent networks. Customers are served across 39 countries with primary markets in Australia, New Zealand, the United States, and the United Kingdom.

In December 2023, Rental Car Manager was acquired by Jonas Software—a diversified software conglomerate operating 140+ independently managed software brands across 40+ verticals—marking Jonas's first entry into the car rental management vertical. The company operates independently post-acquisition and has continued to release new products into 2024, including Stripe Subscriptions and the RCM Lite mobile application.

Name

Rental Car Manager

Legal name

GMH Systems PTY. LTD.

Website

https://rentalcarmanager.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rental Car Manager is a cloud-based SaaS platform providing all-in-one vehicle rental management software—covering bookings, fleet operations, payments, and analytics—to car rental, campervan, and truck rental operators across 39 countries, now owned by Jonas Software.

Ownership category

akta.pro rank

Product category

Vehicle Rental Management Software

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industry

Corporate Mobility Reporting, Analytics & Carbon/ESG Tracking (THADAOAL)

Keywords

• Vehicle rental software
• Fleet management software
• Booking management platform
• Car rental SaaS
• Reservation management system

Headquarters

HQ city

Samford

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Rental Car Manager operates on a subscription model where customers must purchase a subscription to access the Services. Subscribers pay a recurring Subscription Fee that can be varied by GMH Systems. Payment methods include electronic funds transfer, credit card, and PayPal.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rental Car Manager is a cloud-based SaaS vehicle rental management platform used by car, campervan, truck, and motorcycle rental operators to manage bookings, fleets, payments, agent integrations, and reporting. It offers an all-in-one solution covering the entire rental lifecycle from enquiry through vehicle return, with plug-and-play website booking integration, a rules-based availability engine, integrated payment processing, GPS tracking, business intelligence dashboards, and APIs that connect operators to global rental agents and third-party systems.

Product overview

Rental Car Manager (RCM) is a cloud-based SaaS platform providing all-in-one vehicle rental management software with a modular architecture. The core RCM platform serves as the central system for rental operations, complemented by integrated add-on modules including Website Integration for direct customer bookings, the Availability Engine for fleet optimization, Booking Management for reservation lifecycle, Fleet Management for maintenance and asset tracking, GPS Tracking for telematics, RCM Analytics for business intelligence with AI-powered insights, and integrated payment solutions via VostroPay and Stripe partnerships. Additional modules cover Hands-Free Pickup for contactless service, Identity Verification via APLYiD, Automations for workflow triggers, Yield Management for dynamic pricing, Infringement Processing for toll/violation management, and Toll Management via Rental Toll Manager. The RCM Lite mobile application extends operational capabilities to tablets and mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• RCM Analytics: Business Intelligence suite for rental car analytics, reporting and dashboards.
• RCM Lite

Products and services

• Rental Car Manager (RCM) Core Platform
• RCM Web API & Agent API
• RCM Analytics
• RCM Lite Mobile App
• Availability Engine
• Fleet Management
• Booking Management
• Website Integration
• Hands-Free Pickup
• VostroPay Integrated Payments
• Stripe Payments Integration
• Stripe Subscriptions
• APLYiD Identity Verification
• GPS Tracking
• Yield Management
• Rental Toll Manager (RTM) Integration
• AssetAccountant Integration
• E-Signature & Insurance Updates

Quantifiable outcome

• Zero implementation costs with immediate cost savings from day one
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature18 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Jonas SoftwareflagshipOthers · 1 December 2023Rental Car Manager was acquired by Jonas Software in December 2023. Jonas Software operates 140+ independently managed software brands worldwide, providing strategic guidance and financial security. This represents Jonas Software's first entry into the car rental management vertical.
• VostroPaycoreTechnology or Integration · 1 January 2023Rental Car Manager partnered with VostroPay to provide seamless online payment solutions. The integration enables online website payments, payment links, and fast settlements with local support. VostroPay operates on flexible month-to-month contracts with no long-term commitment.
• StripecoreTechnology or Integration · 1 January 2022Full integration with Stripe for online payments and integrated EFTPOS terminals. Enables real-time payments from websites and over-the-counter tap-and-go transactions including Apple Pay and Google Pay. Stripe certified card readers provide PCI compliant technology.
• Rentalcars.comcoreChannel Partner/ Reseller/ DistributorIntegration with Rentalcars.com allows bookings to flow directly from this major global rental agent. Real-time availability and booking confirmation with no manual data entry required.
• Motorhome RepubliccoreChannel Partner/ Reseller/ DistributorIntegration with Motorhome Republic enables bookings from this specialist motorhome andRV rental agent network to be received directly into Rental Car Manager.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RentSyst: RentSyst is a cloud-based car rental management SaaS platform serving small and mid-sized rental operators. It directly overlaps RCM's core booking, fleet, and customer management workflows and competes for the same SMB and mid-market rental operator segment globally.
• Navotar: Navotar is a car rental management software provider offering booking, fleet, and customer relationship features tailored to rental operators. It competes head-to-head with RCM for independent and franchise rental businesses, particularly in North American and international markets.
• Bluebird Auto Rental Systems: Bluebird Auto Rental Systems provides car rental management software with reservation, dispatch, fleet, and reporting functionality. It serves the same independent and franchise rental operator segment as RCM and is a direct product substitute in mid-market deals.

Emerging players

• Limo Anywhere: Limo Anywhere offers reservation, dispatch, and billing SaaS for chauffeured transportation and car service operators. It overlaps RCM's booking, fleet, and payment workflows but targets a narrower chauffeured services niche, making it an adjacent vertical peer rather than a direct car rental competitor.

Broad incumbents

• Fleetio: Fleetio is a leading fleet management SaaS platform covering maintenance, fuel, inspections, and asset tracking for any vehicle fleet. While broader than rental-specific workflows, Fleetio increasingly overlaps RCM's fleet management, maintenance tracking, and reporting capabilities and competes for mid-market fleet operators.
• Geotab: Geotab is a global telematics and fleet intelligence platform providing GPS tracking, driver behavior, and fleet analytics. It overlaps RCM's GPS tracking and analytics features at a much larger scale and competes for enterprise fleet operator budgets across multiple verticals.
• Samsara: Samsara is a Connected Operations cloud platform spanning fleet telematics, equipment monitoring, and site visibility. It is broader than RCM's rental-specific scope but overlaps substantially on GPS tracking, fleet visibility, and operational analytics features.
• Chevin Fleet Solutions: Chevin provides fleet management software covering vehicle maintenance, asset tracking, and operational reporting for commercial and rental fleets. It overlaps RCM's fleet management and reporting capabilities while serving a broader mix of commercial, government, and rental operators.
• Webfleet (Bridgestone): Webfleet is a Bridgestone-owned fleet telematics and management platform serving commercial vehicle operators worldwide. It overlaps RCM's GPS tracking and fleet operations features and competes for fleet operator budgets as a more general-purpose mobility platform.
• AssetWorks: AssetWorks delivers fleet, fuel, and asset management software primarily to government, education, and large enterprise fleet operators. It competes with RCM's fleet management and asset accounting capabilities in the higher end of the market where customer needs overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Car Manager