Proscenium Events

What Proscenium Events does

Proscenium Events is a privately held, New York-based event marketing agency founded in 2011 that designs and produces live, hybrid, and virtual events for Fortune 500 enterprise clients. The firm's stated core offerings are Live Events Production, Hybrid Events Production, and Virtual Events Production, supplemented by Event Strategy & Consulting and a Content Creation & Design Studio staffed with Emmy-winning animators and graphic designers. Differentiation is centered on Broadway-caliber creative talent — Creative Directors hold theatre, theme-park, and circus performance credentials — and on bespoke technical platforms built for individual clients, most notably a Qualcomm virtual event platform featuring a 3D computer-generated tropical island environment (built from Hawaii drone footage), personalized agendas, multi-language keynote and track rooms, MFA security, and translation services that won a Gold Ex Award in 2021.

The agency's go-to-market is enterprise field sales, executed through RFP submission and direct outreach, supported by thought-leadership channels including the ProCast podcast, a client-facing blog/insights series, industry speaking engagements (e.g., Experiential Marketing Summit), and the proprietary Client Circle salon that convenes senior communications leadership from major brand partners. Revenue is generated through project-based professional services fees for creative development, production, and execution of corporate events; pricing is quote-based and not publicly disclosed. Named clients span technology (Qualcomm, Samsung), telecommunications (T-Mobile), financial services (TD Ameritrade, Orion), beverage/CPG (Heineken USA), automotive (Harley-Davidson, Boeing), and retail (Walmart, SAP), with several anchor relationships exceeding five years (TD Ameritrade: 38 events over 7 years; Heineken: annual since 2015).

The firm is led by founders Mark Shearon (Managing Partner) and Chuck Santoro (Partner, Chief Creative), supported by a leadership team of VPs in Operations, Finance, and Strategy, a network of creative directors, producers, and designers (~24 visible team members, augmented by contractor/freelancer networks for large productions), and has been recognized on Event Marketer's IT List for 14 consecutive years. In 2023 the firm co-produced the Broadway musical 'How to Dance in Ohio', an extension of its creative and accessibility credentials beyond pure B2B event work.

Name

Proscenium Events

Legal name

Proscenium

Website

https://proscenium.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Proscenium Events is a privately held, New York-based event marketing agency founded in 2011 that produces live, hybrid, and virtual events for Fortune 500 brands across technology, telecom, financial services, and consumer goods. The firm differentiates through Broadway-caliber creative talent, an Emmy-winning in-house design studio, and bespoke virtual event platform technology.

Ownership category

akta.pro rank

Product category

Corporate Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Corporate event production
• Live event production
• Hybrid event production
• Virtual event production
• Experiential marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Event Production Services: Full-service event production for live, hybrid, and virtual events. Revenue generated through project-based fees for creative development, production, and execution of corporate events for enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Proscenium Events is a corporate event marketing agency that creates and produces live, hybrid, and virtual events for the world's biggest brands. The agency combines Broadway-caliber creativity with rock-solid production management and an in-house Emmy-winning design studio, delivering end-to-end event strategy, content creation, and execution. Notable work includes building bespoke virtual event platforms (such as the Qualcomm Virtual Platform), AI-enhanced creative productions, and large-scale in-person experiences like dealer meetings, sales conferences, and product launches.

Product overview

Proscenium Events is a different kind of event marketing agency focused on live, hybrid, and virtual events for employee, business, and consumer audiences. The company offers a comprehensive suite of event production services centered around Broadway-caliber creativity and rock-solid production capabilities. Core offerings include Live Events Production, Hybrid Events Production, and Virtual Events Production, all enhanced by in-house Content Creation & Design Studio with Emmy-winning talent. Strategic services include Event Strategy & Consulting and the Client Circle platform for industry collaboration. The company also produces the ProCast podcast. Their proprietary Qualcomm Virtual Platform represents their flagship virtual event technology featuring personalized agendas, multi-language support, and immersive computer-generated environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events Production Full-service live corporate event production combining Broadway-caliber creativity with rock-solid production values for in-person experiences targeting employee, business, and consumer audiences of major global brands.
• Hybrid Events Production Combined live and virtual event experiences that engage both in-person and remote audiences simultaneously with seamless integration, designed for enterprise clients whose events span distributed geographies.
• Virtual Events Production Fully virtual event experiences including bespoke platform development and immersive digital environments for global audiences, anchored by custom-built virtual event platforms.
• Event Strategy & Consulting Strategic consultation to elevate client sales and marketing programs, including commercial excellence support, brand positioning, presentation skills coaching, and C-suite strategic guidance for major audiences.
• Content Creation & Design Studio In-house design studio service with Emmy-winning animators, art directors, and graphic designers producing eye-popping graphics, animations, and content for the world's biggest brands' corporate events.
• Qualcomm Virtual Platform Bespoke virtual event platform built for Qualcomm featuring personalized agendas, multi-language support, keynote spaces, track rooms, meeting rooms, translation services, virtual demo room, multi-factor authentication, and a computer-generated tropical island immersive environment; later reused for dozens of events and awarded a Gold Ex Award.

Quantifiable outcome

• 25M global livestream views for Qualcomm Tech Summit Digital
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• How to Dance in Ohio Broadway ProductioncoreStrategic or Co-development PartnerProscenium was one of the Co-Producers of this groundbreaking Broadway musical featuring seven neurodivergent characters played by neurodivergent actors. The production pioneered accessibility measures Broadway had never seen before.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing live, virtual, and hybrid events for Fortune 500 brands. Closest comparable in scale, target market, and full-service experiential offering to Proscenium.
• George P. Johnson Experience Marketing: Large experiential marketing agency focused on live events, product launches, and brand experiences for major technology and consumer brands; directly comparable in service mix and client profile.
• MKG: Independent experiential marketing agency producing brand activations, pop-ups, and events; comparable to Proscenium in producing creative-led live experiences for enterprise brands.
• Sparks: Experiential agency producing live events, exhibits, and brand activations for major global brands; comparable in scope of services and enterprise client focus.
• Mosaic: Experiential marketing agency focused on live events and brand experiences for major brands; comparable in creative-led event production for enterprise clients.
• MAS Event Design: Boutique experiential agency producing live and virtual events with an emphasis on creative storytelling; similar in size and creative positioning to Proscenium.
• GMR Marketing:

Broad incumbents

• Freeman: Large-scale event production and brand experience company with significantly broader operational footprint and geographic coverage; competes in the same enterprise RFP pool as Proscenium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/proscenium
• YouTubeyoutube.com/prosceniumevents
• LinkedInlinkedin.com/company/prosceniumnyc
• Instagraminstagram.com/proscenium

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proscenium Events