Rochester Gauges
Rochester Sensors (formerly Rochester Gauges) designs and manufactures liquid level measurement gauges and sensors across radar, capacitance, ultrasonic, and float-based technologies, serving OEMs and industrial customers in 14 verticals including LP gas, agriculture, automotive, marine, and cryogenics globally.
- Company typePrivate
- Founded1924
- HeadquartersDallas, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rochester Gauges does
Rochester Gauges, now operating as Rochester Sensors following an October 2025 rebrand and acquisition by Amphenol Corporation (NYSE: APH), is a US-headquartered industrial sensor manufacturer specializing in liquid level measurement for fuels, gases, chemicals, water, and specialty liquids. Founded in 1913 and headquartered in Coppell, Texas, the company employs 501-1000 people across manufacturing and sales facilities in the US, Mexico, Belgium, the UK, Ireland, and China, serving 14 end-market verticals including agriculture, LP gas/NH3, cryogenics, on-highway truck and bus, marine, mining, power generation, railcar, refrigeration, and recreational vehicles.
The company's technology portfolio spans nine sensing modalities — guided wave radar, free space radar, capacitance, angle position, reed switch, ultrasonic, swing float arm, spiral float, and hydrostatic pressure — supported by nearly 200 issued patents accumulated over more than 100 years of operation. Key product lines include the e-Dial digital gauge indicator for propane transport and bulk storage, the TEK-series radar monitors (TEK 880 cellular, TEK 920 PulseWave BLE), the SureSense capacitive propane sensor, the 6200/6300/9800/9830/9840 series industrial gauges, and TLL-series capacitive liquid level sensors. The company holds IATF 16949:2016 certification at its Texas and Mexico facilities (December 2023) and FCC certification for its cellular tank monitor.
Rochester Sensors generates revenue primarily through hardware sales of sensors, gauges, and wireless monitoring devices sold direct to OEMs and industrial customers through four regional sales networks, plus through the Digi-Key global distribution marketplace for smaller-volume and individual buyers. Pricing is quote-based and not publicly disclosed. The company has pursued a multi-year inorganic growth strategy through acquisitions of FPI Sensors (2019), Fozmula (2019), Concept Technology, and Tekelek Europe (May 2023), and is now positioned within Amphenol's global sensor and interconnect platform following the October 2025 acquisition.
Rochester Gauges firmographics
Firmographics- Name
- Rochester Gauges
- Legal name
- Rochester Sensors, LLC
- Website
- https://rochestergauges.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rochester Sensors (formerly Rochester Gauges) designs and manufactures liquid level measurement gauges and sensors across radar, capacitance, ultrasonic, and float-based technologies, serving OEMs and industrial customers in 14 verticals including LP gas, agriculture, automotive, marine, and cryogenics globally.
- Ownership category
- akta.pro rank
Rochester Gauges industry classification
Industry- Product category
- Liquid Level Measurement Sensors
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)
Keywords
Where Rochester Gauges is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Rochester Gauges business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure
Revenue model
- Liquid Level Sensors and Gauges: Primary revenue from the sale of physical sensors, gauges, and monitoring devices used for liquid level measurement across industrial, commercial, and consumer applications. Products include fuel/oil level sensors, LP gas level gauges, refrigeration sensors, industrial gas/cryogenic sensors, and bulk liquid monitoring systems.
- Wireless / Remote Monitoring Solutions: Sale of wireless telemetry products including BLE-enabled sensors, cellular tank monitors, and related modules for remote tank level monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct quote-based pricing for industrial customers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Rochester Gauges product offering
Product offeringCore offering
Rochester Gauges (now Rochester Sensors) designs and manufactures liquid level measurement gauges and sensors for monitoring fuels, gases, chemicals, water, and specialty liquids in tanks. Its portfolio spans capacitance, guided wave radar, float, and wireless/BLE telemetry technologies serving industrial, commercial, and OEM customers.
Product overview
Rochester Sensors (formerly Rochester Gauges) is a multi-national manufacturer specializing in liquid level measurement gauges and sensors. The company offers a comprehensive portfolio of products organized by application (Fuel/Oil Level, Bulk Liquid/Fuel Level, Water/Coolant Level, Anhydrous Ammonia Level, LP Gas Level, Refrigeration Level, Industrial Gas/Cryogenic Level, and Tank Level Wireless Monitoring) and by technology (Guided Wave Radar, Free Space Radar, Capacitance, Angle Position, Reed Switch, Ultrasonic, Swing Float Arm, Spiral Float, Hydrostatic Pressure). Key product lines include the e-Dial digital gauge indicator for transport bobtails, TEK-series radar monitors (TEK 920 PulseWave BLE, TEK 880 Cellular), SureSense capacitive propane sensors, 6300/6200/9800 series industrial gauges, and the 9840 family of sensors for rotomolded tanks. The company also provides BLE-enabled wireless monitoring solutions for remote tank level tracking. Products serve diverse industries including agriculture, construction, cryogenics, industrial gases, LP gas, marine, mining, power generation, railcar, refrigeration, and recreational vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Fuel/Oil Level Gauges Liquid level measurement gauges for fuel and oil applications across various tank sizes and industrial uses.
- Bulk Liquid/Fuel Level (Over 1200 Gallons) High-capacity liquid level measurement solutions for bulk storage tanks exceeding 1200 gallons.
- LP Gas Level Gauges Liquid propane gas level measurement gauges and sensors for various tank sizes including series such as 6200, A6400, 7384, M6300 LP and R3G-49S.
- Anhydrous Ammonia Level Gauges Specialized level gauges designed for anhydrous ammonia storage and handling applications.
- Refrigeration Level Sensors Level measurement sensors for refrigeration applications including refrigerant monitoring, such as the HM8443/HM8443HP.
- Industrial Gas/Cryogenic Level Sensors Level sensors designed for industrial gas and cryogenic applications including liquid nitrogen and oxygen, including the 6300 Series and Robogauge 6300 Series.
- Tank Level Wireless Monitoring Remote tank level monitoring solutions with wireless BLE and cellular connectivity for real-time data access.
- e-Dial Magnetel Digital Gauge Indicator for transport bobtails and bulk storage tanks providing temperature-compensated level readings in real-time for the liquid propane distribution industry.
- TEK 920 PulseWave Radar BLE Sensor Advanced radar-based BLE sensor for precise, real-time liquid level monitoring in chemical tanks, fuel storage, and other liquid containers 24/7.
- SureSense Capacitance Level Sensor Patent-pending capacitive level sensor for propane tanks setting new standards in liquid level measurement with Bluetooth connectivity for mobile app integration.
- 6318 Jr BLE Wireless Dial Remote-read BLE output sensor designed for ASME tanks and DOT cylinders with wireless connectivity.
- TEK 880 Radar Cellular Tank Level Monitor FCC-certified radar-based cellular tank level monitor for remote tank monitoring applications.
- 9840 Family of Sensors Sensors designed for faster installation in rotomolded tanks, eliminating the need for SAE mounting adapter and bolts.
- TLL155/TLL156/TLL157 Capacitive Cut-To-Length Fuel Level Sender Cost-effective capacitive liquid level sensor for monitoring non-conductive fuels such as diesel or kerosene with cut-to-length design.
- Water-in-Fuel (WIF) Capacitive Sensor Capacitive sensor designed to detect water contamination in fuel for ensuring fuel peak performance with reliability.
- Rochester Universal BLE App Universal BLE mobile app for iOS and Android devices compatible with SureSense Capacitance Propane Level Sensor and JR BLE Wireless Dial.
- 6320 Wireless Dial Wireless dial product for LP gas tank level monitoring with telemetry capabilities.
- 9800 Industrial Series Industrial-grade liquid level sensor for demanding applications in agriculture and marine environments.
- TLL130 Capacitance Liquid Level Sensor Capacitance-based liquid level sensor for precision measurement applications.
- 8200 Series Marine Gauge Marine-grade liquid level gauge for marine vessel fuel and tank applications.
Companies that use Rochester Gauges
Customer profileSegments14 records
Ideal customer profiles3 records
Rochester Gauges technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Rochester Gauges partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Digi-KeycoreRochester Sensors products are available with immediate shipping on Digi-Key's global sales platform with a minimum order quantity of one unit. OEM specification liquid level sensors and switches are available for direct purchase, expanding distribution to smaller-volume and global customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rochester Gauges competitors and assessment
Company assessmentBroad incumbents
- AMETEK: Diversified electronic instruments and electromechanical devices manufacturer with significant exposure to process and analytical instrumentation through brands like Drexelbrook and Levelite. Competes with Rochester in level measurement for industrial applications and is comparable in scale and breadth.
- Emerson Electric (Rosemount): Through its Rosemount and Emerson Automation Solutions brands, Emerson is a global leader in process measurement including 5300/5400 series guided-wave radar and non-contacting radar level transmitters. A broad incumbent competing with Rochester across chemical, oil & gas, and power generation.
- ABB: Global automation and industrial sensor provider offering level measurement solutions (e.g., LST series ultrasonic, K-TEK guided wave radar) across process industries. A broad incumbent competing with Rochester in oil & gas, chemical, and power applications.
- Siemens Process Instrumentation: Major automation conglomerate whose SITRANS portfolio offers ultrasonic, radar, and capacitance level sensors for process industries. Broad incumbent competing with Rochester across global industrial accounts.
- Honeywell Process Solutions: Industrial process measurement and controls provider offering level and tank gauging instrumentation for refineries, chemical plants, and terminals. Broad incumbent comparable to Rochester in process-industry level measurement.
Direct peers
- BinMaster: US-based specialist in level measurement for bulk solids and liquids including capacitive, ultrasonic, and radar sensors with strong presence in agriculture and industrial tank monitoring. Comparable to Rochester in the agriculture and bulk liquid customer segments.
- Gems Sensors & Controls: Manufacturer of liquid level, flow, and pressure sensors for OEM and industrial applications including HVAC, medical, and off-highway. Direct competitor to Rochester in capacitive and float-based level sensing with similar OEM-channel go-to-market.
- VEGA Grieshaber: German specialist in level, switching, and pressure instrumentation, particularly known for radar and guided-wave radar level sensors. Closely comparable to Rochester's radar-based product line (TEK 920 PulseWave, Free Space Radar) and serves overlapping process-industry customers.
- Endress+Hauser: Swiss global leader in industrial process instrumentation including level, flow, and analytics measurement. Direct competitor to Rochester in liquid level sensing across chemical, food/beverage, and water/wastewater end markets, with a similar full-portfolio approach (radar, capacitance, ultrasonic, guided wave).
- Magnetrol International (Ametek): Specialist in level and flow instrumentation using guided wave radar, ultrasonic, capacitance, and float technologies for process industries. Closely comparable product portfolio to Rochester's full multi-technology sensor range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rochester Gauges social profiles
Digital presenceRochester Gauges compliance and trust
Trust signalCompliance1 record
Rochester Gauges financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rochester Gauges leadership team
Management profileNumber of profiles
Rochester Gauges subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rochester Gauges funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rochester Gauges M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rochester Gauges
What does Rochester Gauges do?
Rochester Gauges (now Rochester Sensors) designs and manufactures liquid level measurement gauges and sensors for monitoring fuels, gases, chemicals, water, and specialty liquids in tanks. Its portfolio spans capacitance, guided wave radar, float, and wireless/BLE telemetry technologies serving industrial, commercial, and OEM customers.
Is Rochester Gauges a public or private company?
Rochester Gauges is a private company. It is classified as corporate owned and is currently operating.
When was Rochester Gauges founded?
Rochester Gauges was founded in 1924. It employs 501 to 1,000 people.
Where is Rochester Gauges based?
Rochester Gauges is headquartered in Dallas, United States, in the North America region.
How does Rochester Gauges make money?
Two revenue lines are on record. Liquid Level Sensors and Gauges are the primary driver. The others are wireless / Remote Monitoring Solutions.
Who are Rochester Gauges's main competitors?
Broad incumbents on record are AMETEK, Emerson Electric (Rosemount), ABB, Siemens Process Instrumentation and Honeywell Process Solutions. Direct peers are BinMaster, Gems Sensors & Controls, VEGA Grieshaber, Endress+Hauser and Magnetrol International (Ametek).
Does Rochester Gauges have an API?
No public API is recorded for Rochester Gauges.
What industry is Rochester Gauges in?
Rochester Gauges's product category is Liquid Level Measurement Sensors. Its primary akta.pro industry code is IMAHAGAK, Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers). Its NAICS code is 334519 and its SIC code is 3823.