Nummax

What Nummax does

Nummax is a Canadian manufacturer of LED digital signage and interactive kiosks, headquartered and produced at a single Quebec City facility. The company was founded in 2009 by Réal Proulx as Contrôle Concept Dynamique (CCD) and rebranded to Nummax in 2016 following investment from IMMAGGS and Groupe Camada to accelerate expansion across Canadian and US markets. Nummax designs, engineers, and ships indoor and outdoor LED displays (Pro Poster, Mini Poster, video walls, outdoor billboards, modular R5 panels, JumboCube, circular ring lamps, shelf tags), interactive and self-service kiosks (indoor, outdoor, drive-thru, transactional), and a proprietary content management platform (Nummax Manager) available in free local and cloud-subscription tiers.

The underlying technology is LED with SMD modules, including GOB (Glue On Board) protection for indoor products, with pixel pitches spanning 1.2mm shelf tags to 10mm outdoor billboards. Hardware is engineered for Canadian-climate deployment, with operating ranges down to -40°C and IP65/IP68 outdoor ratings. The 2023 strategic partnership with Colorlight extends Nummax's controller supply and North American channel leverage, while collaborations with Stingray (content) and Truclear (public-space displays) round out the commercial ecosystem. The company maintains FCC and cETLus certifications and supports a 3-5 year warranty depending on product line and installation channel.

Nummax's revenue model is anchored on hardware sales with a thin recurring software layer: one-time purchases of LED displays and kiosks (e.g., Mini Poster at $1,498 CAD), quote-based enterprise project revenue for custom installations, and a $228/year Nummax Manager AIO cloud subscription per location. Go-to-market combines direct enterprise field sales for large projects with e-commerce for standardized products, a developing partner/dealer network, and trade-show presence (SignExpo, Restaurant Canada Show). The customer base spans retail chains (Jean Coutu with 300+ displays, Familiprix with 360+ locations, Nike, Sports Experts, Couche-Tard, A&W), automotive dealerships (Kia, Hyundai), municipalities (Donnacona, Blainville), and entertainment/casino operators (Qscale), with Quebec and eastern Canada as the geographic core and active expansion into Ontario, Alberta, and US markets.

Name

Nummax

Legal name

Nummax

Website

https://nummax.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nummax is a Quebec City-based Canadian manufacturer of LED digital signage displays, interactive kiosks, and a cloud content-management platform, serving retail chains (Jean Coutu, Familiprix, Nike), automotive dealerships, municipalities, and QSR operators across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-hubert

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. LED Display Hardware Sales: Sale of LED displays including Pro Poster, Mini Poster, video walls, outdoor displays, and indoor displays. One-time purchase model with varying prices based on size, pixel pitch, and configuration.
2. Kiosk Hardware Sales: Sale of interactive kiosks including indoor, outdoor, self-service, and drive-thru models. Hardware includes various screen sizes, touch technology, and optional accessories.
3. Nummax Manager Cloud Subscription: Annual subscription for cloud-based content management at $228/year per location, enabling remote scheduling, multi-screen synchronization, and advanced features.
4. Custom Engineering and Installation Services: Custom LED solution design, engineering, and professional installation services for complex or large-scale projects, including installation in Quebec.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nummax designs, manufactures, and sells LED digital signage displays, interactive kiosks, and content management software from its Quebec City facility. The company serves retail, municipal, restaurant, automotive, and entertainment customers across Canada and the USA with indoor and outdoor LED products, modular video walls, drive-thru and self-service kiosks, plus custom engineering and installation services. Revenue is generated primarily through hardware sales, complemented by a recurring cloud subscription for the Nummax Manager content management platform.

Product overview

Nummax is a Canadian manufacturer offering a comprehensive portfolio of LED digital display and interactive kiosk solutions. The product line centers on three hardware categories: (1) LED Display products including Pro Poster LED, Mini Poster LED, Écran géant LED video walls, Lampe circulaire DEL ring lamps, LED shelf tags, JumboCube LED cubes, modular LED panels (Série R5), outdoor LED displays, parking signs, and street banners; (2) Kiosk solutions including self-service/transactional kiosks (32-Multi), interactive indoor kiosks (22/32/55-inch), outdoor touchscreen kiosks (55/75-inch), and drive-thru ordering kiosks; and (3) Software platforms comprising Nummax Manager (free local, cloud subscription, and AIO versions) for content management and scheduling. Products are designed, manufactured, and shipped from Quebec with North American service support.

Differentiator

Problem solved

Functional benefit

Brands

• Libertevision: A brand of outdoor digital signage operated by Nummax.

Products and services

• LED Pro Poster Indoor digital signage display for storefront windows, available in 2.5mm and 4mm pixel pitches with brightness up to 5000 nits. Supports content scheduling, remote management via Nummax Manager, and installs in 20 minutes. Designed for retail stores and commercial spaces.
• Mini Poster LED Compact 640x640mm digital display for storefronts showing promotions and opening hours. Features 256x256 resolution, WiFi/Ethernet connectivity, and local or cloud content management via Nummax Manager. Sold at $1,498 CAD.
• \u00c9cran g\u00e9ant LED (LED Video Wall) Large-format modular LED video wall system using standard cabinet modules in 1.86mm, 2.5mm, and 4mm pixel pitches. Offers 15+ pre-configured sizes up to 12800x3360mm with 5-year warranty. Designed for retail, events, and large commercial spaces.
• Lampe circulaire DEL (LED Ring Lamp) 360-degree circular LED display for ambient effects above tables or in lounges. Available in 2.5mm (768x96 pixels) and 4mm (640x80 pixels) pixel pitch, with 1500 nits brightness and 10-year lifespan. Targeted at sports bars, supermarkets, and casinos.
• \u00c9tiquette digitale DEL pour tablette (LED Shelf Tag) Digital shelf label display for retail shelving and refrigerator doors. Features 500 nits brightness and 1.2mm pixel pitch. Designed to influence purchasing behavior at the point of sale.
• JumboCube LED 360-degree LED display cube with four 4.09m\u00b2 faces, available in 5.33mm and 6.67mm pixel pitches and 5000 nits brightness. Designed for sports venues, cultural events, and commercial spaces with viewing from all directions.
• Panneaux LED Modulaires S\u00e9rie R5 Modular LED panel system with 50x50cm panels that can be assembled into custom-sized flat or curved (convex/concave) displays. Available in 1.56mm to 3.91mm pixel pitches for indoor or outdoor use, includes rolling transport cases and accessories.
• \u00c9cran LED d'ext\u00e9rieur grand format (Outdoor LED Display) Large outdoor LED display available in 5 pixel pitch options (3.81mm to 10mm) with 5500-7000 nits brightness and IP65/IP67 weather resistance. Configurable from 1920x1280mm to 15360x6400mm with standard cabinet design, operating from -40\u00b0C to +65\u00b0C.
• Affiche digitale d'interdiction de stationnement (Digital Parking Sign) Digital parking prohibition sign for real-time municipal communication. Features 5500 nits brightness, automatic ambient light adjustment, WiFi/cable connectivity. Designed to replace static parking restriction signs in cities.
• Banni\u00e8re de rue digitale (Digital Street Banner) Double-sided digital street banner for urban communication. Standard 512x896mm format designed for municipalities to display real-time information about events, roadwork, and public safety messages.
• Poster LED d'ext\u00e9rieur (Outdoor LED Poster) Outdoor LED poster display with 5500-7000 nits brightness, available in 3.81mm and 5.33mm pixel pitches. Weather-resistant (IP68), designed for outdoor storefronts and building facades.
• Borne Libre-Service et Transactionnelle (Self-Service Kiosk 32-Multi) 32-inch self-service and transactional kiosk for quick-service restaurants and retail. Features infrared touchscreen, Windows/Android OS, up to 60,000 hours lifespan, 3-year warranty. Supports payment terminals, barcode scanners, NFC, and printers.
• Bornes Interactives (Indoor Interactive Kiosks) Indoor interactive kiosks available in 22-inch, 32-inch, and 55-inch models. Features infrared touchscreen technology, Windows 10 OS, and 4K resolution on the 55-inch model. Used for wayfinding, customer engagement, and information display in retail and commercial environments.
• Bornes ext\u00e9rieures \u00e0 \u00e9cran tactile (Outdoor Touchscreen Kiosks) Outdoor touchscreen kiosks in 55-inch and 75-inch models with Nano-Touch technology. Features 3000 cd/m\u00b2 brightness, heating system for -40\u00b0C operation, anti-vandalism glass, designed for Canadian winters and harsh outdoor environments.
• Borne de commande \u00e0 l'auto (Drive-Thru Kiosk) Drive-thru kiosk system with digital menu boards, vehicle detection sensor, intercom communication, and wireless headset. Available in single (55-inch) or double (2x55-inch) screen configurations with 4K resolution, designed for temperatures -40\u00b0C to 60\u00b0C.
• Nummax Manager Content Management System Content management platform for controlling Nummax displays and interactive kiosks. Includes Nummax Manager Standard (basic scheduling and brightness control for first-generation devices), Nummax Manager Local (free local software included with hardware), and Nummax Manager AIO Cloud (annual subscription at $228 CAD per location with remote control, advanced scheduling, maintenance alerts, multi-screen synchronization, weather integration, and marketing analytics).
• Custom LED Engineering and Installation Services Bespoke LED display engineering, design, and professional installation services for complex or large-scale projects. Includes custom panel design (e.g., durable graffiti-resistant panels for public spaces) and on-site installation in Quebec and across North America.

Quantifiable outcome

• 3,000+ LED window displays installed in Jean Coutu pharmacies alone
• +3 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ColorlightcoreTechnology or Integration · 18 July 2023Strategic partnership between Nummax (North American brand) and Colorlight (Asian brand) to redefine LED display technology in North America. Collaboration announced July 2023.
• StingrayminorStrategic or Co-development PartnerContent and customer experience collaborator for Sport Experts experiential marketing projects. Stingray worked with Nummax on content strategy for digital displays.
• TruclearminorStrategic or Co-development PartnerPublic advertising network operator and marketing agency specializing in transforming public spaces into immersive locations. Nummax developed a large LED cube with Truclear for shopping centers and convention centers, featuring graffiti-resistant LED panels.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Unilumin Group: Major Chinese LED display manufacturer serving global commercial and outdoor signage markets, including North America. Competes with Nummax in LED video walls, posters, and outdoor displays with similar product taxonomy and pixel-pitch range.
• Watchfire Signs: North American LED sign and outdoor display manufacturer serving retail, automotive, and on-premise customers. Directly comparable to Nummax in product line, customer verticals, and project-based sales motion.
• Christie Digital Systems: Canadian-US manufacturer of LED video walls, projection, and content management solutions for enterprise venues and control rooms. Comparable to Nummax in LED video wall hardware and North American enterprise focus.
• Daktronics: US-headquartered LED display manufacturer producing outdoor LED signs, video walls, scoreboards, and transportation displays. Closest North American comparable to Nummax across product portfolio, end-markets, and channel.
• NanoLumens: LED display manufacturer specializing in custom and curved LED video walls for retail, sports, and corporate. Direct head-to-head competitor in North American enterprise digital signage with comparable product specification and service model.
• Yaham Optoelectronic: Major Chinese LED display manufacturer serving advertising media, transportation, and commercial venues worldwide. Competes with Nummax in outdoor LED displays and video walls with similar pixel-pitch options.
• STRATACACHE: Digital signage solutions provider (Scala, Prendi) bundling hardware displays with content management and analytics software. Comparable to Nummax across the full digital signage stack including Nummax Manager software offering.

Broad incumbents

• Panasonic Connect: Major commercial display and ruggedized kiosk vendor with strong retail and transportation presence. Competes with Nummax in professional displays and outdoor kiosks as part of a wider enterprise hardware portfolio.
• Samsung Electronics: Global electronics giant offering LED signage, commercial displays, and a digital signage software ecosystem (MagicINFO). Competes with Nummax in commercial LED displays and kiosks as part of a much broader portfolio.
• LG Electronics: Global manufacturer with LED signage, commercial displays, and kiosks spanning retail, QSR, and outdoor. Overlaps Nummax's product portfolio but operates across a far broader offering set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Nummax
• Facebookfacebook.com/Nummaxdisplay
• LinkedInlinkedin.com/company/nummax
• Xx.com/NummaxDisplay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nummax