What Michigan Software Labs does

Michigan Software Labs LLC is a partner-led software strategy and delivery firm headquartered in Ada, Michigan (Grand Rapids area). Founded in 2010, the firm serves established mid-market companies — typically in the $25M–$500M revenue range — that have a defined technology mandate rather than exploratory interest. The firm explicitly does not pursue transactional, headcount-based engagements; clients arrive with a known problem and a mandate to fix it.

Service lines center on technology operating-leverage diagnostics, fractional technology leadership, product and platform strategy, ERP and cloud modernization, mobile application development, and enterprise integration. Representative work includes migrating legacy client-server systems to cloud-based ERP platforms (e.g., Shared Logic's RIMAS modernization for the recycling industry) and building mobile applications integrated with back-office enterprise systems (e.g., an Uber-like delivery application with UPC-scanning and legacy integration for Auto-Wares). The firm has shipped 100+ projects across clients in furniture manufacturing (Steelcase), transportation and logistics (ATBS), automotive aftermarket parts distribution (Auto-Wares), and recycling and environmental services (Shared Logic).

The firm operates as a three-partner partnership — Josh Hulst, David Crawford, and Mark Johnson — with a delivery headcount of 11–50. Engagements are partner-led end-to-end with no account managers, handoffs, or junior teams; a focused two-to-four-week diagnostic phase precedes design and build. Pricing is project-based and tied to scope and value. Demand generation is minimal: direct partner outreach, referral relationships, partner LinkedIn profiles, the Grand Rapids Developer blog, and partner speaking engagements. Revenue is not publicly disclosed; the firm has no institutional funding, no disclosed acquisitions, and no documented geographic expansion.

Name

Michigan Software Labs

Legal name

Michigan Software Labs LLC

Website

https://michiganlabs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Software Labs is an Ada, Michigan software strategy and delivery firm serving mid-market companies ($25M-$500M revenue). Three named partners lead engagements end-to-end, combining technology strategy, cloud modernization, mobile development, and enterprise integration under one accountable team.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Consulting Engagements: Project-based consulting engagements for software strategy and delivery. Pricing based on scope and value of the engagement. Engagements typically include a discovery phase followed by design and build. No recurring subscription model mentioned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Michigan Software Labs is a partner-led software strategy and delivery firm that provides consulting and implementation services to mid-market companies. Offerings include technology strategy, fractional technology leadership, custom software platform development, mobile application development, cloud and ERP modernization, and enterprise system integration. Engagements begin with a discovery phase and proceed through design, build, and delivery, with the same partner accountable throughout.

Product overview

Michigan Software Labs is a software strategy and delivery firm that offers professional consulting services rather than a packaged software product. The company provides partner-led advisory and implementation services across technology strategy, product development, and enterprise modernization. Services include technology operating leverage diagnostics, fractional leadership, product and platform strategy, coaching for technology leaders, ERP and cloud modernization, and mobile and enterprise integration. All engagements are led by named partners (Josh Hulst, David Crawford, and Mark Johnson) who provide direct accountability from problem definition through execution. The company does not offer distinct branded products or modules—it delivers customized solutions tailored to each client's specific business challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development End-to-end design, build, and delivery of custom software platforms and digital products for mid-market companies. Engagements are partner-led from scoping through delivery and include weekly demos with working software each sprint.
• Technology Strategy & Advisory Senior advisory and fractional technology leadership engagements helping mid-market leadership teams close the gap between business strategy and technology execution. Includes coaching for technology leaders.
• Diagnostic / Discovery Engagement A focused 2-4 week diagnostic that gets inside the client's business, maps the real problem, and produces a clear plan. Often used when the client knows something is wrong but cannot yet name it precisely; sometimes the recommendation is to defer building.
• Cloud & ERP Modernization Migration of legacy client-server ERP and enterprise platforms to scalable cloud-based solutions. Example: modernization of the RIMAS platform for Shared Logic to enable market expansion and faster onboarding.
• Mobile Application Development Design and build of mobile applications with device-level integrations. Example: an Uber-like delivery application for Auto-Wares that tracks drivers, verifies deliveries via UPC scanning, and integrates with a legacy enterprise system.
• Enterprise System Integration Integration of new applications and platforms with clients' existing legacy enterprise systems, providing real-time visibility across business operations.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Detroit Labs: Michigan-based custom mobile and web development firm serving enterprise and mid-market clients. Closely comparable in geography, size band, custom-software focus, and partner-led delivery model.
• Slalom: Large boutique technology and business consulting firm specializing in mid-market digital transformation, strategy, and custom software delivery. Direct competitor for the same mid-market ICP with overlapping cloud, data, and product engineering capabilities.
• Thoughtworks: Global technology consultancy that designs and builds custom software with a senior-led, craft-focused delivery model. Comparable in emphasis on senior expertise, custom product/platform development, and modernization engagements.
• West Monroe Partners: US-based management and technology consultancy focused on mid-market digital transformation, cloud, and enterprise modernization. Direct competitor for the same $25M-$500M revenue segment across multiple industries.
• Rightpoint: Digital experience and technology consultancy delivering custom software, mobile, and cloud solutions to mid-market and enterprise clients. Comparable in product/platform engineering and integration-heavy engagements.
• ArcTouch: Custom mobile and connected-product software firm building iOS, Android, and web applications for enterprise clients. Comparable in mobile development, enterprise integration, and product-strategy-plus-delivery positioning.
• Table XI: Chicago-based custom software and product development consultancy with a craft-focused, partner-led delivery model. Direct comparable in approach, size band, and mid-market B2B client base.
• Geneca: Custom software development firm offering strategy, design, and engineering for mid-market clients, particularly in healthcare, manufacturing, and logistics. Comparable in horizontal mid-market focus and end-to-end build engagements.
• Point B: US-based management and technology consulting firm with strong presence in the Midwest, serving mid-market and enterprise clients across digital, technology, and operations engagements. Comparable in geography, ICP, and blend of strategy + execution.
• Atomic Object: Grand Rapids, Michigan-based custom software consultancy with a partner-led, craft-focused delivery model. Highly comparable in geography, size, mid-market B2B focus, and emphasis on senior engineers on every engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/michiganlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Software Labs